Download - Enterprise Cloud Computing Strategy eBook
ENTERPRISE CLOUD STRATEGY SIX NEAR- FUTURE SCENARIOS An Ubuntu workbook from Canonical
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
2
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INTRODUCTION
In boardrooms across the world millions of CIOs are taking a bold step into an uncertain future
Cloud computing is barely proven in the enterprise No one knows for sure how it will turn out which strategies will prove to be successful and which will end in misery Few people can even agree on what cloud computing is
But what everyone does know is that something has to be done
bull Data centres can scarcely handle the kind of workloads created by todayrsquos resource-hungry business processes ndash and theyrsquore minuscule compared with whatrsquos just around the corner
bull Overloaded infrastructures and
soaring power costs are obstructing innovation ndash at a time when fortune is rewarding businesses who dare to be different
bull The pace of business is going optical ndash with frictionless data transfer driving processes that are literally completed at the speed of light
Enterprises have to keep up and the only viable way to do that is by moving to a cloud IT infrastructure ndash whether thatrsquos in a private cloud in the public cloud or in a hybrid environment
Cloud Infrastructure as a Service (IaaS)ldquo The provision of processing storage networks and other fundamental computing resources where the consumer is able to deploy and run arbitrary software which can include operating systems and applications The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems storage deployed applications and possibly limited control of select networking componentsrdquo
ndash NIST Definition of Cloud Computing National Institute
of Standards and Technology October 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
3
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But with so much uncertainty today how can you build a strategy thatrsquos fit for the future
Thatrsquos what this ebook is about Wersquove imagined six near-future scenarios that may not (quite) be reality today but which will very likely creep up on most enterprises in the next few years
Plan your IaaS strategy with these scenarios in mind and yoursquoll be well placed to take advantage of what the cloud can offer Ignore them and yoursquoll find the cloud is more limiting than liberating
Yoursquoll notice a common theme running through them a cloud infrastructure based on open-source technologies will serve you better than one based on proprietary technologies
We would say that wersquore the company behind Ubuntu the worldrsquos most popular open-source operating system But itrsquos not just us Ubuntu is one of the most popular instances on leading public cloud services including Amazon Web Services and Rackspace Itrsquos a core component of the OpenStack platform which is emerging as the de facto standard for large-scale cloud computing And itrsquos increasingly the platform of choice for private enterprise clouds too
For the full story of why Ubuntu is the ideal platform for the enterprise cloud make our white paper Ubuntu Cloud Technologies for future-thinking companies next on your reading list
But for now come with us on a trip to the futurehellip
INTRODUCTION
MORE THAN JUST AN OPERATING SYSTEM Run a reliable secure and proven OS in both your public and private cloud environments
UBUNTU CLOUD INFRASTRUCTURE Build your own cloud with Ubuntu Manage cloud work-loads on your own servers and send workloads to the public cloud when you need extra capacity
UBUNTU CLOUD GUEST Deploy Ubuntu guest instances on demand either with popular public cloud providers (AWS Rackspace) or on your own Ubuntu-based infrastructure
JUJU Deploy orchestrate and scale services instantly in the public private or hybrid cloud with Jujursquos revolutionary charms ( Our name for a reusable encapsulation of the knowledge needed to deploy a service on one or more servers Professionals can use Juju charms to deploy new services instantly with no new coding required)
UBUNTU ADVANTAGE Get the best from your Ubuntu cloud deployment with expert systems administration fast problem resolution and unlimited access to Ubuntu specialists
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
4
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SIX FUTURE SCENARIOS YOU NEED TO CONSIDER TODAY
Wersquore not technical futurologists at Canonical but when yoursquore at the centre of a worldwide community of technology developers evangelists and enterprise IT strategists you tend to get a good view of where things are heading
Here are six technology-driven scenarios that may not be affecting your business today but almost certainly will be by 2016 Building your cloud strategy with these in mind will put you on a much more certain path to success
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
5
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YOUR BUSINESS GOES LIGHT-SPEEDSCENARIO 1
The pace of business is accelerating and those who work fastest will win Cloud strategy needs to take into account not just efficiency gains and cost savings but the power to do things faster than anyone else That could be analysing stock movements delivering search results diagnosing faults generating quotes ndash anything where immediacy means competitive edge
In the elastic world of the cloud that advantage will come from being able to deploy new servers and services instantly Choosing the right cloud platform and management tools will let your business surge ahead while others lag behind laboriously provisioning each new server and service by hand
Remember when contracts took weeks to sign as documents went back and forth in the post Today that process can be completed in an hour In five yearsrsquo time processes that take an hour today may take seconds or fractions of seconds
WHERE UBUNTU FITS Ubuntursquos innovative service management tool Juju lets you create and deploy new services in seconds and scale them up or down dynamically based on simple pre-writ-ten commands Why crawl with proprietary systems when you can fly with Juju
KEY TAKEAWAY Make sure you can deploy new cloud services faster than the competition
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
6
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As the pace of business speeds up yoursquore going to need to work fast (faster than your competitors) and cheaply (so that the speed advantage pays dividends)
CLOUD-SWITCHING BECOMES THE NORMSCENARIO 2
Private clouds are great for making better use of available computing resources but the real game-changer will be the ability to lsquoburstrsquo high-intensity workloads out to the public cloud whenever a massive boost in computing resource is needed for a short period of time
So if yoursquore an online retail business anticipating a seasonal rush of customers or a startup that lands the front page of Time Magazine you can cope with the huge spike in traffic without having to add new servers that you wonrsquot need later (or worse face your website falling over at a critical time)
That means getting the infrastructure in place today that will let you move applications and data between your private cloud and a public cloud like Amazon Web Services or Rackspace
If yoursquore using a proprietary operating system and API from a private cloud vendor today thatrsquos going to be very very hard Building your cloud infrastructure on open standards means yoursquoll be able to shimmy between different cloud models at will ndash while others stay locked behind the firewall
ldquo Lock-in goes far beyond having to make changes to code to use a given platform The costs associated with changing processes procedures and retraining staff could also be considered impediments to moving from one platform to anotherrdquo
ndash Dan Kuznetsky ZDnet September 2011
WHERE UBUNTU FITS Ubuntursquos completely open infrastructure adheres to de facto industry standards (Amazon APIs etc) so yoursquoll be able to move easily between cloud providers when you need to
KEY TAKEAWAY Give yourself the option to switch easily between private and public clouds
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
7
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THE DATA CENTRE GOES GREENSCENARIO 3
If the trend continues itrsquos going to have knock-on effects all over the place from cloud infrastructure providers charging more for access to computing resources to enterprises choosing to ration (or not carry out) potentially innovative processes because they consume too much energy
Thatrsquos not even considering the biggest knock-on effect of all the impact on the environment Something disruptive needs to happen for cloud computing to stay economically viable and environmentally positive That something may be the arrival of new energy-efficient microprocessors
