HOW SEO CAN HELP GROW YOUR
HOME INSPECTION BUSINESSBrock Murray, Director of Web Marketingwww.seoplus.ca | @seopluscanada | [email protected]
HOW SEO CAN HELP GROW YOUR
HOME INSPECTION BUSINESS
BEFORE WE START…
REQUIREMENTS
Website (preferably on a CMS – ie WordPress)
IF YOU DON’T HAVE ONE…
GET ONE!
Search Engine Optimization (SEO) is the process of Improving the visibility of a website or a web page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) search results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.(Source: Wikipedia)
WHAT IS SEO?
Why Choose SEO
of online traffic to businesswebsites comes from searchengines.
It’s the most cost-effective way of driving targeted traffic to your website.
It provides credibility and trust for your business.
93%
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Your competitors are doing it.
ORGANIC SEO
Organic Search vs. Paid
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Organic Search vs. Paid
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Click-through-rates by Position
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#1 #2 #3 #4 #5
33% 18% 11% 8% 6%
SEARCH TERM:HOME INSPECTION
OTTAWAVOLUME: 320 /
MONTH1. 105/MONTH
2. 583. 354. 265. 19
1. 105/MONTH
2. 583. 354. 265. 19
Main Factors of SEO
Page speed, Mobile-friendly,Fresh, unique content
URL structuredomain age
Backlinks,Local Citations
+1s, shares, likes
On-pageFactors
Off-pageFactors
SocialNetwor
ks
URL Factors
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BACKLINKS ARE VITAL TO SEO
Backlinks continue to be the primary factor in ranking websites
Quality backlinks = authority
BACKLINKS ARE VITAL TO SEO
SOCIAL SIGNALS MATTER
Social Signals are thought to factor about 5% of Google’s Ranking Algorithm
Allow your customers/prospects to find you easily
Social Shares are becoming integral to any SEO campaign
Bad SEO Techniques
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Paid links Stuffing Cloaking Hiding Link Spam
The SEO Pyramid
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Social
Link Building
Keyword Research& Targeting
Accessible, Quality Content
On-site User,Engagement,Social Media,Viral Marketing...
Keywordbrainstorming,Anchor text, H1s,Metas, Text...
Link creation,Scalable,Content-basedLink Strategies...
URL structure, Sitemaps, Bot Accessibility... (THINK BLOGGING!)
LOCAL SEO
Google My Business
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Google My Business
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TOP 5 RANKING FACTORS
FOR LOCAL SEO
Category Associations
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1. CATEGORY ASSOCIATIONS
Physical Address
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2. PHYSICAL ADDRESS
Structured Citations
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3. CONSISTENCY OF STRUCTURED CITATIONS
Reviews
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4. REVIEWS
Domain Authority
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5. DOMAIN AUTHORITY OF WEBSITE
MY #1 TIP: BLOG!
COMPELLING CONTENT IS KEY
!
© Run your content through a Copyscape filter
New, Unique & Consistent Content = Strong & Popular Online Presence
Do not to copy content directly from other sites (duplicate content penalty)
ESTABLISHING CONSISTENT RANKINGS
Frequent crawls = quick indexing
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2
3
4
5
Your site gains authority.
Your site becomes a trusted resource.
Your content is more likely to be shared socially.
Increase return frequency of visitors
BLOG POSTING BEST PRACTICES
Use creative headlines1
2
3
4
5
Link to old posts, other blogs
Proper canonical URL structure
Use an SEO plugin! YOAST SEO
Encourage conversation (comments)
/why-a-college-diploma-is-the-new-high-school-diploma/
HOW DOES BLOGGING INCREASE BACKLINKS?
Great Content
Shares
Links
Mentions = NaturalBacklinks
INCREASE IN LONG-TAIL KEYWORDS
Long-tail keywords are less popular keywords due to lower competition and lower search volume
Allow for higher relevancy in SERPs
Attracts targeted visitors, leading to higher conversion rates
Get in Touch
Address (Head Office) 1122-2720 Queensview DriveOttawa, ON K2B 1A5
Phone & FaxPhone : (613) 866-9327Toll-free: (866) 980-PLUS (7587)
Additional LocationsToronto: (647) 557-3523Calgary: (587) 316-2141
WebWebsite: www.seoplus.caEmail: [email protected]
Social MediaTwitter: twitter.com/seopluscanadaFacebook: facebook.com/seopluscanadaGoogle+: google.com/+seoplusca
SkypeYou can set up an Online chatwith us via SkypeUsername: seopluscanada
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