Download - Fashion Uptodate courses fashion design Italy

COMPANY PROFILEABOUT US

The Uptodate project was established in the center of Milan in 2001.

Its aim is to offer formative and introductory services of a high techni-cal and creative level, aimed at the emergent professions in Fashion, Design and Beauty.It is the first International Fashion, Design and Beauty Academy to offer highly specialized courses for the creative professions comple-mentary to the Fashion System.Uptodate is a highly qualified Academy, based upon an exclusive new concept including creativity, professionalism and trend research.

UPTODATE FASHION ACADEMY

Uptodate Fashion Academy – besides being the first international Academy to offer qualified, innovating and formative paths of undis-puted value, it is a place where Fashion, Design & Beauty find their perfect fusion, guaranteeing qualification and updating on trends and aiming at the complete customer satisfaction. Uptodate is a veritable case of Italian excellence.

The formative supply, characterized by an ongoing updating and in-novative disciplines* includes:

Fashion Make UpFashion Hair StylingBeauty ConsultantBeauty StylingFashion Image Consulting & Personal ShopperFashion World Styling(Styling, Trend & Cool Hunter, Portfolio, Photography, Introduction To Fashion Collection, Visual Merchandising, Image Consulting, Fashion PR & Marketing, Fashion Show Production)

Fashion Design The Maison

* courses are taught in Italian and provided with simultaneous English translation.

Mission Uptodate aims at the education of a student or business operator, optimizing the value and time of learning.

Primary Aim: Job PlacementThe Uptodate teachers: stylists, make up artists, hair stylists, photog-raphers, image consultants, personal shoppers and other profession-als – talented and experienced experts are happy to offer the most innovative teachings and advice for your own success in the world of Fashion and Beauty.Because fashion needs well trained collaborators to create its opera-tive teams.

VisionYour own creativity, your passion, your interest in Fashion, Design and Beauty professions deserve support, regard, orientation, develop-ment.

ValuesFashion, Design & Beauty are the domains that require sophisticated technical and creative skills, but also extreme sensitivity on a human and relational level.For this reason Uptodate intends to highlight the qualities and talents of the students providing them with a high level in professional qualifi-cation, but also with an authentic formative sensitivity as for the ambi-tions and creative projects.

TargetUptodate is aimed at a trendy and dynamic audience in love with fashion, luxury and its exellencies. Young and less young, men and women, clearly differentiating ac-cording to the teaching typologies they choose to attend. Because in Uptodate we believe that fashion is ageless.

18 – 23 Years OldYoung girls/boys who decide to undertake a study path connected to creativity, fashion and graphic illustration - those who choose to build up their profession looking at the future.

19 – 29 Years Old Young girls/boys who seek to enter the fashion world provided with technical skills and creativity pursuing professions more strongly con-nected to the Beauty world.

23 – 40 Years Old Women and men who love changes and evolution. They attend the Trend course and choose to get close to the independent professions connected to Fashion Styling or Image Consulting.

25 – 45 Years Old Those who love luxury and its exellencies and decide to turn their pas-sion into work following the paths linked to the Personal Shopper or Business Etiquette Consultant professional figures.

UPTODATE FASHION ACADEMY

FASHION ACADEMY ABOUT US

CEO President Tarek Ismail

Director & Co-FounderSabrina Tolomeo [email protected]

Educational ManagerMassimo [email protected]

Fashion EditorLuca [email protected]

International RelationsMichele [email protected]

Orientation [email protected]

Orientation [email protected]

AdministrationFabio [email protected]

Office [email protected]

TEAM

TEAM FASHION ACADEMY

Strenght 1Programs consistent with the trends and evolutions of the current market.

Strenght 2The best professionals from the Fashion and Beauty System, the most sought af-ter stylists, make up artists, photographers and designers.

Strenght 3Information about the biggest fashion events of the year and the chance to at-tend backstages and shootings as stu-dents of the Academy.

Strenght 4An innovative and successful didactic method guaranteeing all students a high level of education.

Strenght 5A stunning location in the heart of Milan, close to the major fashion streets and the city’s artistic and cultural center.

STRENGHTSStrenght 6The didactic materials given to the stu-dents and the presentations are always provided both in Italian and English.

Strenght 7Our Orientation and Accomodation serv-ice, following the needs of each nationality and thus guaranteeing the highest level of satisfaction for all students.

Strenght 8Final shootings, planned for every course to test the learning level achieved by the students.

Strenght 9Experienced photographers for each stu-dent’s shootings in order to make their portfolios unique and give them the chance to get a concrete start in the fashion world.

Strenght 10ISO 9001/2000 quality certificate.

FASHION ACADEMY OUR TEN POINTS OF STRENGHT

UPTODATE COURSES SUMMARY

ACADEMIC COURSESAc 01 Fashion Design The MaisonAc 02 Beauty LookmakerAc 03 Fashion World StylingAc 04 Beauty ConsultingAc 05 Beauty Styling

GLOBAL IMAGE & LIFE COACHING COURSESGi 01 Global Image & Life CoachingGi 02 Professional Image ConsultingGi 03 Professional Personal ShopperGi 04 Image & Etiquette Coaching

FASHION SPECIALIST COURSESSp 01 Fashion Make-Up Specialist *Sp 02 Fashion Hair-Styling Specialist *Sp 03 Fashion Styling Specialist ** available in intensive version with a One-to-One introduction

FASHION FUNDAMENTAL COURSESFo 01 Fashion Fundamental Make-UpFo 02 Fashion Fundamental Hair-StylingFo 03 Fashion Fundamental Styling

FASHION ADVANCED COURSESFa 01 Advanced Fashion Make-UpFa 02 Advanced Fashion Hair-StylingFa 03 Advanced Fashion Cool Hunting

FASHION TREND PORTFOLIO COURSESFt 01 Fashion Make-Up Trend PortfolioFt 02 Fashion Hair-Styling Trend PortfolioFt 03 Fashion Styling Trend Portfolio

FASHION SHORT COURSESSh 01 Fashion StylingSh 02 Trend & Cool HuntingSh 03 PortfolioSh 04 Fashion Beauty & Cosmetics CommunicationSh 05 Fashion PR & Marketing CommunicationSh 06 Introduction to Fashion CollectionSh 07 Visual MerchandisingSh 08 Fashion Show Production

EVENING COURSESEc 01 Fashion Event OrganizationEc 02 Personal StylingEc 03 Fashion Wedding PlannerEc 04 Fashion Image Consulting & Personal ShopperEc 05 Fashion Photography

SUMMER COURSESS 01 Creative Image ConsultingS 02 Creative Personal StylingS 03 Design your Fashion Make-UpS 04 Fashion Personal ShopperS 05 Fashion Accessories

MASTER CLASS COURSESMc 01 Fashion Body PaintingMc 02 Fashion Brow DesignMc 03 Fashion & Editorial Make-Up TrendMc 04 Fashion & Editorial Hair-Styling TrendMc 05 Fashion Nail CollectionMc 06 Fashion TattooMc 07 Fashion Shoes Collection & AccessoriesMc 08 Fashion Trends Texture & Color BookMc 09 Fashion Seasonal Book of Personal ShopperMc 10 Fashion Image Consulting - Special Abstract

ONE-TO-ONE COURSESOt 01 Fashion & Image TourOt 02 Fashion Secrets

HISTORYUptodate Fashion Academy is the leader in the world of fashion and beauty studies.

Founded on a new concept incorporating creativity, professionalism, and trend research.Uptodate Fashion Academy is located in the heart of Milan, the fash-ion capital of the world, established in 2001 with a mission of provid-ing the highest level of trend knowledge and training to guide the emerging professionals into the world of fashion and beauty.

The academic team of Uptodate: stylists, make-up artists, hair stylists, photographers, image consultants, personal shoppers and other pro-fessionals are amongst the best specialists in today’s fashion world.The team is fully dedicated to provide students with the highest level of technical knowledge and to guide them to develop their interper-sonal skills to ensure their success in the world of fashion and beauty.

Uptodate enhances student’s talents by involving them in creative projects and providing opportunities of internships and placements with fashion houses.

UPTODATE HISTORY

METHOD AND VISIONThe trend-setter – in fashion, beauty, design and style – is confronted with the “prevailing” currents, but sets his own goal which becomes attractive for the trend already following these currents…

So the art “of setting the trend” and therefore of proposing new crea-tive goals for fashion and beauty, implies the ability to explore and interpret the aesthetic-emotional currents of our time.This knowledge based on the observation and surveying of multiple signals (weak and strong) makes it possible to evolve and propose creative goals that guide the prevailing currents toward new trends.

If your creativity is expressed in the area of fashion and beauty, what-ever your occupation, function of art, nobody can give you what you already have – your imagination and sensitivity.But your inspiration also depends on your knowledge of emotional currents that magnify fashion and beauty in the eyes of individuals and society at large.

UPTODATE METHOD AND VISION

These courses are designed to ensure that our students are fully prepared and qualified to provide high-quality performance in the World of Fashion and Beauty.

Ac 01 Fashion Design The MaisonAc 02 Beauty LookmakerAc 03 Fashion World StylingAc 04 Beauty ConsultingAc 05 Beauty Styling

ACADEMIC COURSES

FASHION DESIGN THE MAISON

Ac 01

ACADEMIC COURSES FASHION DESIGN THE MAISON

Creation. It is the word that we like to use to launch the beginning of our presentation of the new annual academic course in Fashion Design the MAISON, which is more than just a simple course in that it contains all the specific techniques of a traditional formation in Fashion Design and the various disciplines that cross it, as well as the primary activity of Cool Hunting, that have to be present to generate future talents, STYLISTS able to suprise and fascinate and above all add innovation to their own creations.

The annual academic course Fashion Design the MAISON distributed in three years, will present the real novelty in Italy and in the World between all of the Fashion Institutes: a Capsule with the times, the necessity, the projects, the characteristics, the skills and everything that has to do with the real ways of living in a fashion house.Like every MAISON that is well respected for every student, there is the possibility to create and project a fashion collection.

Professional OpportunitiesFashion Design the MAISON Project aimed at all those that have always wanted to become a part of the Fashion System, with their own talent, their own creativity, their own unique style.This allows for a concrete opportunity to enter the fashion market with the Fashion Stylists (to launch their own business or work in a fashion company) Fashion Coordinator, Art Director, Fashion Design, Trend Forecaster.

