Miah HaworthFuture of Advertising

MCAD 2012

The Future of Fashion Retail

Industry Largest growth in the fashion market: Brazil, Russia, India, and China. (Not the US)

Shoppers spend more: at very high/very low price points & less at "mid-tier price points”

“Consumers are increasingly looking for ‘on-trend and in-season’ products.

Fastest Growing :Retailers with vertical brand strategies -- i.e, a business that controls its entire supply chain and can thus quickly create new products”

Contemporary brands: "teen fashion and premium denim labels" are seeing explosive growth.

Web and social media is affecting the way people are shopping, and in addition, shoppers are having a more direct impact on the items they purchase -- either by customization or "crowd-sourced collections.”

http://www.nbcnewyork.com/blogs/threadny/THREAD-Citys-Fashion-NYC2020-Report-Outlines-State-of-Apparel-Industry--Plans-for-Growth--146983325.html

OversizedOuterwear

Royal Brocades

Head-to-ToeLeather Looks

What to look for in stores now and on the streets as the weather turns colder:

Key Trends to Look For

Boroque/Ornate School Girl FashionGothic Fashion Revival Capes and CloaksOriental FashionLeather SkirtsShades of RedTartan/PlaidAndrogynous Fashion PeplumsRipped DenimColored JeansKnee high BootsHardcase Handbags

http://www.fashionising.com/trends/b--fall-2012-fashion-trends-autumn-winter-2012-trends-13501.html

Technology & Retail OnlineFashion GPS at Fashion Week

http://video.forbes.com/fvn/forbeslife/fashion-gps

The New Shopping Experience

Many e-commerce sites are now using 3-D product imaging to allow customers to feel as though they're browsing through an actual rack of clothes, even going so far as to incorporate music to simulate a traditional in-store shopping experience.

Cisco hinted at the possibility of things to come with their virtual dressing room concept which as the name implies, would allow you to quickly and conveniently "try on" a wide assortment of outfits while either in-store or while shopping online. Other companies are even working on new technologies that that will mimic texture and roughness, hoping to someday to allow shoppers to feel (albeit virtually) a product before making an online purchase.

http://www.fastcompany.com/1752413/latest-wave-retail-technology-will-redefine-your-shopping-experience

The New Shopping Experience

http://www.youtube.com/watch?v=jDi0FNcaock

Magic Mirror

http://usatoday30.usatoday.com/tech/news/story/2012-08-05/future-retail-tech/56880626/1

http://www.thecoolist.com/the-tech-of-fashion-10-ways-technology-drives-tomorrows-fashion/

Shopping App

Wardrobe, style planner & fashion shopping. Take your closet and shop everywhereStylish Girl is your ultimate style planner and shopping app -revolving around the clothes in your closet and the clothes you loveto have.

Stylish Girl for iOS was presented by Apple on the New York FashionWeek and was showcased throughout the world in Apple’s There is an Appfor That TV commercial

https://play.google.com/store/apps/details?id=com.ddnmedia.stylishgirl&hl=en

Social Shopping Online

http://mashable.com/2010/11/18/social-shopping-loneliness/

Kaboodle fosters shopper interaction. Users can make shopping lists, join groups, get product suggestions and share their finds with each other.

Leading Online Retailers

http://voices.yahoo.com/top-10-womens-online-clothing-stores-2038733.html

1. Fashion Bug2. La Redoute3. Old Navy 4. BCO5. Heavenly Couture 6. Spiegel 7. Mod Cloth8. New York and Company 9. Wet Seal 10. Urban Ladies Outfits

CostShippingSales Variety

Technology/Social Shopping????????

FashionistaA very fashionable person, especially one who works in the fashion industry.

http://fashionista.com/

http://www.signature9.com/style-99#rankings

http://video.forbes.com/fvn/lifestyle/nastygal-founder-shows-off-empowered-style

Searching for fashion trends on Forbes…