When a car talks.Mobile engagement solutions for HONDA JAZZ.

Campaign details.• Client: Dakshin Honda. The largest dealership for Honda

cars in the entire Southern India• Brand: Honda Jazz• Campaign duration: 27 July 09 to 31 Aug 09 • Location: Bangalore, India.• TG: The TG for the activation is not demography based but

mindset based. We targeted consumers who have a youthful approach to life.

Marketing Challenge• Dakshin Honda wanted to drive awareness and enquiries

for the newly launched premium hatchback from Honda – “Jazz”

• In a crowded automobile market like India which is also boasts a great demand, create interest among customers to check out Jazz at Dakshin Honda outlets

• To provide customers with a better experience and information Jazz and help them make an informed decision

Our solution

• Don’t wait for customers to turn the paper or to tune on the radio etc..• Let the car catch the customers wherever they are and start a dialogue• Provide rich media content from Honda Jazz along with the dealer details and provide

a trigger to walk-in to the dealer to check out Jazz• Make the car go around different places like residential areas, shopping streets,

parking areas in malls, near hangouts, corporate offices in Bangalore

The creative

Wallpapers Animated content about the dealer.

TVC Specifications in animated format

Results and achievements• Connected with over 30K users in during the campaign• Great recall for Honda Jazz and visibility for the Dealer • Great WoM for the Jazz since its an interesting and new experience for users• The client has decided to extend the campaign for 1 more month• We are in the heels of finalizing the activity with Honda India for brand

activation for Jazz• The buzz created by the campaign helped marketers and advertisers to

realize the potential of mobile in both a cross media integrations and a stand alone activations

Buzz!

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