Course ProgramII yearFashion designGraphic designArt historyFashion historySociology: inspiration, ideas, cool huntingPrêt-à-porterFashion marketingCreating a collection: indus-trial modelAccessories and fur designsPhotography and fashion LaboratoryFashion EnglishProject: Capsule 2

I yearIntroduction to fashion designModel-makingThe figurine and the various typologiesHistory of costumeHistory of fashionCreating a collectionSociology: inspiration, ideas, trend researchTrend notebooksStudy of commodities: tex-tures and materialsStudy of the chromatic scalesMarketing tools analysisThe Fashion SystemGraphic designFashion EnglishProject: Capsule 1

III yearFashion designIllustration designArt history History of contemporary fashionVisual designContemporary fashion trends Haute-CoutureLogo and brandCreating a businessStrategic vision in fashion Business EnglishCreative laboratory: show productionResearch projectProject: Capsule 3

ATTENDANCE AND DURATIONThe number of students is limited and the inscriptions are open until classes are full.

AttendanceMonday, Wednesday and Friday09:30 - 12:30Tuesday and Thursday09:30 - 17:00Course total hours546 hoursDuration single lessons3 hoursLanguageItalian/EnglishRequirementfundamental prerequisite to attend the course is to have already turned 18 years old

Ac 01

ACADEMIC COURSES FASHION DESIGN THE MAISON

capsuleCapsule is the new project dedicated to the students of the annual academic course Fashion Design the MAISON of Uptodate.Capsule is nothing other than a parallel, a real vision of what it means to live in Fashion and what it entails. Positioned within our annual academic course, the Capsule of Uptodate will allow the students to simulate everything as if it were a fashion company. Everything occurs within a given time period, coinciding with the creation of a Collection and a Pre-Collection.Times, methods, projects, teamwork, global market visions, strategic analysis, Fashion show organization that best represents its own collections.

This satisfies two fundamental conditions:- The first is to study fashion, as it should be, with its notions and technicalities. - The second is to be able to understand the use of what is acquired with respect to the mechanisms of a real Fashion company.

Everything is under the magnifying lens of a team of professional teachers and visiting profes-sors that are able to give our students the precious support they need at the end of their aca-demic journey, in order to create the best collections.

Course ProgramHow a maison is born: from the idea to a projectThe roles within a maisonThe professional figuresDistribution of the workCool hunting activities How a collection is born: the briefingCreation of the key word of a collection The time it takes to create a collectionCreation of a collection schemeTrend notebooksSelection of the various materialsCollection and pre-collectionPresentation of a projectMechanisms of internal communications within a maisonThe marketing and commercial offices Reports with the press The distributionThe presentation of the pieces: show production

This course aims at preparing students to become professional Beauty Lookmakers, a figure in the fashion world able to create and personalize every look.The course provides the tools and knowledge of make-up and hair-styling.

Professional OpportunitiesThe Beauty Lookmaker will succeed as image creator for fashion shows, events, photographic services, publicity campaigns, editorials, and as creator of look books.Beauty look makers can develop career in television, theatre and movie industry, also as con-sultants in specialized centers.

Course ProgramSp 01 Fashion Make-Up SpecialistSp 02 Fashion Hair-Styling Specialist

ACADEMIC COURSES BEAUTY LOOKMAKER

BEAUTY LOOKMAKER

Ac 02


Attendancedaily, Monday to Friday9:30 - 12:30 and 14:00 - 17:00Course total hours648 hoursDuration single lessons6 hoursLanguageItalian/EnglishRequirementfundamental prerequisite to attend the course is to have already turned 18 years old

The Fashion World Styling has been created on explicit demand from today’s fashion world need of experienced professionals with eclectic capacity of Communication, Design and Trend Books, Marketing, Public Relations and Commercial knowledge.The purpose of the course is to demonstrate the impact of the intervention of the fashion professionals in prestigious roles in the various sectors: Communication Directors, Designers, Owners of Public Relations Agencies, Owners of Commercial Show Rooms, Photographers, and Fashion Editors.This course outlines all the basic elements of communication, creativity and commercial profes-sionalism in the fashion world and on completing the course, students will possess a global vision of the professional fashion world.

Professional OpportunitiesStudents who complete the course will have the opportunity to enter the world of fashion to become professionals to work for heads of fashion magazines, show rooms, press offices, fashion houses, and as freelance for specialized styling agencies.They are also Research Consultants for fashion magazines, Event Organizer, Fashion Show Directors, Bookers, P.R., Costume Designers, and Personal Shoppers.

Course ProgramSh 01 Fashion StylingSh 02 Trend & Cool HuntingSh 03 PortfolioSh 05 Fashion PR And Marketing CommunicationSh 06 Introduction to Fashion CollectionGi 02 Fashion Image Consulting FundamentalSh 07 Visual MerchandisingSh 08 Fashion Show ProductionSpecial Fundamental Fashion Photography

FASHION WORLD STYLING

ACADEMIC COURSES FASHION WORLD STYLING

Ac 03



BEAUTY CONSULTING

ACADEMIC COURSES BEAUTY CONSULTING

The course will provide a broad overview of scenery with regards to fashion, cosmetics and the entire field of well-being (thermal bath, beauty farm, fitness center, etc.).The synergies in place between the world of beauty and of fashion are by now a reality.The beauty and well-being market experiences continuous growth and always on the look for more and more specialized figures.The new trends of cosmetics communication involve concepts that seem to be miles apart from the pure and simple activity of selling, and embrace, together with chemistry, dermatology, technology, disciplines like art, fashion history, anthropology, philosophy and psychology, image consulting, make-up, hair styling, morpho-psychology, public speaking, visual merchandising, non-verbal communication, all fundamental to identify the diverse pieces of the mosaic “Beauty Consultant”.

Professional OpportunitiesProfessionals will succeed as image creators for fashion shows, events, photographic services, publicity campaigns, editorials, and as creators of look books.They can develop career in television, theatre and movie industry, also as consultantsin specialized centers.

Course ProgramSh 04 Fashion Beauty & Cosmetics CommunicationGi 02 Professional Image ConsultingGi 04 Image & Etiquette CoachingSp 01 Fashion Make-Up SpecialistSp 02 Fashion Hair-Styling Specialist

Ac 04



Beauty Styling represents the future. The fusion of two worlds together univocally narrates an image. Styling, trends, make-up, hair-styling, portfolio are some of the teachings that compose this innovative and revolutionary fashion “container”.Unique fil rouge that narrates and communicates how fashion needs the introduction of multi-faceted, professional figures that are technical and creative at the same time.Method and style, technique and innovation, fashion and beauty. Characteristics of the profes-sional figure of a Beauty Stylist. Sensitive and perceptual, able to recognize the trends of the market and introduce new looks; able to handle photographic shoots, lights, choreography, make-up and cooperate with a team of specialists on all levels to bring about a great unique added value under the spotlights and to the biggest Fashion Shows in the world.

Professional OpportunitiesA Beauty Stylist collaborates with the stylist in fashion shows or events related to the presenta-tion of the collections.Furthermore, they are responsible of the image of the collection and not only that. Thanks to the added value, that is beauty skills, a Beauty Stylist is capable to adapt to all the backstage needs, guaranteeing the best result as stylist as well as make-up artist. This will train them as full-skilled figures increasingly needed in the present Fashion System. The course will prepare professionals to work for heads of fashion magazines, show rooms, press offices, fashion houses, and as freelance for specialized styling agencies.

Course ProgramSp 01 Fashion Make-Up SpecialistSp 03 Fashion Styling Specialist

BEAUTY STYLING

ACADEMIC COURSES BEAUTY STYLING

Ac 05



Uptodate Fashion Academy is the leading academy in Milan for Image Consulting, Professional Protocol and Communication training.The program provides the knowledge and hands-on experience for students that sets them apart from the competition and prepares them to become top-notch fashion consultants, style consultants, image consultants, personal stylists and personal shoppers.

Gi 01 Global Image & Life CoachingGi 02 Professional Image ConsultingGi 03 Professional Personal ShopperGi 04 Image & Etiquette Coaching

GLOBAL IMAGE& LIFE COACHING COURSES

The Image Consultants design and develop unique image of success for their clients (individu-als, image professionals, and corporations), studying possible problems related to the image and finding solutions through different levels of implementation.Individual image consulting includes the analysis of the personality, body type, clothing, com-munication style (from verbal to expressions), color analysis, current work wardrobe, and age. A Corporate Image Consultant analyses problems that may prevent the success or slows down the growth. Problems may be related to personnel, physical ambience, and business ethics. An Image Consultant is a consultant of a personalized good taste.Their mission is to optimize client’s time by guiding them to invest time and money in the best way to buy suitable clothing and accessories and to be aware of the latest trends.The Image Consultant becomes a personal guide that conducts the client to the discovery of shops, boutiques, fashion ateliers and haute couture.

Professional OpportunitiesProfessionals usually work autonomously and create a client circle by means of an own web-site, though email, or by telephone.They work with corporations that have already launched this type of activity specialized in public relations and communication, with headquarters in the main foreign and Italian cities.They can collaborate with beauty centers and companies that desire to improve their image and the professional look of their personnel. Also, they can work with agencies that offer con-sultancy services to individuals that search for a successful image.

Course ProgramGi 02 Professional Image ConsultingGi 03 Professional Personal ShopperGi 04 Image & Etiquette Coaching

GLOBAL IMAGE & LIFE COACHING COURSES GLOBAL IMAGE & LIFE COACHING

GLOBAL IMAGE & LIFE COACHING

Gi 01



The Image Consultants design and develop a unique image of success for their clients (indi-viduals, image professionals, and corporations).Individual image consulting includes the analysis of the personality, body type, clothing, com-munication style (from verbal to expressions), color analysis, current work wardrobe, and age.Corporate Image consultant analyses problems that may prevent the success or slows down the growth. Problems may be relating to personnel, physical ambience, and business ethics.

Professional OpportunitiesImage Consultants work with corporations that has already launched this type of activity spe-cialized in public relations and communication, with headquarters in the main foreign and Italian cities.They can collaborate with beauty centers and companies that desire to improve their image and the professional look of their personnel. Also, they can work with agencies that offer con-sultancy services to individuals that search for a successful image.

