Download - Facebook Ads Manager Report Guide

7/28/2019 Facebook Ads Manager Report Guide

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Create and export reports in Ads Manager to see your most important ad metrics and learnwhat’s really helping you reach your business goals.

With Reports, you can:

Getting Started

To try the reports tool in Ads Manager, click on “Reports” in the navigation. By default, you’ll

automatically see data from the default report called “General Metrics over the last 7 days”

for your active campaigns.

Ads Manager Reports Guide

• Select all the Facebook ad metrics you

want to see at once

• Customize and organize your report

columns in real-time

• Save customized reports and schedule

them so they run regularly

• View reach, frequency, unique CTR, etc.

across any date range for ads, campaigns,

or accounts

• View all your actions and what you’re

paying for actions

• View placement (where your ad shows on

Facebook), demographic (age and gender)

and country breakdowns


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2© Facebook, Inc. All rights reserved. Product specifications subject to change without notice.

Customize the metrics you see by:

• Editing your columns

• Filtering your campaigns and ads

• Modifying your date range

• Saving and scheduling your report

When you’re ready, click the “Export” button to download your report.

Edit Columns

Click on “Edit Columns” to use the column sets, dimensions and metrics to create reports

with the data most important to you.




The pre-defined column sets are:

• General: Includes campaign, reach,

frequency, impressions, amount spent,

cost per 1,000 impressions (CPM), cost perclick (CPC), clicks, click-through rate (CTR),

actions, etc.

• Page: Includes campaign, Page likes, Page

engagement, cost per Page likes, etc.

• Offsite: Includes campaign, clicks, unique

clicks, click through rate (CTR), reach,

frequency, impressions, amount spent, cost

per click (CPC), cost per 1,000 impressions(CPM), etc.

• App: Includes campaign, app installs, app

engagement, mobile app installs, cost per

mobile app installs, etc.

• Conversion: Includes campaign,

conversions, checkouts, registrations,

cost per website conversions, cost percheckout, and cost per registration, etc.

• Demographic: Includes account, age,

gender, reach, frequency, etc.

• Geographic: Includes account, country,

reach, frequency, etc.

• Placement: Includes account, placement,

reach, frequency, etc.

You can also add or remove specific columns. You’ll be able to choose from a comprehensive list

of dimensions and metrics including all the different action metrics, cost per action metrics and

placement. Click “Save Columns” to see your selections reflected in your report automatically.

There are no limits to the number of columns you can include in your report, but your report

will only show the data for your specified date range and filters.




Drag and drop your columns to see them in whatever order you want. When you export your

report, the columns will be organized the way you want them. If you want to access the same

column configuration later, make sure to click “Save”.

By default, actions are counted when they’re taken within 24 hours of someone seeing your ad,

or 28 days after clicking on it. If there are action metrics (ex: Page Likes, Conversions, etc.) in your

report and you want to see metrics for a different action attribution window than the default,

click on “See Advanced Settings” and select “Use a custom action attribution window” to choose

from other available options.




Date Range

Set your report’s date range by clicking on the

“Dates” drop-down and selecting from “Today,

Yesterday, This week, Last week, Last 7 days,

Last 14 days, Last 28 days, Last 30 days, Last 90

days, This month, Last month, Last 3 months,

or Custom”. If you set a custom date range, be

aware that historical data before September

26th, 2012 is not currently available in the new

Reports.

Filters

Click on “Add Filters” to see only specific campaigns or ads in your report. Type the name of the

campaign you want to see and we’ll show you the names of any campaigns that match. Click on

the campaign name you want to see.

To add more campaigns to your filter, type in another campaign name. To also filter by ad, click

on “Add Filter” and type your ad name. To remove all your filters, simply click “Clear Filters”.




Save and Schedule

Once you’re ready to save your report, click “Save” and name your report.

Your new report name will now be highlighted in the Reports drop-down. If you click on that

drop-down you’ll find all your other saved reports and an option to manage scheduled and

recent reports.

To schedule a report, click on “Schedule” and

set the frequency, start date, and enter your

subscriber emails.

Your reports will be delivered by email at theday you specify. Click on “Manage Scheduled

and Recent Reports” to access and edit your

scheduled report settings.

You can also select how much time is grouped

on each row. Select between 1 day per row,

2 days per row, 7 days per row, 14 days per row,

30 days per row, Monthly, or All days (for your

selected date range).




Managing Large Reports

If your customizations are not applied

immediately you will see a status bar in the

middle of your report view, which can be

hidden if you want to continue working while

the report is being loaded.

If you choose to hide the status bar it will

appear on the bottom right of your browser tonotify you when the Recent Report is ready for

viewing or export. You can also access all your

recent reports from “Manage Scheduled and

Recent Reports”.

Download - Facebook Ads Manager Report Guide

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