An overview of the unique, all encompassing Digital Inclusion Program Methodology from CommunityUK.net
By Peter Reed-Forrester – Managing Director of CommunityUK.net Ltd
http://uk.linkedin.com/in/peterreedforrester/
“Going All Inclusive”
Agenda
Digital Inclusion – What is it & Who is it for?
Why a Methodology?
The Driving Factors
What is the Methodology?
66
44
33
22
11
Building the Opportunity55
77 Run the Program
Plan & Construct the Program
88 Doing it for Real – Castle Vale
Digital Inclusion – What is it?
Digital Inclusion in the 21st century should ensure all members of society have access to and the skills & motivation needed to use Information and Communication TDigital echnologies (ICT) and therefore be able to participate in and benefit from the growing global information and economic society.
Digital Inclusion – Who is it for?
Digital Inclusion – Who is it for?
Digital Inclusion – The Driving Factors
Digital Inclusion – The Driving Factors - Government
• Digital by Default – It’s happening!• Varney Report 2006• GDS = Digital Service Delivery• Digital by Default Service Standard –
April 2014• Potential Savings
• Channel Shift = Avoidable Contact• £3 - £12 Savings per transaction -
£1.7 - £1.8 billion p.a.• ALL Departments
• HMRC, DWP, DVLA, BIS, DEFRA, DFT, MOJ
• Exemplar Services Live by March 2015 – UNIVERSAL CREDITS!
Digital Inclusion – The Driving Factors – For Councils & Housing
Providers• Save Money & Increase Efficiency
• £3 - £12 Savings per transaction!• Employee Communications• Tenant Self Service
• Safeguard & Develop your business• Benefits Change – Universal Credits• New Revenue & Partnership Opportunities
• Improve Customer Engagement & Satisfaction• End to End CRM• Social Engagement & Interaction• Real-Time Intelligence• Bring the “Mountain to Mohammed”
• Social Responsibility• Communities, Tenants, Employees
• Engage, Support, Enable, Develop• Decent Homes – Smart, Sustainable, Connected• Social Value
• Promote & Facilitate Regeneration• Learning/Education• Employment/Employability• Unlock Potential• New Digital Economy
Why a Methodology?
Abraham Maslow1908-1970
• Everything needs foundations• Everything needs standards
• DI has neither• Building blocks provide foundation &
structure• Knowing the “What”• Knowing the “Why”• Knowing the “Who”• Knowing the “When”• Missing NOTHING• Supporting Collaboration• Failing to plan is……………
"As global citizens, it seems that we are constantly confronted with a growing list of daunting challenges to our survival as a species and to our planet. It has become apparent to many that we can't do it alone; we've got to work together to meet the challenges
head on."
Andrew Borg - Research Director of Aberdeen group in "Why Enterprise Social Collaboration Means Business" Information
Week 2013 - http://goo.gl/MerSo4
What is the Methodology?
FREE ISP/WISP, Community E-Space, Low Cost Hardware
PR & Marketing, Education/Training, Workshops, Storytellers, Digital Champions
PR & Marketing, Education/Training, Workshops, Storytellers, Digital Champions,
The Community’s OWN E-Space
PR & Marketing, Learning Support, Qualifications, Social/Peer Engagement,
Employment/Employability Training, Community Exemplars
Lifelong Learning Support, Qualifications, Community Groups, Entrepreneurship,
Leadership, New Digital Economy, Global Reach
Peter Reed-Forrester1960 – a long time yet!!
• Unity WiFi - Free Internet Connectivity– High Speed Wireless Broadband Networks – Designed, Delivered and Managed– 4MB Free with Low Cost, Higher Speed Options– Free Webmail from “CUKmail.com”– Available inside and outside of the home– Secure 5GHz 802.11n MIMO Backbone– Walled Garden 2.4Ghz 802.11n MIMO Public Network– Internet Bandwidth via Fibre, Leased Line, Licensed Long Distance Wireless, Satellite, ADSL etc.– Network Fully Monitored, Managed & Securitised with UK Based Technical Support– Fully Moderated & Protected – I.e. ALL Pornography Blocked, CEOP Members etc.– Available Network Wide for Corporate use (i.e. Data, VOIP , CCTV etc.)
