GOOGLE GOOGLE Strategic AnalysisStrategic Analysis

Google StrategyGoogle Strategy

The company has major share in world The company has major share in world manufacture of Engines and Electronic manufacture of Engines and Electronic GoodsGoods

Google wants world wide web’s major Google wants world wide web’s major share.share.

Google’s Worldwide StatusGoogle’s Worldwide Status

Country wise AnalysisCountry wise Analysis

CountryCountry Users (Mn)Users (Mn) Usage Growth Usage Growth (2000-2007)(2000-2007)

USUS 210.00210.00 120.80%120.80%

ChinaChina 162.00162.00 620.00%620.00%

JapanJapan 86.3086.30 83.30%83.30%

IndiaIndia 42.0042.00 740.00%740.00%

BrazilBrazil 39.1539.15 682.8%682.8%

WorldWorld 1173.001173.00 225.00%225.00%

Standalone Applications

AdWords EditorGmail Notifier

Hello PackPhoto Screensaver

PicasaSecure Access

GTalkSketchUp

Desktop ExtensionBlogger Web Comments

Browser SyncDashboard Widgets

Send to PhoneToolbar

Communication & publishing

3D WarehouseBlogger

Calendar, Docs& Spreadsheets

DodgeballFeedBurner

Gmail, OrkutYouTubeReader

Mobile ProductsBlogger Mobile

CalendarGmailNews

iGoogleReader

Maps Mobile

Web SearchMaps

Ride FinderAnalyticsDirectory

Google MiniSMS

Search Mash

AdvertisingAd SenseAdWordsAudio Ads

Click-to-CallGrantsTV Ads

Google Products

Internet Advertising - 2007Internet Advertising - 2007

Global - By E-MarketerGlobal - By E-Marketer Number 1 – Advertising MediumNumber 1 – Advertising Medium in terms of growth in terms of growth

rate.rate. Ad spending on the Web should net out at $21.7 billion Ad spending on the Web should net out at $21.7 billion

this year VS $20.4 billion on radio. this year VS $20.4 billion on radio. E-Marketer predicts that online advertising will reach E-Marketer predicts that online advertising will reach

$28.2 billion next year (an increase of 30 percent)$28.2 billion next year (an increase of 30 percent) Online advertising will account for a nearly twice as Online advertising will account for a nearly twice as

many dollars - constituting a hefty many dollars - constituting a hefty $44 billion market$44 billion market

What makes Google possible?What makes Google possible?

LeadershipLeadershipPhilosophy of GooglePhilosophy of GoogleGoogle’s CultureGoogle’s CultureGoogle’s Global PresenceGoogle’s Global Presence

LeadershipLeadership Dr. Eric Schmidt, Chairman of the Board and Chief Executive Dr. Eric Schmidt, Chairman of the Board and Chief Executive

Officer Officer Larry Page, Co-Founder & President, Products Larry Page, Co-Founder & President, Products Sergey Brin, Co-Founder & President, TechnologySergey Brin, Co-Founder & President, Technology

Philosophy of GooglePhilosophy of Google

Focus on the user and all else will follow.Focus on the user and all else will follow. Democracy on the web worksDemocracy on the web works.. The need for information crosses all bordersThe need for information crosses all borders.. You can be serious without a suit.You can be serious without a suit. Great just isn't good enough.Great just isn't good enough.

Google’s CultureGoogle’s Culture Heart of Small CompanyHeart of Small Company Hand’s on contribution to the Products by each employeeHand’s on contribution to the Products by each employee Flat HierarchyFlat Hierarchy Each employee having several responsibilities in different Each employee having several responsibilities in different

departmentsdepartments Hiring PolicyHiring Policy

Non DiscriminatoryNon Discriminatory Preference of ability over experiencePreference of ability over experience

Multilingual company environmentMultilingual company environment Multidomestic cultureMultidomestic culture Recreation along with workRecreation along with work Common café for all employeesCommon café for all employees

Google’s Global PresenceGoogle’s Global Presence•21 countries at present

Uniqueness about GoogleUniqueness about Google

SEARCHSEARCH

Speed, Accuracy, Objectivity and Ease of use Speed, Accuracy, Objectivity and Ease of use of.of.

Fit between their technology and the Fit between their technology and the consumer behavior.consumer behavior.

Page Rank technology – Orkut mergedPage Rank technology – Orkut merged Solved the scale up problemSolved the scale up problem Positioned as “Fastest Crawling Technique”Positioned as “Fastest Crawling Technique” Keeps the search “Up to date”Keeps the search “Up to date”

Competitive LandscapeCompetitive Landscape

SearchSearch

Competitive LandscapeCompetitive Landscape

AdvertisingAdvertising

Competitive LandscapeCompetitive Landscape

Video BloggingVideo Blogging

Google’s Top 2 RivalsGoogle’s Top 2 Rivals Primary competitors - Microsoft and Yahoo! Inc.Primary competitors - Microsoft and Yahoo! Inc. Both Microsoft and Yahoo have Both Microsoft and Yahoo have more more

employeesemployees than Google. than Google. Microsoft also has significantly Microsoft also has significantly more cash more cash

resourcesresources.. Longer operating historiesLonger operating histories and and more more

established relationshipsestablished relationships with customers with customers and end users.and end users.

Microsoft and Yahoo also may have a Microsoft and Yahoo also may have a greater greater ability to attract and retain usersability to attract and retain users - - because they operate Internet portals with a because they operate Internet portals with a broad range of content products and services.broad range of content products and services.

Strengths AnalysisStrengths Analysis

Weaknesses Analysis

Threats AnalysisThreats Analysis

Common Opportunities• BRIC Countries•Computer literacy is on the rise•Telecommuting and at-home-businesses growth •Mobile technologies offer another opportunity.•Cheaper global telecommunication costs open new markets

GoogleGoogle YahooYahoo MicrosoftMicrosoft

Traditional ad domainTraditional ad domain

Office SuitesOffice SuitesOther Software Other Software Apps.Apps.

Pay Per Use officePay Per Use office

Internet AdsInternet Ads

RecommendationsRecommendations

Be Multi-domestic companyBe Multi-domestic companyFind new sources of revenue.Find new sources of revenue.Continuous Innovation is the key to Continuous Innovation is the key to

maintain dominance in such an aggressive maintain dominance in such an aggressive environment.environment.

Concentrate on BRIC nations.Concentrate on BRIC nations.

THE ENDTHE END

THANK YOU

By,

Anubhav Singh

Class X A Roll No.- 5