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BRAND PENETRATION AND MARKET ANALYSISOF HCL CAREER DEVELOPMENT CENTRE

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HCL CAREER DEVELOPMENT CENTRE, NOIDA(A Frontline Division of HCL Infosystems Ltd.)

Summer Training Project Report Submitted towards Partial Fulfillment of the Degree of

Master of Business Administration

ByDevendra Kumar Rai MBA 3rd Sem, GCETRoll No. 0709770014

Industry Guide Faculty GuideMr. Gautam Ghosh Mr. Subhash VermaCentre Manager Sr. Lecturer, MBA GCETHCL-Career Development Centre

GALGOTIA COLLEGE OF ENGINEERING & TECHNOLOGY---------------------------- GREATER NOIDA -----------------------------

U. P. TECHNICAL UNIVERSITY

ACKNOWLEDGEMENT

Someone has rightly said, “No one can live in isolation”. It is true that every individual needs the help of others in every work he does.

First of all I would like to express my gratitude to my faculty Mr. Subhash

Verma who guided me with his knowledge and skill and helped me in

successful completion of the work.

I would like to thank to Mr. Gautam Ghosh for his noble inspiration, keen interest, constant supervision and ever willing help throughout the course of this study.

I thank my Institute who has given me an opportunity to show my skills. I also thank all my nearer and dearer ones without whose support this project would not been possible.

I gratefully acknowledge the invaluable support and guidance that was provided to me by various individuals that led to the successful completion of this project. Their vision of the problem gave me enough direction to bring out a meaningful result.

I am grateful to their great support and help all throughout the project. I am thankful to them for taking out time and pointing out the multitudinous aspects of customer service and helping me increase my learning out of the project.

I extend my sincere gratitude towards my parents, who have always encouraged me and gave suggestions. They always stand by me. Their support has always motivated me.

I would heartily thank all the respondents of the survey without whose support & valuable inputs this project would not have been completed

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DECLARATION

I, Devendra Kumar Rai, a bonafide student of MBA, Programme at the Galgotia

College of Engineering & Technology, Greater Noida, hereby declare that I

have undergone the Summer Training at HCL Career Development Centre,

Noida, under the supervision of Mr. Gautam Ghosh ,Centre Manager,HCL CDC

,Noida from 10th June to 1st Sep 2008.

I also declare that the present project is based on the above summer training

and is my original work. The content of this project report has not been

submitted to any other university or institute either in part or full for the award of

any degree, diploma or fellowship.

Further, I assign the right to the University, subject to the permission from the

organization concerned, use the information and contents of this project to

develop cases, ceaseless, case leads, and papers for publication and/or for

use in teaching.

Signature of the student

Devendra Kumar Rai

MBA GCET

Place:

Date:

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Table of content

Acknowledgement…………………………………………………………………. 5

Deceleration…………………………………………………………………………..6

Objective and Scope of Study……………………………………………………11

Career Opportunities in IT ………………………………………………………….12

Company Profile……………………………………………………………………..13

Introduction of HCL-Career Development Centre………………………………..20

Highlights of HCL…………………………………………………………………..25

Awards and Accolades of HCL…………………………………………………….35

Business Strategy……………………………………………………………………39

Project Cycle…………………………………………………………………40

Generic Strategy matrix……………………………………………………41

Training Program Offered By HCL-CDC…………………………………………42

HCL Certified Network Engineer (One Year)……………………………43

Oracle………………………………………………………………………...45

JAVA………………………………………………………………………….46

Dot Net………………………………………………………………………..47

HCL Certified Network Engineer (Three Year)………………………….49

Facilities of HCL CDC………………………………………………………………52

HCL CDC competitors………………………………………………………………53

NIIT……………………………………………………………………………54

IIHT……………………………………………………………………………56

Jetking………………………………………………………………………..58

DUCAT……………………………………………………………………….60

DOEACC…………………………………………………………………….62

Promotional Activities of HCL CDC…………………………………………….…68

Data Collection, Seminar, Television, Radio, Websites, News Papers,

Browsers, Industrial Alliance.

Corporate Communication Details……………………………………………….74

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Technical Department………………………………………………….….74

Marketing and Sales Department………………………………………..75

HR Department……………………………………………………………75

Finance Department………………………………………………………75

Steps in Marketing Process………………………………………………………78

Research Design…………………………………………………………………80

Data Collection Procedure………………………………………………..80

Data Collection Method…………………………………………………….81

Targeted Areas………………………………………………………………81

Sample of Data………………………………………………………………83

Statistics and Graphs of Data Analysis………………………………………….90

Data Analysis………………………………………………………………90

Case Processing Summary…………………………………………….103

Results and Conclusions……………………………………………………….110

Powerful Brand Image…………………………………………………..110

Experience team……………………………………………………… 110

Focus on Key Business Areas…………………………………………111

Global Strategy…………………………………………………………..111

SWOT Analysis…………………………………………………………………..112

Recommendations ……………………………………………………………….113

Bibliography………………………………………………………………………...114

Questionnaire

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Additional Achievement

LIVE PROJECT

Certificate of Live Project………………...4

Live Project Details………………………..117

Objective……………………………………117

Preposition………………………………….118

Target Audience……………………………118

Scholarship Offer…………………………..118

Student Benefit……………………………..119

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OBJECTIVE AND SCOP OF STUDY

1. To find out the ways to counter competitors and increase the market share.

2. To find the brand equity of the company amongst existing universe.

3. To do the competitive analysis.

4. To find out the current market share.

5. To understand ground reality of a industry.

6. To understand marketing strategy in Competitive Market.

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Company Profile

SHIVNADARFounder HCLChairman & Chief Strategy Officer - HCL Technologies

At a time when India had a total of 250 computers, Shiv Nadar

led a young team which passionately believed and bet on the

growth of the IT industry. That vision in 1976, born out of a

Delhi "barsaati" (akin to a garage start up), has resulted 3

decades later in creating a US $ 5 Billion Global Enterprise.

HCL is today a leader in the IT industry, employing 56,000 professionals, has a

global presence in 19 countries spanning locations in the US, Europe, Japan,

ASEAN & the Pacific Rim and a pan India presence across 360 points

To say that HCL is a household name in India today is an understatement. In

31 years of existence, the company has developed and implemented solutions

for multiple market segments, across a range of technologies, covering

customers in India and overseas.

HCL dominates the IT space as a leader. 55,000 gifted professionals, a

colossal US $4.8 Billion turnover, an international presence in 18 countries,

and most importantly a deep-rooted commitment to innovate, makes it a true

Technology Giant.

The HCL Group is today considered to be an outfit that has the knowledge and

skills in almost every part of the world of information technology. Present in

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every sphere of the IT world, HCL’s human resources have helped it advance

so far ahead in this field—in India as well as abroad—that today it has grown in

size and stature to become India’s top IT company, with market leadership in

different areas of operations. The group is also considered as the first Indian

transnational IT company.

An immense knowledge base and technology leadership are the keys to HCL’s

ability to provide total IT solutions.

HCL started operations primarily as a hardware company when IT in India was

in a nascent stage. There were few Indian vendors then and HCL had the

advantage of positioning itself as the local hardware vendor. This meant that

the user was comfortable dealing with a local company, thus the comfort level

of users increased manifold while dealing with HCL. HCL understood the

market well, whereas MNC vendors were not so comfortable doing business in

Indian conditions and did not understand the psyche of the Indian user. Thus,

HCL was able to expand channels at a much faster rate and increased

penetration.

Due to inherent knowledge about India, HCL was able to penetrate deep into

the government sector and tap most of the IT spending coming from various

government departments. HCL was flexible enough in pricing, its sales model

and terms and conditions, which added to the comfort of its clients. Sales

teams at HCL have always been highly objective-driven and focused on

numbers. Every month/quarter they measure the performance of our managers

by the number of times they have met the customers face-to-face.

Whether it’s software, hardware, training, networking, telecom, peripherals or

system integration, HCL has an answer for all your IT needs—thanks to its pool

of competencies. The company also has skills in the areas of hardware, and

services extend from product designing to prototyping, manufacturing and

support. Specialisation in designing custom-made solutions for companies

includes application development for client/server environments, legacy system

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maintenance and re-engineering, migration, systems redevelopment, onsite

and offshore software services, and facilities management.

Computer-based education using advanced learning methodology has training

on offer for novices as well as professionals, in IT and non-IT areas. A

dedicated independent vendor channel for the entire Indian mass market helps

bring technology usage closer to the individual. The group specialises in

consumer-oriented, globally applicable solutions for end-users in manufacturing

banking and financial services, and the telecom segment; besides being a

total solution ,

provider for technology-based communication services through satellite

communication, radio communication, local area networks as well as broad

band communication. HCL has played a major role in creating IT awareness in

the country and in creating a very competitive environment for growth of the IT

industry. The biggest contribution of HCL in developing the Indian IT market is

in terms of introducing newer technologies and creating a market for them

through education and creation of awareness.

All of HCL’s expertise is centered around anticipating and fulfilling the needs of

the individual in all spheres of his life. The group achieves this by providing a

complete array of IT solutions that make life simpler and better. The company

has been leveraging its core competencies to develop new technologies and

solutions that pre-empt changing consumer needs. To complement its

strengths in global state-of-the-art technology, HCL, in the past, has had joint

ventures with international corporations such as Hewlett-Packard, Perot

Systems, Deluxe Corporation, James Martin & Co., and General Instrument,

and also partners with world leaders like AT&T and Microsoft. And finally,

forming the core strength of HCL is the talent and innovativeness of its people,

which enables it to provide the right solutions at the right time.

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HCL has always been proactive in understanding the market well. Thus, it

always anticipates the market demand well in advance and offers

products/services accordingly

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Management Team

HCL INFOSYSTEMS Ltd

Ajai Chowdhry

Co-Founder HCL, Chairman and CEO - HCL Infosystems An

engineer by training, Ajai Chowdhry is one of the six co-founder

members of HCL, India 's premier IT conglomerate.

J V

Ramamurthy

Chief Operating Officer HCL Infosystems Ltd J V Ramamurthy has

an engineering degree in Electronics & Communications, from

Guindy Engineering College , and a Masters' degree in Applied

Electronics from the Madras Institute of Technology, both in

Chennai.

Rajendra Kumar

Executive Vice President - Frontline Division HCL Infosystems Ltd.

Mr. Rajendra Kumar has been with HCL for over 30 years and has

seen HCL grow from a start up company to a gigantic conglomerate

that it is today.

