From MDM to MDM: From Managing Devices, To

Apps To Data

Jesus Rodriguez, KidoZen

Welcome Back!!!!!!!

About Me• Hackerpreneur• Co-Founder KidoZen, Inc• Co-Founder Tellago, Inc• Advisor to software companies(Microsoft, Oracle….)• Microsoft MVP, Oracle ACE• Board member• Speaker, Author• http://weblogs.asp.net/gsusx• http://jrodthoughts.com• http://kidozen.com

KidoZen

MDM-MAM

On-Premise Enterprise

SaaS Enterprise Mobile Testing

Professional Services

Telcos

Mobile Development

KidoZen is a next generation mobile middleware and management platform

About Today

• A quick story about mobile operations management

• From MDM(devices) to MDM(data)• An effective model for managing and securing

mobile business data• We are not going to talk about

KidoZen!

A quick story about mobile operations management

It Started When People Began Using their Smartphone for Work

And The Obvious IT Answer Was: Let’s Manage the Device

Technologically Trivial….

And Yet So Necessary….

The Industry Exploded….

And Some Incumbents Got In the Game

We Are Passed The Hype….

Something to think about: The golden days of MDM are behind us….

What happened next?

Organizations Started Build Apps

I want an app!

And Managing Devices Wasn’t Enough…

The Mobile App Management Space Emerged

And The MDM Vendors Started Getting into the Space….

Something to think about: MAM is becoming an extension/feature of MDM platforms…

So what happened next?

Organizations were Ready for the Next Level of Mobile Ops Management

Mobile Business Data Management!

It Makes Perfect Sense

Managing Devices

Managing Apps

Managing Business Data

And yet there is no solution…

We Can Manage Files

But Not Business Data

Why is that?

Enterprise mobile solutions are just reaching the necessary maturity level to enable the

management and security of business data

Enterprise Mobile Maturity vs. Management Granularity

Mob

ile S

oluti

ons

Mar

ket M

atur

ity

Mobile Ops Management Granularity

Mobile connectivity to line of business systems remains a challenge for most organizations

Something to think about: An enterprise mobile middleware is required to enable the

management and security of mobile business data

A simple management and access control model for

your mobile business data

The DNA of Mobile Business Data Access

• Mobile App-to-LOB real time access• LOB-Mobile App event based access • Geo-aware• Context-aware (network, carrier)• Data cached in the cloud• Data cached in the device• Small data sets

How to manage my mobile business data?

Mobile Business Data Management = Mobile Data Sources +

Context-aware-mobile-first policies

A Mobile Data Sources is the unit of data accessed by your

enterprise mobile apps

Context-Aware Mobile-First Data-Policies

• Geo-location based policies• Device based policies• App based polices• Network based policies• Mobile client based policies

• Require dual factor challenge if accessed outside North America

SAP Accounts

Geo-location Based Mobile Business Data Policies

• No accessed from a jail broken iPhone

SalesForce.com Leads

Device-Based Mobile Business Data Policies

• Require encryption when accessed from an AT&T network

Siebel Opportunities

Network-Based Mobile Business Data Policies

• Can be accessed by the top order application

• Require dual factor challenge if accessed from any other app

Oracle EBS

Orders

App-Based Mobile Business Data Policies

• Require HIPAA compliance communication and can’t be accessed from Windows Phone devices

EPIC Patient Records

Compliance Mobile Business Data Policies

Other Interesting Capabilities

• Mobile data analytics• MDM-MAM-MDM end to end management

experience• “Data in device” management

Imagine if…We could extend our enterprise mobile app store with the data sources your

mobile apps are using!

If you had that type of mobile data management solution….

How Much Would you Really Care About Devices and Apps

Managing Devices

Managing Apps

Managing Business Data

Something to think about: Effectively managing your

mobile business data is the ultimate goal of a mobile operations infrastructure

Summary

• Enterprise mobile operations management has evolved from the management of devices to apps to data

• Mobile business data management is the crown jewel of enterprise mobile management

• Mobile business data management is about applying context-aware-mobile-first policies to mobile data sources

• An enterprise mobile middleware infrastructure is required to effectively manage your mobile business data

Thanksjr@kidozen.com

http://www.kidozen.comhttp://jrodthoughts.com

http://twitter.com/#!/jrodthoughtshttp://weblogs.asp.net/gsusx