Download - How... Do you know?
How ... ���Do you know ...
Aleksandra Gavrilovska
2012-04-02
How to open a presentation
• Get in touch with the audience
• tell a joke
• 30 sec
Do you know me?
• Senior software developer at Netcetera
• iOS applications
• not a geek, not a hipster
• passionate about life
Sharing is caring
Do you know how many we are?
• In 2011
• USA - 1336300
• UK - 333000
• Canada - 387000
• Japan - 1016929
source: http://tinyurl.com/czqfpes
Do you know that ...
• in 2012 you still have to do backup?
• Codebase for a project is typically stored in a source control repository
• CVS, SVN
• GIT
Do you know that You have to read
books?
How to use command line tools?
• Software development tools are packed in the form of IDEs
• Eclipse, Microsoft Visual Studio, xCode
• Easy to use
• The programmer is not thinking in details about the build process
• It is a magic: click a button and an executable will appear in the project folder
• Write your own make file
http://www.digitalbuzzblog.com/infographic-60-seconds-of-statistics-on-the-internet/
How fast is mobile internet growing?
http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Do you know the top smartphone OS in 2011?
Worldwide smartphone market, by OS
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats http://mobithinking.com/blog/nokia-drops-symbian
Mobile applications
• 300000 + application on the market
• 1 of 4 is used only once
• 29 billion + apps downloaded
• average price is falling
• $7.3 billion revenue in 2011
• $36.7 billion revenue in 2015
Source: Nielsen
Mobile payment • Japan
• Sony’s contactless smart card technology FeliCa
Do you know what NFC is?���
• Near field communication
• set of standards for smartphones and similar devices to establish radio communication with each other by touching them together or bringing them into close proximity, usually no more than a few centimeters
How NFC can be used?
• NFC devices can be used in contactless payment systems
• : MasterCard PayPass transactions
How NFC can be used? • Due to short transmission range, NFC-based transactions
are possibly secure
• Instant payments and coupon delivery using your handset, as we do with your credit card or debit card
• Exchange of information such as schedules, maps, business card and coupon delivery in a few hundred milliseconds
• Pay for items just by waving your phone over the NFC capable devices
• Transferring images, posters for displaying and printing
http://en.wikipedia.org/wiki/Near_field_communication
Do you know that smartphones can get malware? • 2,500 different types of mobile malware in 2010
• only 4% of tablets and smartphones shipped in 2010 had security software installed
• Android is most susceptible to accelerating malware
• Fake installers - paying for pirated versions of apps that are free
• Spyware and SMS Trojans
• http://www.technolog.msnbc.msn.com/technology/technolog/smart-phone-malware-six-worst-offenders-125248
http://www.checkcity.com/blog/wp-content/uploads/2012/02/Facebook-IPO.jpg
How to use Facebook Connect
• Over 425 million users access Facebook from a mobile device every month. Facebook Platform lets you bring these users and their friends to your mobile apps, creating a more engaging and personalized experience for your users
How to use Facebook Connect
• https://developers.facebook.com
• iOS Native Apps
• Android Native Apps
• Single sign-on
Facebook Zodiac
Facebook Zodiac
Do you know what Social Login is?���
http://blog.3dcart.com/
EASTERN EUROPEAN MOBILE MONDAY Bucharest, Romania
Do you know what Augmented Reality is? • augment
• “to increase in size or number” • “to add to”
• reality
• Use technology to add to our reality
Do you know what Augmented Reality is? • Any technology that lets you view digital
information within a useful context in the real world
• Viewing first-down and offsides lines while watching sports on television is a very basic form of augmented reality
What do we need
• Three components
• Camera or display that will bring the reality
• Added information
• Software or system to bring all together
http://www.commoncraft.com/video/augmented-reality
Layar: The Company • World’s largest mobile augmented reality
platform
• Android, iPhone, Symbian, BlackBerry, Windows 7 devices
• More than 10M installs
• 9000 developer
• 2500 layers
Layar Vision: Get more out of AR • Location-based layers
• find nearby locations, including cafés, shops and other businesses, as well as historical locations and monuments
• With other layers users can
• play games within their environment
• browse for clothes in a 360-degree virtual shop
• view artwork placed digitally into the real world
Layar Vision: Get more out of AR
• enables the creation of layers and applications that recognize real world objects and display digital experiences on top of them
• visual triggers, like magazines, posters and newspapers
http://youtu.be/AsD0DuPT1GI
How it works - developer • Developer uploads reference images of the objects to be recognized, via the Layar Publishing Site
• Each reference image will get a unique ID
• When developing a layer, the developer can use these IDs to create the desired AR experience, by associating augments to the reference image IDs
• Each image is analyzed for its unique fingerprint which is uploaded to the client with the layer with the layer"
How it works - user • When a user opens a Layar Vision layer, the
image fingerprints corresponding to the reference image IDs for that layer will be loaded to the client
• The user can receive hints about augmented objects (configurable by the developer)
• When an object is detected and tracked, the associated augment is fetched from the server and rendered on top of the object
Enable Layar Vision
Making Layers • Do it yourself
• Become a Developer
• layar.com/development
• Wiki or Support from Layar
• Use Layar Creation Tools
• buildAR, Poistr, Poiz, VISAR, PorPOIse
• Hire a Layar Developer
"I spend most of my time studying new technologies. My main task is to understand what's going on and try to see where we can fit in." ��Carlos Slim
http://photography.nationalgeographic.com/photography/photo-of-the-day/climbing-wall-singapore/
Thank You. ���Questions?���
Text