Transcript
Page 1: Focus To Grow Sales Enablementand Inbound Marketing 2011

Why Focus To Grow™?

Our service delivery model is what our core customers value most – Our customers get more than they ask for. Our team utilizes cutting edge internet sales and marketing technology that delivers value to our customers through increased leads and sales, while reducing marketing and sales costs by as much as 60%, and 93% of companies see an increase in leads and sales within 6 months when using our method for lead generation.

Getting found means your best prospects !nd you.

Page 2: Focus To Grow Sales Enablementand Inbound Marketing 2011

Problems We Solve 2

STALLED SALES GROWTH:

Insufficient sales revenue for a company to reach it’s sales objectives that is not related to operations or !nance problems.

3 CAUSES OF STALLED SALES GROWTH:

1.Lack of planning, execution, alignment and measurement of marketing investments.

2.Those charged with selling are not properly trained and equipped to sell effectively with the modern buyer.

3.Business model that is not aligned with the needs of the customer.

Page 3: Focus To Grow Sales Enablementand Inbound Marketing 2011

How is Focus To Grow™ Different? 3

It takes a balanced and uni!ed effort of sales, marketing and knowing your product to be successful at selling anything. Focus To Grow takes a three step approach by using Market Research 2.0, Inbound Marketing, and Sales Enablement to help your company reach its FOCUSED SALES GROWTH.

Growth is a nurturing idea. Focus To Grow is there with immediate solutions for today, and expansion solutions for tomorrow.

Page 4: Focus To Grow Sales Enablementand Inbound Marketing 2011

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How is Focus To Grow™ Different?

We bring all the services and consulting you need to grow your business under one roof to:

Sale

s

Mar

ketin

g

Inno

vatio

n

Marketing Co.

Sales Co.

Innovation Co.

Solve sales problems holistically

Streamline communication, alignment and focus

Decrease your costs and mistakes that are inherent when working with multiple companies

Page 5: Focus To Grow Sales Enablementand Inbound Marketing 2011

Prospect Attraction Plan 5

Why you NEED IT.Businesses need to make a shift from push to pull, from outbound to inbound marketing. Inbound marketing is a set of marketing strategies focused on pulling relevant prospects and customers towards a business and its products by offering useful information, tools and resources online for prospects to !nd for themselves. As partners with Hubspot, we base our solution on the methods outlined in the Hubspot Inbound Marketing Methodology. We are con!dent that this methodology does help companies achieve their goals.

The Entire Prospect Attraction Plan includes:๏Search Engine Optimization (meta & Alt tags, internal linking)๏ Video Player Integration, Creation and Storyboarding๏Conversion Tools such as Intake Forms๏Analyze Content for Keywords & Phrases๏Blogging๏Social Media Support๏Logo/Branding๏Landing page, Asset, and Content Creation

Page 6: Focus To Grow Sales Enablementand Inbound Marketing 2011

Focus to grow alsoEnables Sales Professionals

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Why Enablement Matters. They get your business more sales, obviously. So, if they are well equipped with knowledge and assets, their job gets easier and you get more sales.We work with companies that sell business-to-business to translate strategic business objectives and sales goals into measurable results.

Sales Enablement Services๏Coaching ๏Sales Skills Assessments ๏Salesforce Development Consulting ๏Sales Training ๏Coaching for business owners that sell       ๏Event Speaking ๏Inbound Marketing Asset ๏Sales Package Handouts and Supporting Sales Aids

Page 7: Focus To Grow Sales Enablementand Inbound Marketing 2011

Lead Generation Websites 7

Why you NEED IT.We build sites that align with your identity, generate traffic, and bring people back for more.Our websites have proven to provide high ROI with sales leads and conversion. They're designed with the most up-to-date techniques with added inbound marketing knowledge and included features. By utilizing Hubspot, a state-of-the-art internet marketing feature, we are able to redesign websites for better search engine results and internet presence.

We also have web products that allow for you to easily update your website content yourself, providing you with the ability to add additional blogs and articles and increase your website value for no additional cost to you. Focus To Grow uses the super easy to use, Hubspot content management system allowing you to alter content with ease - No Web design skills or custom programming necessary.

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Focus to grow also provides Business Model Innovation 8

Why you NEED IT.Focus To Grow can help you understand your buyer. We use Innovation Games as one of our strategies for reaching your customer and learning how they buy. This strategy helps you acquire more customers with less effort, because you're focused on how they think.

Identify social media applications that best suit your goals and values.

Focus groups, diagnosing marketing/audience problems, marketing plans.

We do custom research to target your marketBusiness Model Innovation Services:

๏LIVE INNOVATION GAMES®๏Large & Small Group Facilitation ๏Online Innovation Games® Facilitation ๏Market Research 2.0 Consulting

Page 9: Focus To Grow Sales Enablementand Inbound Marketing 2011

Expertise

๏Business Development๏Market Research๏Media Placement๏Competitive Market Research๏Qualitative Market Research๏(Innovation Games® Facilitator)๏Inbound Marketing๏(Certified Inbound Marketing Ninja)๏Brand Development๏Corporate Identity Design๏Identity Standards๏SEO๏Social Media๏Events & Event Kits๏Trade show Booth๏Media Buying๏Public Relations๏Logo Design๏Business Cards๏Letterhead๏Envelope๏Presentation Folders๏Power Point Template๏MS Word Template

Marketing

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Sales

๏Business Development๏Market Research๏Media Placement๏Competitive Market Research๏Qualitative Market Research๏(Innovation Games® Facilitator)๏Inbound Marketing๏(Certified Inbound Marketing Ninja)๏Brand Development๏Corporate Identity Design๏Identity Standards๏SEO๏Social Media๏Interim Sales Management๏Sales Training๏Recruiting

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Industry Experience

•High Tech•Green Technologies•Clean Technology •Software•Waste Water Treatment•Laboratory, GPO, IHDN•Market Research•Financial Services•Banking•Transportation OTR,Courier)•Architects•Legal•Advertising•Non Destructive Testing•Promotional Products•Luxury Import Auto•Healthcare & Fitness•Tree Lawn Care•Telemarketing

Service Companies

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•Clean Technology•Wastewater & Biosolids Handling•Waster to Energy Technologies•Waste to Fertilizer Technologies•Chassis Modification•Heavy Equipment•Plastic Injection Molding•Consumer Packaged Goods•Hardwood Imports•Hardwood Domestic•Contract assembly and packaging•Architectural Metal Fabrication•Exterior Signage•Interior Signage

Manufacturing

•Laboratory Services Testing•Disposable Surgical Products•Physical Therapy•Laboratory Equipment•Med-Surg•Regional Laboratories

Healthcare

•Trauma Counseling•Churches•Special Events•Libraries•Art Galleries

Non-Profits

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Take the !rst step in getting more sales and more business! 11

Thanks for your interest. We’d love to discuss more with you.

Contact information:Teicko Huber  | PresidentFocus To Grow  |  [email protected]


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