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Worldwide OfficesBy being locally incorporated in each country, HCL is able to serve customers as a local business, with all attendant benefits. It is also a tax-paying citizen, conforming to all local laws–and with a significant global workforce. We believe that every part of the world has different ways of doing business and, therefore, unless we make the investment of becoming a local player, the move from being a mere vendor to a value-creating partner would be a difficult transition.

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INTRODUCTION

EMPOWERING YOU TO BRING OUT THE BEST

As the fountainhead of the most significant pursuit of human mind (IT),

HCL strongly believes, "Only a Leader can transform you into a Leader".

HCL CDC is a formalization of this experience and credo which has been

perfected over decades.

It is an initiative that enables aspiring individuals to benefit from HCL's

longstanding expertise in the space and become Industry ready IT

professionals.

To join the pampered tribe of IT wiz kids, the Career Development Centre

or CDC offers a number of industry relevant courses.

It has highly qualified, professional & experienced faculty giving personal attention to students.

We offer the most modern computing facilities loaded with the latest

operating systems and software packages.

Vision Statement

"To create industry ready professionals”

Mission Statement

"To provide world-class information technology solutions and services in

order to enable our customers to serve their customers better”

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The HCL Edge

Learn industry nitty-gritty from Top HCL professionals

Customised and industry specific career programs

Hands on experience

After HCL CDC certification, leave behind your placement worries

HCL takes students to the core of IT fundamentals and the most advanced

cutting problems .Its course modules are structured to give you the best of both

worlds, academic and hands-on.

Key Business Associates

To provide world-class solutions and services to the customers, it has formed Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, RedHat, Infocus, Duplo, Samsung and Novell. These alliances on one hand gives access to best technology & products as well as enhancing the understanding of the latest in technology. On the other hand they enhance the product portfolio, and enable to be one stop shop for all customers.

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Institutional Alliances

GGITS, JABALPUR TRUBA, INDORE

Gyan Ganga Institute of Technology & Sciences (GGITS) is a self -financed Technical Institution established in May 2003 with well defined mission and goals for Quality Technical Education to achieve world-class excellence, in the state of M.P

Truba Institute of Engineering & Information Technology, has created a milestone by collaborating with world's top IT company. First Institute in the state got A.I.C.T.E. - N.B.A. accreditation in the minimum eligibility period of 6 years.

CSE, JHANSI KCNIT, BANDA

The CSE is managed by Pt. Deendayal Uppadhayay Shikchan Trust, Jhansi (registered under the Societies Act 1860) in 2002, for imparting engineering education and for promoting technological research to generate suitable technical manpower. The institute is fully self financed and is being administered by the trust.

The Institute campus covering an area of 40 acres of prime land on a state.We Provide the graduate and post graduate technical degree for the current senerio.it includes MCA, MBA, B.Tech.We also provide acedemic counseling and placement to our students.

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Review

HCL Plans CDCs Abroad

HCL Infosystems Limited, an information enabling company, is contemplating

setting up its career development centres (CDC) abroad. "We have identified

countries in West Asia and Africa for setting up CDCs. However, our immediate

and ongoing focus is on strengthening our presence in the country. We would

foray into overseas markets at a later stage," Rajendra Kumar, executive -vice-

president of HCL Infosystems, told the media persons.

Source: Business Standard, India

HCL Infosystem to set up 100 career development centres

IT firm HCL Infosystem Ltd on Wednesday announced its plans to set up at

least 100 career development centres (CDCs) across the country in the next

12-15 months. HCL already has fully operational CDCs in 20 cities in the

country. "We were also planning to open such CDCs abroad," Executive Vice-

President Rajendra Kumar said after launching the company's Bhubaneswar

centre here today.

Source: Zee News, India

IT trainers think out of syllabus

Leading Indian IT training biggies are planning to consolidate their presence in

the non-IT education segment as well. HCL Infosystems, which has recently

ventured into IT education business under the banner of HCL Career

Development Center, is eyeing the retail industry. “We are finalizing plans to

launch specialized courses in retail sales and marketing through our training

centers,” said S T M Eswar, associate vice president, HCL Infosystems.

Source: Economic Times, India

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Highlights of HCL

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HCL Infosystems Ltd is one of the pioneers in the Indian IT market , with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions. The highlights of the HCL saga are summarised below:

Y E A R

H I G H L I G H T S

1976 - Foundation of the Company laid- Introduces microcomputer-based programmable calculators with wide acceptance in the scientific / education community

1977 - Launch of the first microcomputer-based commercial computer with a ROM -based Basic interpreter - Unavailability of programming skills with customers results in HCL developing bespoke applications for their customers

1978 - Initiation of application development in diverse segments such as textiles, sugar, paper, cement , transport

1980 - Formation of Far East Computers Ltd., a pioneer in the Singapore IT market, for SI (System Integration) solutions

1981 - Software Export Division formed at Chennai to support the bespoke application development needs of Singapore

1983

- HCL launches an aggressive advertisement campaign with the theme ' even a typist can operate' to make the usage of computers popular in the SME (Small & Medium Enterprises) segment. This proposition involved menu-based applications for the first time, to increase ease of operations. The response to the advertisement was phenomenal.

- HCL develops special program generators to speed up the development of applications

1985 - Bank trade unions allow computerisation in banks . However , a computer can only run one application such as Savings Bank,

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Current account , Loans etc.

- HCL sets up core team to develop the required software - ALPM ( Advanced Ledger Posting Machines ) . The team uses reusable code to reduce development efforts and produce more reliable code . ALPM becomes the largest selling software product in Indian banks

- HCL designs and launches Unix- based computers and IBM PC clones

- HCL promotes 3rd party PC applications nationally

1986

- Zonal offices of banks and general insurance companies adopt computerization

- Purchase specifications demand the availability of RDBMS products on the supplied solution (Unify, Oracle). HCL arranges for such products to be ported to its platform.

- HCL assists customers to migrate from flat-file based systems to RDBMS

1991

- HCL enters into a joint venture with Hewlett Packard

- HP assists HCL to introduce new services: Systems Integration, IT consulting, packaged support services ( basicline, teamline )

- HCL establishes a Response Centre for HP products, which is connected to the HP Response Centre in Singapore.

- There is a vertical segment focus on Telecom, Manufacturing and Financial Services

1994

- HCL acquires and executes the first offshore project from IBM Thailand

- HCL sets up core group to define software development methodologies

1995 - Starts execution of Information System Planning projects

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- Execution projects for Germany and Australia

- Begins Help desk services

1996 - Sets up the STP ( Software Technology Park ) at Chennai to execute software projects for international customers

- Becomes national integration partner for SAP

1997- Kolkata and Noida STPs set up

- HCL buys back HP stake in HCL Hewlett Packard

1998 - Chennai and Coimbatore development facilities get ISO 9001 certification

1999

- Acquires and sets up fully owned subsidiaries in USA and UK

- Sets up fully owned subsidiary in Australia

- HCL ties up with Broadvision as an integration partner

2000

- Sets up fully owned subsidiary in Australia

- Chennai and Coimbatore development facilities get SEI Level 4 certification

- Bags Award for Top PC Vendor In India

- Becomes the 1st IT Company to be recommended for latest version of ISO 9001 : 2000

- Bags MAIT's Award for Business Excellence

- Rated as No. 1 IT Group in India

2001

-Launched Pentium IV PCs at below Rs 40,000

-IDC rated HCL Infosystems as No. 1 Desktop PC Company of 2001

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2002

-Declared as Top PC Vendor by Dataquest

-HCL Infosystems & Sun Microsystems enters into a Enterprise Distribution Agreement

- Realigns businesses, increasing focus on domestic IT, Communications & Imaging products, solutions & related services

2003

- Became the first vendor to register sales of 50,000 PCs in a quarter

- First Indian company to be numero uno in the commercial PC market

- Enters into partnership with AMD

- Launched Home PC for Rs 19,999

- HCL Infosystems' Info Structure Services Division received ISO 9001:2000 certification

- Launches Infiniti Mobile Desktps on Intel Platform

- Launched Infiniti PCs, Workstations & Servers on AMD platform

2004 - 1st to announce PC price cut in India, post duty reduction, offers Ezeebee at Rs. 17990

- IDC India-DQ Customer Satisfaction Audit rates HCL as No.1 Brand in Desktop PCs

- Maintains No.1 position in the Desktop PC segment for year 2003

- Enters into partnership with Port Wise to support & distribute security & VPN solutions in India

- Partners with Microsoft & Intel to launch Beanstalk Neo PC

- Becomes the 1st company to cross 1 lac unit milestone in the

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Indian Desktop PC market

- Partners with Union Bank to make PCs more affordable, introduces lowest ever EMI for PC in India

- Launched RP2 systems to overcome power problem for PC users

- Registers a market share of 13.7% to become No.1 Desktop PC company for year 2004

- Crosses the landmark of $ 1 billion in revenue in just nine months

2005- Launch of HCL PC for India, a fully functional PC priced at Rs.9,990/-

- Rated as the No.1 Desktop PC company by IDC India -Dataquest

- 'Best Employer 2005' with five star ratings by IDC India -Dataquest.

- 'The Most Customer Responsive Company 2005'

- IT Hardware Category by The Economic Times -Avaya Global Connect.

- Top 50 fastest growing Technology Companies in India' & 'Top 500 fastest Growing Technology Companies in Asia Pacific' by 'Deloitte & Touche'. by 'Deloitte & Touche'

- '7th IETE -Corporate Award 2005' for performance excellence in the field of Computers & Telecommunication Systems by IETE.

- 'Best Bhoomi Brand 2005' by 360 magazine -in the PC category -in the LCD Monitor category.

- India 's 'No.1 vendor' for sales of A3 size Toshiba Multi Functional Devices for the year '04 -'05 by IDC.

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- Toshiba'Super Award 2005 towards business excellence in distribution of Toshiba Multifunctional products,

- Strategic Partners in Excellence' Award by Infocus Corporation for projectors.