HPrsquos decision to create a new server line powered by energy-efficient ARM chipsets hints at a future in which x86 servers are joined by a competing hardware platform one highly suited for the massively scalable distributed workloads common in cloud computing
What does this have to do with your cloud strategy It suggests you shouldnrsquot rush to settle on hardware that may prove needlessly costly in the long run When those new low-cost high-density ARM servers arrive yoursquoll want the freedom to use the optimum platform You wonrsquot want to find yourself locked into hardware thatrsquos not the right choice for your workloads
With energy prices and data volumes soaring the cost of running a traditional datacentre is already nearing unworkable levels
ldquo The volume of data processed in financial markets has increased exponentially Traditional scale-up or scale-out architectures are struggling to keep up with de-mand without vastly increasing cost and power usagerdquo - Niall Dalton director of high-frequency trading
at Cantor Fitzgerald quoted in the
Financial Times November 2011
WHERE UBUNTU FITS Canonical is working closely with ARM and other innovative hardware vendors to optimise Ubuntu for new energy-efficient chipsets If your cloud strategy depends on reducing power consumption and costs this is definitely a trend to watch
KEY TAKEAWAY Be ready to exploit new energy-efficient microprocessors
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
8
Tweet this
VIRTUAL IMAGE SPRAWL DRAGS YOUR BUSINESS DOWN
SCENARIO 4
Because virtualisation relies on virtual machine images to replace physical servers the more servers you virtualise the more those images start to proliferate And when you donrsquot have any physical machines limiting what you can do itrsquos very easy for virtual machines to get out of hand
Pretty soon your lsquolow-costrsquo cloud environment ends up costing the earth as thousands of individual server images ndash at a minimum of 8GB each ndash start filling up disk space incurring new license fees (if yoursquore using a proprietary operating system) and keeping an army of sysadmins busy documenting monitoring and patching an increasingly unmanageable virtual IT landscape
Virtual image sprawl is already a major headache for IT departments and will only get worse as time goes on As Ken Hess of Linux Today puts it ldquoVirtual machine sprawl is the new virus in IT data centers and itrsquos increasing your total cost of ownershiprdquo (Virtual Machine Sprawl What Does It Cost You Linux Today 6th October 2008)
In five yearsrsquo time image sprawl in the cloud could be costing you more than a physical data centre ndash tying up much-needed cash and computing resources and blunting your competitive edge
Virtualisation may seem like a great solution for data centre consolidation but if virtualisation is your first step on the path to the cloud beware of its hidden dangers
ldquo In more than 95 of [virtualized] environments we find overspending of some form In a relatively small environment of approximately 325 virtual machines we found more than $200000 in over-spending and inefficienciesrdquo
- Jay Litkey CEO Embotics quoted in
Forbescom The Costs of Virtual Sprawl
December 2009
WHERE UBUNTU FITS With Ubuntu you can use a single machine image to serve hundreds (or even thousands) of cloud instances carrying similar or different roles Ubuntursquos Landscape manage-ment console manages and controls your cloud images And using Juju you can deploy services like patches across your entire cloud infrastucture
KEY TAKEAWAY Minimise the side-effects of image sprawl in the cloud
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
9
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(MORE) GLOBAL ECONOMIC TURMOILSCENARIO 5
However things pan out recent events suggest that over-zealous spending is not a great recipe for longevity In other words the less you spend (on unnecessary things) the better placed you are to adapt survive and grow whatever the economic climate
Traditional IT investments are starting to fall into that category of lsquounnecessary thingsrsquo One of the big attractions of cloud is that it frees businesses from having to buy new hardware for every new application service or bank of users
But what about software The other big attraction of cloud is that you can scale computing resources up or down with demand But if you have to pay a license fee for every new OS instance you spin up it gets decidedly less attractive
Instead choose a free open-source platform and apps for your cloud environment and spend your money on something more worthwhile
With experts saying wersquore now in uncharted territory economy-wise businesses need to prepare for all eventualities continued slowdown a lsquolost decadersquo of stagnation or a glorious post-bust boom
WHERE UBUNTU FITS With Ubuntu you can scale services endlessly without incurring license costs Add 50 100 or 500 machines to a private cloud or spin up an unlimited number of guest instances on public infrastructure with no increase in license fees Thatrsquos the true economic promise of cloud
KEY TAKEAWAY Open-source cloud software frees up cash to fund business growth initiatives
ldquo By year-end 2012 half of the Global 100 will have at least one service that they consider to be a private cloud computing service using virtual machines as a basic building blockrdquo
Gartner Presentation Server Virtualisation
From Virtual Machines to Clouds 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
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ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
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LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
2
Tweet this
INTRODUCTION
In boardrooms across the world millions of CIOs are taking a bold step into an uncertain future
Cloud computing is barely proven in the enterprise No one knows for sure how it will turn out which strategies will prove to be successful and which will end in misery Few people can even agree on what cloud computing is
But what everyone does know is that something has to be done
bull Data centres can scarcely handle the kind of workloads created by todayrsquos resource-hungry business processes ndash and theyrsquore minuscule compared with whatrsquos just around the corner
bull Overloaded infrastructures and
soaring power costs are obstructing innovation ndash at a time when fortune is rewarding businesses who dare to be different
bull The pace of business is going optical ndash with frictionless data transfer driving processes that are literally completed at the speed of light
Enterprises have to keep up and the only viable way to do that is by moving to a cloud IT infrastructure ndash whether thatrsquos in a private cloud in the public cloud or in a hybrid environment
Cloud Infrastructure as a Service (IaaS)ldquo The provision of processing storage networks and other fundamental computing resources where the consumer is able to deploy and run arbitrary software which can include operating systems and applications The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems storage deployed applications and possibly limited control of select networking componentsrdquo
ndash NIST Definition of Cloud Computing National Institute
of Standards and Technology October 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
3
Tweet this
But with so much uncertainty today how can you build a strategy thatrsquos fit for the future
Thatrsquos what this ebook is about Wersquove imagined six near-future scenarios that may not (quite) be reality today but which will very likely creep up on most enterprises in the next few years
Plan your IaaS strategy with these scenarios in mind and yoursquoll be well placed to take advantage of what the cloud can offer Ignore them and yoursquoll find the cloud is more limiting than liberating
Yoursquoll notice a common theme running through them a cloud infrastructure based on open-source technologies will serve you better than one based on proprietary technologies
We would say that wersquore the company behind Ubuntu the worldrsquos most popular open-source operating system But itrsquos not just us Ubuntu is one of the most popular instances on leading public cloud services including Amazon Web Services and Rackspace Itrsquos a core component of the OpenStack platform which is emerging as the de facto standard for large-scale cloud computing And itrsquos increasingly the platform of choice for private enterprise clouds too
For the full story of why Ubuntu is the ideal platform for the enterprise cloud make our white paper Ubuntu Cloud Technologies for future-thinking companies next on your reading list
But for now come with us on a trip to the futurehellip
INTRODUCTION
MORE THAN JUST AN OPERATING SYSTEM Run a reliable secure and proven OS in both your public and private cloud environments
UBUNTU CLOUD INFRASTRUCTURE Build your own cloud with Ubuntu Manage cloud work-loads on your own servers and send workloads to the public cloud when you need extra capacity
