Facebook Recruiting in Ten Minutes
Educational Webinar Series: February 10, 2011
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What to Expect Today
• Host – Scott Ryan & Speaker – Neil Costa
• Quick Intro
• Webinar Topics• Facebook Recruiting – It’s Serious, Start Now
• Are you Ready for Facebook?
• Driving Candidates with Targeted Facebook Ads
• Building a Facebook Fan Page Strategy
• Q&A • Chat & Questions via GoToMeeting
• Social Media - Twitter - #hcbootcamp #recruiting
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Understanding your Core
Value?• Based outside of Boston, MA – Gloucester, MA
• Recruiting & Digital Marketing Industry Experience
• Focused on Interactive Marketing
• Develop Customized Recruitment Marketing
• Turn-key Recruitment Marketing Experts
• Provide Great Value and Zealous Service
About HireClix
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Fish Where the Fish Are…
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Facebook – It’s Serious
10X Facebook Users in 3 Years50M (Oct ‘07) to 500M (Dec ‘10)
Revenue - $1.2B in 1st Jan-Sept 2010Facebook Net Profit of $355M*
*Reuters – Jan 6, 2011
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Are you Ready for Facebook?
• Do you use Facebook for personal activities?
• Do your employees use Facebook?
• Are you naturally curious about using Facebook for business?
• Do you want to recruit talent from 18-65?
• Are you trying to diversify your recruiting efforts?
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Rapidly Create Facebook Ads
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Targeting Users by Profile Information
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Leverage Logos & Images for Facebook Ads
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Bidding Strategies for PPC Campaigns
Facebook Bids & Budgets
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Facebook PPC – Laser Focused Targeting
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Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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Corporate Page vs. Dedicated Page
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Facebook for Your Employment Brand
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Facebook Fan Page = Dist. & Engagement
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Facebook Fan Page = Dist. & Engagement
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Tracking & Reporting = Recruiting ROI
• Measure Spend• Tracking for ATS & Google Analytics• Modifying & Optimize
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Facebook Recruitment Marketing Value
• Serious Volume of Users
• True Passive Candidate Audience
• Low Cost Threshold to Start
• Sophisticated Targeting for Ads –• Education
• Employer
• Geography
• Interests
• Fan Page to Engage Talent Community
• Window into Corporate Culture
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Q&A
HireClix Contacts –Scott [email protected]
Neil [email protected]
888.419.CLIXhttp://www.hireclix.com