Course ProgramImage analysis, re-definition, and improvementColor analysisChromatic types based on seasonsBody and facial shapeHair styles and make upPosture and mannerismsAnalysis and organization of the wardrobeDeciding a budget for the purchase of a wardrobeBrands that can build the customers styleChoosing perfume

GLOBAL IMAGE & LIFE COACHING COURSES PROFESSIONAL IMAGE CONSULTING

PROFESSIONAL IMAGE CONSULTING

Gi 02



A Personal Shopper is a figure that was fashioned in the USA in the nineties and established some years later in the main Italian cities, especially in Milan.The mission of the Personal Shopper is to optimize client’s time by guiding them to invest time and money in the best way to buy suitable clothing and accessories and to be aware of the latest trends.

Professional OpportunitiesProfessional Personal Shopper work with luxurious hotels, showrooms, and companies that have already launched this type of activity, specialized in public relations and communication, with headquarters in the main foreign and Italian cities.

Course ProgramProfessional clothingAccessories: how to define their value and importanceMeeting the client: how to develop a strong and deep relationshipPersonal shopper’s “friends”: dealers, hotel concierges, restaurant managersKey word for a personal shopper: being always updatedVisiting a professor: a personal shopper working in MilanChoosing clothing and accessories according to client’s budget and personalityOutdoor visit among the fashion streets of MilanClothing psychologyFashion brands: prêt-à-porter, haute couture, concept store, malls, outlets, and marketsFashion and “musts” in the fashion systemBeauty and the small and great events to follow and suggest

GLOBAL IMAGE & LIFE COACHING COURSES PROFESSIONAL PERSONAL SHOPPER

PROFESSIONAL PERSONAL SHOPPER

Gi 03



The attention to the image for men has increasingly developed in the past few years without losing sight of everyone’s peculiarities though.The key to success - both social and professional - is in fact the result of a careful mix between appearance and substance, savoir faire and charisma, etiquette and personality.It’s exactly on such aspects the course program relies upon, bringing students to a solid prepa-ration to consultancy to embark on the much sought-after road to success.

Professional OpportunitiesThis course completes the course of Image consultant and refines the skills of communications to have the opportunity of becoming a professional Image Consultant with a part dedicated to men image consulting.

Course ProgramImage Consulting for menThe first impressionSuccess and imageProfessional work acquireTable etiquetteProtocolBusiness etiquettePersonal presentationHow to listen and guide a conversationInternational protocol: the base rules of “Galateo” and savoir faire in situations of different cul-turesAppropriate greetings and introductionsGift giving

GLOBAL IMAGE & LIFE COACHING COURSES IMAGE & ETIQUETTE COACHING

IMAGE & ETIQUETTE COACHING

Gi 04



The Specialist Courses are highly specialized courses dedicated to students who desire to have complete knowledge in a specific sector of fashion and beauty.

Sp 01 Fashion Make-Up Specialist *Sp 02 Fashion Hair-Styling Specialist *Sp 03 Fashion Styling Specialist *

* available in intensive version with One-to-One introduction

FASHION SPECIALIST COURSES

The Fashion Make-up specialist course is a natural evolution of a profession and of an art that expresses aesthetic values aimed at completing a fashion concept.The course is comprehensive and complete; it consists of three parts; fundamental, advanced and Trend make-up.This program is highly specialized for students to learn the technique of immediate impact.The objectives of the course are to provide the tools and to enhance the skills necessary for the preparation of the actual trend of make-up and the construction of a portfolio for own presenta-tion to agencies and editorials.

Professional OpportunitiesProfessionals that work as free-lance or with cosmetic firms creating the styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal.Also, they can work as research consultants and experts of make-up trends.

Course ProgramFo 01 Fashion Fundamental Make-UpFa 01 Advanced Fashion Make-UpFt 01 Fashion Make-Up Trend Portfolio

FASHION SPECIALIST COURSES FASHION MAKE-UP SPECIALIST

FASHION MAKE-UP SPECIALIST

Sp 01



The Fashion Hair-styling Specialist course is a natural evolution of a profession and of an art thatexpresses aesthetic values aims to complete a fashion concept.The course is comprehensive and complete; it consists of three parts; fundamental, advanced and Trend Hair-styling.This program is highly specialized for students to learn the technique of immediate impact.The objectives of the course are to provide the tools and to enhance the skills necessary for preparation of the actual trend of Hair-Styling and the construction of a portfolio for own pres-entation to agencies and editorials.

Professional OpportunitiesProfessionals that work as free-lance or with cosmetic firms creating hair styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal.Also, they can work as research consultants and experts of hair-styling trends.

Course ProgramFo 02 Fashion Fundamental Hair-StylingFa 02 Advanced Fashion Hair-StylingFt 02 Fashion Hair-Styling Trend Portfolio

FASHION SPECIALIST COURSES FASHION HAIR-STYLING SPECIALIST

FASHION HAIR-STYLING SPECIALIST

Sp 02



Fashion Stylist Specialistis are experts capable to create an image in all of its phases: from the fashion show to the advertising campaign.They are research consultants, experts of trends and styling.During the course, students will learn all the notions needed to face the new challenges that the world of fashion presents, in-depth knowledge of the history of fashion, analysis of the most important eras, of the whole system of weaving and of luxury, studying in great detail the various typologies of styling.They will tackle the themes regarding the analysis of trends and the research of tendencies of styling, they will learn to understand the commercial world and the exclusive construction of a portfolio for presentation of themselves to agencies and editorials.

Professional OpportunitiesProfessionals will work as freelancers or for fashion companies that need their professionalism to anticipate the stylists that will determine the fashion in the near future. Fashion Stylist Specialists will also collaborate with the stylist in fashion shows or events related to the presentation of the collections.Furthermore, they are responsible of the image of the collection.The work will concentrate itself mostly around the period of fashion shows and other special events, also in television and in cinema: is this case the Fashion Stylist Specialist will identify the outfits of the various “actors” of the programs in the different productions.The professionals work for heads of fashion magazines, in style offices, show rooms, press of-fices, fashion houses, and as freelance for specialized styling agencies.

Course ProgramFo 03 Fashion Fundamental StylingFa 03 Advanced Fashion Cool HuntingFt 03 Fashion Styling Trend Portfolio

FASHION SPECIALIST COURSES FASHION STYLING SPECIALIST

FASHION STYLING SPECIALIST

Sp 03



These courses are highly specialized and aim at teaching the fundamentals and creative tech-niques of fashion and beauty concepts.

Fo 01 Fundamental Fashion Make-UpFo 02 Fundamental Fashion Hair-StylingFo 03 Fundamental Fashion Styling

FASHION FUNDAMENTAL COURSES

Make-up today is a fundamental factor of the total look, therefore, the makeup expresses the image of an individual and how well this person is in line with the fashion trends.The course consists of the basic techniques of the fashion make-up today.

Professional OpportunitiesProfessionals that work as free-lance or with cosmetic firms creating the styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal.Also, they can work as research consultants and experts of make-up trends.

Course ProgramMake-up tools, products, and the make-up stationChromatology and the theory of colorsThe base, the foundation, and correctorsStudy of the face and analysis of the typologiesEye make-up: border, shadePreparation for make-up practiceThe use of the eyelash curlerMascaraThe eyebrow designThe mouth: contour, the selection of the lip liner, the lipstickThe blushThe use of artificial eyelashesContact lensesBridal make-upCamouflageEthnic make-up: make-up on oriental persons and dark skins

FASHION FUNDAMENTAL COURSES FUNDAMENTAL FASHION MAKE-UP

FASHION FUNDAMENTAL MAKE-UP

Fo 01



Hair-styling today is a fundamental factor of the total look, therefore, the hair styling expresses the image of the individual and how well this person is in line with the fashion trends.The course consists of the basic techniques of the fashion hair-styling today.

Professionali OpportunitiesProfessionals that work as free-lance or with cosmetic firms creating hair styles that determines the fashion trend. They work with photographers in the fashion shows, events, or bridal. Also, they can work as research consultants and experts of hair-styling trends.

Course ProgramHair styling toolsFashion Cut & ColoringHow the work station should be organizedStraight, curly, and raised hairWigsExtensionsHair styles and ornaments for brides

FASHION FUNDAMENTAL COURSES FUNDAMENTAL FASHION HAIR-STYLING

FASHION FUNDAMENTAL HAIR-STYLING

Fo 02



The stylist is a professional with an exceptional sense for fashion, who is able to create a style that is immediately identifiable and recognizable.The stylist works with fashion designers at fashion shows or events for the presentation of col-lections. The stylist manages the image of the collection, matching clothes with accessories and details, showcasing the designer’s work.The stylist plays a key role during fashion shoots or shows, transferring the mood and the interpretation to the photographer, models, make-up artist and hairstylists, studying the right setting. He looks for accessories and defines the right outfits and their combinations.Moreover, this professional also coordinates the organization of shop windows and/or works for magazines that value his taste and opinion in selecting the right proposals for the coming season.

Professional OpportunitiesThe professionals are among the most important in the Fashion System. They work for fashion shows, advertising campaigns, editorials and fashion events. They can also produce look-books and institutional images and are experts of still-life and of the techniques of shoots on the catwalk. They communicate with the fashion designer and with people in charge of a brand to promote the concept through the image.Also, they collaborate with model agencies and fashion magazines, and they autonomously carry out projects for magazines and fashion companies. The student will develop the critical and operative skills to promote, organize and produce reports and photographic exhibitions.

Course ProgramFashion and styleCostume and fashion history; Ancient civilizationsFrom barbarians to the Middle AgesThe 16th CenturyFrom the Baroque to the Bourgeois eraThe opulence between the 17th and 18th centuriesThe aftermath of the French RevolutionThe Industrial RevolutionThe beginning of the 20th CenturyThe 1920s, 1930s and 1940sThe 1950s and the New Look by DiorThe revolution of ’68 and the youth trendsThe change of the costumes in the 1970sThe first generation of stylistsThe 1980s: the success of imageThe 1990s: the depression and minimalismThe new millennium and the advent of the global marketThe analysis of costume and linesChromatography, fibres, yarns, textiles and materialsAccessoriesDifferent styling typologies: editorial styling and creative stylingThe current trends in fashion styling

FASHION FUNDAMENTAL COURSES FUNDAMENTAL FASHION STYLING

FASHION FUNDAMENTAL STYLING

Fo 03



These courses are highly specialized and aim at teaching the advanced and creative tech-niques of fashion and beauty concepts.

