Download - How To Build an Online Community

How to Build an Online Community

“We must hang together or we will hang separately”- Benjamin Franklin

Friday, August 10, 12

Our Flight Plan


Our Flight Plan

11:30 - 11:35 Why Do This?


Our Flight Plan

11:30 - 11:35 Why Do This?11:35 - 11:45 5 Easy Pieces


Our Flight Plan

11:30 - 11:35 Why Do This?11:35 - 11:45 5 Easy Pieces11:45 - 12:00 3 Laws of the Online World


Our Flight Plan

11:30 - 11:35 Why Do This?11:35 - 11:45 5 Easy Pieces11:45 - 12:00 3 Laws of the Online World12:00 - 12:15 Tips From the Trenches...


Intro

“A group of people regularly interacting online united by a common activity or interest”

definition


Intro

“...and over time a sense of connectedness develops.”

definition


Introthen


Intronow


IntroTribes: Then and Now



“mmm. best way to hunt mammoths

be...”



“mmm. best way to hunt mammoths

be...”

The best way to hunt elk

is...


Word of

Mouth...is timeless.


IntroWord of Mouth


IntroWord of Mouth

time = years?


IntroWord of Mouth

time = years?

time = instant


Why Do We Care?


how do I harness the Force of online communities?


5 Easy Pieces


5Study ‘em Like a Science Experiment


4Build

Something People Want

Around a Cause


3Think About Your Village


2Make It Easy to Find and Camp With

You


1Keep the Coals Burning Long Into the Night


TheoryRecap


5. Study ‘Em (research)

TheoryRecap


5. Study ‘Em (research)4. Build Value Around a Cause (passion)

TheoryRecap


5. Study ‘Em (research)4. Build Value Around a Cause (passion)3. Plan Your Village (culture)

TheoryRecap


5. Study ‘Em (research)4. Build Value Around a Cause (passion)3. Plan Your Village (culture)2. Find and Camp Easily (frictionless)

TheoryRecap


5. Study ‘Em (research)4. Build Value Around a Cause (passion)3. Plan Your Village (culture)2. Find and Camp Easily (frictionless)1. Stoke the Fires (grit)

TheoryRecap


3 Laws


TheoryAdoption

Diffusion of Innovations


TheoryGrowth

Metcalfe’s Law


TheoryGrowth


What Can We Predict?


90% are LurkersHeavy Contributors

1%

Contribute Occasionally9%

Never Contribute!!90%


Theoryback of the envelope

100,000Potential Community Members


TheoryAdoption


Theory

2.5%Innovators

2500

back of the envelope


Theory

2500 1% Heavy Contributors

back of the envelope



25Active

Participants


How To Do

ItFriday, August 10, 12

Jocelyn GleiEditor in Chief

2011 & 2012 Webby - Best Cultural Blog

135K Twitter followers

1,000,000+ email subscribers


1) Quality over quantity







2) Don't use your social media channels solely as a marketing push.







2) Don't use your social media channels solely as a marketing push.

3) Trust your user's intelligence, and respond to their comments and concerns from that place.






Ashley JablowCommunity Manger


1. Communities need managing




2 ...But don't over-manage - community members must have the freedom, flexibility and sense of ownership of the platform to make it their own.




2 ...But don't over-manage - community members must have the freedom, flexibility and sense of ownership of the platform to make it their own.

3. Balancing quality and quantity - we don't need or want everyone to join in, we just want the right people to join.



Vitaly FriedmanFounder

587K Twitter followers95K Facebook Likes


1. Create an environment which emphasizes respect and projects passion onto its users.





2. It's important to find right people who really love the project and make them moderators so they can lead the community





2. It's important to find right people who really love the project and make them moderators so they can lead the community

3. It's important to create something like... tradition, so that members of the community have a sense of belonging together.




Bonus:



Bonus:“It's OK to have high standards. You might alienate some users, but the community will be very strong and will have a lot in common.



Bonus:“It's OK to have high standards. You might alienate some users, but the community will be very strong and will have a lot in common.

....And that's something that every great community has at its core.”



...Questions?


Download - How To Build an Online Community

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