Hot Trends 2015

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MSG – Multi-Sensory Gastronomy How all our senses cumulatively react to food and everything around food, watch how businesses and brands can profitably manipulate these senses to enhance change or challenge.

Authentic Mexican takes over from Scandinavian as the greatest inspiration for the G8 of global chefs.

“Ugly” vegetables become Cheffy ingredients - vegetables like celeriac, parsnips, kohlrabi are fried, spiced, mashed, pureed, gratineed.

Eating out but in – Restaurant home delivery services providing restaurant take outs and meal kits for easy same day home delivery and cooking - Maple, Google, Amazon etc.

Big & Little Brother – more big named chefs opening little brother places - more casual or fast food outlets.

Everyone is a restaurateur - food retailers moving into food service, clothing retailers opening cafes and places to eat in shops, airport and other hub dining food service is the next sector under going a revolution.

Broth - drinking stocks and nutritionally rich broths as food/drink.

Secret menu or off menu dishes across all dining tiers.

Hybrid Vegetable varietiesBroccolini (broccoli crossed with Chinese broccoli, Broccoflower (broccoli crossed with cauliflower), Rainbow carrots or Kalettes (brussel sprouts crossed with kale).

Dirty french - French cuisine and classic dishes given grity, fun and funky makeover.

Continued rise of fermentation and fermented foods.

Round the world at Breakfast - alternative cultures in breakie Oz, Mexican, Vietnamese, Spanish & Middle Eastern & Japanese.

Condiments galore – more on table accessories to customise your meal just as you like with sauces, dips, seasonings, dressings, purees.

Kids meal and menu makeover – healthier and more nutritionally balanced but also foodier, tastier and spicier.

Modernised and re-interpreted classic German & Austrian sweet and savoury dishes.

Closer to the action – ‘we only have a seat at the bar’ becomes the best seat in the house as barriers between the diner and the cook become less and less and the diner gets closer to the action as the kitchen and dining space becomes one.

Consumer to FoodTrends Map

Big 8foodtrends

Food trends

consumer trends

overarching consumer trends

AmericanTex Mex Italian

British

IndianChinese

French

Thai

Modern Asian

Spanish

MexicanMiddle Eastern

JapaneseScandinavian

Peruvian

Brazilian

Korean

Vietnamese

Caribbean

Greek

Persian

Modern British

AmericanKorean

GermanPrussian

BritishChinese

MexicanChinese

BritishIndian

AmericanJapanese

MexicanKorean

PeruvianJapanese

Scale of

with opinionformers

hype &buzz

Cuisine Map 2015

Market appeal

low

high

1

2

3

4

5-1niche 2 3 4 mass -5

1

2

4

3

5

Evid

ence

of t

rend

set

ting

infl

uenc

e

4.5

3

1.5

5

2.5

3

1.5

2

2.5

22

1.5

2.5

2.5

54

1.5

3.5

2

4

3

2.5

33

2.5

1

4.5

4

3.5

3.5

3

2

Modern European

NorthAfrican

Big Flavour Markers 2015

Sweetkitchen

Savourykitchen

Acidulated

YuzuKaffir Lime

SumacCalamansiBlack LimeTamarindPickled

tart

Sour cherryLime

Meyer lemonBitter orange

GrapefruitPink grapefruit

Rhubarb

Umami

DashiSoy

ParmesanKimchiFunghiTomato

SeaweedLettuce

floral

Flower waterHibiscus

BerryVanillaViolet

VerbenaBergamot

TonkaMaple

Rosehip

smoke

ChorizoCoffeeWood

ChipotleBacon

AshCharcoal

nut

PinePeanutAlmond

PistachioHazelnutsCocoa nibs

GREEN

Fresh herbsFlowers

LiquoriceBlack oliveCucumber

FennelOlive

RamsonWild garlic

EndiveKale

fresh cheese

Goats curdEwe’s milk

YogurtBurrata

Fromage fraisRicotta

bouillon

StocksBrothsDashiMiso

SchmaltzSkin

burnt

ToffeeCaramel

ChocolateBrown sugar

Malt/alePink pepper

BaconSmoked salt

Dulce du lecheLiquorice

Dark chocolate

earth

NutsAncient grains

SaltSeeds

MustardBeer

BeetrootSaffron

Cauliflower

warm

ChilliPink Peppercorn

GingerCinnamon

TEA

GreenWhite

RedBlack

Rooibos

tropical

Water melonPapaya

PomegranateMango

Passion fruitPineapple

milk

BurrataFromage blanc

RicottaGoats curd

Goats cheese

hay

Olive OilVerbenaSorrelPine

BuckwheatPopcorn

spice

Ras El HanoutGaram Massala

Za’atarBaharatWasabiHarissaDukkah

SzechuanHorseradish

ChilliGochujang

Sourceswww.thefoodpeople.co.uk

FoodPeople Market IntelligenceMenu Watching 2014

Foodwatching online