• REDUCE COSTS, MAXIMISE EFFICIENCY
Building the Platform - Delivering the Opportunity
Building the Platform - Delivering the Opportunity
• The CommunityUK Hyper-Local Community Web Portal• Captive Portal Technology – “First Time, Every Time”• Hyper-Local News, Events & Information
• Local “E-Journalists”• A fully Functional on-line "Virtual Learning Environment” (VLE) - Free Courses,
Lifelong Learning• Delivering a huge range of free on-Line courses etc.• Computers & the Internet• Money Management• Employment & Employability Skills• Entrepreneurship & Enterprise• Academic Subjects
• CUKcareers - Fully Functional Jobsite• Job Search and Application• Information & Guides• Live Job Feeds
• Content and Tools for Local Businesses – “Digital Inclusion for Business”• Digital & Social Media Marketing
• Free Classified Advertising for Registered Users• Highly visible and accessible Housing Provider & Local Council Content &
Functionality• “Bringing the Mountain to Mohammed”
• Maximising YOUR Digital Engagement with Tenants
Plan & Construct the Program
• Focus on Outcomes• Clearly Define, Examine & Agree the
stages, individual projects & intended Outcomes – Remember “ALL INCLUSIVE”
• Strategic Objective AND Tactical Goals• Confirm the Tools
• Identify, Collaborate & Coordinate with other current/relevant internal programs
• I.e. CRM, IT, Marketing, Self Service, Benefits Change etc. – Remember “ALL INCLUSIVE”
• Identify Key Tasks, Timescales, Risks, Roles & Responsibilities
• Identify Dependencies & Milestones• Identify & Assess required & available
Resources• CONFIRM THE LEADERSHIP TEAM
Plan & Construct the Program
• Identify areas requiring External Collaboration and/or Resources – Remember “ALL INCLUSIVE”
• Recruit External Partners/Resources & Confirm costs - WISP, Web, Learning Providers, Schools/Colleges, Council etc.
• Calculate Budget Estimate• Identify opportunities for External Funding• Confirm & Agree final Budget• Plan Key Performance Indicators to monitor
Program Success• Include Short-Range Focus in a Long-Range
Plan – Tactical/Strategic• Choose Collaborative Project Management
tool/process – Remember - “ALL INCLUSIVE”• Create & Agree Project Plan• Publish & Run
Running the Program
• ALL On the same page• Project Collaboration Tools• Roles, Responsibilities• Timeline• Reporting
• Monitor, Monitor, Update, Update!• Schedule• Budget• KPI’s
• Look for warning signs• Schedule/Budget variance• Unscheduled Overtime• Quality Deteriorates• Cutting Corners (i.e. Testing)• Team Morale
• Guard against “Project Creep”• Correct the course early• Test & Test again• COMMUNICATE & COLLABORATE!
• Internal & External• Complete, Evaluate, Revisit
Doing it for Real – Castle Vale CommunityUK
• Pilot Program with Castle Vale Community Housing Assoc - Free WiFi over 500 homes launched Dec 2013
• Highly Successful with approaching 600 Registered Users • Main DI Program & WiFi Project across c6000 homes now underway• Engaged with/supported by Birmingham City Council, Digital
Birmingham, Birmingham Smart Cities & more• Involving collaboration/partnership with various local & national DI
related initiatives/organisations – i.e. Tinder Foundation• Various DI Program components in program:-
• Learning & Education – New UK-Online Centre, Digital Champions etc.
• Silver-Surfer Initiatives – i.e. Internet TV, MyHomeHelper, E-Health & Care – i.e. Tyze
• Schools & Colleges – Birmingham E-Learning Foundation• Youth & Leadership – Spark Global, Birmingham Leadership
Foundation• Innovation & Entrepreneurship – inc. opening of new Innovation
Centre providing workspace, mentoring, investment• Digital Inclusion for Business
• Various other initiatives in pipeline inc. “Smart Living”• Program to be “Showcased” by the Government Digital Service as an
“Exemplar” DI project.
Thank You
For more information on both CommunityUK.net & for help with your own Digital Inclusion Programme contact
Peter Reed-Forrester on 0845 508 4944 x 101 or by Email – [email protected]