- 'Most valued Business Partner' Award for projectors by Infocus Corporation in 2005

2006- 75, 000+ machines produced in a single month

- HCL Infosystems in partnership with Toshiba expands its retail presence in India by unveiling 'shopToshiba'

- HCL Infosystems & Nokia announce a long term distribution strategy

- HCL the leader in Desktops PCs unveils India's first segment specific range of notebooks brand - 'HCL Leaptops'

- IDBI selects HCL as SI partner for 100 branches ICT infrastructure rollout

- HCL Infosystems showcases Computer Solutions for the Rural Markets in India

- HCL Support wins the DQ Channels-2006 GOLD Award for Best After Sales Service on a nationwide customer satisfaction survey conducted by IDC

- HCL Infosystems First in India to Launch the New Generation of High Performance Server Platforms Powered by Intel Dual - Core Xeon 5000 Processor

- HCL Forms a Strategic Partnership with APPLE to provide Sales & Service Support for iPods in India

- HCL Infosystems rated as number one Desktop PC Company by IDC, sixth year successively

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- HCL Infosystems sustains its commercial Desktop PC leadership for the fifth consecutive year

- HCL launches "trusted ICT infrastructure platforms" for the BPO-ITeS segment

- HCL launches India's first High Performance Enterprise Server Platforms powered by dual core Intel itanium processors

- HCL creates Dual Core Xeon Server at a price point of RS. 43,900/-

- HCL completes 30 years in India

- HCL in association with The Music Academy, Madras brings 'HCL Concert Series' to Chennai City

- Enters into partnership with Casio

- HCL establishes its manufacturing facility at Uttaranchal

- HCL launches Beanstalk 2007 collection. A range of four new HCL Beanstalk Digilife-enablers, Beanstalk Nano, Beanstalk Slim, Beanstalk Lifestyle & Beanstalk Dominator

2007- HCL introduces eco-efficient Notebook PCs complying with RoHS directive

- HCL unveils initiative to create industry ready ICT professionals- launches HCL career development centers'

- HCL launches ‘datacenter in a box’ - a simplified IT infrastructure solution in a ‘box’ targeted at small and medium enterprises

- HCL breaks the one terabyte storage barrier in computers-launches India’s first ‘one terabyte’ personal computer

- Kodak and HCL ink agreement to distribute digital cameras in India

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- HCL launches India’s first multilingual POS printer HCL star - TSP 700, designed exclusively for the needs of rural retailers

- HCL unveils enterprise class 16 core server - India’s first server with 16 computing cores in a 7- inch (4u) form factor

- Launches a new range of eco-efficient desktop PCs, complying with RoHS directive

- HCL launches NETMAX; suite of networking products and solutions expands its portfolio for emerging enterprises

- HCL announces '360-degrees technology refresh program'- new initiative aimed at capturing latest trends in technology and delivering them to Indian enterprises

- HCL announces launch of its workstation 2008 series for MCAD and DCC professionals

2008

- HCL unveils the future of personal computing. Launches next generation, ultra portable, Sub Rs. 14,000/- laptops MiLeap Series for the first time in India

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Awards and

Accolades of HCL

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Awards And Accolades of HCL

HCL won The Mos t Innova t i ve F ranch isee Award by

F ranch ise P lus in Feb 08 .

HCL won The Mos t Suppor t i ve F ranch isor Award by

F ranch ise P lus in Feb 08

Mr. A ja i Chowdhry , Cha i rman & CEO o f HCL In fosys tems

L im i ted , honoured w i th ' CEO o f the year 2008 ' award by

IT Peop le Awards fo r exce l lence in IT .

Mr. A ja i Chowdhry , Cha i rman & CEO o f HCL In fosys tems

L im i ted , was dec la red ‘ IT Person o f the Year 2007 ’ by

Dataques t .

HCL won The Bes t Re ta i le r Award in Consumer Durab les

ca tegory by As ia Reta i l Congress in Dec 07

HCL won awards in ‘ Env i ronment Management ’ and

‘Qua l i t y ’ ca tegor ies a t the E lc ina-Dun & Brads t ree t

Awards fo r Exce l lence in E lec t ron ics , 2006-07 .

I nd ia ’s Mos t Pre fe r red Persona l Computer Brand by

CNBC AWAAZ Consumer Award 2007 .

HCL rece ived th ree Channe ls Cho ice 2007 awards fo r

Re la t ionsh ip Management ,

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Af te r Sa les Suppor t & Commerc ia l Terms f rom DQ

Channe ls , based on an IDC channe l sa t i s fac t ion survey .

HCL In fosys tems won Brand-o f -Exce l lence Award a t

VARInd ia Forum 2007 .

HCL bagged IMM 'Top Organ iza t ion Award 2007 ' fo r

Exce l lence a t 34 th Wor ld Marke t ing Congress .

HCL was awarded ‘ Ami ty Corpora te Exce l lence Award

2007 ’ fo r i t s d is t inc t v i s ion , innova t ion , compet i t i veness

and sus tenance .

HCL won ‘Tosh iba Co lour Cop ie r Champion Award 2007 ’

fo r improv ing overa l l cus tomer approach and be t te r

techn ica l capab i l i t y .

HCL won the ‘ Bes t Ind ian Branded PC ’ & ‘Bes t IT Reta i l

Company ’ award a t the 6 th VARInd ia S ta r N i te Awards

2007 .

HCL has been recogn ized by Nok ia , consecu t i ve ly fo r

las t two years w i th the ‘ Nok ia Exce l lence Award ’ fo r

Sa les & D is t r ibu t ion , As ia Pac i f i c 2007 .

HCL D ig i l i f e re ta i l cha in won the ' Mos t Admi red Reta i le r

o f the Year ' award in Consumer Durab les and E lec t ron ics

ca tegory a t the 2007 IMAGES Reta i l Awards .

HCL rece ived “ Bes t In Ca tegory Award ” fo r HCL D ig i l i f e

S to res and Spec ia l Award fo r “ Innova t ion and

Techno logy ” fo r i t s ’ ePOS d iv is ion a t the F ranch ise and

S ta r Re ta i le r Awards 2007

HCL In fosys tems was p resen ted w i th the ‘ Top

Organ iza t ion -2006 ’ award by Ins t i tu te o f Marke t ing

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Management ( IMM) in recogn i t ion o f i t s innova t ion in

marke t ing management .

HCL In fosys tems has been vo ted as the ‘ No . 1 PC

Vendor ’ consecu t i ve ly fo r las t s i x years by IDC –

Dataques t .

HCL bagged the Dun & Brads t ree t Awards 2006 fo r ‘ Top

Per fo rmance In The Computer Hardware & Per iphera ls

Sec to r ’ .

HCL won the 'Ami ty Corpora te Exce l lence Award 2006 ' in

the Computer hardware ca tegory .

HCL among the Top 3 IT compan ies fo r the las t 3 years ,

DQ & IDC, Bes t Employer Survey , ‘Bes t emp loyer 2005 ’

w i th F ive S ta r Ra t ings .

‘Top 3 IT Hardware Compan ies ’ ranked in Ind ia ’s 100

Mos t Va luab le Brands by P lanman Consu l t ing & ICMR

Research .

HCL was ranked among the top Fas t 500 As ia Pac i f i c

2006 p rogram by De lo i t te Techno logy , Med ia &

Te lecommunica t ions .

Bus iness S tandard ranked HCL a t no . 21 in BS 1000

rank ing in 2006 .

ET ranked HCL amongs t , ‘ Top 50 in ET Top 500

Compan ies ’ L is t ings fo r 2006 .

HCL has been ranked amongs t the ‘ Top 5 Groups ’ in the

DQ Top 20 and ‘Top 3 Mos t Pre fe r red Brands ’ in CNBC

Awaaz Survey , 2006 .

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HCL ranked amongs t the Top Three Ma jo r P layers on

VPN Serv ice Prov ider by Avaya G loba lConnec t .

I nd ia ’s ‘No . 1 Vendor ’ fo r sa les o f A3 s ize Tosh iba Mu l t i

Func t iona l Dev ices fo r the year 2005-06 by IDC

Dataques t .

‘The Mos t Respons ive Company 2005 ’ – IT Hardware

Category by The Economic T imes – Avaya

G loba lConnec t .

St ra teg ic Par tners in Exce l lence Award by InFocus

Corpora t ion fo r p ro jec to rs .

‘Mos t Va lued Bus iness Par tner ’ Award fo r P ro jec to rs in

2005 .

Tosh iba ‘Super Award 2005 ’ & ‘P la t inum ’ Award 2004

towards bus iness exce l lence in d is t r ibu t ion o f Tosh iba

Mu l t i func t iona l p roduc ts consecu t i ve ly fo r 3 years in a

row.

I nd ia ’s 'No . 1 vendor ' fo r sa les o f A3 s ize T osh iba Mu l t i

Func t iona l Dev ices fo r the year 2004-05 by IDC

Dataques t .

‘ 7 th IETE – Corpora te Award 2005 ’ fo r per fo rmance

exce l lence in the f ie ld o f Computer &

Te lecommunica t ions Sys tems.

'No . 1 Vendor ’ o f In focus MM Pro jec to rs by Pac i f i c Med ia

Assoc ia tes Survey 2005 .

‘Bes t Bhoomi Brand 2005 ’ by 360 magaz ine in the PC

Category and in the LCD Mon i to r Ca tegory .

38

BUSINESS STRATEGY

The identification of a strategy based on competitive advantage has attracted

growing attention on strategy and strategic management Is or Ansoff business

strategy specify:-

1) Firms product-market position.

2) Directions in which the firms seeks to grow and change

3) Competitive tools it employment.

4) Means by which it enter new market.

5) Manner in which it configure it resources.

6) Strengths it will seek to overcome.

7) Weaknesses it will seek to overcome.

Strategy is the concept of a firm’s business which provides a unifying theme for

its activities ,and enables its manager to define an approach to their choose

market.

DEFINING THE INDUSTRY

Defining an industry depend upon intensity of competition at that time.

Firstly, it might build up its land acquisition and sales department so as to

compete in private speculative.

Secondly, it might recruit more marketing managers to work efficiently.

39

DECIDING THE ADVANTAGEOUS FACTOR IN INDUSTRY

Once we understand the mechanism of the market we wish to compete, next

step is to decide how to make the best use of our potential advantages. The

enterprise must decide how to “position” itself so as to achieve sustainable

competitive advantage

40

GENERIC STRATEGIES MATRIX

This matrix permits to choose a marketing stance within one of the four boxes

which are made available within the two dimensions of the competitive

advantage and competitive scope.

COMPETITIVE ADVANTAGE

A lower cost strategy is based on the pursuit of cost leadership n a given

industry through exploitation of lower input costs , greater efficiency and that

comes from undertaking a succession of projects in a variety of operating

environments.

