Leading brands keen to join
in Brazil celebration
FIFA’s Licensee Programme has a
reputation for seeking out tailor-
made and original solutions and,
in return, attracts some of the world’s
leading and most innovative companies.
EA SportsEA SPORTS™ 2014 FIFA World Cup
Brazil™, the event’s only officially
licensed video game, lets fans
experience all the fun, excitement and
drama of football’s greatest event. The
game’s roll-out began in April 2014 and,
with 203 national teams, 7,469 players,
19 officially licensed managers, and 21
new stadiums including all 12 authentic
stadiums from Brazil, brought the 2014
FIFA World Cup™ to life with more
detail and authenticity than ever before.
An agreement finalised in 2013 will see
EA SPORTS™ retain extensive licensing
rights with FIFA until the end of 2022.
PaniniAs a long-standing FIFA Licensee,
Panini continued the tradition of FIFA
World Cup™ sticker albums that begun
way back in 1970. In addition to the
famous sticker book, Panini’s online
Sticker Album was a runaway success
at the 2014 FIFA World Cup Brazil™
attracting almost three million users,
with global media coverage picking up
on Panini’s enduring popularity. The
tournament also marked the first time
the album was available as a
smartphone and tablet app for IOS and
Android. The 2014 FIFA World Cup
Brazil™ Adrenalyn XL™ from Panini was
the only Official Licensed trading card
game for this year’s event. The trading
card game featured amazing imagery,
all of the tournament’s hottest talent
and must-have limited edition cards
for collectors to look out for.
Louis VuittonThe FIFA World Cup™ Trophy travelled
in style to Brazil this summer, with
famous luxury goods brand Louis
Vuitton again making sure the greatest
prize in football arrived in pristine
condition. The handcrafted case was
hand-painted ahead of the 2014 FIFA
World Cup™ Final to reflect the two
final teams, and came complete with
all the features the world has come
to expect from the leading premier
luggage producer. FIFA’s association
with Louis Vuitton was the obvious
choice to protect the 18-carat gold
Trophy, as explained by FIFA President
Joseph S. Blatter: “A trophy as precious
as the FIFA World Cup Trophy deserves
a travel case of the same elegance
and prestige.”
The famous trophy was delivered
to the Maracanã Stadium by famous
fashion model Gisele Bündchen
alongside 2010 FIFA World Cup™
winner Carles Puyol before it was
presented to the winning team.
HublotFIFA’s continued relationship with
the luxury watchmakers Hublot as the
Official FIFA Timekeeper signalled the
strengthening of a bond that began
four years ago. Hublot also redesigned
the referee’s board traditionally used
by the fourth official to show the
additional time periods and signal
player substitutions. The redesign
reflected Hublot’s distinctive watch
design and the board boasted a more
ergonomic grip and polished aesthetics
to improve both form and function.
Hublot’s association with the 2014 FIFA
World Cup™ also inspired the company’s
watchmakers and engineers to design
and produce a chronograph specially
for the world of football. The beautiful
Big Bang Unico Bi-Retrograde Chrono,
complete with a unique Patent Pending
movement, was the Official Watch of
the 2014 FIFA World Cup Brazil™.
Champagne Taittinger The famous independent, family run,
House of Champagne Taittinger was
chosen as the Official Champagne
supplier of the 2014 FIFA World Cup™.
The company’s historic cuvée, the Brut
Reserve, was served to guests in FIFA’s
hospitality, VIP and VVIP areas during
the tournament. To mark the occasion,
Taittinger also created the world’s first
champagne 3D label (viewable without
glasses), a technical achievement that
made the bubbles fizz straight from
the label!
Licensees
122 2014 FIFA World Cup Brazil™
Lidio Carraro Boutique WineryA young and vibrant winery from South
Brazil, Lidio Carraro featured its Faces
range of wines at the 2014 FIFA World
Cup Brazil™ as part of a FIFA Licensing
agreement that saw some 600,000
bottles produced for the tournament.
Completing the Faces range of red,
white and rosé wines, as well as two
editions of their Coletânea Top Premium
Line, the winemakers also produced a
limited edition “Lidio Carraro World
Champion 2014 FIFA World Cup
Brazil™” wine of only 2,014 numbered
bottles. The special issue marked both
the event and celebrated the boutique
winery’s 10th anniversary.
Romero BrittoAs an ambassador of the 2014 FIFA
World Cup Brazil™, world-renowned
Brazilian artist Romero Britto brought
the worlds of football and culture
together through a series of artistic
works. All artworks were created in
the unique Britto style to represent
friendship, humanity and unity. A series
of artistic works was also available to
fans all over the world through FIFA’s
global merchandise programme.
COMMERCIAL AFFILIATES
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