@billpowell

www.facebook.com/serifgroup

Whatchu talkin about?

1) Why social?

2) What is Twitter?

3) Listening

4) Walk-through

5) Resources

6) Q&A

WHY SOCIAL?

Conversation Prism

Talk with, not at.

PUBLIC RELATIONShips

Flickr photo by DCPhotoSeeker Flickr photo by Mr Andrew Murray

Advertising Demands ATTENTION

NOW: Credibility

Flickr photo by Shandeh Flickr photo by Lisa Bettany {Mostly Lisa}

THEN: Awareness

SOCIAL NETWORkINg

ISN’T NEW.BUSINESS LUNCHES ExCHANgINg CARDS

NETWORkINg EvENTS gOLf OUTINgS CHAmBER EvENTS

Flickr photos by bitconsultancy, chriskamaris, and Foster Marketing Communications. Bottom Right: Paul Atkinson

Have reasonable expectations.

Don’t expect immediate results.

getting toknow you.

It’s a process of buildingrelationships. Twitter is just

one of many tools.

Hard work(but not hard to do)

thank you @bethharte

1) Like sending short emails

2) Takes time—every day

3) Often overwhelming (if not managed properly)

4) Rewarding personally and professionally

Twitter is:

1) for everyone

2) Difficult

3) The answer

4) good if you’re not a people person

Twitter isn’t:@ivybean104

Creators

Critics

Collectors

Joiners

Speculators

Inactives

@theconnerCisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

Cisco responded:

Twitter lingo

tweet Dm

link shorteners

@ reply #Hashtags

RT

What to tweet?

Tips

funny

Responses

Opinions

Ads

Stupid

1) Twitter Search2) google Alerts3) facebook Search4) Industry Blogs

LISTENINg

Twitter walk-through

1) Be authentic

2) find your voice

3) Interact

4) Choose a good avatar

5) Leaving a legacy

6) Compliment your offline brand

Twitter is about conversations.

1) Set up monitoring

2) Establish your voice

3) Desktop or web client

4) Help others and interact

Actions to take:

Questions