The traditional emphasis on price competition through differentiation does not

necessarily mean that clients are obtaining the best possible deals as a result

comprehensive marketing strategy has been increased as a result of growing

demand for informational technology

Competitive scope

According to Porter extends the positioning concept in to the second dimension

by adding further variable which he describes as competitive scope. An

example of the choice of competitive scope in information technology is the

decision whether to take full responsibility for projects as marketer in either

case there will be further choice between pursuing competitive advantage

through lower cost or differentiation

41

Training Programs

Offered By HCL-CDC

42

PRODUCT LINE OF HCL CDC

HCL Certified Network Engineer (HCNE) (module 1 to 7 covered in HCNE course)

COURSE DETAIL DURATION-1 YearModule -1Computer Hardware & Networking1. Introduction to Basic Electronics2. Number Systems3. Computer Architecture4. PC Assembling & Disassembling5. PC

maintenance and Troubleshooting6. Peripheral Devices and Troubleshooting7. PC Communication8. PC Operating System9. Basic of Networking

Module-2Advance Networking1. Basic of Networking2. Networking Architecture and Technology3. Networking Operating Systems4. Network Support and Implementation5. Wireless Technology

Module-3Server1. Server Technology2. Server Operating System3. Server Administration4. Server Troubleshooting5. Disaster Recovery

Module-4Security1. Introduction to Security2. Security Technique3. Security Infrastructure4. Protocols/ Topologies

43

5. Infrastructure Management

Module-5CCNA1. 640-821—Interoduction to CISCO Networking Technologies2. 640-811—Interconnecting CISCO Networking Devices

Module -6MCSENetworking Systems – core Exams1. 070-290—Managing and Maintaining a Microsoft Windows Server 2003 Environment2. 070-291—Implimenting, Managing and Maintenance a Microsoft Server 2003 Network Infrastructure3. 070-293—planing and Maintaining a Microsoft Windows server 2003 Network infrastructure4. 070-294—Planing Implementing and Implementing and Implementing a Microsoft Windows Server 2003 Active Directory Infrastructure5. Client Operating System070-270—Installing, Configuring and Administrating Microsoft Windows XP-Professional6. Design070-298—Designing a Microsoft Windows Server 2003 Active Directory and Network Infrastructure.7. Elective Exam070-298—Desining Security for a Microsoft Windows Server 2003 Network

Module- 7RHCE1. RH-303-Red Hat Linux Essential s2. RH-133-Red Hat Linux System Administration3. RH-253 –Red Hat Linux Network and Security

Module-8 Notebooks1. Introduction to Notebooks2. Design and Architecture3. Notebook Technology4. Diagnostics and Troubleshooting5. Wireless Technology

44

HCL CAREER DEVELOPMENT CENTRE

COURSE STRUCTURE (ORICLE)

We at HCL-Career Development Centre are very proud to say that we are providing course of oracle (DBA Track) for every one. This course comprises of 4 modules

Module 1. Introduction to Oracle 9i SQL

Module.2. Fundamental -1 (Architecture)

Module 3. Fundamental -2 (Backup and Recovery)

Module 4. Performance tuning

The total 4 module will be completed in 4 month. If you want to pursue any of the modules then you are welcomed. After completion of the first two modules you will be OCA (Oracle Certified Associate ) and after you complete the rest two modules you will be called OCP (Oracle Certified Professional).

Advantages of Doing DBA from HCL

Oracle tie up 40% discount on all Oracle Global Certification Exams Participation Certificate from Oracle HCL Certificate Original Course Material from Oracle University Oracle certified Faculty This course is being tough by other institutes, but we are not an institute.

We are industry. We know what skills you require in an organization.In other words an industry will teach you in a better way because we have industrial experience.

We provide you a big benefit and that is here you come to know Oracle 9i., 10i, and as well as 11i.

Total Duration of the Course 4-5 month

45

HCL EDUCATIONADVANCED TRAINING & CAREER DEVELOPMENT PROGRAM

HCL Certified Software Professional- JAVA

Module 1 Core JAVA 50 hours (1.5 Month)Certified Core JAVA1. Getting Started2. Object Oriented Program3. Identifiers, Keywords, and Types4. Expression and Flow Charts5. Arrays^. Class Design7. Advance Class Features8. Expectation9. Text Based Application10. Building Java GUIs11. GUI Event Handling 12. Threads13. Advanced Input Output System

Module 2 Advance JAVA 50 hours (1.5 Months)Certified Advanced JAVA J2EE1. Building Java 2 Platform Enterprise Edition Application2. Distributed Object Communication3. Servlets Java Beans EJB-Stateless EJB State full EJB – Entity 4. Listeners and Attributes5. Sessions6. JSP7. JDBC8. Struts9. Model View Controller

46

HCL EDUCATIONADVANCE TRAINING & CAREER DEVELOPMENT PROGRAM

HCL Certified Software Professional

Dot Net (Microsoft)

Module one learn the basic of dot net Framework

1. Learn Object Oriented Programining Concept Using VB.NET and VC#2. Designing and Implementing and Administrating Data Bases3. Implement Database Connectivity through ADO.NET4. GUI Application Developing Using Dot net Framework5. Developing Database Application Using ADO Dot Net 6. Windows Application Development using VC# Dot Net7. Design Application Components using assemblies

Module-2

Explain Client/ Server and HTTP concepts

1. Creates and Implement ASP Pages2. Access Database using ASP3. Move from ASP to ASP Dot NET4. Use ADO .NET for data base handling using ASP .NET5. Create and Implement ASP .NET Control6. Developing Database Application Using ADO .NET and XML

47

HCL CERTIFIED NETWORK ENGINEER (HCNE)FOR- 10 +2 / Undergraduate, Are you tried of the routine IT Training ?HCL, India top IT company offers you first of its powerful & flexible training modules . Successful completion of each module assures you a rewarding career you always dream of .

Duration – 3 year Year 1 HCNA (HCL Certified Network Associate)Module 1Computer Hardware & networkingIntroduction to Basic electronicsNumber System sComputer ArchitecturePC Assembling and disassemblingPC Maintenance & Troubleshooting Architecture and technology Peripheral devices and troubleshooting PC communicationPC Operating System Basic of Networking

Module 2- 80 hoursAdvance NetworkingBasics of Networking Networking Networking operating systemsNetworking Support and ImplementationWireless Technology

MCSANETWORKING SYSTEM CORE EXAMS070-290—Managing and Maintaining a Microsoft Windows Server 2003 Environment070-291—Implimenting, managing and maintaining a Microsoft Windows Server 2003 Network Infrastructure CLIENT OPERATING SYSTEM 070-270—Installing, Configuring, and Administration Microsoft Windows XP ProfessionalELECTIVE EXAM070-284—Implimenting and managing Microsoft Exchange Server 2003

YEAR 2-HCNPHCL CERTIFIED NETWORK PROFESSIONALS

48

ADVANCE COURSE 300 Hours

Module 4-0 hours

MCSE

1. 070-293—planing and Maintaining a Microsoft Windows server 2003 Network infrastructure2. 070-294—Planing Implementing and Implementing and Implementing a Microsoft Windows Server 2003 Active Directory Infrastructure3. Client Operating System070-270—Installing, Configuring and Administrating Microsoft Windows XP-Professional4. Design070-298—Designing a Microsoft Windows Server 2003 Active Directory and Network Infrastructure.

Module 5- 80 hours

CCNA

1. 640-821—Interoduction to CISCO Networking Technologies2. 640-811—Interconnecting CISCO Networking Devices

Module 6 70 hours`RHCT1. RH-303-Red Hat Linux Essential s2. RH-133-Red Hat Linux System Administration3. RH-253 –Red Hat Linux Network and Security

Module 7 - 50 hours

Notebook and Wireless Technology- Level 2

49

YEAR 3- HCNE

HCL CERTIFIED NETWORK ENGINEERING

Expatriation -300 hrs

Module 8- 50 hrs

RHCE

RH-253 –Red Hat Linux Network and Security

Module 9- 100 hrs

CWNA

Client visit and Industrial Visits

Module 10 - 50 hours

Notebook and wireless Technology-Level 3

Module 11 -100 hrs

Projects

50

Fee Structure of Training Programs

S.

No

Name of Course Preferred

Entry

Profile

Duration Fee

Lumsum

Fee

Installmen

t

1 HCE Tech.

Grad.

600 Hours 48000 52000

2 HCNA 12th 300Hours 35000 40000

3 HCNP 12th 600 Hours 70000 80000

4 HCNE 12th 900 Hours 110000 120000

5 Basic Hardware 12th 100 Hours 10112 NA

6 Advance N/W 12th 80 Hours 7865 NA

7 Basic H/W &

Advance N/W

12th 180 Hours 16854 NA

8 N/w Technology

& devices

Graduation 50 Hours 10112 NA

9 System Engineer Graduation 150 Hours 17978 NA

10 Linux

Administrator &

Security

Graduation 100 Hours 13483 NA

11 Technocrat

(COMBO)

Graduation 300 Hours 33708

12 CCNA+MCSE Graduation 200 Hours 22472

13 CCNA+RHCE Graduation 150 Hours 19101

14 RHCE+MCSE Graduation 250 Hours 26966

15 H.S.A B Tech 400 Hours 50000 53933

16 SERVER B Tech 80 Hours 11000

17 SECURITY B Tech 50 Hours 9000

51

FACILITIES

Facilities

We offer the most modern computing

facilities loaded with the latest

operating systems and software

packages. The classrooms are

equipped with complete audio-visual

tools & accessories. We have highly

qualified, professional experienced

faculty giving personal attention to

students. The courses are highly

customised and industry specific.

Infrastructures

We offer a bustling, vibrant and

convenient environment to the

student community of the institute.

The infrastructure we provide is truly

world class. So come join the HCL

CDC and be a part of the most

happening industry.

52

HCL-CDC’s COMPETETORS

1. NIIT

2. DUCAT

3. APTECH

4. DOEACC

5. IIHT

6. JETKING

53

NIIT

Introduction:- founded in 1981 with the mission of

“ Bringing people and Computers together ….Successfully “,NIIT No. 1

trainer and global leading Talent Development corporation, offer learning

and knowledge solution to 5 million students across 32 countries. The NIIT

group is also position strongly in the software and services space through

NIIT technologies.

NIIT Technologies Limited:-

Gaining the trust of global organizations by providing innovative IT solution and

business process management services in key verticals.

Insurance

Banking

Retail

Transport

manufacturing

NIIT Limited:- Pioneer innovating classrooms, e-learning and advanced

solutions for career seekers, Professionals corporations, and higher educated

institute.

Programs for individuals

Programs for working professionals

Solution for Enterprises

Solutios for colleges

Franchisee Opportunities.

The objective of this track is to produce professionals for implementing and

managing Information Systems and Business Applications. This track focuses

on building skills around designing Information Systems and managing

business information for effective analysis and reporting. Concepts and

technologies like Data Modeling, Business Intelligence tools and Data

54

Warehousing are key components of this track. NIIT Technologies is a global IT

solutions organization servicing customers in North America, Europe, Asia and

Australia. Our focus on select industry verticals in Banking, Financial Services

& Insurance, Travel & Transportation and Retail & Manufacturing has helped us

create differentiation through specialization.