Fa 01 Advanced Fashion Make-UpFa 02 Advanced Fashion Hair-StylingFa 03 Advanced Fashion Cool Hunting

FASHION ADVANCED COURSES

Make-up today is a very important factor of the total look and application has always been a popular activity that attracts much interest worldwide from the conventional methods to the extravagant.Whilst it can be applied for mere enjoyment, professional application of make up calls for more indepth knowledge of the most advanced techniques as well as the fascinating history of make up throughout the centuries.

Professional OpportunitiesProfessionals that work as free-lance or with cosmetic firms creating the styles that determines the fashion trend.They work with photographers in the fashion shows, events, or bridal.Also, they can work as research consultants and experts of make-up trends.

Course ProgramFashion make-up throughout timeThe ‘900: 1920 and black and white cinemaMake-up history: the Thirties, Marlene Dietrich and Greta GarboMake-up history: the Forties, Joan Crawford and Rita HayworthMake-up history: the Fifties, Marilyn MonroeMake-up history: the Sixties, Audrey Hepburn and Brigitte BardotMake-up history: the Seventies, The new superstars Twiggy and VerusckaMake-up history: the Eighties and Nineties, Madonna, Cindy Crawford, Naomi Campbell and Claudia Schiffer

FASHION ADVANCED COURSES ADVANCED FASHION MAKE-UP

ADVANCED FASHION MAKE-UP

Fa 01



Hair-styling uses a wide variety of advanced techniques and fashion trends to create certain appearances. Throughout the decades styles have changed drastically, although, the more classic styles still remain to this day.These courses teach the transition of styles through the decades, from practical to impractical and from traditional to the fashion on the future.

Professional OpportunitiesProfessionals that work as free-lance or with cosmetic firms creating the styles that determine the fashion trend. They work with photographers in the fashion shows, events, or bridal.Also, they can work as research consultants and experts of hair-styling trends.

Course ProgramPhotographers influence on hairstylesHistory of hair-stylingFashion hair-styling during the earlier periodsFashion hair-styling during the fortiesFashion hair-styling during the fiftiesFashion hair-styling during the sixtiesFashion hair-styling during the seventiesFashion hair-styling during the eightiesFashion hair-styling during the nineties

FASHION ADVANCED COURSES ADVANCED FASHION HAIR-STYLING

ADVANCED FASHION HAIR-STYLING

Fa 02



Discovering the appeal of fashion trends, investigating the styles and looks that are going to influence the catwalks in the coming seasons are the core skills and competencies of the cool hunter. The analysis and study of fashion trends involve a deep knowledge of the sector and very strong powers of observation. The cool hunter observes, examines shop windows, attends exhibitions, new clubs and bars. The work of the cool hunter involves understanding and per-ceiving the system of aesthetic values in all consumer categories and profiles, providing fashion companies with information and indications on what consumers would like. For this reason, ‘cool hunters’ decide today what consumers will buy tomorrow. Multinational communication and design companies consult these professionals in order to understand people’s tastes and move in the right direction.

Professional OpportunitiesCool hunters often work as freelance specialists, but there is an increasing number of compa-nies, especially in the mass consumer goods sector, which consider this professional the key link between marketing and production.

Course ProgramThe trends: analysis and rationalityAnalysis of the difference between “cool hunting” and “trend research”Analysis of 20th century iconsCommunication through clothesThe style officeThe showroomThe concept store and visual merchandisingForecasts for the immediate future, techniques and intuitionsHow it is possible to translate social trends and movements into a fashion productThe social and personal bodyAnalysis of technical books showing different types of fabric in the context of different environ-ments and movementsThe fashion accessory as the protagonist of communication

FASHION ADVANCED COURSES ADVANCED FASHION COOL HUNTING

ADVANCED FASHION COOL HUNTING

Fa 03



The Fashion Trend courses provide advanced preparation and training for fashion professionals who wish to specialize in a certain sector of fashion and guide students to plan their portfolios.

Ft 01 Fashion Make-Up Trend PortfolioFt 02 Fashion Hair-Styling Trend PortfolioFt 03 Fashion Styling Trend Portfolio

FASHION TRENDPORTFOLIO COURSES

Students will be able to envision the newest trends and incorporate an imagination with their fashion knowledge.This will guide them through preparation of their make-up portfolio for presentation to agencies and publishers.

Professional OpportunitiesProfessionals that work as free-lance or with cosmetic firms creating the styles that determine the fashion trend.They work with photographers in the fashion shows, events, or bridal.Also, they can work as research consultants and experts of make-up trends.

Course ProgramMake-up for fashion shows and photographyThe new frontier of tricks: virtual beauty through computersPhotography make-up project: Make-up for the runwayCosmetic campaign photography projectChromatic effect photography projectPhotographic make-up project: the dollPhotographic make-up: the graphicsPhotographic make-up: dramatic effectPortfolio presentation and building agency contacts

FASHION TREND PORTFOLIO COURSES FASHION MAKE-UP TREND PORTFOLIO

FASHION MAKE-UP TREND PORTFOLIO

Ft 01



Students will be able to envision the newest trends and incorporate an imagination with their fashion knowledge.This will guide them through preparation of their hair-styling portfolio for presentation to agen-cies and publishers.

Professional OpportunitiesProfessionals that work as free-lance or with cosmetic firms creating hair styles that determines the fashion trend.They work with photographers in the fashion shows, events, or bridal.Also, they can work as research consultants and experts of hair-styling trends.

Course ProgramImage research for a continuous updateRelationship with clients, photographers, stylists, and modelsChoosing an image, realizing it, and finishing itThe current fashion hair-styles (catwalks and fashion magazines)Hair-styling trendsWigs to use in a photographic set or during a catwalkPortfolio preparationThe research and the contact with the agencyThe new frontier of tricks: computer enhanced hair-stylingVisiting a professor: a freelance fashion hair-stylist

FASHION TREND PORTFOLIO COURSES FASHION HAIR-STYLING TREND PORTFOLIO

FASHION HAIR-STYLING TREND PORTFOLIO

Ft 02



FASHION TREND PORTFOLIO COURSES FASHION STYLING TREND PORTFOLIO

FASHION STYLING TREND PORTFOLIO

Ft 03

This course proposes to elaborate on themes of tastes in scenography and the immediate im-pact through research that simulates the professional reality and that help develop the maturity and the autonomy in planning. The course provides all the knowledge needed for the preparation and the construction of a portfolio for agencies and editorial offices.

Professional OpportunitiesIt will offer the possibility to carry out research that simulates the reality of one’s own photo’s and ideas of image in a selected field: photography, styling, make-up or hairstyling, making use of models provided by appropriate agencies.

Course ProgramAnalysis of a “shooting”Reseach of photography, editorial choices, stylist, make-up artist, hairstylist, choice of modelsThe trends in fashion photographyThe use of light in fashion photographyAnalysis of the present trend through the leaders in fashionThe dress, the choice of accessories, the make-up, the styling, the light and the modelPresentation of student projectsThe construction of a portfolio for presentation to editorial offices and agencies



The Fashion World Styling program is divided into none different modules scheduled through-out the year – students can attend either the whole program or focus just on a part of it, spe-cialising in specific branches and customising their academic paths:

Sh 01 Fashion StylingSh 02 Trend & Cool HuntingSh 03 PortfolioSh 04 Fashion Beauty & Cosmetics CommunicationSh 05 Fashion PR & Marketing CommunicationSh 06 Introduction to Fashion CollectionSh 07 Visual MerchandisingSh 08 Fashion Show Production

FASHION SHORT COURSES

Playing a vital role in the fashion scene, stylists are the major arbiters of style.With a careful eye towards the hidden moods, stylists recognize and declare what is turning into fashion on a regular basis and develop looks and the right combination of clothing and acces-sories in order to give shape to what is cool today.The course includes a complete study of costume history, plus the styles and designers of the 20th century until today.

Professional OpportunitiesStylists work for fashion magazines, styles offices, showrooms, press offices, fashion compa-nies, as a free lance in styling agencies.Additionally they work as research consultants for fashion magazines, event organizations, fashion show direction, bookers, PR, costume stylists and personal shoppers.

Course ProgramFashion and style: beginning and historyCostume and fashion historyAncient historyThe Middle AgesThe Sixteenth CenturyFrom Baroque to Burgeoisie AgeThe opulencebetween Seventeenth and Eighteenth centuriesThe aftermath of French RevolutionThe Industrial RevolutionThe Twentieth Century1920s, 1930s, 1940sThe 50’s and the New Look of DiorThe revolution of 68 and juvenile trendsTha changes of costumes in the 70’sThe first generation of fashion designersThe 80’s: the succes of imageThe second generation of fashion designersThe 90’s: the Depression and minimalism2000 and the global marketAnalysis of costume and linesChromatology different styling typologiesEditorial, creative stylingThe current trend in fashion styling

FASHION STYLING

FASHION SHORT COURSES FASHION STYLING

Sh 01



Discovering the appeal of fashion trends, investigating and finding out in advance the styles that are going to determine fashion in the coming future and are the cool hunter’s skills and com-petences. Because of this, cool hunters decide today what we will buy tomorrow. The course teaches the basic techniques in cool hunting, trend research, relationship between social mood and trend.

Professional OpportunitiesCool hunters often work as freelance specialists, but there is an increasing number of compa-nies, especially in the mass consumer goods sector, which consider this professional the key link between marketing and production.

Course ProgramAnalysis of the difference between “cool hunting” and “trend research”Icons of the Twentieth CenturyCommunication through the outfitSocial and individual bodyGeopolitical differences on the international marketsForecasts for the coming future, techniques and intuitionsAnalysis of technical books showing the different typologies of fabrics in the context of different moodsThe fashion accessory as a protagonist of communication

TREND & COOL HUNTING

FASHION SHORT COURSES TREND & COOL HUNTING

Sh 02



Students are committed to the production of their own photographic book with professional models - four shootings, four different concepts in order to display their creativity and sense of style.

Professional OpportunitiesThe final portfolio can be presented to agencies and/or companies as an integration of the professional’s own resume.