UBUNTU CLOUD GUEST Deploy Ubuntu guest instances on demand either with popular public cloud providers (AWS Rackspace) or on your own Ubuntu-based infrastructure
JUJU Deploy orchestrate and scale services instantly in the public private or hybrid cloud with Jujursquos revolutionary charms ( Our name for a reusable encapsulation of the knowledge needed to deploy a service on one or more servers Professionals can use Juju charms to deploy new services instantly with no new coding required)
UBUNTU ADVANTAGE Get the best from your Ubuntu cloud deployment with expert systems administration fast problem resolution and unlimited access to Ubuntu specialists
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
4
Tweet this
SIX FUTURE SCENARIOS YOU NEED TO CONSIDER TODAY
Wersquore not technical futurologists at Canonical but when yoursquore at the centre of a worldwide community of technology developers evangelists and enterprise IT strategists you tend to get a good view of where things are heading
Here are six technology-driven scenarios that may not be affecting your business today but almost certainly will be by 2016 Building your cloud strategy with these in mind will put you on a much more certain path to success
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
5
Tweet this
YOUR BUSINESS GOES LIGHT-SPEEDSCENARIO 1
The pace of business is accelerating and those who work fastest will win Cloud strategy needs to take into account not just efficiency gains and cost savings but the power to do things faster than anyone else That could be analysing stock movements delivering search results diagnosing faults generating quotes ndash anything where immediacy means competitive edge
In the elastic world of the cloud that advantage will come from being able to deploy new servers and services instantly Choosing the right cloud platform and management tools will let your business surge ahead while others lag behind laboriously provisioning each new server and service by hand
Remember when contracts took weeks to sign as documents went back and forth in the post Today that process can be completed in an hour In five yearsrsquo time processes that take an hour today may take seconds or fractions of seconds
WHERE UBUNTU FITS Ubuntursquos innovative service management tool Juju lets you create and deploy new services in seconds and scale them up or down dynamically based on simple pre-writ-ten commands Why crawl with proprietary systems when you can fly with Juju
KEY TAKEAWAY Make sure you can deploy new cloud services faster than the competition
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
6
Tweet this
As the pace of business speeds up yoursquore going to need to work fast (faster than your competitors) and cheaply (so that the speed advantage pays dividends)
CLOUD-SWITCHING BECOMES THE NORMSCENARIO 2
Private clouds are great for making better use of available computing resources but the real game-changer will be the ability to lsquoburstrsquo high-intensity workloads out to the public cloud whenever a massive boost in computing resource is needed for a short period of time
So if yoursquore an online retail business anticipating a seasonal rush of customers or a startup that lands the front page of Time Magazine you can cope with the huge spike in traffic without having to add new servers that you wonrsquot need later (or worse face your website falling over at a critical time)
That means getting the infrastructure in place today that will let you move applications and data between your private cloud and a public cloud like Amazon Web Services or Rackspace
If yoursquore using a proprietary operating system and API from a private cloud vendor today thatrsquos going to be very very hard Building your cloud infrastructure on open standards means yoursquoll be able to shimmy between different cloud models at will ndash while others stay locked behind the firewall
ldquo Lock-in goes far beyond having to make changes to code to use a given platform The costs associated with changing processes procedures and retraining staff could also be considered impediments to moving from one platform to anotherrdquo
ndash Dan Kuznetsky ZDnet September 2011
WHERE UBUNTU FITS Ubuntursquos completely open infrastructure adheres to de facto industry standards (Amazon APIs etc) so yoursquoll be able to move easily between cloud providers when you need to
KEY TAKEAWAY Give yourself the option to switch easily between private and public clouds
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
7
Tweet this
THE DATA CENTRE GOES GREENSCENARIO 3
If the trend continues itrsquos going to have knock-on effects all over the place from cloud infrastructure providers charging more for access to computing resources to enterprises choosing to ration (or not carry out) potentially innovative processes because they consume too much energy
Thatrsquos not even considering the biggest knock-on effect of all the impact on the environment Something disruptive needs to happen for cloud computing to stay economically viable and environmentally positive That something may be the arrival of new energy-efficient microprocessors
HPrsquos decision to create a new server line powered by energy-efficient ARM chipsets hints at a future in which x86 servers are joined by a competing hardware platform one highly suited for the massively scalable distributed workloads common in cloud computing
What does this have to do with your cloud strategy It suggests you shouldnrsquot rush to settle on hardware that may prove needlessly costly in the long run When those new low-cost high-density ARM servers arrive yoursquoll want the freedom to use the optimum platform You wonrsquot want to find yourself locked into hardware thatrsquos not the right choice for your workloads
With energy prices and data volumes soaring the cost of running a traditional datacentre is already nearing unworkable levels
ldquo The volume of data processed in financial markets has increased exponentially Traditional scale-up or scale-out architectures are struggling to keep up with de-mand without vastly increasing cost and power usagerdquo - Niall Dalton director of high-frequency trading
at Cantor Fitzgerald quoted in the
Financial Times November 2011
WHERE UBUNTU FITS Canonical is working closely with ARM and other innovative hardware vendors to optimise Ubuntu for new energy-efficient chipsets If your cloud strategy depends on reducing power consumption and costs this is definitely a trend to watch
KEY TAKEAWAY Be ready to exploit new energy-efficient microprocessors
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
8
Tweet this
VIRTUAL IMAGE SPRAWL DRAGS YOUR BUSINESS DOWN
SCENARIO 4
Because virtualisation relies on virtual machine images to replace physical servers the more servers you virtualise the more those images start to proliferate And when you donrsquot have any physical machines limiting what you can do itrsquos very easy for virtual machines to get out of hand
Pretty soon your lsquolow-costrsquo cloud environment ends up costing the earth as thousands of individual server images ndash at a minimum of 8GB each ndash start filling up disk space incurring new license fees (if yoursquore using a proprietary operating system) and keeping an army of sysadmins busy documenting monitoring and patching an increasingly unmanageable virtual IT landscape
Virtual image sprawl is already a major headache for IT departments and will only get worse as time goes on As Ken Hess of Linux Today puts it ldquoVirtual machine sprawl is the new virus in IT data centers and itrsquos increasing your total cost of ownershiprdquo (Virtual Machine Sprawl What Does It Cost You Linux Today 6th October 2008)
In five yearsrsquo time image sprawl in the cloud could be costing you more than a physical data centre ndash tying up much-needed cash and computing resources and blunting your competitive edge
Virtualisation may seem like a great solution for data centre consolidation but if virtualisation is your first step on the path to the cloud beware of its hidden dangers
ldquo In more than 95 of [virtualized] environments we find overspending of some form In a relatively small environment of approximately 325 virtual machines we found more than $200000 in over-spending and inefficienciesrdquo
- Jay Litkey CEO Embotics quoted in
Forbescom The Costs of Virtual Sprawl
December 2009
WHERE UBUNTU FITS With Ubuntu you can use a single machine image to serve hundreds (or even thousands) of cloud instances carrying similar or different roles Ubuntursquos Landscape manage-ment console manages and controls your cloud images And using Juju you can deploy services like patches across your entire cloud infrastucture
KEY TAKEAWAY Minimise the side-effects of image sprawl in the cloud
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
9
Tweet this
(MORE) GLOBAL ECONOMIC TURMOILSCENARIO 5
