Transcript
Page 1: How LinkedIn, Facebook + Twitter are Replacing the Traditional Resume

How LinkedIn, Facebook + Twitter are Replacing a

Traditional Resume

Presented byRegina Angeles, Talent2050

9.12.09

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Agenda

• How recruiters and HR specialists are using LinkedIn, Facebook and Twitter to identify potential candidates.

• Hierarchy of Online Activities• Maximizing Your Online Profile• Creating a Professional Brand

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About Talent2050

Talent2050 is a human capital solutions firm that helps companies attract and recruit a multicultural workforce.• Industry expertise: digital and mobile media (consumer

& B2B), professional services and financial services industries.

• Functional expertise: business development, communications, diversity, finance, general management, human resources, interactive marketing, multicultural marketing or sales, and operations.

2050 marks the year… • that minorities become the majority in the U.S.• Working populations shortages will occur in Europe,

China, Japan, Korea

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Career Community

Professional Network

Job PostingsNetworking Events

& Workshops

Career/Job Search Blog & Information

Talent2050 Community

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Job Market Stats

“…Employment continued to decline in August (-216,000),and the unemployment rate rose to 9.7 percent…

In July, there were 12.1 million more unemployed workers than job openings, or 6.0 job seekers per available job —up from 5.9 in June.”

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Job Search Success Requires

• Effective online and offline strategy

• Unique marketing/positioning statement

• Looking for employers instead of jobs

• Concise, keyword-driven descriptions of your work and experiences

• “Searchability”

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How Recruiters Use Social Networks

Before the web and social networks…

After…

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Identifying Candidates

Benefits to recruiters/HR/hiring managers:

• Closed networks Open networks• Companies Communities• Titles Skills• Validation from peers and networks• Deeper visibility into companies

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Explosion of Job Search Channels

Before Social Networks…

1. Paper Resume2. Personal Network3. Recruiters4. Online Job Boards

(Monster, Career Builder)

5. Professional Associations

Now…

6. Niche Job Sites (IvyExec, Doostang)

7. Paid Job Sites (TheLadders)

8. Job Search Enginges (Indeed, SimplyHired)

9. Niche Professional Networking Groups (MENG, Talent2050)

10.Blogs11.Social Networks

(LinkedIn, Facebook, Myspace, Twitter)

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Hierarchy of Online Activities

1. Write a Blog to Showcase Your Subject Matter Expertise

• Show your point of view, communication skills, presentation style

2. Building + Maintaining Personal Website• An online home for your resume, bio, speaking

engagements, video of you on panels etc

3. Creating + Maintaining Social Networking Profiles

4. Creating Online Profiles in Professional or Alumni Networks

5. Responding to Online Job Postings6. Setting up a Google alert on your name

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Maximizing Online Profiles

• Keywords, keywords, keywords• Optimize your profile for a search engine (SEO)

• Concise & consistent positioning of your skills and experiences

• Tie together your online profiles to improve your “searchability.” Create a network of sites about you.

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LinkedIn 101

• Free vs paid subscriptions• Number of contacts will determine

• Your “searchability”• The number of people included in your searches

• Put keywords in your profile• Get recommendations• Include links to your other online profiles• Include your name in the URL to your public profile http://www.linkedin.com/in/reginaangeles

• Reference search function

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Facebook 101

• Before you start, decide if this is a personal or professional page - how much do you want to share?

• Customize privacy settings• Customize your FB URL http://www.facebook.com/talent2050

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Twitter 101

• Add this profile once your LinkedIn and FB profiles are established

• Most effective use: Share links to articles, information, etc that enhances your position as a thought leader

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THANK YOU

If you have additional questions my contact info:

Regina [email protected]

917 371 6321

To join the Talent2050 network go to http://Talent2050.ning.com


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