Course ProgramAnalysis of a shootingResearch about photography, magazines, designers, make up artists, hair stylists, modelsTrends in fashion photographyUse of light in fashion photographyAnalysis of the current trends through fashion magazinesSelection of outfits, accessories, models, make up, lightingPresentation of a student’s projectCreation of the portfolio

FASHION SHORT COURSES PORTFOLIO

PORTFOLIO

Sh 03



FASHION BEAUTY & COSMETICS COMMUNICATIONThe course will provide a broad overview of scenery with regards to fashion, cosmetics and the entire field of well-being (thermal bath, beauty farm, fitness center, etc.).The synergies in place between the world of beauty and fashion are by now a reality.The beauty and well-being market experiences continuous growth and is always on the look for more and more specialized figures.The new trends of cosmetics communication involve concepts that seem to be miles apart from the pure and simple activity of selling and embrace together with chemistry, dermatology, technology, disciplines like art, fashion history, anthropology, philosophy and psychology, image consulting, make-up, hair styling, morpho-psychology, public speaking, visual merchandising, non-verbal communication, all fundamental to identify the diverse pieces of the mosaic “Beauty Consultant”.

Professional OpportunitiesTo create the image for events, photo shootings, advertising campaigns, editorials, look books.To work for television, theatre and film.To work as a beauty consultant at specialized spa and beauty centers.To be responsible for a product and take part in the creative proceedings bringing to its devel-opment and coordinated communication.

Course ProgramIntroduction to fashion system, main companies and their business on the beauty marketAesthetics, cosmetics, beauty, health, well-being, self-esteem: an overviewThe historic evolution of beauty during the ages: from prehistory to the third millenniumAnthropology and psychology of beauty: from aesthetic significance of the body to social be-haviorCosmeceutic, neurocosmetic, fitocosmetic, ecobiocosmetic, nurticosmetic, etnocosmetic: a glance at the new trends of the marketPoly-sensoriality and experiential marketing: senses as instruments in learning and salesSecurity, effectiveness and agreeability: the significance of qualityThe communication of Beauty & Wellness: history and new social and business tendencies.Visual merchandisingCase Study: analysis of business cases (luxury field, cosmetics, fashion)

FASHION SHORT COURSES FASHION BEAUTY & COSMETICS COMMUNICATION

Sh 04



FASHION SHORT COURSES FASHION PR & MARKETING COMMUNICATION

Communicating fashion means representing it through images, events, language, media.The course teaches all the principles needed to define an advertising plan, developing cam-paigns, organising presentations.

Professional OpportunitiesCommunication managerPress office and PR managerImage managerFashion editorFashion journalist

Course ProgramCorporate imageAdvertising strategiesCorporate and institutional communicationContemporary fashionFashion integrated communicationFashion marketing and luxury managementBranding and distributionPRRelation techniquesFashion editingWritingFashion, web, multimediaAdvertising graphics

FASHION PR & MARKETING COMMUNICATION

Sh 05



The course provides students with a view on the principles of fashion collection management. From the sketches to the final show, fashion collections go through specific paths of develop-ment here analysed step by step.

Professional OpportunitiesStylist Research ConsultantStyling office assistantProduct office assistant

Course ProgramPrinciples of DesignBody figure outlineVisageGraphical drawing layoutAnalysis and drawing of various designsFabric: jersey, knitwear, leatherOuterwear: overcoat, jacketSingle items: trousers, skirt, shirt, dress, suitDetails: collar, pocket, fastening, decorationStudy of volumesThe planning of a collectionHow to set a collection briefingCreation of a collection keywordColour Trend BookCreation of a collection schemeHow to group a collectionInternet application to fashionCollection/Fashion Shows promoting strategiesItalian fashion industryHow to find the latest images of fashion shows

INTRODUCTION TO FASHION COLLECTION

Sh 06

FASHION SHORT COURSES INTRODUCTION TO FASHION COLLECTION



FASHION SHORT COURSES VISUAL MERCHANDISING

The visual merchandiser conceives and creates and ideal set around the product by maximising its visual impact and interpreting the brand represented by it.The course aims at providing students with the skills needed to create a display that, through its visual appeal, represents a real meeting point between client and company.

Professional OpportunitiesVisual merchandiserPromotion managerRetail event manager

Course ProgramIntroduction to visual merchandisingDefinition and tasks of the visual merchandiserRetail tradeThe concept storeVisual merchandising in clothing and accessoriesVisual merchandising and brand identityRetail managementResearch and analysis of visual merchandising latest trendsThe elements of visualThe shopping windows and its rulesOrganization of the retail spaceThe actions of visual merchandising: layout and displayLighting techniquesAnalysis of excellence examples

VISUAL MERCHANDISING

Sh 07



The fashion show is the moment when the brand is at its most exposed and a unique way to represent the company image, taking advantage of the massive media coverage such events collect worldwide.The course explores the professionalities involved in the organisation and direction of a show, the fashion event par excellence.

Professional OpportunitiesPlanning of fashion shows and fashion events.

Course ProgramAnalysis of the fashion show concept and design processMeeting between stylist, designer and show directorFashion show settingLocation, scenography, lights and soundtrackPre-show organizationProduction, coordination and how to make the show spectacular

FASHION SHORT COURSES FASHION SHOW PRODUCTION

FASHION SHOW PRODUCTION

Sh 08



The following list will provide an overview of all the evening fashion courses that Uptodate has to offer.Our Academy proposes a series of fashion courses oriented towards the creation of new pro-

fessionals that are equipped with a specific and rich cultural knowledge in the Fashion field.

Ec 01 Fashion Event OrganizationEc 02 Personal StylingEc 03 Fashion Wedding PlannerEc 04 Fashion Image Consulting & Personal ShopperEc 05 Fashion Photography

EVENING COURSES

Unique and exciting changes are always occurring in the fashion industry. One of the main roles of an Event Organizer is to promote and communicate these events to the public – from the launch of new brands, special initiatives, and new collections, to the launch of a new season or a new series of promotional activities. Event management follows significant changes in society and is the key to success of promotions, meetings, fashion shows, fairs and exhibitions, just to name a few.Conferences and conventions, or just a simple presentation, require hard work, diligence and many days, if not months, of work to make them successful. The event marks the beginning of something new and demands time, energy and organization. Every last detail has to be taken into consideration and carefully prepared in order to avoid a last minute rush which could ruin months of hard work. The event is the pinnacle of months of sweat and pressure, a few crucial hours during which the event takes place.Fashion Event Organization is not an abstract concept which can be improvised in the final minutes before the event - it is necessary to know how to structure and prepare, to learn the secrets of a successful event.

Professional OpportunitiesFor individuals working in any industry, Event Organization can represent a useful alternative source of income. The work is often done outside of typical working hours and an Event Or-ganizer can be flexible, creative and use initiative. Fashion PRs are generally extroverts with extensive social networks who are able to prepare events of many different types, but anyone can become a successful Public Relations Specialist with the right coaching. Uptodate’s course provides the guidelines, the methodology and the knowledge required to become a PR and enter the world of fashion.

Course ProgramEvent Organization: the profession in Italy How an event is organized: from the layout of ideas to a detailed plan Functions and responsibilities of an Event ManagerRoles within the activities planBudget assignment and distribution Selection of tools, control and monitoring mechanisms for the activitiesBecoming familiar with clients and their needsCRM: Customer relationship managemenHow to establish professional contacts How to establish a networkHow to organize an event in the fashion industryEvent organization simulation: timingThe use of PR skills to organize an eventVarious fields where it is possible to organize an eventFashion Event Organization: types in the fashion industry

FASHION EVENT ORGANIZATION

EVENING COURSES FASHION EVENT ORGANIZATION

Ec 01


Attendancetwo days a week19:00 - 21:00Course total hours32 hoursDuration single lessons2 hoursLanguageItalian/EnglishRequirementfundamental prerequisite to attend the course is to have already turned 18 years old

Every day we find ourselves rummaging through our wardrobes, trying to figure out what to wear. From the office during the day to an elaborate gala event, we often find ourselves in a fashion trap. What to wear? What looks good? What is hot, and what is not? We often become extremely self conscious when unsatisfied and uncomfortable with our appearance, resorting to quick shopping expedition fixes, with sales assistants who try to sell by any means.Personal style is the self analysis of colors and form. It includes a rigorous analysis and study of the person as a whole. Being well dressed is only a small part - a person must feel com-fortable with their body image. Therefore, a person must be satisfied with both fashion and beauty, which includes wardrobe, shopping know-how, color matching, make up, hairstyling and etiquette. Uptodate has created the Personal Fashion Styling course in order to help the thousands of women throughout Italy who want to look and feel confident with their personal style, to create the best look for any occasion, from outfit to accessories - and look absolutely stunning.

Professional OpportunitiesThe Personal Fashion Styling course offers a great opportunity to whoever would like to change their lifestyle. Professionally, the course allows for a greater level of comprehension of themes such as fashion, beauty and image. The most important characteristic of the course is the ap-plication of theoretical and practical knowledge, experimenting and creating a range of possible fashion-style combinations. People will recognize and admire your personal style for its unique quality. This course establishes a foundation and can lead to a more in-depth study of other profes-sions such as: Fashion Styling, Fashion Image Consultant, Fashion Personal Shopper.The course can start you off on setting up your own business, as well as helping launch a per-sonal fashion revolution and giving increased self confidence.

Course ProgramFashion self stylingWardrobeHow to organize a wardrobeCareer woman, day, afternoon, and evening wearGala and luxury eventsStudy of personal formSelection of appropriate colorsTotal relax: spa and wellness centersMake up: the techniques for applying make-up for all eventsHair styling: how to chose the best hairstyle for you and the eventShoppingBecoming a personal shopper The most popular fashion brandsFashion accessories

PERSONAL STYLING

EVENING COURSES PERSONAL STYLING

Ec 02



Wedding planning is a widely recognized and rapidly growing field within the fashion industry. The concept of a Wedding Planner originated abroad and has quickly gained popularity in Italy. It is the perfect career for those who love to organize events and have a passion for weddings. The race to find the best course has already begun! Uptodate Fashion Academy is renowned for its innovative and creative training courses and has recently launched a course for aspiring Fashion Wedding Planners.The course examines the role of a Wedding Planner right from the very first steps - teaching you all the required skills, including organizational skills, etiquette, originality, creativity, fashion consulting and good taste.Demand for Wedding Planners is constantly increasing, but it requires preparation. Uptodate Fashion Academy has developed a detailed syllabus dedicated to all those who have an inter-est in this field.