However things pan out recent events suggest that over-zealous spending is not a great recipe for longevity In other words the less you spend (on unnecessary things) the better placed you are to adapt survive and grow whatever the economic climate
Traditional IT investments are starting to fall into that category of lsquounnecessary thingsrsquo One of the big attractions of cloud is that it frees businesses from having to buy new hardware for every new application service or bank of users
But what about software The other big attraction of cloud is that you can scale computing resources up or down with demand But if you have to pay a license fee for every new OS instance you spin up it gets decidedly less attractive
Instead choose a free open-source platform and apps for your cloud environment and spend your money on something more worthwhile
With experts saying wersquore now in uncharted territory economy-wise businesses need to prepare for all eventualities continued slowdown a lsquolost decadersquo of stagnation or a glorious post-bust boom
WHERE UBUNTU FITS With Ubuntu you can scale services endlessly without incurring license costs Add 50 100 or 500 machines to a private cloud or spin up an unlimited number of guest instances on public infrastructure with no increase in license fees Thatrsquos the true economic promise of cloud
KEY TAKEAWAY Open-source cloud software frees up cash to fund business growth initiatives
ldquo By year-end 2012 half of the Global 100 will have at least one service that they consider to be a private cloud computing service using virtual machines as a basic building blockrdquo
Gartner Presentation Server Virtualisation
From Virtual Machines to Clouds 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
Tweet this
ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
3
Tweet this
But with so much uncertainty today how can you build a strategy thatrsquos fit for the future
Thatrsquos what this ebook is about Wersquove imagined six near-future scenarios that may not (quite) be reality today but which will very likely creep up on most enterprises in the next few years
Plan your IaaS strategy with these scenarios in mind and yoursquoll be well placed to take advantage of what the cloud can offer Ignore them and yoursquoll find the cloud is more limiting than liberating
Yoursquoll notice a common theme running through them a cloud infrastructure based on open-source technologies will serve you better than one based on proprietary technologies
We would say that wersquore the company behind Ubuntu the worldrsquos most popular open-source operating system But itrsquos not just us Ubuntu is one of the most popular instances on leading public cloud services including Amazon Web Services and Rackspace Itrsquos a core component of the OpenStack platform which is emerging as the de facto standard for large-scale cloud computing And itrsquos increasingly the platform of choice for private enterprise clouds too
For the full story of why Ubuntu is the ideal platform for the enterprise cloud make our white paper Ubuntu Cloud Technologies for future-thinking companies next on your reading list
But for now come with us on a trip to the futurehellip
INTRODUCTION
MORE THAN JUST AN OPERATING SYSTEM Run a reliable secure and proven OS in both your public and private cloud environments
UBUNTU CLOUD INFRASTRUCTURE Build your own cloud with Ubuntu Manage cloud work-loads on your own servers and send workloads to the public cloud when you need extra capacity
UBUNTU CLOUD GUEST Deploy Ubuntu guest instances on demand either with popular public cloud providers (AWS Rackspace) or on your own Ubuntu-based infrastructure
JUJU Deploy orchestrate and scale services instantly in the public private or hybrid cloud with Jujursquos revolutionary charms ( Our name for a reusable encapsulation of the knowledge needed to deploy a service on one or more servers Professionals can use Juju charms to deploy new services instantly with no new coding required)
UBUNTU ADVANTAGE Get the best from your Ubuntu cloud deployment with expert systems administration fast problem resolution and unlimited access to Ubuntu specialists
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
4
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SIX FUTURE SCENARIOS YOU NEED TO CONSIDER TODAY
Wersquore not technical futurologists at Canonical but when yoursquore at the centre of a worldwide community of technology developers evangelists and enterprise IT strategists you tend to get a good view of where things are heading
Here are six technology-driven scenarios that may not be affecting your business today but almost certainly will be by 2016 Building your cloud strategy with these in mind will put you on a much more certain path to success
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
5
Tweet this
YOUR BUSINESS GOES LIGHT-SPEEDSCENARIO 1
The pace of business is accelerating and those who work fastest will win Cloud strategy needs to take into account not just efficiency gains and cost savings but the power to do things faster than anyone else That could be analysing stock movements delivering search results diagnosing faults generating quotes ndash anything where immediacy means competitive edge
In the elastic world of the cloud that advantage will come from being able to deploy new servers and services instantly Choosing the right cloud platform and management tools will let your business surge ahead while others lag behind laboriously provisioning each new server and service by hand
Remember when contracts took weeks to sign as documents went back and forth in the post Today that process can be completed in an hour In five yearsrsquo time processes that take an hour today may take seconds or fractions of seconds
WHERE UBUNTU FITS Ubuntursquos innovative service management tool Juju lets you create and deploy new services in seconds and scale them up or down dynamically based on simple pre-writ-ten commands Why crawl with proprietary systems when you can fly with Juju
KEY TAKEAWAY Make sure you can deploy new cloud services faster than the competition
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
6
Tweet this
As the pace of business speeds up yoursquore going to need to work fast (faster than your competitors) and cheaply (so that the speed advantage pays dividends)
CLOUD-SWITCHING BECOMES THE NORMSCENARIO 2
Private clouds are great for making better use of available computing resources but the real game-changer will be the ability to lsquoburstrsquo high-intensity workloads out to the public cloud whenever a massive boost in computing resource is needed for a short period of time
So if yoursquore an online retail business anticipating a seasonal rush of customers or a startup that lands the front page of Time Magazine you can cope with the huge spike in traffic without having to add new servers that you wonrsquot need later (or worse face your website falling over at a critical time)
That means getting the infrastructure in place today that will let you move applications and data between your private cloud and a public cloud like Amazon Web Services or Rackspace
If yoursquore using a proprietary operating system and API from a private cloud vendor today thatrsquos going to be very very hard Building your cloud infrastructure on open standards means yoursquoll be able to shimmy between different cloud models at will ndash while others stay locked behind the firewall
ldquo Lock-in goes far beyond having to make changes to code to use a given platform The costs associated with changing processes procedures and retraining staff could also be considered impediments to moving from one platform to anotherrdquo
ndash Dan Kuznetsky ZDnet September 2011
WHERE UBUNTU FITS Ubuntursquos completely open infrastructure adheres to de facto industry standards (Amazon APIs etc) so yoursquoll be able to move easily between cloud providers when you need to
KEY TAKEAWAY Give yourself the option to switch easily between private and public clouds
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
7
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THE DATA CENTRE GOES GREENSCENARIO 3
If the trend continues itrsquos going to have knock-on effects all over the place from cloud infrastructure providers charging more for access to computing resources to enterprises choosing to ration (or not carry out) potentially innovative processes because they consume too much energy
Thatrsquos not even considering the biggest knock-on effect of all the impact on the environment Something disruptive needs to happen for cloud computing to stay economically viable and environmentally positive That something may be the arrival of new energy-efficient microprocessors
HPrsquos decision to create a new server line powered by energy-efficient ARM chipsets hints at a future in which x86 servers are joined by a competing hardware platform one highly suited for the massively scalable distributed workloads common in cloud computing
