Download - Global Farm Equipment Market (2014 – 2020) -Agriculture

8/9/2019 Global Farm Equipment Market (2014 – 2020) -Agriculture

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IndustryARC

Global Farm Equipment Market (2014-2020)

By Type (Tractors, Combine harvester, Thresher, Rotavetor, Power Tiller, Irrigation

Equipment, Spraying equipment, Planting Equipment, Others); By Phase (Land

development, Sowing and planting, Cultivation, Harvesting and Threshing, Post

harvesting); By Geography (N.A, Europe, APAC, RoW)

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Table of Contents

1. Executive Summary

2.

Global Farm Equipment – Market Overview

2.1. Agriculture industry

2.2. Key crops cultivated

2.3. Farming practices

2.4. Classification of equipment

2.5. Agriculture ecosystem

2.6. Trade analysis (Exports and Imports by shipments and value)

3. Global Farm Equipment– Market Landscape

3.1. Market Share Analysis

3.2. Comparative Analysis

3.2.1. Product Benchmarking

3.2.2.

End user profiling

3.2.3. Patent Analysis

3.2.4. Top 5 Financials Analysis

4. Global Farm Equipment Market – Market Forces

4.1. Market Drivers

4.1.1. Increase pressure to improve yield to meet demand

4.1.2. Demand from Emerging economies set to propel market growth

4.1.3. Increasing government subsidy on agricultural machinery

4.1.4. Increase in precision farming to drive mechanization

4.1.5. Access to easy credit for small farmers drive adoption

4.2. Market Constraints

4.2.1. Lack of financial resources erode potential customer base



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4.3. Market Challenges

4.3.1. Influence of environmental factors affecting demand

4.3.2. Governments push to cut down fiscal deficits might reduce subsidies

4.4. Attractiveness of the Agriculture Equipment Industry

4.4.1. Power of Suppliers

4.4.2. Power of Customers

4.4.3. Threat of New entrants

4.4.4. Threat of Substitution

4.4.5.

Degree of Competition

5. Global Agriculture Equipment Market – Strategic Analysis

5.1. Value Chain Analysis

5.2. Pricing Analysis

5.3. Opportunities Analysis

5.4. Product/Market Life Cycle Analysis

5.5. Suppliers and Distributors

6. Global Agriculture Equipment Market : By Equipment type

6.1. Introduction

6.2. By Type

6.1.1 Tractors

6.1.2

Combine harvester

6.1.3 Thresher

6.1.4 Rotavetor

6.1.5 Power Tiller

6.1.6 Irrigation Equipment

6.1.7

Spraying equipment



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6.1.8 Planting Equipment

6.1.9 Others

7. Global Agriculture Equipment Market: Phase of usage

7.1. Land development

7.2. Sowing and planting

7.3. Cultivation

7.4. Harvesting and Threshing

7.5. Post harvesting

8.

Global Agriculture Equipment Market : Geographic Analysis

8.1. North America

8.1.1. U.S.

8.1.2. Canada

8.1.3. Mexico

8.2. Europe

8.2.1. UK

8.2.2. Germany

8.2.3. France

8.2.4. Spain

8.2.5. Russia

8.2.6.

Rest Of Europe

8.3. Asia

8.3.1. India

8.3.2. China

8.3.3. Korea

8.3.4.

Australia



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8.3.5. others

8.4. Rest of the World

8.4.1. Brazil

8.4.2. Argentina

8.4.3. Africa

8.4.4. Others

9. Market Entropy

9.1. Dominant strategy

9.2.