Professional OpportunitiesEmployment opportunities for Wedding Planners are increasing. In the United States demand for Wedding planners is high and numerous job opportunities exist, while Italy is following suit with new business opportunities arising. This field is becoming increasingly popular with fashion and beauty professionals. The course from Uptodate Fashion Academy will provide you with the knowledge and experi-ence to open your own consultancy. Fashion Wedding Planners are freelance, building their own network and developing their own style. They are consultants who work closely with their clients, observing requests and consulting on issues such as styling, location, invitations, etc. to arrange and pull off the perfect wedding that satisfies the client’s dreams and desires.

Course ProgramFashion Wedding Planner: the origins, activities and requirementsBusiness development: developing your own wedding planner consultancyResearch activities: providers, locations, contracts and clients Wedding marketing plan: development of activities, communication, promotions, quality and servicesLaunching the business: project management, initial investments, prices and taxesEvent planning: initial interviews, gathering information for the wedding diary, and checklistsBureaucracy: civil and religious documentsFashion: mood development, how to stimulate creativity, developing a theme for the project Arrangements: floral arrangements, fashion drapes and accessoriesInternational Wedding Planner: international requests, cultural diversityBudget: estimate of costs, invoicing

EVENING COURSES FASHION WEDDING PLANNER

FASHION WEDDING PLANNER

Ec 03



The course is meant to analyze physical type, personality, wardrobe, communication (from the voice to the expression), analysis of color, current work wardrobe and age.The aim is optimizing clients time by advising how and where to buy clothing and accessories.

Professional OpportunitiesProfessional working autonomously through the creation of a personal web site, via email or telephone, creating a clients network.Professional working with companies already active in this business, specialized in public rela-tions and communication both in Italian and foreign cities.Additionally, professional collaborating with beauty centers, companies working to improve im-age and professionality of the staff and agencies offering consultancy services to privates look-ing for a successful image.

Course ProgramImage analysis, re-definition and improvementColor analysisChromatic types based on seasonsBody and facial shapeHair styles and make-upAnalysis and organization of the wardrobeBrands that can build customer’s stylePosture and mannerismsChoosing perfume and cosmetic accessoriesDeciding a budget for the purchase of a wardrobeTechniques to make your personal look seem more expensive

FASHION IMAGE CONSULTING & PERSONAL SHOPPER

EVENING COURSES FASHION IMAGE CONSULTING & PERSONAL SHOPPER

Ec 04



Fashion photography is definitely one of the most exciting and fascinating areas of the fashion world. Fashion photography requires knowledge of certain processes, not only technical but also creative and commercial. Without these processes it would be impossible to compete with other professional and aspiring photographers. Fashion photography is without a doubt one of the most important presentational tools. Up-todate Fashion Academy offers an updated version in style and form. Its evening course pro-poses an enriched syllabus for passionate fashion photographers - a passion which when associated with specific techniques will produce talented professional fashion photographers.Through fieldwork and hands-on simulation activities in the form of shoots and digital work, you will be able to apply successfully a wide range of technical photographic skills.

Professional OpportunitiesAt the end of the Fashion Photography course, students will be able to set off on a freelance career, working at fashion shows, on advertising campaigns, editorial content and fashion re-lated events. You will also be able to produce your own photographic portfolio with a range of fashion prod-uct images, showcasing your photographic flair in brand promotion and image concept mar-keting not only to fashion designers, but also marketing campaign managers and many others. The course will allow you to work with agencies and fashion management services to create projects for magazines and the fashion world.

Course ProgramThe camera: the diverse types and the various characteristics (shutter, diaphragm, diverse objectives)The optic bank The correct exposition: exposure meter and light meter, temperature and colorThe film and its digital supportThe quality of lights and filtersSupports, static lights and electricity Fundamental techniques for external photo shootsImage analysis created and editedFocus on the evolution of photography throughout the yearsSelection of photography, assistant, stylist, make up artist and hair stylist , selection of the modelInternational photography agencies and photographersCreating your own personal portfolio

FASHION PHOTOGRAPHY

EVENING COURSES FASHION PHOTOGRAPHY

Ec 05



Milan is the place where fashion constitutes one of the most charming sets up, where world-wide known fashion designers have found inspiration for their creations. Our academy stands here, in Milan, between streets like Via Montenapoleone, Via Della Spiga and Via Sant’Andrea, where all the best fashion designers have their atelier. A unique summer for discovering your passion for fashion in Milan, a metropolitan background where thousands of students train for starting a career as challenging as fashion is.

S 01 Fashion Image ConsultingS 02 Creative Personal StylingS 03 Design Your Fashion Make-UpS 04 Fashion Personal ShopperS 05 Fashion Accessories

SUMMER COURSES

The course is meant to analyze physical type, personality, wardrobe, communication (from the voice to the expression), analysis of color, current work wardrobe and age.The aim is optimizing clients time by advising how and where to buy clothing and accessories.

Course ProgramImage analysis, re-definition and improvementColor analysisChromatic types based on seasonsBody and facial shapeHair styles and make upAnalysis and organization of the wardrobeBrands that can build customer’s stylePosture and mannerismsChoosing perfume and cosmetic accessoriesDeciding a budget for the purchase of a wardrobeTechniques to make your personal look seem more expensive

SUMMER COURSES FASHION IMAGE CONSULTING

FASHION IMAGE CONSULTING

S O1


AttendanceMonday to Thursday9:30 - 12:30 and 14:00 - 17:00Course total hours72 hoursDuration single lessons6 hoursLanguageItalian/EnglishRequirementfundamental prerequisite to attend the course is to have already turned 18 years old

SUMMER COURSES CREATIVE PERSONAL STYLING

CREATIVE PERSONAL STYLING

S O2

Every day we find ourselves rummaging through our wardrobes, trying to figure out what to wear. From the office during the day to an elaborate gala event, we often find ourselves in a fashion trap. What to wear? What looks good? What is hot, and what is not? We often become extremely self conscious when unsatisfied and uncomfortable with our appearance, resorting to quick shopping expedition fixes, with sales assistants who try to sell by any means.Personal style is the self analysis of colors and form. It includes a rigorous analysis and study of the person as a whole. Being well dressed is only a small part - a person must feel com-fortable with their body image. Therefore, a person must be satisfied with both fashion and beauty, which includes wardrobe, shopping know-how, color matching, make up, hairstyling and etiquette. Uptodate has created the Personal Fashion Styling course in order to help the thousands of women throughout Italy who want to look and feel confident with their personal style, to create the best look for any occasion, from outfit to accessories - and look absolutely stunning.

Course ProgramFashion self stylingWardrobeHow to organize a wardrobeCareer woman, day, afternoon, and evening wearGala and luxury eventsStudy of personal formSelection of appropriate colorsTotal relax: spa and wellness centersMake up: the techniques for applying make-up for all eventsHair styling: how to chose the best hairstyle for you and the eventShoppingBecoming a personal shopper The most popular fashion brandsFashion accessories



The link between fashion and beauty is more and more important for the research of new image expressions. The course is oriented to the acquisition of knowledge in make-up. It stimulates the creativity and it favours the development of a personal style.

Course ProgramMake-up tools, products and the make-up stationChromatology and the theory of colorsThe base, the foundation and correctorsStudy of the face and analysis of the typologiesEye make-up: border, shadeThe use of the eyelash curlerMascaraThe eyebrow designThe mouth: contour, the selection of the lip liner, the lipstick, the blushThe blushThe use of artificial eyelashesContact lensesBridal make-upCamouflageEthnic make-up: make-up on oriental persons and dark skinsLessons of putting make-up on yourself

SUMMER COURSES DESIGN YOUR FASHION MAKE-UP

DESIGN YOUR FASHION MAKE-UP

S O3



SUMMER COURSES FASHION PERSONAL SHOPPER

FASHION PERSONAL SHOPPER

S O4

A Personal Shopper is a figure that was fashioned in the USA in the nineties and established some years later in the main Italian cities, especially in Milan.The mission of the Personal Shopper is to optimize client’s time by guiding them to invest time and money in the best way to buy suitable clothing and accessories and to be aware of the latest trends.

Course ProgramProfessional clothingAccessories: how to define their value and importanceMeeting the client: how to develop a strong and deep relationshipPersonal shopper’s “friends”: dealers, hotel concierges, restaurant managersKey word for a personal shopper: being always updatedVisiting a professor: a personal shopper working in MilanChoosing clothing and accessories according to client’s budget and personalityOutdoor visit among the fashion streets of MilanClothing psychologyFashion brands: prêt-à-porter, haute couture, concept store, malls, outlets, and markets.Fashion and “musts” in the fashion systemBeauty and the small and great events to follow and suggest



Looked after details that define the look and make the difference: the accessories.The world of accessories has by now become ever richer and more significant.Accessories have become more important because the attention of the fashion business has shifted exactly onto them.The course will provide a complete overview of the main men’s and women’s accessories and their use. It is aimed at people that are full of creativity, fashionable and that want to broaden their knowl-edge of accessories and the trends to improve their own style.

Course ProgramConsumer sociologyMonitoring the trends - accessories: the fashion showsAnalysis of collections from Milan, London, Paris, New York and the identifying of macro trendMarketing trendsAccessories: the luxury of rentingThe accessories of celebritiesMood-boardMain accessories:- glasses- earrings, necklaces, rings, bracelets- foulard- hats- ties- watches- gloves- socks & tights- handkerchiefs

SUMMER COURSES FASHION ACCESSORIES

FASHION ACCESSORIES

S O5



Highly qualified routes, created by the most illustrious names in the Fashion & Beauty System.Innovation and latest trends from all over the world. An exclusive preview into the future.Classes with limited available spaces, with a maximum of 10 people, to favor a higher level of comprehension, a more personal approach on a one to one basis with the professor.A brief duration and a very detailed program which is outlined into the single lesson hours, theory and most importantly, demonstrative workshops that will allow the professional to im-mediately experience the latest novelties.A regular masterclass updates will be provided in monthly or by quarterly cycles, an annual calendar will be proposed with a list of sessions in order to sign up in the class without loosing the opportunities to follow all the latest trends and previews in Fashion and Beauty.

