Download - Gamification for Financial Services
Co-founder and Hustle Ninja of Gametize Hustling for SCB, SingTel, DBS, M1, SPH, and more
Achievements and Badges Unlocked: Reformed Compulsive Gamer, GSummit, Flemish (yes, very random),
Angels Gate TV Show, World Changer?
about.me/keizng
@keizng
Gametize.com
Is your brand engaging and retaining your consumers on social media and mobile?
Are you looking for solutions to motivate and engage the employees in your enterprise,
such as in learning or productivity?
Gf!(Fluid Intelligence)!
Gf
What is the average age of a gamer?
Over 100 million gamers in China that can be engaged through gamification
*Source: Emre Tunchilek, December 9, 2012, “The Great Wall of Gamification: Rapid Emergence of a Viral Concept in China”
China will account for half of the world’s online and mobile game market by 2014
Somewhere Up North in the Middle Kingdom …..
• points and badges
• advertgaming
• edugaming
• serious gaming
• social gaming
• Farmville
• Candy Crush
gamification =
gamification = a social strategy to add fun, engagement, and design to boring activities. Also a rapidly growing market, projected by Gartner at $2Bn
gamification = going beyond an intellectual
understanding to forge an emotional connection.
I would even say, emotional loyalty
happy
meaningful
action
motivation
feedback
American Airlines Rewards, achievement, level-ups (elite status)
Nike Plus Achievement, level-ups, competition
Linked In Level-ups (progress bar)
More examples
Hilton Hhonors Points
@keizng
Relevance to Financial Industry?
@keizng
Gametize s 5D Framework
Get your hands dirty!
Identify a common problem you face in your work.
Get your hands dirty!
Determine your goal: What is the outcome you want to
achieve out of gamification?
Get your hands dirty!
What are your target behaviours?
Bartle’s Player Types
Get your hands dirty!
Profile your target players: Make a list of characteristics of
your target group.
G"
A"
M"
E"
T"
I"
S"
E"
Generous Rewards (clear path to incentives)"
Appealing, Fresh Content (create stickiness)"
Maintainability (easy, powerful dashboard to manage) !
Easy, Emotional Experience (make them love it)"
Togetherness (create a community)"
Intrinsic motivations (understand non-reward benefits)"
Social behaviors (create conversations, sharing)"
Engagement (create love, loyalty, trust)"
KEY ELEMENTS"
KEY GOALS"
Gametize’s Design Strategy
Methodology
Case Study: Standard Chartered Bank
Corporate Training: $200bn Corporate E-Learning: $26bn % Fortune 500 with E-learning: 41.7% Asian E-Learning market: $11.5bn by ‘16 Mobile Education Products in ‘12: $4.4bn (Elearning! Magazine – May 2013)
what you may already know..
And many more awesome mLearning stats.. http://fluency21.com/blog/2013/04/09/20-eye-opening-stats-you-probably-didnt-know-about-mobile-learning/
E-Learning Completion: 30-40% MOOC Dropout Rate (estimated): ~90%
“People don’t have time to learn,
don’t know where to learn, and don’t want to learn”
- Frustrated Client
what you don’t like hearing..
“We have met the enemy, and he is Powerpoint” http://www.nytimes.com/2010/04/27/world/27powerpoint.html?_r=3
Wow.
LEARN! COLLECT! COMPETE!
Gain knowledge and experience through challenges"
Collect points and badges to level up"
Pit your score against other countries and global peers"
THE GAMIFIED LEARNING EXPERIENCE!
Scaffolded Challenges!
Competitive Spirit!
Instantaneous Feedback!
Earning Rewards!
Product!
Product!
>10,000 employees, 1 million challenge completions"
Product!
Analytics"
Create"
Content"
Organize"1" 2"
3"4"
Backend
Case Study: DBS
Demo Video: Gamification of Recruitment
gamification is not magic. it is a strategy, which like many others, must be well-designed and planned. there are no rules to fun.
otherwise it will backfire"
Real Intrinsic motivators
Don’t overgive rewards
Make real fun, and keep them fresh
credits to @eliaveris!
Insites Consultin
g"
create emotions
The opposite of play is not work. It is depression”
- Dr Stuart Brown
Get your hands dirty!
Design your game.
Create games where your players can:
Upload a photo Write a comment Answer a quiz Make a prediction
Scan a QR code Fill in the blank Enter a secret passcode
Special thanks to Thomas Schulz & Jonha
Gametize learning for meaningful, emotional, and effective experiences.Engage your employees today, and reduce training costs and time.!
