Farmers® Agency Websites
CREATE YOUR LOCAL DIRECTORIES
Sandra Steele
Account Director
Lizeth Flores
Project Coordinator
Got Questions?
� Use GotoWebinar “Chat” or raise your hand
� Tweet with us! @pinfotech
� There will be time for Q&A at the end
� All attendees will receive a copy of the slides
What We Will Be Covering
� Your Digital Storefront
� Local Directories
� How To Create Local Listings� Google+Local
� Bing
� Yelp
� Customer Reviews
� Q&A
Physical vs Digital
Physical locationPhysical location Digital locationDigital location
Your Storefront
Local Directories
What Are Local Directories?
Making sure your potential customers can find you when searching online
Adding the “where” – location
To the “what” – product or service
Traditional MarketingTraditional Marketing Digital MarketingDigital Marketing
Why Are Local Directories Important?
Be Found in Local Directories for Free
Organic
Local Listings
What is the Trade Off?
Cost or Time?
A local directories strategy is very cost effective, IF you invest your time into optimizing your listings
How to Create Local Listings
Your six must does
Let’s talk listings
1. Claim your listing
2. Consistency
3. Completion
4. Adding your website
5. Customer Reviews
6. Monitoring
Google+ Local
Google+ Local is “free” & let’s not forget… #1
Google+ Local
� Step 1: Create a Gmail Account
� Step 2: Go to http://www.google.com/business/placesforbusiness/
� Step 3: “Get Started for Free”
Google+ Local
� Step 4: Welcome to Google Places for Business
� Step 5: Get your business on Google
� Step 6: Verify your listing by Postcard
Google+ Local
� Step 7: Places for Business Dashboard
� Step 8: Complete your Business Listing
� Step 9: Verify Your listing with pin
Bing Local
Bing Local
Bing Local
� Step 1: Bing Business Portal – create an account
� http://www.bing.com/businessportal
� Step 2: “Get Started Now”
� Step 3: Search
� Submit Required Business Information
Bing Local
� Step 4: Claim or “Add new listing”
� Step 5: Add your business information
� Step 6: Verify your listing
Yelp
Yelp
“The Boston Consulting Group, a leading advisor on business strategy, recently surveyed 4,800 business
owners to learn the economic impact Yelp has on small businesses. The results are eye opening: small businesses with a free business owner’s account saw an average of $8,000 in annual revenue from Yelp.”
Yelp
� Step 1: Visit https://biz.yelp.com/claiming
� Step 2: Complete your profile� No business listed (create
one)
� Already unlocked
� Unlock
Yelp
� Step 3: Optimize your Yelp Listing� Name
� Address
� Phone Number
� Your website
� Office Hours
� Category
� Step 4: Monitor your traffic & respond to reviews
Hard Part is Over
� 100% of your profile is updated
� Respond to reviews
� Promote awareness
� Conduct annual reviews
Customer Reviews
Customer Reviews
� Be logged in
� Positive reviews hit BIG
� Promote don’t ask
� Always respond
Empower Your Place Listings
You can’t please them all
Support
One-on-one training,
webinars, local directory
support, and more!
Consider us part of your team
Aka… your “personal” web coach
Wrap Up
� Your Digital Storefront
� Local Directories
� How To Create Local Listings� Google+Local
� Bing
� Yelp
� Customer Reviews
� Q&A
Call us: (888) 311 -7161
Email us: [email protected]
Like Us: facebook.com/pioneerinfotech
Follow Us: @pinfotech
THANK YOU!