What does this have to do with your cloud strategy It suggests you shouldnrsquot rush to settle on hardware that may prove needlessly costly in the long run When those new low-cost high-density ARM servers arrive yoursquoll want the freedom to use the optimum platform You wonrsquot want to find yourself locked into hardware thatrsquos not the right choice for your workloads
With energy prices and data volumes soaring the cost of running a traditional datacentre is already nearing unworkable levels
ldquo The volume of data processed in financial markets has increased exponentially Traditional scale-up or scale-out architectures are struggling to keep up with de-mand without vastly increasing cost and power usagerdquo - Niall Dalton director of high-frequency trading
at Cantor Fitzgerald quoted in the
Financial Times November 2011
WHERE UBUNTU FITS Canonical is working closely with ARM and other innovative hardware vendors to optimise Ubuntu for new energy-efficient chipsets If your cloud strategy depends on reducing power consumption and costs this is definitely a trend to watch
KEY TAKEAWAY Be ready to exploit new energy-efficient microprocessors
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
8
Tweet this
VIRTUAL IMAGE SPRAWL DRAGS YOUR BUSINESS DOWN
SCENARIO 4
Because virtualisation relies on virtual machine images to replace physical servers the more servers you virtualise the more those images start to proliferate And when you donrsquot have any physical machines limiting what you can do itrsquos very easy for virtual machines to get out of hand
Pretty soon your lsquolow-costrsquo cloud environment ends up costing the earth as thousands of individual server images ndash at a minimum of 8GB each ndash start filling up disk space incurring new license fees (if yoursquore using a proprietary operating system) and keeping an army of sysadmins busy documenting monitoring and patching an increasingly unmanageable virtual IT landscape
Virtual image sprawl is already a major headache for IT departments and will only get worse as time goes on As Ken Hess of Linux Today puts it ldquoVirtual machine sprawl is the new virus in IT data centers and itrsquos increasing your total cost of ownershiprdquo (Virtual Machine Sprawl What Does It Cost You Linux Today 6th October 2008)
In five yearsrsquo time image sprawl in the cloud could be costing you more than a physical data centre ndash tying up much-needed cash and computing resources and blunting your competitive edge
Virtualisation may seem like a great solution for data centre consolidation but if virtualisation is your first step on the path to the cloud beware of its hidden dangers
ldquo In more than 95 of [virtualized] environments we find overspending of some form In a relatively small environment of approximately 325 virtual machines we found more than $200000 in over-spending and inefficienciesrdquo
- Jay Litkey CEO Embotics quoted in
Forbescom The Costs of Virtual Sprawl
December 2009
WHERE UBUNTU FITS With Ubuntu you can use a single machine image to serve hundreds (or even thousands) of cloud instances carrying similar or different roles Ubuntursquos Landscape manage-ment console manages and controls your cloud images And using Juju you can deploy services like patches across your entire cloud infrastucture
KEY TAKEAWAY Minimise the side-effects of image sprawl in the cloud
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
9
Tweet this
(MORE) GLOBAL ECONOMIC TURMOILSCENARIO 5
However things pan out recent events suggest that over-zealous spending is not a great recipe for longevity In other words the less you spend (on unnecessary things) the better placed you are to adapt survive and grow whatever the economic climate
Traditional IT investments are starting to fall into that category of lsquounnecessary thingsrsquo One of the big attractions of cloud is that it frees businesses from having to buy new hardware for every new application service or bank of users
But what about software The other big attraction of cloud is that you can scale computing resources up or down with demand But if you have to pay a license fee for every new OS instance you spin up it gets decidedly less attractive
Instead choose a free open-source platform and apps for your cloud environment and spend your money on something more worthwhile
With experts saying wersquore now in uncharted territory economy-wise businesses need to prepare for all eventualities continued slowdown a lsquolost decadersquo of stagnation or a glorious post-bust boom
WHERE UBUNTU FITS With Ubuntu you can scale services endlessly without incurring license costs Add 50 100 or 500 machines to a private cloud or spin up an unlimited number of guest instances on public infrastructure with no increase in license fees Thatrsquos the true economic promise of cloud
KEY TAKEAWAY Open-source cloud software frees up cash to fund business growth initiatives
ldquo By year-end 2012 half of the Global 100 will have at least one service that they consider to be a private cloud computing service using virtual machines as a basic building blockrdquo
Gartner Presentation Server Virtualisation
From Virtual Machines to Clouds 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
Tweet this
ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
4
Tweet this
SIX FUTURE SCENARIOS YOU NEED TO CONSIDER TODAY
Wersquore not technical futurologists at Canonical but when yoursquore at the centre of a worldwide community of technology developers evangelists and enterprise IT strategists you tend to get a good view of where things are heading
Here are six technology-driven scenarios that may not be affecting your business today but almost certainly will be by 2016 Building your cloud strategy with these in mind will put you on a much more certain path to success
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
5
Tweet this
YOUR BUSINESS GOES LIGHT-SPEEDSCENARIO 1
The pace of business is accelerating and those who work fastest will win Cloud strategy needs to take into account not just efficiency gains and cost savings but the power to do things faster than anyone else That could be analysing stock movements delivering search results diagnosing faults generating quotes ndash anything where immediacy means competitive edge
In the elastic world of the cloud that advantage will come from being able to deploy new servers and services instantly Choosing the right cloud platform and management tools will let your business surge ahead while others lag behind laboriously provisioning each new server and service by hand
Remember when contracts took weeks to sign as documents went back and forth in the post Today that process can be completed in an hour In five yearsrsquo time processes that take an hour today may take seconds or fractions of seconds
WHERE UBUNTU FITS Ubuntursquos innovative service management tool Juju lets you create and deploy new services in seconds and scale them up or down dynamically based on simple pre-writ-ten commands Why crawl with proprietary systems when you can fly with Juju
KEY TAKEAWAY Make sure you can deploy new cloud services faster than the competition
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
6
Tweet this
As the pace of business speeds up yoursquore going to need to work fast (faster than your competitors) and cheaply (so that the speed advantage pays dividends)
CLOUD-SWITCHING BECOMES THE NORMSCENARIO 2
Private clouds are great for making better use of available computing resources but the real game-changer will be the ability to lsquoburstrsquo high-intensity workloads out to the public cloud whenever a massive boost in computing resource is needed for a short period of time
So if yoursquore an online retail business anticipating a seasonal rush of customers or a startup that lands the front page of Time Magazine you can cope with the huge spike in traffic without having to add new servers that you wonrsquot need later (or worse face your website falling over at a critical time)
That means getting the infrastructure in place today that will let you move applications and data between your private cloud and a public cloud like Amazon Web Services or Rackspace
If yoursquore using a proprietary operating system and API from a private cloud vendor today thatrsquos going to be very very hard Building your cloud infrastructure on open standards means yoursquoll be able to shimmy between different cloud models at will ndash while others stay locked behind the firewall
ldquo Lock-in goes far beyond having to make changes to code to use a given platform The costs associated with changing processes procedures and retraining staff could also be considered impediments to moving from one platform to anotherrdquo
ndash Dan Kuznetsky ZDnet September 2011
WHERE UBUNTU FITS Ubuntursquos completely open infrastructure adheres to de facto industry standards (Amazon APIs etc) so yoursquoll be able to move easily between cloud providers when you need to
KEY TAKEAWAY Give yourself the option to switch easily between private and public clouds