New Product Launches

9.3. M&As

9.4. Collaborations, JVs and Partnerships

10. Company Profile (Company Overview, Product and Services, Strategy, Developments, USP)

10.1 AGCO Corporation

10.2 Alamo Group Incorporated

10.3 ARGO SpA

10.4 Bucher Industries

10.5 Caterpillar Incorporated

10.6 China National Machinery Industry Corporation

10.7 Daedong Industrial Company Limited

10.8

Deere & Company

10.9 Escorts Limited

10.10 Exel industries SA

10.11 Fiat Industrial SpA

10.12 Groupe Exel Industries

10.13

Iseki & Company Limited



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10.14 Kubota Corporation

10.15 Kukje Machinery Company Limited

10.16 Mahindra & Mahindra Limited

10.17 Tetra Laval International SA

10.18 Tractors and Farm Equipment Limited

10.19 Valmont Industries Incorporated

10.20 WORLD Group

10.21 Yamabiko Corporation

10.22

Yanmar Company Limited

10.23 ZETOR TRACTORS as

11. Appendix

11.1. Abbreviations

11.2. Sources

11.3. Research Methodology

11.4. Bibliography

11.5. Compilation of Expert Insights

11.6. Disclaimer



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LIST OF TABLES

Table 1 Global Farm Equipment Market, List of Companies Covered

Table 2 Global Farm Equipment Market Competitive Share Analysis, 2013 (%)

Table 3 Top 5 Market Players Financials Analysis

Table 4 Global Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 5 Global Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 6 Global Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 7 Global Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 8 Global Farm Equipment Market Revenue, By Region 2014-2020 ($M)

Table 9 Global Farm Equipment Market Volume, By Region 2014-2020 (Units)

Table 10 Global Land Development Farm Equipment Market Revenue, By Cause 2014-2020

($M)

Table 11 Global Land Development Farm Equipment Market Volume, By Cause 2014-2020

(Units)

Table 12 Global Sowing and Planting Farm Equipment Market Revenue, By Type 2014-2020

($M)

Table 13 Global Sowing and Planting Farm Equipment Market Volume, By Type 2014-2020

(Units)

Table 14 Global Cultivation Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 15 Global Cultivation Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 16 Global Harvesting and Threshing Farm Equipment Market Revenue, By Type

2014-2020 ($M)

Table 17 Global Harvesting and Threshing Farm Equipment Market Volume, By Type 2014-

2020 (Units)

Table 18 Global Post Harvesting Farm Equipment Market Revenue, By Type 2014-2020

($M) Table 19 Global Post Harvesting Farm Equipment Market Volume, By Type 2014-2020

(Units)

Table 20 North America Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 21 North America Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 22 North America Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 23 North America Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 24 North America Farm Equipment Market Revenue, By Country 2014-2020 ($M)

Table 25 North America Farm Equipment Market Volume, By Country 2014-2020 (Units)



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Table 26 U.S. Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 27 U.S. Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 28 U.S. Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 29 U.S. Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 30 Canada Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 31 Canada Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 32 Canada Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 33 Canada Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 34 Mexico Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 35 Mexico Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 36 Mexico Farm Equipment Market Revenue, By Type 2014-2020 ($M) Table 37 Mexico Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 38 Europe Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 39 Europe Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 40 Europe Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 41 Europe Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 42 Europe Farm Equipment Market Revenue, By Country 2014-2020 ($M)

Table 43 Europe Farm Equipment Market Volume, By Country 2014-2020 (Units)

Table 44 U.K. Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 45 U.K. Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 46 U.K. Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 47 U.K. Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 48 Germany Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 49 Germany Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 50 Germany Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 51 Germany Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 52 France Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 53 France Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 54 France Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 55 France Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 56 Spain Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 57 Spain Farm Equipment Market Volume, By Cause 2014-2020 (Units)



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Table 58 Spain Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 59 Spain Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 60 Russia Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 61 Russia Farm Equipment Market Volume, By Cause 2014-2020 (Units) Table 62 Russia Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 63 Russia Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 64 Rest of Europe Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 65 Rest of Europe Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 66 Rest of Europe Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 67 Rest of Europe Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 68 APAC Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 69 APAC Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 70 APAC Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 71 APAC Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 72 APAC Farm Equipment Market Revenue, By Country 2014-2020 ($M)

Table 73 APAC Farm Equipment Market Volume, By Country 2014-2020 (Units)

