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THE BASICS LOGISTICS IMMERSION & 20/20 RESEARCH STRATEGY NOTIONS BRIEFS IDEAS EVOLUTION ACTUALIZATION

1.1 BLANK SLIDE // DARK BACKGROUND

The Evolution in Luxury Transport

Ray Leavitt, Founder & CEO [email protected] - 904.504.2549



World’s First Global

Marketplace and Social SkyShare™ Reservation Platform

for Regional Helicopter Travel

Uber meets Expedia for Private Regional Air Travel

SkyLimo + RideShare = SkyShare

Share the Skies!



The EvoLux Brand

Vision

To be the most trusted and respected reservation marketplace and distribution system in the private regional travel industry. Changing the way we get around congested regions and serving the needs of all customers seeking to maximize their time and resources while meeting and exceeding their definition of luxury.

Mission

Use relationships and technology to revolutionize access to private regional travel. Increasing efficiencies and utilization of idle assets with excess capacities, and shifting the economics to make private air travel more affordable and accessible as an alternative mode of regional transport.



The Market Is Ripe For Our Seat Sharing Solution Why Now?!? Disruptive Economics are Key! People are traveling more than ever and are turning to companies that offer collaborative consumption, allowing them access to new experiences that they wouldn’t have otherwise considered.

INSTANT GRATIFICATION EXPLORATION

FLEXIBILITY IN CHOICE

ACCESS TO ALTERNATIVE

MODES

“Travelers want access to luxury… they don’t necessarily want to own it.”



Helicopter 25 min



The Custom Helicopter Booking Process Today A clear pain-point for customers…

CONSUMER

Conduct search in Google: “Helicopter

from NYC to Hamptons”

I want to take a helicopter

Call to request a quote for a ride

Receive quote from Operator via phone or email, could take

up to 1-2 days

Manually analyze options

Call or fax credit card information to reserve flight

Fly

Default to operator with best SEO,

maybe a second or use broker



CONSUMER

The Custom Helicopter Booking Process Today A clear pain-point for customers… and for operators

Conduct search in Google: “Helicopter

from NYC to Hamptons”


Default to operator with best SEO,

maybe a second or use broker

Call to request a quote for a ride

Receive quote from Operator via phone or email, could take

up to 1-2 days

Manually analyze options

Call or fax credit card information to reserve flight

Fly

OPERATOR

Receive call or email requesting quote.

Fly Segment audience and

create marketing materials

Manage SEO

Assess inventory

Respond to quote

Receive credit card information to reserve flight

Discuss options with customer

Unqualified Leads < 5%

Conversion



The Current Reality Domestic helicopter market dynamics are inhibiting helicopter travel

Inefficient Market

SUPP

LY D

EMA

ND

High Fragmentation 781 helicopters owned

and flown by 666 operators

Low Utilization 33% utilization

5% conversion rate on quotes

Artificially Inflated Prices Paying for market inefficiency

Economies of Scale not possible

Poor Transparency Limited understanding

produces unqualified leads



There is an opportunity to provide efficiencies, lower costs, and drive utilization by creating a centralized marketplace for domestic regional travel.



CONSUMER

The EvoLux Booking Process, Now A clear solution for customers… and for operators


Fly

OPERATOR

Fly Respond to qualified

charter request



Introducing EvoLux A centralized global marketplace for booking private regional travel

The EvoLux Solution EvoLux is a pioneer in online aggregation for multi-modal, private regional travel and the only company today, to offer a centralized global marketplace for custom helicopter travel. EvoLux’s travel reservation system was designed to provide consumers with transparency into real-time & future aircraft availability across many carriers, while facilitating social aggregation to drive demand and increase utilization of available helicopter, very light jet, turbo-prop, and sea-plane inventories.



SkyShare™ Reservations Operator Dashboard



EvoLux Business Model We make money on every single flight!

Retail Hourly Rates – Wholesale Rates

= Our Revenue (15% on avg)

Booking Fees

Helicopter OEMs, Online Ticketing Agencies,

Insurance, Finance, & Demand Mapping Platforms

Data Licensing Destination Channel Partners (e.g. helicopter friendly hotels &

excursion destinations, & events), Corporate Fleets & Travel Departments, Emergency Services, Non-Personnel

Transport

White-Label Opportunities



Today’s U.S. Helicopter Charter Market0.81 hr/aircraft/day - Underutilized

Total Addressable US Helicopter Charter Market6 hr/aircraft/day

$600M

$4.5B

Regional Air Charter Market Opportunity

$15B Current U.S. Regional Private Air-Travel Markets

$4.5T Global Private Regional Air-Travel Markets!  Caribbean!  Brazil / S.A.!  United Kingdom!  Europe

!  South / East Asia!  Australia Coastal!  MidEast Emirates!  Mexico City

!  NYC!  Washington DC!  South Florida!  Los Angeles

!  San Francisco!  Atlanta!  Chicago!  Texas



What Is The Consideration Set Today? Today, consumers evaluate a handful of options for regional travel

LAN

D

AIR

"  “Grab a seat” Shuttle Service "  One route (NYC # Hamptons) "  Specific times, minimal options

"  Not FAA 135 compliant

! Early, Validated Market ! Better, Scalable Solution ! Unique Positioning Advantages