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
7
Tweet this
THE DATA CENTRE GOES GREENSCENARIO 3
If the trend continues itrsquos going to have knock-on effects all over the place from cloud infrastructure providers charging more for access to computing resources to enterprises choosing to ration (or not carry out) potentially innovative processes because they consume too much energy
Thatrsquos not even considering the biggest knock-on effect of all the impact on the environment Something disruptive needs to happen for cloud computing to stay economically viable and environmentally positive That something may be the arrival of new energy-efficient microprocessors
HPrsquos decision to create a new server line powered by energy-efficient ARM chipsets hints at a future in which x86 servers are joined by a competing hardware platform one highly suited for the massively scalable distributed workloads common in cloud computing
What does this have to do with your cloud strategy It suggests you shouldnrsquot rush to settle on hardware that may prove needlessly costly in the long run When those new low-cost high-density ARM servers arrive yoursquoll want the freedom to use the optimum platform You wonrsquot want to find yourself locked into hardware thatrsquos not the right choice for your workloads
With energy prices and data volumes soaring the cost of running a traditional datacentre is already nearing unworkable levels
ldquo The volume of data processed in financial markets has increased exponentially Traditional scale-up or scale-out architectures are struggling to keep up with de-mand without vastly increasing cost and power usagerdquo - Niall Dalton director of high-frequency trading
at Cantor Fitzgerald quoted in the
Financial Times November 2011
WHERE UBUNTU FITS Canonical is working closely with ARM and other innovative hardware vendors to optimise Ubuntu for new energy-efficient chipsets If your cloud strategy depends on reducing power consumption and costs this is definitely a trend to watch
KEY TAKEAWAY Be ready to exploit new energy-efficient microprocessors
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
8
Tweet this
VIRTUAL IMAGE SPRAWL DRAGS YOUR BUSINESS DOWN
SCENARIO 4
Because virtualisation relies on virtual machine images to replace physical servers the more servers you virtualise the more those images start to proliferate And when you donrsquot have any physical machines limiting what you can do itrsquos very easy for virtual machines to get out of hand
Pretty soon your lsquolow-costrsquo cloud environment ends up costing the earth as thousands of individual server images ndash at a minimum of 8GB each ndash start filling up disk space incurring new license fees (if yoursquore using a proprietary operating system) and keeping an army of sysadmins busy documenting monitoring and patching an increasingly unmanageable virtual IT landscape
Virtual image sprawl is already a major headache for IT departments and will only get worse as time goes on As Ken Hess of Linux Today puts it ldquoVirtual machine sprawl is the new virus in IT data centers and itrsquos increasing your total cost of ownershiprdquo (Virtual Machine Sprawl What Does It Cost You Linux Today 6th October 2008)
In five yearsrsquo time image sprawl in the cloud could be costing you more than a physical data centre ndash tying up much-needed cash and computing resources and blunting your competitive edge
Virtualisation may seem like a great solution for data centre consolidation but if virtualisation is your first step on the path to the cloud beware of its hidden dangers
ldquo In more than 95 of [virtualized] environments we find overspending of some form In a relatively small environment of approximately 325 virtual machines we found more than $200000 in over-spending and inefficienciesrdquo
- Jay Litkey CEO Embotics quoted in
Forbescom The Costs of Virtual Sprawl
December 2009
WHERE UBUNTU FITS With Ubuntu you can use a single machine image to serve hundreds (or even thousands) of cloud instances carrying similar or different roles Ubuntursquos Landscape manage-ment console manages and controls your cloud images And using Juju you can deploy services like patches across your entire cloud infrastucture
KEY TAKEAWAY Minimise the side-effects of image sprawl in the cloud
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
9
Tweet this
(MORE) GLOBAL ECONOMIC TURMOILSCENARIO 5
However things pan out recent events suggest that over-zealous spending is not a great recipe for longevity In other words the less you spend (on unnecessary things) the better placed you are to adapt survive and grow whatever the economic climate
Traditional IT investments are starting to fall into that category of lsquounnecessary thingsrsquo One of the big attractions of cloud is that it frees businesses from having to buy new hardware for every new application service or bank of users
But what about software The other big attraction of cloud is that you can scale computing resources up or down with demand But if you have to pay a license fee for every new OS instance you spin up it gets decidedly less attractive
Instead choose a free open-source platform and apps for your cloud environment and spend your money on something more worthwhile
With experts saying wersquore now in uncharted territory economy-wise businesses need to prepare for all eventualities continued slowdown a lsquolost decadersquo of stagnation or a glorious post-bust boom
WHERE UBUNTU FITS With Ubuntu you can scale services endlessly without incurring license costs Add 50 100 or 500 machines to a private cloud or spin up an unlimited number of guest instances on public infrastructure with no increase in license fees Thatrsquos the true economic promise of cloud
KEY TAKEAWAY Open-source cloud software frees up cash to fund business growth initiatives
ldquo By year-end 2012 half of the Global 100 will have at least one service that they consider to be a private cloud computing service using virtual machines as a basic building blockrdquo
Gartner Presentation Server Virtualisation
From Virtual Machines to Clouds 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
Tweet this
ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
5
Tweet this
YOUR BUSINESS GOES LIGHT-SPEEDSCENARIO 1
The pace of business is accelerating and those who work fastest will win Cloud strategy needs to take into account not just efficiency gains and cost savings but the power to do things faster than anyone else That could be analysing stock movements delivering search results diagnosing faults generating quotes ndash anything where immediacy means competitive edge
In the elastic world of the cloud that advantage will come from being able to deploy new servers and services instantly Choosing the right cloud platform and management tools will let your business surge ahead while others lag behind laboriously provisioning each new server and service by hand
Remember when contracts took weeks to sign as documents went back and forth in the post Today that process can be completed in an hour In five yearsrsquo time processes that take an hour today may take seconds or fractions of seconds
WHERE UBUNTU FITS Ubuntursquos innovative service management tool Juju lets you create and deploy new services in seconds and scale them up or down dynamically based on simple pre-writ-ten commands Why crawl with proprietary systems when you can fly with Juju
KEY TAKEAWAY Make sure you can deploy new cloud services faster than the competition
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
6
Tweet this
As the pace of business speeds up yoursquore going to need to work fast (faster than your competitors) and cheaply (so that the speed advantage pays dividends)
CLOUD-SWITCHING BECOMES THE NORMSCENARIO 2
Private clouds are great for making better use of available computing resources but the real game-changer will be the ability to lsquoburstrsquo high-intensity workloads out to the public cloud whenever a massive boost in computing resource is needed for a short period of time
So if yoursquore an online retail business anticipating a seasonal rush of customers or a startup that lands the front page of Time Magazine you can cope with the huge spike in traffic without having to add new servers that you wonrsquot need later (or worse face your website falling over at a critical time)
That means getting the infrastructure in place today that will let you move applications and data between your private cloud and a public cloud like Amazon Web Services or Rackspace
If yoursquore using a proprietary operating system and API from a private cloud vendor today thatrsquos going to be very very hard Building your cloud infrastructure on open standards means yoursquoll be able to shimmy between different cloud models at will ndash while others stay locked behind the firewall
ldquo Lock-in goes far beyond having to make changes to code to use a given platform The costs associated with changing processes procedures and retraining staff could also be considered impediments to moving from one platform to anotherrdquo