Mc 01 Fashion Body PaintingMc 02 Fashion Brow DesignMc 03 Fashion & Editorial Make-Up TrendMc 04 Fashion & Editorial Hair-Styling TrendMc 05 Fashion Nail CollectionMc 06 Fashion TattooMc 07 Fashion Shoes Collection & AccessoriesMc 08 Fashion Trends Texture & Color BookMc 09 Fashion Seasonal Book of Personal ShopperMc 10 Fashion Image Consulting - Special Abstract

MASTER CLASS COURSES

A perfect fusion between fashion and painting. Harmony and beauty blossom into real works of art. Body Painting today is defined as a real art, requiring technique which is done on the body. The art itself follows the same procedure as creating a masterpiece on the canvas.Artwork of every type can be created without boundaries or limitations on styles and themes. The Uptodate Masterclass is an innovative formula that introduces these techniques in the Fashion & Beauty system, providing details and useful tools which add enrichments to Photo shoots and Fashion Shows. Colored pencils, glitter, and decorations will be added and inter-mixed to create a special technique that is acquired by all the participants.

Professional OpportunitiesFor those who already operate in the fashion and beauty sector, this course could amplify the possibilities for one’s own activity by also getting interesting offers in the world of advertisement campaigns, especially those linked to the fashion labels. There are always requests to paint models during business meetings, on the sets of important Photo-Shoots, in night clubs or dur-ing Fashion parties. For those interested in the Fashion system, the bodypainter is always more requested for the opening of fashion shows and lately for the vernissage of certain art exhibits.

Course ProgramFashion Colours, Compositions & Painting TechniquesAirbrush bodypaintingSpecial Fashion EffectsBodypainting brush/spongeFashion Make up for bodypaintersBodypainting under black light (UV)

MASTER CLASS COURSES FASHION BODY PAINTING

FASHION BODY PAINTING

Mc 01


AttendanceSunday and Monday10:30 - 13:00 and 14:00 - 17:30Course total hours12 hoursDuration single lessons6 hoursLanguageItalian/EnglishRequirementfundamental prerequisite to attend the course is to have already turned 18 years old

The eyebrows have an indisputable seductive power that has been witnessed throughout his-tory. From the most antique times, to present times, eyebrows have always been influenced by fashion, throughout various cultures. In the 1900s, the style has often changed: in the 1920s they tended to face downward adding “languor” to the look; in the 1930’s they became much thinner in certain cases, to the very limit possible (Marlene Dietrich) to increase the space be-tween the eyelid and make the look seem more altered. In the 1950s, the eyebrows go back to a more natural dimension while in the 1960’s they become noticeably thinner. Later on, the lines become cleaner , modified with more precise plucking and corrections with the eyeliner.The eyebrows became a cult in both Italy and America. How can you decide what form to give the eye brow arch? In two days, it will become possible to acquire these techniques with the proper tools that will help to shape the person into an expert of aesthetics of the eyebrow arch with the Shu Uemura technique.

Professional OpportunitiesThis course will help to complete or to simply update a professional profile that has already evolved and matured. It is useful for those who would like to satisfy the needs and requests of those who ask for a full and innovative consultancy to offer the best as the Beauty Look Maker.It is definitely interesting for those who operate in the area of fashion and beauty, that would like to focus exclusively on the Brow Design.

Course ProgramAnalysis of the length of the eye browsThe eyebrows based on the type of faceFormulas for plucking the eyebrowsThe Design of the eyebrowsDelineate and create a new formulaBrow design: Shu Uemura Concept

FASHION BROW DESIGN

MASTER CLASS COURSES FASHION BROW DESIGN

Mc 02



Marketing trends in fashion determine what the new inspirations will be for those working in the fashion sector, at all levels. There are also laws that are established by the consumers that are instituted within the system of Fashion & Beauty affecting the creation of entire future collec-tions. Make Up in its historical evolution has always followed trends and flows of the market.There are also the passages, not only the epic ones; from one collection to another, from one season to another, everything changes. The Masterclass is particular in that it has an Editorial focus: a very significant expression that is used in the fashion world. GQ, Vanity Fair, Marie-Claire, Flair and many others represent the dream of many Make Up Artists and Beauty Look-makers of Italy and beyond.A photo shoot on the cover of a magazine can significantly change the professional lives of those who aspire to make an important jump at the qualitiative level, and be recognized inter-nationally.

Professional OpportunitiesFor every Make-Up Artist, it is necessary to move with the times, to actually be ahead of the times and anticipate the future. The competition is always ruthless and the time to stop and reflect is non existent. For this reason, four times throughout the year, Uptodate Fashion Acad-emy contributes to provide a complete vision of the trends on Make-Up that are linked to the presentations of the four seasons offered from the greatest stylists in Italy and abroad.Across research and creation of trendbooks, more in depth knowledge will be added which will be then displayed on the catwalks and on the magazine covers, all over the world. This is a necessary step to complete the journey and formation for all the best Make up artists in Italy and abroad.

Course ProgramTrends Analysis 2009/2010 – Fashion shows and collectionsVision books and notebooks of tendenciesDemonstration and the creation of make up trendsInnovation on the productsFocus 2010/2011: how the world rotates

MASTER CLASS COURSES FASHION & EDITORIAL MAKE-UP TREND

FASHION & EDITORIAL MAKE-UP TREND

Mc 03



Marketing trends in fashion determine what the new inspirations will be for those working in the fashion sector, at all levels. There are also laws that are established by the consumers that are instituted within the system of Fashion & Beauty affecting the creation of entire future col-lections.Hair Styling, in its historical evolution, has always followed the latest trends and flow of the market. There are also the passages, not only the epic ones; from one collection to another, from one season to another, everything changes.The Masterclass is particular in that it has an Editorial focus.The object of observations, critiques, perplexities of all the operators of the Fashion System, behind every magazine cover, there is research and long technical preparation to make the im-age new, attractive, clean, it is history in the making. This is why every Hair Stylist has the right/duty to inform themselves on the general orientation of the fashion market and its evolutions.

Professional OpportunitiesResearch consultant, expert in hair styling tendencies.Working as a freelance for editorial offices and/or companies in need of updates on trends and evolution.

Course ProgramTrend analysis 2009/2010 - Fashion shows and collectionsVision books and trendbooks Demonstrations and creations of hair styling trendsInnovation on the productsFocus 2010/2011The secrets to be ahaed of time

FASHION & EDITORIAL HAIR-STYLING TREND

MASTER CLASS COURSES FASHION & EDITORIAL HAIR-STYLING TREND

Mc 04



It began in America and emerged in Europe in just a few years, it has already spread worldwide. The hand still remains a distinctive element of each person, it can be used as an indicator for class, care, and elegance. The nails are the most direct and immediate expressions. Nail art is a mixture of techniques and decorations that allow a special form of art which includes many colors, designs, and any expression of art depending on the creative touch of the artists who dedicate themselves to this new form of art. The real form of nail art requires that all ten nails are decorated and colored. In actual fact, many requests for the simple French tip manicure on both hands and an original decoration limited to one or two fingers (which tend to be the thumbs). Others tend to ask for base colors which match the selections in their wardrobes. Fashion Nail Collection wants to combine fash-ion, personal care of personal image, art and decoration, in a unique project that will show the diverse propositions in Italy and from all over the world.

Professional OpportunitiesFor those who already operate in the aesthetics sector, for thoes who already follow the most glamourous initiatives in Italy - beauty look maker and image consultants - this project offers the possibility to enrich one’s own baggage of the newest trends that are quickly spreading in Italy and will have a massive expansion in the following years: Nail Art. In a Collection that has been selected, there will be exclusive notions of the information not yet diffused on the latest tendencies of this delicate art, the nail art. This is created by the fusion of art and fashion, mixed with technique and passion, innovation and taste. More than aesthetics, glamour is the Nail Art Collection.

Course ProgramFashion techniques and nail decorationParticular products and tools for the jobApplications: all the innovations of fashionGel System and lengthening of the nails with the tipNail art in the worldFashion Image with Nail Art

MASTER CLASS COURSES FASHION NAIL COLLECTION

FASHION NAIL COLLECTION

Mc 05



For many, tattoos are simply a trend. For the rest of the world, the Tattoo became a real form of contemporary art. It began as a simple technique of a body decoration on man, but its history is definitely more antique.The Tattoo is used in many different cultures, both antique and contemporary, it has accom-panied man throughout a great part of his existence, based on the environments in which it has been established. It has come to represent a sort of identity for the individual, as well as a right of passage. It has reached many destinations and in brief time, it became one of the most significant instruments of Glamour for expression and personality for almost all of youth throughout the world.Fashion Tattoo wants to put an accent on how the fashion world is always more oriented to-ward the introduction of these techniques of decoration for innovation, to create a new model of art within Art.

Professional OpportunitiesThe figure of the Fashion Tattoo Operator is shaped throughout the Masterclass. In the course, students will learn to use the proper hygienic and sanitary conditions as well as the technical artist aspect to make permanent tattoos as well as the semi permanent and temporary decora-tions. This work can easily be used in the Fashion system: fashion editorials, fashion shows, events, presentations of all the new collections, adding decorations and complementing the art work that the stylists and designers have already proposed.Uptodate will be competent and scrupulous, to be exact and precise in accordance with the sanitary laws, for the safety of the people, while still maintaining creativity and being constantly up to date with the latest trends. The course will include innovation introducing the antique art of tattoos in the Fashion and Beauty System.

Course ProgramHistoric evolution of the tattoo and the new trends: norms and regulationsThe new decorative techniques of Fashion Tatto: colors and toolsPencil, ink, paper, and free style, transferring the design: where its like creating a Fashion TattooDemonstrations: liberal in choice of designs, the handle, the calibration, the outliner, the pos-ture, the ink and any potential problems, the line, the filling, the smudges, the color.

FASHION TATTOO

MASTER CLASS COURSES FASHION TATTOO

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Bracelets, necklaces, rings, hats, the universe of accessories, is becoming more and more sig-nificant. The outfit is enriched and changes its form, it gets a fable like quality to it or sometimes mechanical, depending on the objects that are used to make it always more glamorous.For those who follow fashion trends, the importance of shoes and accessories cannot be underestimated, interpreting the needs and the sensations of the contemporary society, get-ting the support of the cool hunter, the designer that follows them, their skills and abilities for projects, and their capacity to represent and anticipate the possible future trends. Fashion Shoes & Accessories of Uptodate comes from a creative concept, dynamic, and van-guard, it is aimed toward a specific target that knows and lives fashion everyday and therefore wants to personalize it and make it better.