Table 74 INDIA Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 75 INDIA Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 76 INDIA Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 77 INDIA Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 78 CHINA Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 79 CHINA Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 80 CHINA Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 81 CHINA Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 82 KOREA Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 83 KOREA Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 84 KOREA Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 85 KOREA Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 86 REST OF APAC Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 87 REST OF APAC Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 88 REST OF APAC Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 89 REST OF APAC Farm Equipment Market Volume, By Type 2014-2020 (Units)



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Table 90 ROW Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 91 ROW Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 92 ROW Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 93 ROW Farm Equipment Market Volume, By Type 2014-2020 (Units) Table 94 ROW Farm Equipment Market Revenue, By Country 2014-2020 ($M)

Table 95 ROW Farm Equipment Market Volume, By Country 2014-2020 (Units)

Table 96 BRAZIL Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 97 BRAZIL Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 98 BRAZIL Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 99 BRAZIL Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 100 ARGENTINA Farm Equipment Market Revenue, By Cause 2014-2020 ($M) Table 101 ARGENTINA Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 102 ARGENTINA Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 103 ARGENTINA Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 104 AFRICA Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 105 AFRICA Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 106 AFRICA Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 107 AFRICA Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 108 OTHERS Farm Equipment Market Revenue, By Cause 2014-2020 ($M)

Table 109 OTHERS Farm Equipment Market Volume, By Cause 2014-2020 (Units)

Table 110 OTHERS Farm Equipment Market Revenue, By Type 2014-2020 ($M)

Table 111 OTHERS Farm Equipment Market Volume, By Type 2014-2020 (Units)

Table 112 M&A, JV, Agreements, Farm Equipment Market



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LIST OF FIGURES

Figure 1 Segmentation of Farm Equipment Market by architecture

Figure 2 Farm Equipment Market, List of Companies Covered

Figure 3 Global Farm Equipment Market Revenue, 2014-2020 ($M)

Figure4 Global Farm Equipment Market Revenue, Demand Analysis, By Region, 2014 Vs

2020($M)

Figure5 Global Farm Equipment Market Revenue, By Type in 2014 ($M)

Figure6 Global Farm Equipment Market Revenue, By Cause in 2014 ($M)

Figure7 Global Farm Equipment Market, New Product Launches, By Year, 2010-2014



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REPORT DESCRIPTION

Farm equipment market refers to a host of broad machinery product types that are used for

agriculture or farming practices. The key equipment types include tractors, combine harvesters,

threshers, and rotavetors among other types. The growing demand for agriculture produce

coupled with decrease arable land is resulting in yield pressure. In order to cater to the increasing

food consumption by global population modern agricultural practices such as mechanized

farming and use of crop protection chemicals is on priority for farmers. Farm equipment usage

results in enabling efficient farming and increase in efficiencies.

The farm equipment market has been segmented in to different types such as type, phase and

geography exclusively. Based on the types of products commercially available the market is

analyzed and categorized in to various types such as tractors, Combine harvester, thresher,

rotavetor, power tiller, irrigation equipment, spraying equipment, planting equipment and others.

Each type has various products offered by companies with different technical specifications. All

the types are duly analyzed to estimate the market size for each product type.

Farm equipment’s are used in different phases of agriculture production depending the functions

and utility of each equipment. For example tractors and levelers are used in land development

phase while harvester and threshers are used during harvesting and threshing phase. Based on

the phase of usage of equipment’s the market is segmented in to land development, sowing and

planting, cultivation, harvesting and threshing, and post harvesting. Each phase utilizes few

unique equipment types and data has been captured as per the industry usage.

The overall market is also presented from the perspective of different geographic regions and the

key countries in each region. The market has been segmented in to four regions North America,

Europe, Asia-pacific and Rest of the World. Competitive landscape for industry and market

players are profiled with attributes of company overview, financial overview, business strategies,

product portfolio and recent developments. Market shares of the key players for 2013 are

provided. Few of the companies that are profiled in this report include CNH Global NV, John

Deere, AGCO, Mahindra and Mahindra Limited.