At NIIT Technologies, our philosophy can be better understood with the Rubik’s

Cube. Here is a puzzle that can either take hours to solve or be put in order

within a very short time. The difference is the ability to remain focused.

Our strategy of sustained focus on select verticals, Innovation and investing in

our people is at the core of our strength. It defines our underlying philosophy

'Value from Focus'. That is why clients across geographies Trust us to find the

way.

55

IIHT

IIHT :-

Individual Learning Solution (ILS):- The rise in IIHT limited has

pioneered the growth of IT and IMS training in India. Keeping focus

growth and competition in perspective, been able to set standards

across its offices by adopting practices based on quality, commitment

and the zeal a habit. Since its inception in the year 1992, IIHT has

gradually worked towards becoming one of the top most market

today.the number of MNCs stepping on Indian soil has incremented

the demand for skilled professional across all major IT functions.

Apart from this growing demand,there also seems to be to be an

increase in demand for aptly skilled IMS professionals. These

professionals are considered to be Specialist of different IMS

domains and form integral part of any IT IMS infrastructure.

Enterprise Learning Solution (ELS):- ELS provides high end,

cutting edge technology corses of large corporate and working

professionals who aim at enhancing their skill sets and building their

carrers. Another main function of this devision is to identify and

analyse gaps in the skill of the employees and tailor-make courses

that would suit their requirement both In terms of cost effectiveness

and knowledge acquisition in a shorter time.

Global Learning Solution (GLS):- Global learning solution is the

international wing of IIHT. The core function of GLS is to establish

IIHT centre of excellence on international shores. In depth research

on the international market for technical education has revealed the

importance of IMS requirements across the world. The scope has

unveiled a three some opportunity.

56

Cisco Learning Solution (CLS):- The launch of Cisco’s Talent

Development initiative in India is directly outcome of Cisco’s

commitment to expand access to the IT training and certification

resources that would accelerate the country’s economic growth. With

these initiatives in place, Cisco is ensuring that its customers and

partners have the recourses available to train and equip thousands of

aspiring students in Asia pacific with the knowledge and skills

necessary to shape the country’s burgeoning information economy

Academic Learning Solution (ALS) :- IIHT in alliance with Sikkim

manipal University launched IHT academy. With its world class

infrastructure and SMU certificate recognized worldwide offer a

degree which is a perfect blend of industry related curriculum and

Govt recognition.

IIHT academy is just one year old but it is traveling faster then time. By the

end of the first academic year, IIHT academy has established 40 centers

across India and aim to established another 20 by the end of 2nd academic

year.

57

JETKING

Introduction:- jetking a passport to a fulfilling career in Computer

hardware and networking , providing student with hands on training and

relevant courses to stay abreast with the ever changing requirement of the I.

T. world . With the sudden increase in businesses that needs help,

managing, upgrading, and customizing increasingly.

Top popular links:-

Network Courses

Computer Network Classes

CCNA Training

Hardware Training

Basic Computer Training

MCSE Certification Test

Job Opportunities

Job Placement

MCSE training Course

HTML Programming

Computer Consultant

Java Programming

Hardware Support

Engineering Jobs

Computer Degree Online

58

APTECH

Aptech Limited:- Aptech Limited, a global learning Solution Company with

a presence across 5 continents is playing a key role in helping individual

organizations and nations adapt to the changing requirements of a

knowledge driven world. Aptech commenced it IT education & training

business in 1986 and has trained over 5 million students-globally.

Aptech Services :-

IT Training and Education

Multimedia Education

International IT & Multimedia Training

Hardware & Networking

Aviation & Hospitality Training

Training Solution

Testing & Certification

Developer Training & Consultancy

e-Learning

Learning Services

Aptech Vission:- To be the preferred learning Solution Partner globally,

delivering superior Customer Services for performance enhancement,

through world-class processes.

Aptech Mission:- IT is an empowering technology, when rightly employed

leads to productivity improvement and prosperity at individual,

organizational, societal, national and global level.

59

DUCAT

INTRODUCTION: - Eight years ago, we had although to create a

benchmark IT institute for the country and the world. Today as the Asia, and

in particular India information technology supremacy, we at the DUCAT are

proud to contribute our part as the architects of creating IT Professionals for

the world.

What began as an idea is now an acknowledged institution for quality

learning. This is an outcome of the various facets that give the DUCAT its

characteristic value faculty, enterprise students, academic affiliations,

facilities and industrial partnership.

While the world accepts the DUCAT status we silently reinforce our

commitment of being the cornerstone for research-oriented learning.

Combine that with a strong focus on becoming one of the world’s top ranked

IT Institute, and we’ve defined our role and our challenge for the years

ahead.

I invite you to associate with us in our effort to sustain knowledge and

wisdom for the world.

COURSES OFFERD BY DUCAT

DUCAT, INDIA’s leading IT-Education provider, equips learners with

actionable knowledge, getting the right learning to the right people at the

right time With DUCAT, you can accelerate and certify the skills of a globally

dispersed staff with standardized course materials through every stage of

the IT learning curve.

JAVA TECHNOLOGY

60

CORE JAVA

JAVA J2EE

JAVA STRUTS

JAVA SPRING & HIBERNATE

IBM MAINFRAME

C LANGUAGE

C++ LANGUAGE

LINUX ADMINISTRATION

EMBEDDED SYSTEMS

SAS

DATA WAREHOUSING

SQT

PHP

DOTNET TECHNOLOGY

MICROSOFT .NET

MICROSOFT BIZTALK

ORACLE

ORACLE 9i

ORACLE APPS XI I FINANCIALS

ORACLE APPS XI I TECHNICAL

61

DOEACC

INTERODUCTION:- With the experience of quality education in electronics

& computer of CEDTI Aurangabad and to utilize its expert manpower &

established infrastructure for the common man, CEDTI, as early as 1995

launched Technical consultancy/Franchise Scheme on trial basis. CEDTIA

at local level introduced Franchisee Scheme as Hardware Technical

Consultancy Scheme (HTCS) in 1995, Software Technical Consultancy

Scheme (STCS) in 1996 and a course namely "Certificate in Information

Technology (CIT)" specially designed for employees of State Government

Offices in 1999.

OBJECTIVE OF DOEACC:-

To train manpower in product design & development, manufacturing, maintenance and information technology.

To maintain close links with industries, R&D centers and academic institutions.

To undertake product development, contract research and consultancy.

CORPORATE TRAINING:-DOEACC Centre, Aurangabad Corporate Training - A Mission Statement

The key to success in the new economy is the development, synthesis, and integration of knowledge into contemporary corporate strategies.

Our mission is to help organizations provide their employees with the cutting edge solutions necessary to resolving complex problems and competing in today's highly dynamic marketplace.

Our vision is to create value for our customers by providing the educational resources necessary for them to operate at their full potential, to put our customers' interests first, and to conduct business ethically.

DOEACC Centre, Aurangabad was founded in 1987. The institution was founded on the premise that the key of any organization in today's economy is knowledge which must be effectively developed, presented and maintained.

62

With this in mind, DOEACC Centre, Aurangabad set out to work with leading content providers in a variety of disciplines to develop and offer Corporate Training at our premises or at the customers on job training sites, or at a mutually convenient place. We are also going to train by web based education. Thereby creating Internet-based titles aimed at increasing and maintaining the knowledge base of organizations' workforces.

DOEACC Training in the following areas:

Very Large Scale Integration Embedded Systems Information Security Industrial Design CAD / CAM Agree Electronics Power Electronics Fiber Optics & Optoelectronics PCB Design & Fabrication Multimedia Consumer Electronics E-Learning

LONG TERM COURSES (ACADEMIC):-

Master of Technology in Electronics Design and TechnologyM-Tech (EDT)

This is a four-semester (24 months) course, which grooms students for a high profile career in design and development of electronic products. The course will commence in the last week of July every year. The Course is recognised by AICTE.

Diploma in Electronics Production and Maintenance -DEPM

This is a three-year (Six Semester) course, which grooms students for a career as Production/Maintenance Supervisor or Design Assistant in electronics or allied industry. The Course will commence in the last week of July every year. The Course is recognized by AICTE and Board of Technical Education, Maharashtra.

63

http://doeaccaurangabad.org.in/courses/long/depm/ln_depm.html

http://doeaccaurangabad.org.in/courses/long/depm/ln_eligi.html

http://doeaccaurangabad.org.in/courses/long/mtech/ln_intro.html

http://doeaccaurangabad.org.in/courses/long/mtech/ln_eligi.html

COURSE SCHEDULE

SHORT TERM COURSES OF DOEACC

No. Code Name of the Short Term Course

AreaDuration in weeks

Fees in Rs. per candidate

Tentative Dates

1. VLSI 1

VHDL for Digital Designers

Simulation 01 W 2,500.00 19 Dec 05

2. VLSI 2

Circuit Simulation, foundations for Analog chip design

Simulation 01 W 4,000.00 06 Feb 06

3. VLSI 3

Certificate Course in VLSI Design (Digital System Design)

Simulation 22 W 30,000.00 27 Mar 06

4. VLSI 4

Electronic Product Development Using FPGA/CPLD & Data Converters

Simulation 12 W 15,000.00 02 Jan 06

5. VLSI 5

Board (PCB) Design, Analysis and Layout

Simulation 04 W 8,000.00 06 Mar 06

6. VLSI 6

VLSI Backend (Physical Design)