Our Barriers to Competition

Existing relationships with 10 Operators in

the NY Market and 11 in the FL Market

Now Adding CA

Operators & Locations

First Mover Partnerships

64 years combined professional experience

Sikorsky, the #1 OEM,

was the first global partner & data customer

Industry Expertise and

Access

Proprietary social reservation platform

and operator dashboard, designed to be FAA Part-135

compliant

Patent Pending Proprietary Technology

Foundational relationship-based

acquisition and retention strategy for both sides of

the marketplace

Relationship-Based Business

Model



Customer Acquisition Strategy

The Aspirational Customer Consumers who fly commercially and use Uber, Acela and ZipCar for regional travel Barriers: Awareness, Cost We can offer new consideration by reframing helicopter travel as a smart and rational choice

The Existing Helicopter Customer Consumers who travel by helicopter at least 1x per year for regional travel Barriers: Ease to Access, Convenience We can offer booking convenience by streamlining the process

The number of consumers who take helicopters today is not nearly as exciting as those who do not, but could…

Destination Channel Partners Event based travel strategy where we work with high-end destination channel partners to offer exclusive packages, coordinate transport logistics, while simultaneously building awareness.


1.1

The EvoLux Story

2006 2007 2008 2009 2010 2011 2012 2013 2014

Ray worked as Jet Broker then Air-Taxi Pioneer

Ray founded EvoLux in South Florida

Ray hosted industry leaders for a workshop that birthed what is today’s EvoLux platform

Began Development of Alpha Prototype

Manually Coordinated Flights in South Florida

Launched Alpha Prototype

Bootstrapped Marketing Program to Generate $30k Revenue

Won Sikorsky’s Global Entrepreneurial Challenge;

moved company to Connecticut

Began Development of Beta Platform

Beta Launch in NY & FL



FOUNDERS

Eric WestCOO

Matt LallyCTO

Ray LeavittCEO

Jaren MondryDirector of Business Operations

Shayak BanerjeeCIO

Team EvoLux

Strategically assembled with specialties in the rotorcraft industry, private aviation, platform development, data optimization, & customer acquisition.

FOUNDATIONAL



22 Operator Agreements in place

49 Helicopters Available on Platform

$460k Raised to date

$435k In 2014 Sales Pipeline

Aug Sep Oct Nov Dec Jan Feb MarSoft Launch

Open Beta Launch

EvoLux Today

Strategic Partners

Rolls-Royce Monticello Event Kick-Off Ski Excursion Programs

Finalize Mohegan Sun Partnership

Series A

South Florida Launch Events HeliExpo



$3M 30% GM

$9M 37% GM

$29M 39% GM

$46M 42% GM

$74M 43% GM

B/E

2015 2016 2017 2018 2019

The Next 5 Years – Proforma Revenue



What We’re Asking For

$1.5M to Launch, Execute, & Scale $4M Pre-Money-  Accelerate operator adoption -  Execute customer acquisition marketing programs -  Increase B2B channel partnerships -  Continuous Platform Iterations -  Public launch in NY, FL, CAL 50% Marketing & Communications, 20% Tech Roadmap, 30% G&A Outlook: $5M Series A at a $15M-$25M Valuation.



The Evolution in Luxury Transport

Ray Leavitt, Founder & CEO [email protected] - 904.504.2549



Q1 Q2 Q3 Q4

CLOSED BETA TEST

Live Test Markets

NORTHEAST & FLORIDA LAUNCH

CALIFORNIA LAUNCH

GLOBAL LAUNCH

Year 2 Year 3 - 5

Pre-Seed $250k

Series A $5M

Seed Round To Institutional

Seed $500k - $1M



Target Use Cases: There Is a Need For Our Solution

“We would fly private regionally much more often if I knew more

about options available to us.”

The Jet Setter The Business Exec

“My time is valuable, so I am a huge fan of

helicopters but the Operator that my

company uses doesn’t always have availability.”

The Rising Star The Operator

“Last summer I had a wedding in Vermont for

one of my business school buddies – it

took us 8 hours to get there in traffic,

ridiculous.”

“I run a lean business so I don’t have much

time outside of dealing with operations to

market my services”



Sales Strategy for Aspirational Customers

Is your time worth $75/hour?*

SELLING GREATER TRAVEL POSSIBILITIESAND THE LUXURY OF TIME.

For those making over $150k/year, framing the

conversation around the value of their time makes private travel a rational choice in some situations.

*The value of an hour by car vs. helicopter



September 19th, 20th, & 21st



Sourcing Volume Through Value

Defining the competition along a given route allows us to carve out a clear differentiation strategy

SPEE

D

COST

EvoLux is influencing the decision-making process by providing the right balance

between time and cost



EvoLux Seat Price Analysis Market disruption means reducing the price of private travel to be competitive with business-class commercial travel

EvoLux Today EvoLux Year 3

ULTRALUX $917/h $917/h ASTROLUX $614/h $586/h DELUX $450/h $350/h ECOLUX $433/h $250/h

Price Today

Train (Acela) $224

Business Class (Delta) $461

Helicopter $750

Private Jet (NetJets) $875 New

Yor

k to

Bos

ton



What We Offer Our solution benefits both operators and customers How It Works Benefit

Customer Portal

A web and mobile-optimized application designed to seamlessly guide the user through the reservation process. Opt to either employ the SkyLimo booking mechanism to access the easiest and fastest way to book a reservation, or leverage social reach using the SkyShare™ mechanism to realize the most affordable way to experience the ultimate convenience in regional travel.

Empowering people to more easily experience their definition of luxury by providing access to modes of regional transportation that are otherwise not considered due to current state of the industry.

Operator Dashboard

A mobile-optimized portal for operators to manage their flight operations and available inventory to accommodate demand for reservations in real-time.

Maximizing revenue by minimizing inefficiencies and inventory of available flight time through real-time visibility into demand.

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