Agenda

•Henkel Innovation Challenge IV

• HIC History

• How to play?

Henkel Innovation Challenge IVWhat is it about?

• International Business Game for students

• Vision 2050: Take a Henkel brand into the future• Create your innovative idea for a Henkel brand which can satisfy

people’s need in 2050

• 4 rounds to success• 1st round: Registration + Submission• 2nd round: National final• 3rd round: Regional final• 4th round: International final

• Final Prize• Best team: Ticket around the world• 3 best teams: Meet the CEO @ Henkel

Austria CroatiaBelgium France

Germany Hungary Italy Netherlands

Poland Romania Russia Spain TurkeySlovakia

Australia China

India Malaysia

Henkel Innovation Challenge IVWho can participate?

All students who are registered at an university in one of these countries:

, and speak + understand English well!

Agenda

•Henkel Innovation Challenge IV

• HIC History

• How to play?

Teams (2-3 Students) register online

www.henkelchallenge.com

Register: Fill in each team member personal data: name, study, university, email address

Follow the steps and accept the rules

Give your team a name

Decide: submit directly or later on

How to play?Round 1: Registration

How to play?Round 1: Submission

Tell us your vision of life in 2050:

What future trends do you expect?

What will consumers need in 2050 according to your vision?

What is your innovation? Describe your product idea for a Henkel brand in 2050

State your motivation: Why should we invite you to the national final Henkel?

Upload your CV as PDF or word document

Upload additional documents (optional)

Deadline for submission:

4p.m. on December 13th, 2010

Silan Xpress(1) Vision for 2050: Time pressure and air pollution(2) Need: People need to save time and want to protect environment by cleaning the air(3) Product idea for brand Silan: A fabric softener that is sprayed on textiles making ironing redundant and therefore saving time and energy. Like the traditional Silan it leaves a fresh scent and pleasurable feeling. Moreover, it is perfect for all classic textiles and new „wearable“ technologies like solar cells, integrated heart rate measures and electronic baby suits. In 2050 Silan xpress absorbs carbon dioxide and actively improves the quality of the air.

How to play?Round 1: Submission

Example of submission

?1 Vision ? 2 Need ? 3 Product ? 4 Motivation

• Selection of top 5 – 10 teams

• Mentorship phase

• Teams present their ideas to a national jury

• Compete to qualify for the regional final in Shanghai

How to play?Round 2: National Final

In advance:

@ National Final (January 2011)

• 3rd March 2011, Henkel Shanghai

• Best teams of each country present their ideas to a regional jury

• Compete to qualify for the international final in Berlin, Germany

How to play?Round 3: Regional Final

• 6 – 9 April 2011, Berlin

• Best team from Asia present their idea to a jury

• Compete against international teams

• Visit Berlin, the capital of Germany

• Win a ticket around the world

• Win meeting with the CEO@Henkel

How to play?Round 4: International Final

Agenda

•Henkel Innovation Challenge IV

• HIC History

• How to play?

A week in Istanbul

HIC HistoryFirst Henkel Innovation Challenge in 2007/08

• 6 Countries from Western Europe• Start October 2007• 323 teams, more than 1000 ideas• International final: April 2008

Mediterranean Sea, Barcelona • Winner: Spanish Team "Veni Vidi Innovate”• Winning idea: Household robot• Prize: trip to Istanbul

HIC HistoryImpressions of HIC I

HIC History2nd Henkel Innovation Challenge in 2008/09

• 11Countries from Europe• Start October 2008• More than 600 ideas• International final: April 2009

Atomium, Brussel (Belgium)• Winner:

Dutch Team “Rotterdam Particles”• Winning idea: Persilair, washing without water• Prize: trip to Caribbean• Best 3 teams met the CEO@Henkel

HIC HistoryImpressions of HIC II

HIC History3rd Henkel Innovation Challenge in 2009/10

• 12 Countries from EuropeStart October 2009

• 600 teams• International final: April 2010

Ajax Stadium, Amsterdam (Netherlands)• Winner: German Team “BioNet”• Winning idea: Terra BioNet, “enjoy your life while

others clean”• Prize: language trip to Japan, Mexico or Australia• Best 3 teams met the CEO@Henkel

HIC HistoryImpressions of HIC III

“Talking about the mentorship, it is probably the most advantageous point for the Henkel Innovation Challenge compared to other games and that is one of the best impressions we got from the game. Overall, we can say that it has been one of the best experiences in our lives.” winner HIC I

“The Henkel Innovation Challenge was a great experience. Comprising of many different elements (presentation, negotiation etc) it was fun and challenging at the same time.” winner team HIC II

HIC HistoryRecordings & Interviews

“It was an extremely interesting experience as you come into contact with the managers of the different countries and learn a lot from their experience.”HIC III

Compete against international students

Build up your own Henkel network

Get Business experience

Have a lot of fun!

What is in for you?

Thank You