ndash Dan Kuznetsky ZDnet September 2011
WHERE UBUNTU FITS Ubuntursquos completely open infrastructure adheres to de facto industry standards (Amazon APIs etc) so yoursquoll be able to move easily between cloud providers when you need to
KEY TAKEAWAY Give yourself the option to switch easily between private and public clouds
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
7
Tweet this
THE DATA CENTRE GOES GREENSCENARIO 3
If the trend continues itrsquos going to have knock-on effects all over the place from cloud infrastructure providers charging more for access to computing resources to enterprises choosing to ration (or not carry out) potentially innovative processes because they consume too much energy
Thatrsquos not even considering the biggest knock-on effect of all the impact on the environment Something disruptive needs to happen for cloud computing to stay economically viable and environmentally positive That something may be the arrival of new energy-efficient microprocessors
HPrsquos decision to create a new server line powered by energy-efficient ARM chipsets hints at a future in which x86 servers are joined by a competing hardware platform one highly suited for the massively scalable distributed workloads common in cloud computing
What does this have to do with your cloud strategy It suggests you shouldnrsquot rush to settle on hardware that may prove needlessly costly in the long run When those new low-cost high-density ARM servers arrive yoursquoll want the freedom to use the optimum platform You wonrsquot want to find yourself locked into hardware thatrsquos not the right choice for your workloads
With energy prices and data volumes soaring the cost of running a traditional datacentre is already nearing unworkable levels
ldquo The volume of data processed in financial markets has increased exponentially Traditional scale-up or scale-out architectures are struggling to keep up with de-mand without vastly increasing cost and power usagerdquo - Niall Dalton director of high-frequency trading
at Cantor Fitzgerald quoted in the
Financial Times November 2011
WHERE UBUNTU FITS Canonical is working closely with ARM and other innovative hardware vendors to optimise Ubuntu for new energy-efficient chipsets If your cloud strategy depends on reducing power consumption and costs this is definitely a trend to watch
KEY TAKEAWAY Be ready to exploit new energy-efficient microprocessors
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
8
Tweet this
VIRTUAL IMAGE SPRAWL DRAGS YOUR BUSINESS DOWN
SCENARIO 4
Because virtualisation relies on virtual machine images to replace physical servers the more servers you virtualise the more those images start to proliferate And when you donrsquot have any physical machines limiting what you can do itrsquos very easy for virtual machines to get out of hand
Pretty soon your lsquolow-costrsquo cloud environment ends up costing the earth as thousands of individual server images ndash at a minimum of 8GB each ndash start filling up disk space incurring new license fees (if yoursquore using a proprietary operating system) and keeping an army of sysadmins busy documenting monitoring and patching an increasingly unmanageable virtual IT landscape
Virtual image sprawl is already a major headache for IT departments and will only get worse as time goes on As Ken Hess of Linux Today puts it ldquoVirtual machine sprawl is the new virus in IT data centers and itrsquos increasing your total cost of ownershiprdquo (Virtual Machine Sprawl What Does It Cost You Linux Today 6th October 2008)
In five yearsrsquo time image sprawl in the cloud could be costing you more than a physical data centre ndash tying up much-needed cash and computing resources and blunting your competitive edge
Virtualisation may seem like a great solution for data centre consolidation but if virtualisation is your first step on the path to the cloud beware of its hidden dangers
ldquo In more than 95 of [virtualized] environments we find overspending of some form In a relatively small environment of approximately 325 virtual machines we found more than $200000 in over-spending and inefficienciesrdquo
- Jay Litkey CEO Embotics quoted in
Forbescom The Costs of Virtual Sprawl
December 2009
WHERE UBUNTU FITS With Ubuntu you can use a single machine image to serve hundreds (or even thousands) of cloud instances carrying similar or different roles Ubuntursquos Landscape manage-ment console manages and controls your cloud images And using Juju you can deploy services like patches across your entire cloud infrastucture
KEY TAKEAWAY Minimise the side-effects of image sprawl in the cloud
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
9
Tweet this
(MORE) GLOBAL ECONOMIC TURMOILSCENARIO 5
However things pan out recent events suggest that over-zealous spending is not a great recipe for longevity In other words the less you spend (on unnecessary things) the better placed you are to adapt survive and grow whatever the economic climate
Traditional IT investments are starting to fall into that category of lsquounnecessary thingsrsquo One of the big attractions of cloud is that it frees businesses from having to buy new hardware for every new application service or bank of users
But what about software The other big attraction of cloud is that you can scale computing resources up or down with demand But if you have to pay a license fee for every new OS instance you spin up it gets decidedly less attractive
Instead choose a free open-source platform and apps for your cloud environment and spend your money on something more worthwhile
With experts saying wersquore now in uncharted territory economy-wise businesses need to prepare for all eventualities continued slowdown a lsquolost decadersquo of stagnation or a glorious post-bust boom
WHERE UBUNTU FITS With Ubuntu you can scale services endlessly without incurring license costs Add 50 100 or 500 machines to a private cloud or spin up an unlimited number of guest instances on public infrastructure with no increase in license fees Thatrsquos the true economic promise of cloud
KEY TAKEAWAY Open-source cloud software frees up cash to fund business growth initiatives
ldquo By year-end 2012 half of the Global 100 will have at least one service that they consider to be a private cloud computing service using virtual machines as a basic building blockrdquo
Gartner Presentation Server Virtualisation
From Virtual Machines to Clouds 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
Tweet this
ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
6
Tweet this
As the pace of business speeds up yoursquore going to need to work fast (faster than your competitors) and cheaply (so that the speed advantage pays dividends)
CLOUD-SWITCHING BECOMES THE NORMSCENARIO 2
Private clouds are great for making better use of available computing resources but the real game-changer will be the ability to lsquoburstrsquo high-intensity workloads out to the public cloud whenever a massive boost in computing resource is needed for a short period of time
So if yoursquore an online retail business anticipating a seasonal rush of customers or a startup that lands the front page of Time Magazine you can cope with the huge spike in traffic without having to add new servers that you wonrsquot need later (or worse face your website falling over at a critical time)
That means getting the infrastructure in place today that will let you move applications and data between your private cloud and a public cloud like Amazon Web Services or Rackspace
If yoursquore using a proprietary operating system and API from a private cloud vendor today thatrsquos going to be very very hard Building your cloud infrastructure on open standards means yoursquoll be able to shimmy between different cloud models at will ndash while others stay locked behind the firewall
ldquo Lock-in goes far beyond having to make changes to code to use a given platform The costs associated with changing processes procedures and retraining staff could also be considered impediments to moving from one platform to anotherrdquo
ndash Dan Kuznetsky ZDnet September 2011
WHERE UBUNTU FITS Ubuntursquos completely open infrastructure adheres to de facto industry standards (Amazon APIs etc) so yoursquoll be able to move easily between cloud providers when you need to
KEY TAKEAWAY Give yourself the option to switch easily between private and public clouds
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
7
Tweet this
THE DATA CENTRE GOES GREENSCENARIO 3
If the trend continues itrsquos going to have knock-on effects all over the place from cloud infrastructure providers charging more for access to computing resources to enterprises choosing to ration (or not carry out) potentially innovative processes because they consume too much energy
