Guide to Basic Ecommerce SEO

Pat PepeInternet Merchants Association

What is SEO?

Do I have to do SEO?

What SEO is:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid

("organic") search results.

What SEO is NOT

SEO is not a quick fix; it is not about tricking thesearch engines.

It is not about keyword stuffing or getting lots ofspammy inbound links.

Digital Marketing as a strategy

SEO PPC Email marketing Social media

PAID

IMAGES

1

High authority

High authority

Social

High authority

Search words in title and again in description

Other factors (CODE)

Clean code (no tables)Site loading speed

TitleMeta description

User search terms (not marketing terms)

User search terms (not marketing terms)

Consider that the main search term just might be a question

User search terms (not marketing terms)

Consider that the main search term just might be a question

Keyword:Tent rental

Question: Where can I rent a tent in

Tarpon Springs FL?

User search terms (not marketing terms)

Consider that the main search term just might be a question

Title a page (then write to it)

User search terms (not marketing terms)

Consider that the main search term just might be a question

Title a page (then write to it)

User search terms (not marketing terms)

Consider that the main search term just might be a question

Title a page (then write to it)

Unique content – no feedsDon’t worry about ‘keyword density’

The 3 best on page practices

• <title>• URL• <H1>

Yes, links are important, but…

Yes, links are important, but…

• Try for authority links• Never pays for links• Social can be helpful

Writing Content for Products

Tools for SEO