Download - Fronteer Strategy - Vlerick Co-creation & Open Business Models

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Fronteer StrategyCo-creation & Open Business Models- 2nd Vlerick Innovation Day

Brussels, October 11, 2011

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 2

Crowdsourcing

Co-CreationCommunitiesExpert Board

Open Innovation

User Generated Content

Social Media2.0

Collaboration


Team sessionsHiring an agency

Expert panels Brainstorm

sessionsResearch

Social media

How does it relate to?

Co-Creation


Question to you:

“What is Co-creation?”

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ABOUT US


We help brands to grow

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STRATEGY

Our services

INNOVATION

CO-CREATION

VALIDATION

BUSINESS MODELING

IMPACT

BRAND DEVELOPMENT


CO-CREATION

Unpredictability

11 Source: Banny Bannerjee, Stanford University

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“You cannot solve a problem

with the same thinking that

created it.”

Albert Einstein

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“No matter who you are, most of the smartest people work for someone else.”

Bill Joy, Founder Sun Microsystems


“Co-creation unlocks the collective creativity of

people to create deeply relevant solutions.”

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“Co-creation is the chance for others to complete

the work that you started, going well beyond what you

envisioned or intended.”

Henry Chesbrough, author of Open Services Innovation (2011)


“Co-creation is developing new products, concepts or services

together with customers, partners and other expert stakeholders.”

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Why Co-Creation?

1. Real involvement of the outside world

2. Fresh new perspectives, ideas & energy

3. Innovative, compelling & round concepts

4. Point of No Return


4 TYPES OF CO-CREATION

4 Types of Co-creation

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Anyone can join

Selection process

Initiator Initiator + Contributors

Club of Experts

Community of Kindred Spirits

Coalition of Parties

Ownership

Open-ness

Crowd of people

Crowd of People

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Anyone can join

Selection process


Ownership

Open-ness

4 Types: Crowd of People

Crowd of People

For any given challenge, there might be a person ‘out there’ with a brilliant idea

➡ Community, PR, Crowdsourcing


200-500 USD

99Designs

What does the co-creator get out of it?


2500 USD


1% of revenues




25.000 € and 1% of revenues


40% of revenues



A GRI (Glucose Responsive Insulin) for Better Treatment of Type 1 Diabetes

100.000 USD



1M USD


100M USDFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

- 250 USD

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Anyone can join

Selection process


Ownership

Open-ness

4 Types: Community of Kindred Spirits

Community of Kindred Spirits

Groups with similar interests & goals developing something for the greater good

➡ Social, Open Innovation

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Glory


Your own products made

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A new interior

36

A better world

37

A better classroomFRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

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A unique chance

392

Anyone can join

Selection process


Ownership

Open-ness

4 Types: Coalition of Parties

Coalition of Parties

In certain complex situations you need to team up to share ideas and investments

➡ R&D, Relations

40

New opportunities

41

New value

422

Anyone can join

Selection process


Ownership

Open-ness

4 Types: Club of Experts

Club of Experts

Specific, time-pressured challenges that demand expertise & breakthrough ideas

➡ Visionary, Team

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WHY?

Fun, Fullfillment, Fame, Fortune

Co-creation services

Crowd of people

ROOFTOPExpert co-creation5 + 10 people1 challenge, 1 day

CLUBHOUSEStrategic alliances2+ parties1 challenge, x wks

CAMPSITECrowdsourcing500+ people1 challenge, 9 wks

CAMPERInnovation camp10-15 people5 days-off


KICKSTARTER.COM


What can we get funded?

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Some recent numbers:

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Source: Wired.com

80 Projects launched daily

5% goes to Kickstarter.com

10% of projects are gadgets

+/- 40% gets funded

400K pledgers

14K projects

1M USD pledged weekly


How does it work?

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Upload project

Video, blog, social media

Pledge levels

Backers% FundedDays left

Production..


What could be improved?

1. More structure

2. Co-creation

3. Hick-ups

What is really good?

1. Easy & Open

2. Trust

3. Promotion

Source: Yobble


A iPod Nano watch got...


As a result:

6 People hired to answer...40.000 e-mails

Prooduction time shortenedto 30 days

Very close connection to customers

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Source: Wired.comSource: Wired.com


“People’s use of the service is never what the creators

intended.”

- Investor in Kickstarter

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Source: Wired.com


THE FUTURE?


How will we fix a broken stroller?

61


Thanks


Whitepapers: fronteerstrategy.com


[email protected]

mailto:[email protected]

mailto:[email protected]

Download - Fronteer Strategy - Vlerick Co-creation & Open Business Models

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