Professional OpportunitiesFor those with skills in style and technical abilities and for those that are able to potentialize the autonomy of research, of ideas, of projects in the creation of products that are able to satisfy the standards of quality for a demanding market.The possibilities of growth in the sector are many.Attending the Masterclass Uptodate, you will be able to follow the accessory in all its phases of the creative and productive processes (updates and trends on moodboards, colored materi-als and tables, models, prototypes); furthermore, for those that are able to show a managerial profile, with their own personal collection, the possibility to up date and perfectionize in this field that is continuously growing, will be considered strategic in the fashion sector, in Italy as well as throughout the rest of the world: real experts in Fashion Shoes Collection & Accessories.

Course ProgramUpdates on Trends Shoes & AccessoriesResearch and analysis of the international marketsMoodboards and models: how a collection is bornFashion design for Shoes & AccessoriesCreations: Fashion ShoesCreations: Fashion Accessories

MASTER CLASS COURSES FASHION SHOES COLLECTION & ACCESSORIES

FASHION SHOES COLLECTION & ACCESSORIES

Mc 07



It has always been the case that people working within the world of fashion, of design, includ-ing the greatest creators of trends, cool hunters, image consultants, personal shoppers, all use the same support system for their individual activities. It is a fundamental tool: the Trend Book. Constantly updated and full of novelties, making projects with an avanguard spirit and with the goal of providing an extra support for those who create fashion.Fashion, texture, and colors are fundamental for those involved in creating collections for future years; the Masterclass Uptodate is born with the purpose to provide greater comprehension of the function and the structure of the Trend Book, to be able to create it and constantly update it, to make a final and individual project, with knowledge and professional skills. The importance of colour and its analysis are decisive for the commercial use, aesthetics, glamour and fashion, communicative and symbolic uses, in the history of fashion which has always had trends as a focus.

Professional OpportunitiesFor all the image consultants, the beauty lookmakers, for the fashion designers, for the cool hunters, the personal shoppers, for those who follow the fashion collections of shoes and accessories, for whoever operates in the Fashion system, it is necessary to receive annual detailed updates which are specific and targeted on the latest trends of the future collections; gathering all this information in one great book, able to contain in its pages the evolutions of the four seasons and representing them, highlighting the materials and colors that are relevant in any collection. A support to the Stylists, a collaboration with Fairs affiliated to the Fashion sector, the possibility to provide special projects for the fashion magazines, creative collaborations with businesses of the textile/clothes/design sectors in addition to special projects for the Interior Design and cosmetic companies.

Course ProgramFashion Textile designTrends: future predictionsTextures: drape analysisColour Analysis: emotionsColour palette organizationMoodboards: image research and intuitionTrend Book construction

FASHION TRENDS TEXTURES & COLOURS BOOK

MASTER CLASS COURSES FASHION TRENDS TEXTURES & COLOURS BOOK

Mc 08



The Personal Shopper is a modern character, brilliant, multifaceted, and poliglot.A consultant that has a little something extra compared to an interpreter that becomes the shopping guide.The personal shopper is a professional figure that can communicate their own precious advice to their client in an authentic and original manner, suggesting the best routes and shopping itin-eraries that are most suitable, exclusive and secretive, with convincing and reassuring words, they are able to propose the most ideal shopping tours to any type of client or group, attract-ing the attention on themselves, and transmitting their knowledge on the shopping world in an impeccable and precise manner. Seasons change and the trends evolve quickly.The personal shopper cannot afford to stay behind with the times, they have to study and be constantly updated to predict what will happen at the end of the shopping selections, and tastes of the consumer, being able to create a rich and complete book to offer the best solu-tions to the most unthinkable requests.

Professional OpportunitiesThe personal shopper book is the instrument which allows them to always be updated and prepared for the client’s requests and to be a step ahead of their competitors.This is where the real Personal Shoppers hide their secrets and their strengths and it is from this point on that the most significant ideas emerge, a continuous inspiration that is at par with every season.The Uptodate Masterclass offers the creation of the tool which is practical and direct, and can be of immediate use. There are very few Personal Shopper agencies that create real Seasonal Books to use as a Fashion support for the privileged clients that will be completely satisfied in terms of recognition and comprehension of one’s own shopping needs.

Course ProgramThe personal shopper: trends from all over the worldBusiness creation of the personal shopperThe seasonal bookUpdates on the trendiest itinerary in Italy and the world.Short Fashion Shopping Tour

MASTER CLASS COURSES FASHION SEASONAL BOOK OF PERSONAL SHOPPER

FASHION SEASONAL BOOK OF PERSONAL SHOPPER

Mc 09



A sensibility for fashion, a recognizable style, strong charisma, immediate comprehension of the dynamics of selection of combinations and pairings, creator of innovation, everything is enclosed into one figure. The Image Consultant follows the image and takes ideas from every collection, coordinates the selection of accessories with a particular focus on offering an altered vision compared to what they already know, following the detail in the body and its multiple facets. Its benefit is to offer a new vision that is dynamic, particular, forms and colors in an exact and precise analysis.In a special Abstract of image consulting, in the Uptodate masterclass, there can be many essential aspects for an individual image and or societal image. The image consultant studies the subject or brand in question and evaluates its every aspect, correcting the previous errors.In a special Abstract there are creative competencies and interior resources, technical capaci-ties: these are the qualities that determine the consultant at the conclusion of the course.

Professional OpportunitiesThe masterclass - Fashion Image Consulting - Special Abstract is for those who already oper-ate in this area with success, but want to amplify their knowledge and add to their portfolio.They will be able to do this across specific information, already selected by the experts in the sector. These are real gems, full of wisdom for those who have made a profession out of caring about their image. It is always useful to have an extra quality that can often be too hard to obtain because of the busy work schedule.That is why in only two days, Uptodate will offer you the best. Uptodate will provide an Image consultant who is already affirmed within the business, that will bring innovation: everything in one Special Abstract.

Course ProgramImage Consulting: the latest trendsReading of the image: form and figureThe formsColor AnalysisThe Munsell methodWardrobe Planning

FASHION IMAGE CONSULTING - SPECIAL ABSTRACT

MASTER CLASS COURSES FASHION IMAGE CONSULTING - SPECIAL ABSTRACT

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Uptodate Fashion Academy, opened many years ago in the fashion capital with a specific mission: to offer the best, research, taste, quality, constantly updated trends and all of the necessary skills to operate in the Fashion and Beauty market, for people that have interest and passion for it.This mission has been fully accomplished and now Uptodate prepares to confront these new enthralling tactics. One of them, is to open the doors of One-to-One to the world.This entails directly communicating with our clients to provide them with the best and most suitable personalized services.In the suggestive location of Corso Vittorio Emanuele II in Milan, personalized and individual lessons will be offered on fashion, design, beauty, image and much more.

Ot 01 Fashion & Image TourOt 02 Fashion Secrets

ONE-TO-ONE COURSES

The One-to-One edition is dedicated to a “fashion and image tour” led by a team of high profile experts aimed at transferring the aesthetic sides of European culture (especially Italian and French) with the use of privileged channels in the fashion world: the best of shopping, social behavior and lifestyle.

The two days dedicated to this path (customized according to specific needs) are thus struc-tured:

- “Welcome coffee”- Lesson: “the best for your personal image” & personal make up lesson- A practical demonstration of the designers to partake in a fascinating voyage, in the wonderful world of colors, lines, and style- To dine in one of the most selected restaurants, to taste the appetizing flavors of the fine Italian and international cusines (I.E. Bulgari Restaurant, Four Seasons)- A visit to the greater show rooms of fashion to visualize the most prestigious collections and the most famous stylists. Fashion Shows to live the true atmosphere, and the elegance- Dinner at the most well known restaurant, famous for its design “Visionnaire” with shopping in the corner of fashion and research- Lesson: “Panorama on the Made in Italy” across a narrative path amongst the most famous national brands: Valentino, Armani, Zegna, Gucci, Dolce&Gabbana and the most prestigious accessories brands: Ferragamo, Bulgari, Tiffany, Buccellati- Shopping in the golden quadrilateral: Dolce&Gabbana, Gucci, Mariella Burani, La Perla, Mario Valentino, Missoni, Trussardi

ONE-TO-ONE COURSES FASHION & IMAGE TOUR

FASHION & IMAGE TOUR

Ot 01


Attendanceminimum 3 hoursCourse total hourspersonalizedDuration single lessons1 hoursLanguageItalian/EnglishRequirementfundamental prerequisite to attend the course is to have already turned 18 years old

Fashion Secret - Personal Style is a further One-to-One course through which Uptodate offers the possibility to discover all the secrets ridde behind the fashion world.

While doing this, Uptodate uses just the best among stylists and image consultants, offering a value added to the user of this innovative individual path.

The program includes five days focused on the various modules for a total of 30 hours to be customized.

ONE-TO-ONE COURSES FASHION SECRETS

FASHION SECRETS

Ot 02


Attendanceminimum 3 hoursCourse total hourspersonalizedDuration single lessons1 hoursLanguageItalian/EnglishRequirementfundamental prerequisite to attend the course is to have already turned 18 years old

PARTNERSBeautyL’Oreal GroupShu UemuraM.a.c Cosmetics AvedaMadina Cosmetics

Beauty Professionals AgencyVictoria’sFreelancerGreen AppleClose UpMksBackstage Service

Communication & PressStudio AttilaDomingo CommunicationStudio TerenziLook StudioScarlett EventConnexiaWedding Planner Event

EditorialVanity FairLunaElle UcrainaCosmopolitanFoxBook UomoRai2LuxGalleryTvnFashionTVGolfLifeEstetica

InstitutionalsCamera della Moda MilanoPolitecnico di MilanoPiattaforma della moda Wedding Planner AssociationFashion Book shopHoepli Book ShopWhite Club

Model AgencyWhy NotMajorUrbanIceFlashFashionModel Plus

Photographers and Studio sMarino ParisottoGianni PucciPaolo EspositoMarcelo CapizzanoMichelangelo ChiacchioMarco CremascoliSuperstudio DigitalInsightWatt5

PARTNERS FASHION ACADEMY

Fashion and DesignGiorgio ArmaniValentinoDolce & GabbanaGianfranco FerrèVersaceRocco BaroccoCostume National – C’N’CAlviero MartiniFrankie MorelloVivienne WestwoodIcebergKriziaBulgariCornelianiPaul SmithErmenegildo ZegnaBorboneseMadame VAngelique Devil

Event and Design AgencyRent Mi DesignMDFGuitarWedding Planner Event

Download - Fashion Uptodate courses fashion design Italy

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