Simulation 04 W 8,000.00 12 Dec 05

7. ITS 1 Certificate Course in Network Security

Information Technology

1 W 5,000.00 5 Dec 05

8. ITS 2 Linux and Network Security


12 W 8,000.00 07 Nov 05

9. EMS 1

Computer Aided PCB Design

Electronics Manufacturing

01 W 2,000.00 3 Oct 05

10. EMS 2

PCB Fabrication Techniques


01 W 1,500.00 10 Oct 05

11. EMS 3

PCB Design & Fabrication Techniques


02 W 3,000.00 03 Oct 05

12. EMS 4

PCB Design & Fabrication

SMD Techniques

01 W 3,000.00 07 Mar 06

64

Techniques

13. OPTO 1

Fiber optic techniques & applications

Opto Electronics

01 W 3,000.00 01 Aug 0503 Oct 0505 Dec 05

14. OPTO 2

Laser & Applications

Opto Electronics

01 W 3,000.00 03 Sep 05

15. PE 1 Certificate Course in Power Electronics (part time)

Power Electronics

05 W 5,000.00 16 Aug 0507 Nov 05

16. PE 2 Certificate Course in Power Supply Design (part time)

Power Electronics

01 W 2,000.00 22 Aug 0521 Nov 05

17. PE 3 Adv. Course in Power Electronics

Power Electronics

02 Months (part time) Total 160 hrs.

5,000.00 29 Aug 0521 Nov 05

18. PE 4 Recent Trends in Power Electronics

Power Electronics

01 W 3,000.00 05 Sep 0505 Dec 05

19. OTH 1 PC Hardware Maintenance


01 W 2,000.00 21 Nov 0512 Dec 05

20. OTH 2 Training of Teachers in e-Learning


04 W 6,000.00 05 Dec 0504 Jan 0606 Mar 06

21. OTH 3 Adv. Course in T.V.Engineering

Consumer Electronics

04 W 3,000.00 01 Aug 0507 Nov

65

05

22. OTH 4 Adv. Course on CCD/ Digital Camera, DVD, CD Players

Consumer Electronics

04 W 3,000.00 05 Sep 0505 Dec 05

23. IDS 1 AutoCAD - 2D & 3D(part time) (Mech.)

Industrial Design

08 W 3,000.00 8 Aug 05

24. IDS 2 AutoCAD - 2D & 3D(part time)(Civil & Arch.)

Industrial Design

08 W 3,000.00 10 Oct 05

25. IDS 3 AutoCAD - 2D & 3D(full time), (Mech.)

Industrial Design

02 W 3,000.00 29 Aug 05

26. IDS 4 Engineering Graphics Auto CAD & MDT(Part Time)

Industrial Design

08 W 8,000.00 08 Aug 0510 Oct 05

27. IDS 5 Solid & Surface Modeling CATIA V5 R12 (part time)

Industrial Design

08 W 8,000.00 12 Dec 0506 Feb 05

28. EMSD 1

Diploma in Embedded System Design

Embedded System Design

16 W 20,000.00 17 Oct 05

29. IT 1 Computer Hardware & Networking


02 W 2,500.00 21 Nov 0519 Dec 05

30. IT 2 Multimedia & Web Design


12 W 6,000.00 07 Nov 0504 Jan 0606 Mar 06

31. IT 3 Windows 2003 Server


01 W 3,000.00 18 Dec 0526 Sep 05

32. AEC 1 Electrical & Agri Electronics 01 W 3,000.00 16 Aug

66

Electronics Instrumentation

Instrumentation & Control

0507 Nov 05

33. AEC 2 Study of Equipment of Agri & Agro based Industry

Agri Electronics Instrumentation & Control

01 W 3,000.00 22 Aug 0521 Nov 05

34. AEC 3 Study of Micro Controller in Agri & Agro based Industry

Agri Electronics Instrumentation & Control

01 W 3,000.00 29 Aug 0521 Nov 05

35. BIO DOEACC Bio Informatics BI 'O' Level Courses

General STC 52 W (1 year)

12,000.00 Aug 05

36. BIA DOEACC Bio Informatics BI, 'A' Level Courses

General STC 52 W(1 year)

18,000.00 Aug 05

67

Promotional Activities of HCL-CDC

Data collection:- This is the first step of promotional activities and this is very effective way of promotion’s per my experience no way is so much effective rather than direct interaction. Because anyone can ask any query or doubts. Seminars at HCL-CDC Centre’s:- Through the telecalling we invite the candidates for attending the seminar. So that we can able to expose our quality education, Products, Services, facilities.

Television Advertising:- There are various local television channels through which we can expose our products and services . So that everyone can aware about HCL-CDC products and services. Through this medium we can expose to their parents.

Radio

News Paper

Inserts in News Paper

Executives

Websites

Browsers

College Visits

Seminar in Colleges

Institutional Alliances

68

CORPORATE COMMUNICTION DETAILS

Technical Department

Marketing and sales Department

HR Department

Finance Department

Technical Department

S.No Names Designation/Profile Mob No./Ph. No.

1 Mr.Abhishek Technical Head,HCL-CDC,F-

1,Sector 8,Noida

2 Ms. Minakshi Trainer

3 Ms Madhu Rai Trainer

74

4 Mr. Rahul Arora Trainer 9717597585

5 Mr. Rahul Trainer 9990515083

6 Ms. Sima Trainer 9818109822

7. Ms Mitte Trainer

8 Mr.Vinod System Administrator

9 Mr. Saurabh System Administrator

Marketing and Sales Department

S.No Name Designation/Profile Mobile No,/,Phone No

1. Mr. Akash Agarawal Regional Head, North

India,HCL-CDC

9818571329

2 Mr.Anil Bhat Business Development

Manager,North India,HCL-

CDC

09871658659

3 Mr.Gautam Ghoshe Branch Manager, Head 0120-2425471

75

Centre of HCL-CDC,F-

1,Sector-8,Noida

09958638356

4 Mr.Ankur Chauhan Sr,Marketing Executive 09999660936

5 Ms.Deepti Gandhi Marketing Executive 9899592425

6 Mr.Shardul Sharma Marketing Executive 9718354363

7 Mr.SwimieChetiya Management Trainee

8 Mr.Sanjeev Singh Management Trainee 9999016032

9 Ms. Garima Counselor/sales 0120-2425471

10 Ms. Poonam Dixit Central Operational Ext 0120-2425454

11 Ms Smita Nair Counselor/Sales 0120-2425454

76

H.R.Departmant

S.No Names Designation Mob.No/Ph.No.

1 Mr.Ajay Tyagi Sr. Manager HR,HCL-CDC,

F-19,Sector 8,Noida

2 Ms.Monika Singh Asst.Manager HR, HCL_CDC

F-19,Sector 8,Noida

3 Ms.Ranika HR Deptt, HCL_CDC

F-19,Sector 8,Noida

4 Ms. Deepti HR Deptt HCL_CDC

F-19,Sector 8,Noida,

Finance Departmant

S.No Names Designation Mob No/Ph. No

1 Mr. Shubham Accountant 9718238062

2 Mr. Satendar Accountant

3 Mr Atul Chodhry Accountant 9818099695

4 Mr, Bhatia Finance Deptt.

77

STEPS OF MARKETING PROCESS

Planning of data collection

Decide target areas

Collect data through questionnaire, seminar

Computerized collected data

Calling on data to invite for seminar, counseling , and for promotion

Deliver seminar and counseling

78

Interested candidates take admission

Hcl provide them practical learning as per requirement

At time of completion HCL take a domain test and aptitude test.

Selected students send for interview in varios IT companies for placement

Rejected students are trained for qualifying this test

Now they are also sending for interviews and placements

79

RESEARCH DESIGN

The research was design in such a way that all the probable customers and the

potential buyers can be covered during the research so as to get the accurate

information and feedback from the respondents.

The research was divided in the following phrases:-

1) The respondents were segmented.

2) The target customer was identified and approached.

3) Questionnaires were filled by the respondents.

4) Information analyzed and decoded.

5) Conclusion Drawn

Data Collection Procedure

The data collection procedure used was semi-structured questionnaire method.

A thorough research was also undertaken to gather information. The analysis

of the data collected was done on a piece-by-piece basis with help from the

guides.

80

Data Analysis Method and Interpretation

Data was processed under SPSS Software. About 113 samples were collected

and analyzed through it. Frequencies, Cross tabulation and inter comparison

was done to interpret the data.

Targeted Area

These are the following areas from where I collected data.

NOIDA

JSS Engg college,Sector

62,Noida

Jaypee college of Information

and Technology,Sec 62,Noida

MIS college, Noida

Fortiz Hospital, Sector

62,Noida

P. G. Govt. College , Sector 39,

Noida

University, Sector 44, Noida

Amity University, Sector

125,Noida

Barham Puttra Market, Sector

81

29, Noida

GREATER NOIDA

Noida Institute of Engineering &

Technology (NIET), Gr. Noida

Greater Noida Institute of

Technology, (GNIT), Gr Noida

Galgotia College of Engineering &

Technology (GCET), Gr. Noida.

UNITED College of

Engineering and

Technology, Gr Noida.

I.E.C. College, Greater

Noida.

I.T.S College Greater Noida

Khusboo Apartment ,

Sector

Pie, Greater Noida.