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STAKEHOLDERS

Contract farming firms

Trading firms

Farm equipment manufacturers

Farm equipment distributors

Associations

Government Institutions

Financial institutions



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EXECUTIVE SUMMARY

IndustryARC estimates the global farm equipment market to exhibit a growth of 6.5% through

2020 and estimated to be valued around $250 billion. The growth of population and strong

increasing per capita consumption of food is driving demand for agriculture produce.

Agriculture output is highly dependent on various external factors such as climate, water

availability and soil fertility; hence yield certainty is low. Adoption of modern farming practices

including use of equipment’s helps in increasing efficiency saving time and resources. The global

farm equipment market has been segmented in to various segments by equipment types, phase

of use and geographic segments.

Along with the demand growth the adoption of mechanized farming in emerging economies

such as China and India provides a strong impetus to the market growth. The governments

support measures such as favorable policies, ease of access to credit and subsidies for purchasing

equipment’s is a major driver. There is an increasing emphasis on improving farming methods

and resulting in higher yield and output. Backed by these strong demand driven factors the farm

equipment industry is poised to exhibit rapid growth in the coming years

Figure: Global Farm Equipment market size, 2013-2020 ($ Billion)

Source: Primary insights, IndustryARC Analysis

Growth in the industry is not uniform across the regions. Developed regions such as Europe and

North America are estimated to exhibit sluggish growth due to high adoption of farming

0

50

100

150

200

250

300

2013 2014 2015 2016 2017 2018 2019 2020

$

B i l l i o n



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equipment. Hence they command a major share and use premium high value technically

advanced equipment’s. On the contrary, APAC is poised to exhibit the fastest growth due to

favorable macroeconomic factors and strong demand. China and India are the growth frontiers

for the farm equipment manufacturers providing a huge market to be tapped. Land development

and harvesting and threshing are dominant phases of farm equipment usage.

The farm equipment market is highly competitive due to the dominance of regional players. The

key players in the market are CNH Global NV, John Deere, AGCO, Mahindra and Mahindra

Limited constituting a major share. These companies are adopting various growth strategies such

as new product launches, expansions, partnerships and acquisitions to consolidate their market

share. The companies are investing in R&D extensively to develop technically advanced unique

products to differentiate from competitors and increase their market share.



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1.1 BUCHER INDUSTRIES AG

Murzlenstrasse 80

CH-8166 Niederweningen

Switzerland

Phone +41 43 815 80 80

Fax +41 43 815 80 81

URL: www.bucherindustries.com

1.1.1 BUSINESS OVERVIEW

Bucher Industries AG was established in the year 1807, and is headquartered at Niederweningen,

Switzerland. The business divisions of Bucher are focused on specialised agricultural machinery,

municipal vehicles, hydraulic components, manufacturing equipment for the glass container

industry, machinery and equipment for the production of wine, fruit juice and instant products.

The company is the major Swiss distributor for tractors and specialised agricultural machinery, as

well as control systems for automation technology. It has five divisions namely, Kuhn Group,

Bucher Municipal, Bucher Hydraulics, Bucher Emhart Glass, Bucher Specials. Buches is

involved in farm equipment business through its Kuhn Group business segment, where

agricultural machinery for tillage, seeding, fertilization, spraying, land developments etc. were

supplied.

The company has major business presence in Switzerland, Germany, France, Americas and Asia.

Bucher’s has employee strength of 10, 900 as if 2013. Kuhn brand that is dealing with the farm

equipment products is recognised in more than 80 countries across the world. The major

subsidiaries of the company include Bucher Vaslin, Bucher Hydraulics and so on.

1.1.2 PRODUCTS

They have a range of products like ploughing, tillage, seeding, fertilization, spraying, landscape

maintenance, shredders, hay/ silage making, bedding and feeding, manure spreaders, wrappers

and balers as shown in the below table.

