Download - FROCK CONTROL CAMPAIGN
A compelling brand story for accountants GSM
Opening shots of the 'Frock Control' campaign
A key determinate of success in fashion today is the ability of designers to keep a lid on stock control. GSM has a unique approach to guiding their clients to such success, season after season. To articulate this Paul created Frock Control, which has extended beyond this impactful DM piece to advertorial and now smaller space, so lower cost, yet higher frequency ads, on line and off, developing the bar code imagery beyond the little black dress.
The campaign builds further on the strapline Paul crafted and now inherent in the GSM brand and across all communications, of...'Together, we'll build better business.'
To lift the lid of how Paul can take clients' brands from mood board to billboard and all other media platforms, get in touch.
t: 07860 679747 e: [email protected] www.brands2market.com
Paul Weinstein Thinking outside the box
In 1918, when Griffin Stone Moscrop & Co was founded, a glimpse of stocking was shocking. Equally shocking to GSM then, just as it is today, are fashion brands who
focus solely on product. To their detriment, they often ignore the need to operate a robust financial framework to work in parallel with the developing kudos of their brand.
Frock Control from GSM aims to keep fashion brands in the black as the financial framework that brands can rely on each season, online, on the high street and on the catwalk.
Working across the industry, GSM marshals retail and digital revenues for homegrown
young talent and gives sustenance and guidance to growing brands across the high street and online, as well as designers and brands who, as a result, now have an international presence.
The success of the firm is best represented by the loyalty of its clients. Many established brands have worked with GSM for decades, including a company who has been a client since the 1920s.
GSM partner Jenny Tolmie explains the thinking behind Frock Control: ”Maintaining a tight control over stock, as well as having goods on-hand to sell within an appropriate turnaround time, is key. And with outsourcing being such a vital component, chances are
many brands are less in control of raw materials, main components or even the finished product. In practical and accounting terms you need to mitigate exposure to the vagaries of markets and to potential weak links in your supply chain.”
GSM’s reputation as a better accountant for fashion has been well earned and Frock Control offers a clarion call for growing fashion brands to partner with GSM and get a new dresscode for building a better business.For more information about Frock Control contact Jenny Tolmie at GSM on 020 7935 3793 or email [email protected]
It’s time to take controlAccountancy firm GSM has a rare approach for keeping your business in the black
ADVERTORIAL GSM
Griffin Stone Moscrop & CoEmail: [email protected]
www.gsmaccountants.co.uk
Time totakecontrol
A BETTERACCOUNTANTFOR FASHION
BAR NONE At GSM we provide the financial
framework on which yourcollections can stand their ground,
season after season, on-line, on the high street or on the catwalk.
Here’s our little black number 020 7935 3793
Griffin Stone Moscrop & CoEmail: [email protected]
www.gsmaccountants.co.uk
Keep in the black with
A BETTERACCOUNTANTFOR FASHION
BAR NONE At GSM we provide the financial
framework on which yourcollections can stand their ground,
season after season, on-line, on the high street or on the catwalk.
Here’s our little black number 020 7935 3793