GCET Boys Hostle

GNIT Boys Hostle

EAST DELHI

Basundhra Market ,Mayor

Vihar,Phase-1,Delhi

Maharaja Agrasen

College ,Mayor Vihar,

Phase-1,Delhi

Laxmi Nagar,Mangal

Bazar ,East Delhi

Shakerpur, Laxmi Nagar,

82

East Delhi

SOUTH DELHI

PGDAV College, South Delhi

Delhi University, South

Campus, South Delhi

South Extention, Delhi

FIIB College

GAZIABAD

MMH College

Station Road, IPS

Quarter,Gaziabad,

KIET,

Jaipuria college

83

Sample of Data

Name Mobile no. Qualification

1 Pankaj kumar 9718403996 B A 2nd year

2 Anurag ratna 9911273223 B.Tech 3rd year

3 Vikram singh 9450287408 MCA 1ST year

4 Nitu singh 9899143396 B.Tech 3rd year

5 Gaurav Sharma 9873711603 B.Tech 3rd year

6 Jaikrit singh rawat 9811586224 B.Tech 3rd year

7 Abhinav dahnd 9312114025 B.Tech 1rd year

8 Ira singh 9990958515 B.Tech 3rd year

9 Urvashi jaiswal 9891366118 B.Tech 3rd year

10 Krisna maurya 9718212237 B.Tech 3rd year

11 Dhawal 9999413380 B.Tech 2rd year

12 Anoop banswar 9911303207 B.Tech 2rd year

13 Prateek kumar jaiswal 9718017008 B.Tech 3rd year

14 Anikit gupta 9718017008 B.Tech 3rd year

15 Alok kumar singh 9911640577 B.Tech 3rd year

16 Rohit garg 9871496289 B.Tech 3rd year

17 Amit puri 9350957302 B.Tech 2rd year

18 Pankaj kumar singh 9971965750 B.Tech 2rd year

19 Deepak gupta 9990768051 B.Tech 3rd year

20 Naveen negi 9891259725 B.Tech 3rd year

21 Ashish verma 9899372937 B.Tech 3rd year

22 Ankit pradhan 9990423101 B.Tech 3rd year

23 Kshitij Srivastav 9911549236 B Tech 2nd yr IT

24 Gagan barawal 9810531832 MCA 2nd yr

25 Brajesh Morya 9718696836 MCA 2nd yr

84

26 Isha Chaudhary 9911349041 B Tech 3rd yr

27 Ravi Kumar Yadav 9891171845 MCA 1st yr

28 Shalesh kumar 9350039560 B Tech M.E

29 Israrul Haque 9718545374 B Tech M .E

30 Shewta Arora 9953326522 B Tech 2nd yr

31 Abhishek kumar 9911661370 MCA 2nd yr

32 Vivek kumar 9911544080 MCA 2nd yr

33 Sachin Kaushik 9990641103 MCA 2nd yr

34 Rahul kumar 9990641103 MCA 2nd yr

35 Satya Prakash 9718228894 B Tech 4th yr

36 Vivek kumar 9211981802 MCA 2nd yr

37 Mukesh kumar 9453770762 B Tech 2nd yr

38 Alok kumar 9810590420 MCA 2nd yr

39 Shashank kumar 9411035478 B Tech 2nd yr

40 Mohit Mittal 9968549479 MCA !st yr

41 Arjit Agarawal 9999066933 B Tech 3rd yr

42 Amit Kumar Sharma 9358255942 B Sc 1st yr

43 Gaurav Sharma 9873888721 B Tech IT

44 Ankur Tyagi 9891808937 B Tech IT

45 Priya Tomar 9718239611 B Tech CS

44 Ankur Tyagi 9891808937 B Tech IT

45 Priya Tomar 9718239611 B Tech CS

85

46 Devashish Kumar 9911070754 BCA 3rd yr Noida

47 Md. Jawed 9935446007 B.Sc.Bio Shejahapur

48 Movin Ali 9336349306 B A Shejahapur

49 Jay Ram 9313177832 B Tech 2nd yr Gr Noida

50 Kumar Gaurav Dubey 9310947480 B Tech 2nd yr Gr Noida

51 Madan Pal 9990131215 BIS Gaziabad

52 Akhilesh 9910837836 B Com 2nd yr Delhi

53 Tushar Charkabarti 9868624728 MBA IMT Gaziabad

54 Manish Kumar 9319877982 MCA United Gr Noida

55 Smirity Singhal 9717361884 B Tech 3rd yrJss Sec 62

56 Pooja Teotia 9910661583 B Tech 3rd yrJss Sec 62

57 Ankita Chokse 9899499735 B Tech 3rd yrJss Sec 62

58 Ayush Agrawal 9711024073 B Tech 1st yr IT Gr Noida

59 Kirtika Gupta 9891794608 B Tech 3rd yr CS Sec 62

60 Vartika Singh 9312704836 B Tech 3rd yr CS Sec 62

61 Prachi Pandey 9971006485 B Tech 3rd yr CS Sec 62

62 Shrishti Srivastava 9810289237 B Tech 3rd yr CS Sec 62

63 Anup Kr Mishra 9312489890 MCA 1st yr Gr Noida

64 Amit Chopra 9718010852 B Tech 3rd ye Gr Noida

65 Daya Nand Gupta 9953175509 B Tech 3rd yr EC Gr Noida

66 Himanshu Batra 9891621820 B Tech EC Gr Noida

67 Akash 9911655907 B Tech 3rd yr CS Gr Noida

68 Manish Kumar 9453641450 B Tech 3rd yr CS Gr Noida

69 Dharmendra Kr 9415938154 B Tech 3rd yr CS Gr Noida

70 Achin Shagal 9990640873 B Tech 3rd yr CS Gr Noida

71 Gaurav Saini 9999960615 B Tech 3rd yr CS Gr Noida

86

72 Mohit Srivastave 9811474296 B Tech 4th Yr IT Gr Noida

73 Vibhore Nagpal 9811276332 B Tech 4th Yr IT Gr Noida

74 Shanker Kumar 9910982875 B.A. 2nd YR Delhi

75 Ved Prakash 9990382611 B.com DU Delhi

76 Pramod Kumar 9899983706 MCA DU Delhi

77 Vikash Singh 9411492836 MCA 2nd Yr Gr Noida

78 Jitendra Karira 9899488511 B Tech 4th CS Sec 62

79 Tarik salim 9917120621 MCA 1st Yr Gr Noida

80 Neha Singh 9873130657 B Tech 2nd Yr Gr Noida

81 Rashmi Singh 9711054229 B Tech 3rd Yr Gr Noida

82 Rohit varshney 9999675805 B Com Bisoli

83 Naina 9211628504 B Tech EC Jhansi

84 Nida 9312247242 B Tech IT Gr Noida

85 Nikita Aggarwal 9968052310 B Tech 1st Yr Gr Noida

86 Priya Rajput 9935550618 MCA 1st Yr Gr Noida

87 Shipra shrivastava 9911672176 B Tech 3rd CS Gr Noida

88 Tanuj Kushwaha 9450726982 B Tech 3rd Yr Gr Noida

89 Sandeep Kumar 9250041202 B Tech 3rd Gr noida

90 Arpit Aggarwal 9454586777 B Tech 3rd Yr Gr Noida

91 Anuj Sinha 9312737926 BCA 1st Yr Sec 62

92 Indu Singh 9718608061 B tech 1st yr Sec 62

93 Atul kumar singh 9453132825 B Tech 2nd Yr Gr noida

94 Anil Kumar 9451289095 B Tech 2nd yr Gr noida

95 Nav Jiwan Lal 9958453560 M Tech Sec 62

96 Krishna kumar 9718015122 B Com Sec 62

97 Ricky Pathaniya 012022934680 BA Sec 62

98 Kelash 9891311619 BA 2nd Yr Sec 62

99 Reshma 9250888931 12th Sec 62

100 Abha 9911503735 BTech 1st YrJSS Sec 62

87

Statistics and graphs are presentenced under the heading of

Data Analysis

SAMPLE SIZE - 113

DATA ANALYSIS

1. ARE YOU AWARE OF HCL?

Statistics

Are you aware of HCL?

N Valid 113

Missing 0


Frequency Percent

Valid Percent

Cumulative Percent

Valid yes 98 86.7 86.7 86.7

no 15 13.3 13.3 100.0

Total 113 100.0 100.0

89

This analysis shows that 98 out of 113 people are aware about HCL.

2. ARE YOU AWARE OF HCL CAREER DEVELOPMENT CENTRE?

Statistics

Are you aware of HCL CDC?

N Valid 113

Missing 0

90

Areyou aware of HCL CDC?

Frequency Percent

Valid Percent

Cumulative Percent

Valid YES 67 59.3 59.3 59.3

NO 46 40.7 40.7 100.0

Total 113 100.0 100.0

This analysis shows that only around 60% of the respondents are aware of

HCL CDC

3. What is your educational qualification?

91

What is your educational qualification?

Frequency Percent

Valid Percent

Cumulative Percent

Valid Under graduate

37 32.7 32.7 32.7

Graduate 53 46.9 46.9 79.6

Post Graduate

23 20.4 20.4 100.0

Total 113 100.0 100.0

Statistics

What is your education qualification?

N Valid 113

Missing 0

92

This analysis shows that 32.7% are undergraduates, 46.9% are graduates and 20.4% are post graduates.

4. How do you come to know about HCL CDC?

How do you come to know about HCL CDC?

Frequency

Percent

Valid Percent

Cumulative Percent

Valid

newspaper

20 17.7 17.7 17.7

Television

17 15.0 15.0 32.7

Inserts 15 13.3 13.3 46.0

Executives

61 54.0 54.0 100.0

Total 113 100.0 100.0

Statistics

How do you come to know about HCL CDC?

N Valid 113

Missing 0

93

IT shows that the executives are most effective way to reach to the people

5.Would you like to be an IT Professional?

Statistics

Would you like to be an IT Professional?

N Valid 113

Missing 0

Would you lke to be an IT Professional?

Frequency Percent

Valid Percent

Cumulative Percent

Valid yes 92 81.4 81.4 81.4

No 21 18.6 18.6 100.0

Total 113 100.0 100.0

94

81% respondents were eager to be an IT professional

6. Would you like to join HCL CDC?

Statistics

Would you like to join HCL CDC?

N Valid 113

Missing 0

95


Frequency Percent

Valid Percent

Cumulative Percent

Valid YES 75 66.4 66.4 66.4

NO 38 33.6 33.6 100.0

Total 113 100.0 100.0

75 people were interested in joining the HCL CDC or their better future7. What will make you to join HCL CDC?

96

Statistics

What will make you to join HCL CDC?

N Valid 113

Missing 0

What will make you to join HCL CDC?

Frequency Percent

Valid Percent

Cumulative Percent

Valid Brand Name 65 57.5 57.5 57.5

Job Assistance 26 23.0 23.0 80.5

To Get an edge over others

22 19.5 19.5 100.0

Total 113 100.0 100.0

This shows the brand image of HCL around 58% people just wanted to join HCL CDC because of its brand name.8. You would like to be trained for?

97

Statistics

You would like to be trained for:?

N Valid 113

Missing 0


Frequency Percent

Valid Percent

Cumulative Percent

Valid software 56 49.6 49.6 49.6

Hardware

57 50.4 50.4 100.0

Total 113 100.0 100.0

98

It shows that both the hardware and the software courses are in demand almost equally.

9. Which course are you interested in?

Statistics

Which course are you interested in?

N Valid 113

Missing 0

Which course are you interested in?

Frequency Percent

Valid Percent

Cumulative Percent

Valid mcse 1 .9 .9 .9

ccna 22 19.5 19.5 20.4

rhce 34 30.1 30.1 50.4

Java 4 3.5 3.5 54.0

oracle 7 6.2 6.2 60.2

dot net 30 26.5 26.5 86.7

others 15 13.3 13.3 100.0

Total 113 100.0 100.0

99

Here the redhat Linux course has come out as a winner.

10.Rank the following IT training institutions ( 1 being the most prefered)

Statistics

Rank the following IT training institutions ( 1 being the most preferred)

N Valid 113

Missing 0

100

Rank the following IT training institutions ( 1 being the most prefered)

Frequency Percent

Valid Percent

Cumulative Percent

Valid HCL CDC

43 38.1 38.1 38.1

Jetking 9 8.0 8.0 46.0

IIHT 15 13.3 13.3 59.3

NIIT 30 26.5 26.5 85.8

Aptech 16 14.2 14.2 100.0

Total 113 100.0 100.0

101

Case Processing Summary

Cases

Valid Missing Total

N Percent N Percent N Percent

Are you aware of HCL? * Are you aware of HCL CDC?

113 100.0% 0 .0% 113 100.0%

Are you aware of HCL? * Are you aware of HCL CDC? Cross tabulation

Count


TotalYES NO


Yes 64 34 98

No 3 12 15

Total 67 46 113

102

This study shows that people who know HCL Would like to be trained with CDC


Cases

Valid Missing Total


What is your education qualification? * Would you like to be an IT Professional?