Bucher: Major Products and their Applications

Product Category Product Name Application

Spraying ATLANTIQUE 2400-3200 L Trailed Agricultural Sprayers

GRAND LARGE 2400-5000 L

METRIS 3200-4100 L

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Source: Company Website

1.1.3 FINANCIALS

BUCHER: REVENUE BY YEAR, 2013 AND 2012 ($M)

Particular 2013 2012

Group sales xx xx

Farm Equipment

(Kuhn Group)

xx xx

Source: Company Annual report

The group revenue in 2013 is around $3 billion where 48% of it is generated from Kuhn Group

which is dealing with farm equipment. The revenue of Kuhn Group has grown by 5.1% in 2013

compared to 2012 to reach $xx million in the same year.

Bucher: NET SALES BY DIVISION, 2013 (%)

Source: Company Annual report

Bucher has 5 business divisions, among which Kuhn Group is the major accounted for 48% of

the total company revenue in 2013. Bucher hydraulics is the next major with 17% followed by

Bucher Muncipal which accounted for 14% of the total company revenue in 2013.

48.0%

14.0%

17.0%

13.0%

8.0%

Kuhn

Bucher municipal

bucher hydraulics

bucher emhart glass

bucher specials



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Date Company Approach Description

Jan-15 Escorts Ltd. Product launchEscort launches India’s first Anti Lift

Tractor

Jan-15 Zetor Tractors PartnershipZetor and DEUTZ in cooperation for

better tractor engines

Dec-14Yanmar Compnay

Ltd.Joint venture

Yanmar to begin operations at

agricultural joint venture in Vietnam

Dec-14 Deere & Co.Museum

launch

John Deere & Engine Museum was

launched in Waterloo

Nov-14

Yanmar Company

Ltd. Product launch

Yanmar creates a new agriculture

through its YT series tractor

Nov-14 Caterpillar Inc. Product launch

Caterpillar debuts new loader and

excavator, 903C Compact Wheel

Loader and E2 series respectively

Nov-14 ACGO Corporation Joint venture

ACGO and Appareo Systems

announced a joint venture that seeks

to develop technology for a host of

intelligent agricultural solutions

Oct-14Daedong Industrial

Company LimitedProduct launch

Kioti Tractor, an export brand of

Daedong releases its newest additions

to the popular DK series

Oct-14 ACGO Corporation Product launch

Challenger, a worldwide brand of

ACGO announced its five new row

crop tractor models it believes can

instantly increase on-farm efficiency

and productivity

Sep-14 Kubota Industries Product launch

Kubota reveals their next evolution of

Agriculture tools, which will begin this

April (2015)

Sep-14

China National

Machinery Corp.

(SINOMACH)

Expansion

SINOMACH announced an investment

programme in Southeast Asia for farm

equipment’s



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Aug-14Valmont

Industries, Inc.Acquisition

Valmont acquires a majority stake in

AgSense, a leading agricultural

technology company

Aug-14 ACGO Corporation Product launchFendt, a leading brand of ACGO,

unveiled its new 700 series tractor line

May-14 Alamo Group AcquisitionCompletes acquisition of units of

Specialized Industries

Apr-14Yanmar Company

Ltd.Joint venture

Yanmar announces joint venture with

Coromandel International Ltd. and

Mitsui & Co., Ltd.

Apr-14 Alamo Group Inc. AcquisitionALG Europe Ltd has acquired KellandsAgricultural Ltd. and its subsidiary

Multidrive Tractors Ltd.

Mar-14 Bucher Industries AcquisitionBucher Industries acquires Montana

Industries in Brazil

Nov-13Daedong Industrial

Company LimitedProduct launch

Kioti Tractors have introduced its new

tractor series, i.e., NX series, RX series,

CK series

Jul-13 Fiat Industrial SpA Joint venture

Joint Venture between Fiat Industrial

and CNH Global N.V., which will be

called as CNH Industrial N.V.

