Global Student Mobility Assessment
TLG Assessment Spotlight
Traci Lew
April 1, 2014
International Mobility Trends
Open Doors Report
• Assessing trends since 1948
• Produced by Institute of International Education (IIE) and the US Department of State’s Bureau of Educational and Cultural Affairs
Open Doors 2013
US has experienced largest increases in over a decade
Open Doors 2013
Undergraduate studies are out-pacing graduate studies
Open Doors 2013
Top Countries of Origin in the US
National vs. CPP Comparison
Top Countries of Origin
In the US: At CPP (degree only):
1. China (28.7%) 1. China (25%)
2. India (11.8%) 2. Viet Nam (11.8%)
3. South Korea (8.6%) 3. South Korea (8.8%)
4. Saudi Arabia (5.4%) 4. Malaysia (8.8%)
5. Canada (3.3%) 5. Taiwan (7.9%)
6. Taiwan (2.7%) 6. Indonesia (5.7%)
7. Japan (2.4%) 7. Saudi Arabia (4.6%)
8. Vietnam (2.0%) 8. Hong Kong (4%)
9. Mexico (1.7%) 9. Japan (3.7%)
10.Turkey (1.4%) 10. Iran (2.2%)
Open Doors 2013
Fields of Study
National vs. CPP Comparison
Fields of Study
In the US: At CPP:
Business/Management 21.8% 28.4%
Engineering 18.8% 25.4%
Science 17.9% 16.6%
Soc. Sci./Humanities 11% 7.4%
Agriculture 1.3% 5.8%
Level of Study
In the US: At CPP:
Undergraduate 52% 80%
Graduate 48% 20%
Choosing a Destination
• Linguistic and cultural affinities
• Historical patterns of immigration
• Geographic proxmity
National Mobility Trends
Of Public Universities:
• 14% of college students attend school out of state
• States with highest attendance tend to be east coast and research universities
• California amongst the lowest out of state enrollment
CPP as a Destination
Geographic Proximity:
1. Washington*
2. Colorado*
3. Nevada
4. Hawaii
5. Texas*
6. Arizona
7. Oregon* Indicates areas of direct recruitment
Current AssessmentAdmitted non-resident assessment
Timeline: mid march - June
Methodology: utilize student ambassadors to engage in 3-touch point contact with admitted students (email, telephone, skype)
Goals: Assess motivations for applying to CPP
Assess decision-making factors in college choice process
Identify student concerns with college transition
Using the Data
• Identify emerging markets
• Capitalize on growth in Intensive English Language programs
• Identify recruitment regions that will facilitate diversity and balance within academic programs
• Consider additional aid/fee reductions to create pipelines
• Expand recruitment beyond students
Questions