113 100.0% 0 .0% 113 100.0%

103

What is your education qualification? * Would you like to be an IT Professional? Cross tabulation

Count


Totalyes No

What is your education qualification?

Under graduate

22 15 37

Graduate 47 6 53

Post Graduate

23 0 23

Total 92 21 113

This shows that graduates are the frontrunner in becoming the IT professional

104


Cases

Valid Missing Total


Are you aware of HCL CDC? * Would you like to join HCL CDC?

113 100.0% 0 .0% 113 100.0%

Are you aware of HCL CDC? * Would you like to join HCL CDC? Cross tabulation

Count


TotalYES NO


YES 41 26 67

NO 34 12 46

Total 75 38 113

105

People who are aware of cDC would join CDC if they need ant IT Training


Cases

Valid Missing Total


Would you like to be an IT Professional? * You would like to be trained for:?

113 100.0% 0 .0% 113 100.0%

Would you like to be an IT Professional? * You would like to be trained for:? Cross tabulation

Count


Totalsoftware Hardware


Yes 35 57 92

No 21 0 21

Total 56 57 113

106

This shows that people who want to be IT professional are opting for hardware courses but given a chance people from non IT sector would like to learn about software


Cases

Valid Missing Total


Are you aware of HCL CDC? * Rank the following IT training institutions ( 1 being the most preferred)

113 100.0% 0 .0% 113 100.0%

107

Are you aware of HCL CDC? * Rank the following IT training institutions ( 1 being the most preferred) Cross tabulation

Count

Rank the following IT training institutions ( 1 being the most preferred)

TotalHCL CDC Jetking IIHT NIIT Aptech


YES 23 9 3 16 16 67

NO 20 0 12 14 0 46

Total 43 9 15 30 16 113

Almost all the people who know HCL CDC have ranked it NO.1

108

Result and conclusion

Powerful Brand Image

HCL has a strong brand image in India and abroad. It has invested in building a

brand recall in the minds of its customers through advertising a products. HCL

brand image coupled with its strong customer relationship and cutting-edge

solutions have helped the company in creating value for its clients. It has

collaborated with many companies whose products and solutions are in line

with its business segments, such as Nokia in telecom, AMD in hi-tech solutions

to provide better customer services. Brand image was leveraged by HCL

Experienced Team

One key differentiator that helps HCL to stand apart from its peers has been its

superior human resource quality. The team carried with it a rich and diversified

experience. This ensured a thorough understanding of client requirements. The

company also lays special emphasis on developing the skills of its employees.

It provides regular training to its employees for developing their skills. The

experience and sound domain knowledge equips employees with an in-depth

understanding of problems and helps in providing quality inputs that lead to

better quality solutions for its customers.

Blended Solutions

HCL has been able to offer its different services under one umbrella. There is a

synergy between the different operations of the company. It is among the few

companies that provide support services to its clients through its office located

in Ireland .The company leverages its support operations in Ireland and in India

109

to provide valuable support solutions to its clients. It provides support

solutions for its European clients through its Ireland centre due to local skill

presence. The centre transfers its low-end functions to its sister operations in

India, thus freeing its resources to concentrate on high-end functions.

Focus on Key Business Areas

The company has focused on five major vertical markets - Banking and

Financial Services, Life quality Sciences, Retail, Telecom, and Hi-technology.

These verticals form the core operational strength of the company. It has

concentrated in these verticals ,which have in return facilitated the company to

be a strong niche player in these verticals. The company provides solutions to

its various clients in banking and financial services, which include the insurance

sector (AA Insurance Service), the retail sector (DSG International Plc) and the

telecom sector (British Telecom).

Global Strategy

The company has established subsidiaries across the globe to sustain growth.

It has set up subsidiaries in the USA, Japan, the UK and Australia etc. which

aided in penetrating the global market. The company believes in the philosophy

of ‘think global and act local’. Its global delivery system is based on the strength

of its local employees, who understand the geography of its subsidiary and

provide services in collaboration with its technological competence.

110

SWOT ANALYSIS of HCL

111

Recommendation

SWOT

STRENGTH

Providing complete

integrated solution

to the

corporates

WEAKNESS

Loss of leadership

over VSAT services

OPPORTUNITY

Large corporates

who want both

network and

bandwidth to be

provided from a

single window

THREAT

Companies, which

are providing a

complete range of

technology

KEY

STRENGTHS

Strong market

understanding

Pro-active

understanding of

the market

demands

Flexibility in

fulfilling customer

needs

First-mover

advantage due to

its pro-activity

Reach in terms

of geography

112

The art and craft of career development should be clearly understood. The art

(strategy) should be clearly drawn on the canvas and the craft (implementation)

precisely delivered. Developing a PROPAGATE (Product, Risk, Opportunities ,

People, Appetite, Geography (Place), Attributes, Training & Education).

Following are important ingredients of the matrix:

Product

Risk

Opportunities

People

Appetite:.

Geography

Attributes

Training:

Education:

Developing and implementing a robust PROPAGATE matrix will definitely give

a new direction to HCL Education

BIBLIOGRAPHY:-

113

1. www.hcltech.in

2.. C.R.Kothari

3. Internet(wikipedia)

4 www.hclcdc.in

5. www.hclinfosystems.in

6.www.niit.com

7. www.jetking.com

8. www.ducat.com

9.www.aptech.com

114

http://www.ducat.com/

http://www.jetking.com/

http://www.hclinfosystems.in/

LIVE PROJECT OF HCL

CDC

115

Introduction to The Live Project

116

Introduction:-

The first ever HCL Yuva Pratibha Scholarship Examination is scheduled to attract talented youth towards IT industry. The purpose is to narrow the gap between supply and demand of competent human resource for the industry. Students coming out of their schools (12th class) and those in colleges would be trained to be industry ready IT Professionals.

Eligibility:

All Candidates who have completed Std-XII with an aggregate of minimum 50% and age less than or equal to 23 years as on 1st September 2008 are eligible to apply for HCL Yuva Pratibha Scholarship Examination.

In order to appear for the HCL Yuva Pratibha Scholarship examination, the Candidates need to collect the Exam Ticket from HCL Center and appear for the Scholarship Exam as per specified date.

Yuva Pratibha Scholarship Examination Dates: August 24, 2008

All applicants are required to submit attested copies of the Std XII th Mark sheet as proof of their standard XII performance.

Successful applicants, on meeting the qualifying criteria in HCL Yuva Pratibha Scholarship Examination and clearing personal interview, will be awarded one of the Scholarship Offers based on merit.

Note: Students scoring less than 50% in Class XIIth should not be issued Exam tickets as they are not eligible for HCL Yuva Pratibha Scholarship Examination 2008.

The Objective

• To Attract, Reward and Retain the Meritorious and Deserving Students to Supply to the IT-Industry

• Facilitate the “achievement” oriented and ambitious with the scholarship towards IT careers by incentivizing them.

• Promote Flagship and Special Programs that have greater job opportunities

117

The proposition thus created in HCL Yuva Pratibha Scholarship Examination is to meet the above objectives and at the same time retain the rigor of a good scholarship program.

Preposition:

Evoking the career aspirant’s inner drive towards independence and extending the “Make it on your own” philosophy by offering a head start in the booming world of IT.

The 1st Yuva Pratibha Scholarship Examination from HCL Career Development Center helps you to build a career with IT Skills in various Industries.

Target Audience: The key focus is on

Students who are less than 23 years of age (as on 1st September, 2008) and have cleared 10+2 exams

Benefits: Merit based Scholarship on Test Performance and Personal Interview

Scholarship Offer:

The Selected and Wait listed applicants will be allocated scholarship based on the Merit Ranking. In order to maintain the input quality, a portion of the applied candidates will be rejected at this stage based on a minimum cut off score. The fee structure for the Selected and Loyal candidates are attached as Appendix A.

The Key BTL activities to be done at the field level would be the following and is aimed to increase visibility and attract meritorious students to HCL CDC Program:-

a) Utilization of various College Connect database with Tele-calls to database

118

b) College Reach out through Presentations, stalls for information dissemination, displays at vantage positions etc.

c) Mass Hand-out/Insert distribution through applicable media and education campuses through Business Executives.

d) Mobile Displays & Outdoor displays at existing/new vantage locations at the city

e) Mailers to college database generated though various events f) Cable Scroll in popular local channels.

The city should be sprayed with ATL messages all around during this month such that the dominance of HCL Career Development Center could be felt by all concerned.

Student benefits:

1. Those who are in the “Selected” list would be given a scholarship upto 25% based upon their performance in HCL YPSE.

2. Those who are in the “Waitlisted” list would be given an opportunity to avail the above benefit only in case a “Selected” list candidate doesn’t join.

3. The list for “Rejected” candidates would not be announced.4. There is another category of students called “HCL Loyal Students”.

These are the students who would be getting the benefits mentioned if they take admission before 24th of August 2008 (i.e. upto August 23rd, 2008). They would be getting a scholarship of upto 10% on the stipulated fee (Please refer Appendix A for the exact fee structure).

119

Slab 1

Slab 2 Slab 3 Slab 4

Career Program

25% 20% 10% 10% 15%i

Modular Program

15% 10% 5% 5% 10%ii

Eligibility Criteria

Top 10%

Should have scored greater than 60% in the YPSE

Should have scored greater than 50% in the YPSE

These are the loyalty registrations.

i A candidate registering before 24th of August would get 10% scholarship and in case he/she falls under “Selected “ candidates, he/she would get additional 5% scholarship (i.e. 15% total) ii A candidate registering before 24th of August would get 5% scholarship and in case he/she falls under “Selected “ candidates, he/she would get additional 10% scholarship (i.e. 10% total)

120

In all the above statements, the term admission would mean that the student would be deemed admitted into HCL Career Development Center only if he/she has paid the first DP (Down Payment) completely. Please refer Appendix A for exact amount.

All these lists would be announced by HO Authorized personnel only.

121

In case the student in “Selected” list fails to take admission by 28th of August, 2008, the opportunity would be given to the “Wait-listed” candidate. The last date of the price benefit is 30th August, 2008 for all categories of students.

122

TABLE OF CONTENTS

Page No.1) Acknowledgement

2) Declaration

3) Certificate

4) Table of Contents 4 - 4

5) Objective of study 5– 5

6) Abstract 6 - 8

7) Introduction 9-11

129

8) Review 12-28

9) SWOT ANALYSIS 29-29

10)Research Methodology 30-31

11)Data analysis 32-46

12)Result and Conclusion 47-48

13)Recommendation 49-49

14)Bibliography 50-50

130

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