Mar-13 ACGO Corporation Joint Venture

The joint venture was between ACGO

and Russian Machines Corp., which

was collectively called as “ACGO-RM”

Jan-13 Kubota Industries Production

Begins the mass production of tractors

in China

Mar-12

China National

Machinery Corp.

(SINOMACH)

Joint venture

SINOMACH has joined with Terex and

Luzhou Shenli as an extra investment

into their crane company

Jan-12 Kubota Industries Plant launch

New production plant to be

established in the U.S. for compact

tractors

Source: Company Website, News Articles and Journals



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KEY MARKET INSIGHTS

Farm equipment market is very rapidly growing with growing demand for produce and

increasing mechanized farming

The revenue market is estimated to exhibit a faster growth compared to shipments growth

Tractors are the most dominant product type in the farm equipment market

Asia-Pacific is the dominant region by shipments and exhibiting the fastest growth due to

fast growing countries such as China and India

China to overtake the US in production and sales of farm equipment through 2017



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RESEARCH METHODOLOGY

The quantitative and qualitative data collected for the Global Farm Equipment Market is from a

combination of secondary and primary sources. Research interviews were conducted with senior

executives and/or managers of leading Farm Equipment manufacturers, distributors &

associations along with R & D and regulatory institutions. These Key Opinion Leaders (KOLs)

were then provided a questionnaire to gather quantitative and qualitative inputs on their

operations, performance, strategies and views on the overall market, including key developments

and technology trends.

Data from interviews is consolidated, checked for consistency and accuracy, and the final market

numbers are again validated by experts. The global market was split by types and geography

based on critical inputs from primary and secondary sources, understanding of the number of

companies operating in each segment and also KOL insights.

We have used various secondary sources such as directories, articles, white papers, newsletters,

annual reports and paid databases such as OneSource, Hoovers and Factiva to identify and

collect information for extensive technical and commercial study of the Global Farm Equipment

Market. The key players in the market and its value chain were identified through secondary

research and their market opinions were also gathered in a similar way through telephonic

interviews and questionnaires. Collating all these data points and using ARC analytical model

market numbers were derived.



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THE ARC ADVANTAGE

An analytical model lies at the core of our process, ensuring logical consistencythroughout our research. We complement the model with secondary data and

interviews with industry experts to reflect the latest trends. With our final expert validation, we provide you with only the most accurate and actionable intelligence.

THE ARC PROCESS

ANALYTICAL MODEL BASE MODEL CONSOLIDATED MODEL ARC MODEL

AnalyticalMethod

Base Method ConsolidationMethod

Delphi Verification

1. Granularbreakdown ofdrivers intofactors

2. Validate allfactors in termsof their presentimpact on themarket

3. Assign weightsto these factors interms of theirrelevance andimpact on themarket

4. Build the Analytical Model

1. Get a top-down estimate ofthe market

2. Follow it up with a bottom-upestimate of themarket

3. Checkforconsistencyand new growthfactors that arerelevant over thenext 10 Years

4. Build the Basemodel

1. Granularbreakdown ofdrivers intofactors

2. Validate allfactors in termsof their presentimpact on themarket.

3. Assign weightsto these factors interms of theirrelevance andimpact on themarket.

4. Build theConsolidatedModel

1. Verify thefindings of themodel withexperts fromacross the valuechain

2. Verify thefindings withplayers acrosssmall and largeenterprises

3. Tweak themodel and addnew factors

4. Finalize the ARC Model



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ABOUT US

IndustryARC was started by a group of young, passionate professionals along with

extensively experienced industry veterans across various business segments. Our focus and

expertise is mainly in the field of analytics, market research and consulting. Our singulargoal is to provide accurate and affordable research to our clients.

Our research team has expertise in diverse fields like Healthcare, Chemicals,

Manufacturing, Logistics, Electronics and Automotive. However diverse the expertise

maybe, everyone in our team shares one common trait - we love data and we love

providing solutions to clients using that data even more! Seeing your business flourish

based on our solutions and strategy is what we love the most!

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