Thatrsquos not even considering the biggest knock-on effect of all the impact on the environment Something disruptive needs to happen for cloud computing to stay economically viable and environmentally positive That something may be the arrival of new energy-efficient microprocessors
HPrsquos decision to create a new server line powered by energy-efficient ARM chipsets hints at a future in which x86 servers are joined by a competing hardware platform one highly suited for the massively scalable distributed workloads common in cloud computing
What does this have to do with your cloud strategy It suggests you shouldnrsquot rush to settle on hardware that may prove needlessly costly in the long run When those new low-cost high-density ARM servers arrive yoursquoll want the freedom to use the optimum platform You wonrsquot want to find yourself locked into hardware thatrsquos not the right choice for your workloads
With energy prices and data volumes soaring the cost of running a traditional datacentre is already nearing unworkable levels
ldquo The volume of data processed in financial markets has increased exponentially Traditional scale-up or scale-out architectures are struggling to keep up with de-mand without vastly increasing cost and power usagerdquo - Niall Dalton director of high-frequency trading
at Cantor Fitzgerald quoted in the
Financial Times November 2011
WHERE UBUNTU FITS Canonical is working closely with ARM and other innovative hardware vendors to optimise Ubuntu for new energy-efficient chipsets If your cloud strategy depends on reducing power consumption and costs this is definitely a trend to watch
KEY TAKEAWAY Be ready to exploit new energy-efficient microprocessors
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
8
Tweet this
VIRTUAL IMAGE SPRAWL DRAGS YOUR BUSINESS DOWN
SCENARIO 4
Because virtualisation relies on virtual machine images to replace physical servers the more servers you virtualise the more those images start to proliferate And when you donrsquot have any physical machines limiting what you can do itrsquos very easy for virtual machines to get out of hand
Pretty soon your lsquolow-costrsquo cloud environment ends up costing the earth as thousands of individual server images ndash at a minimum of 8GB each ndash start filling up disk space incurring new license fees (if yoursquore using a proprietary operating system) and keeping an army of sysadmins busy documenting monitoring and patching an increasingly unmanageable virtual IT landscape
Virtual image sprawl is already a major headache for IT departments and will only get worse as time goes on As Ken Hess of Linux Today puts it ldquoVirtual machine sprawl is the new virus in IT data centers and itrsquos increasing your total cost of ownershiprdquo (Virtual Machine Sprawl What Does It Cost You Linux Today 6th October 2008)
In five yearsrsquo time image sprawl in the cloud could be costing you more than a physical data centre ndash tying up much-needed cash and computing resources and blunting your competitive edge
Virtualisation may seem like a great solution for data centre consolidation but if virtualisation is your first step on the path to the cloud beware of its hidden dangers
ldquo In more than 95 of [virtualized] environments we find overspending of some form In a relatively small environment of approximately 325 virtual machines we found more than $200000 in over-spending and inefficienciesrdquo
- Jay Litkey CEO Embotics quoted in
Forbescom The Costs of Virtual Sprawl
December 2009
WHERE UBUNTU FITS With Ubuntu you can use a single machine image to serve hundreds (or even thousands) of cloud instances carrying similar or different roles Ubuntursquos Landscape manage-ment console manages and controls your cloud images And using Juju you can deploy services like patches across your entire cloud infrastucture
KEY TAKEAWAY Minimise the side-effects of image sprawl in the cloud
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
9
Tweet this
(MORE) GLOBAL ECONOMIC TURMOILSCENARIO 5
However things pan out recent events suggest that over-zealous spending is not a great recipe for longevity In other words the less you spend (on unnecessary things) the better placed you are to adapt survive and grow whatever the economic climate
Traditional IT investments are starting to fall into that category of lsquounnecessary thingsrsquo One of the big attractions of cloud is that it frees businesses from having to buy new hardware for every new application service or bank of users
But what about software The other big attraction of cloud is that you can scale computing resources up or down with demand But if you have to pay a license fee for every new OS instance you spin up it gets decidedly less attractive
Instead choose a free open-source platform and apps for your cloud environment and spend your money on something more worthwhile
With experts saying wersquore now in uncharted territory economy-wise businesses need to prepare for all eventualities continued slowdown a lsquolost decadersquo of stagnation or a glorious post-bust boom
WHERE UBUNTU FITS With Ubuntu you can scale services endlessly without incurring license costs Add 50 100 or 500 machines to a private cloud or spin up an unlimited number of guest instances on public infrastructure with no increase in license fees Thatrsquos the true economic promise of cloud
KEY TAKEAWAY Open-source cloud software frees up cash to fund business growth initiatives
ldquo By year-end 2012 half of the Global 100 will have at least one service that they consider to be a private cloud computing service using virtual machines as a basic building blockrdquo
Gartner Presentation Server Virtualisation
From Virtual Machines to Clouds 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
Tweet this
ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
7
Tweet this
THE DATA CENTRE GOES GREENSCENARIO 3
If the trend continues itrsquos going to have knock-on effects all over the place from cloud infrastructure providers charging more for access to computing resources to enterprises choosing to ration (or not carry out) potentially innovative processes because they consume too much energy
Thatrsquos not even considering the biggest knock-on effect of all the impact on the environment Something disruptive needs to happen for cloud computing to stay economically viable and environmentally positive That something may be the arrival of new energy-efficient microprocessors
HPrsquos decision to create a new server line powered by energy-efficient ARM chipsets hints at a future in which x86 servers are joined by a competing hardware platform one highly suited for the massively scalable distributed workloads common in cloud computing
What does this have to do with your cloud strategy It suggests you shouldnrsquot rush to settle on hardware that may prove needlessly costly in the long run When those new low-cost high-density ARM servers arrive yoursquoll want the freedom to use the optimum platform You wonrsquot want to find yourself locked into hardware thatrsquos not the right choice for your workloads
With energy prices and data volumes soaring the cost of running a traditional datacentre is already nearing unworkable levels
ldquo The volume of data processed in financial markets has increased exponentially Traditional scale-up or scale-out architectures are struggling to keep up with de-mand without vastly increasing cost and power usagerdquo - Niall Dalton director of high-frequency trading
at Cantor Fitzgerald quoted in the
Financial Times November 2011
WHERE UBUNTU FITS Canonical is working closely with ARM and other innovative hardware vendors to optimise Ubuntu for new energy-efficient chipsets If your cloud strategy depends on reducing power consumption and costs this is definitely a trend to watch
KEY TAKEAWAY Be ready to exploit new energy-efficient microprocessors
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
8
Tweet this
VIRTUAL IMAGE SPRAWL DRAGS YOUR BUSINESS DOWN
SCENARIO 4
Because virtualisation relies on virtual machine images to replace physical servers the more servers you virtualise the more those images start to proliferate And when you donrsquot have any physical machines limiting what you can do itrsquos very easy for virtual machines to get out of hand
Pretty soon your lsquolow-costrsquo cloud environment ends up costing the earth as thousands of individual server images ndash at a minimum of 8GB each ndash start filling up disk space incurring new license fees (if yoursquore using a proprietary operating system) and keeping an army of sysadmins busy documenting monitoring and patching an increasingly unmanageable virtual IT landscape
Virtual image sprawl is already a major headache for IT departments and will only get worse as time goes on As Ken Hess of Linux Today puts it ldquoVirtual machine sprawl is the new virus in IT data centers and itrsquos increasing your total cost of ownershiprdquo (Virtual Machine Sprawl What Does It Cost You Linux Today 6th October 2008)
In five yearsrsquo time image sprawl in the cloud could be costing you more than a physical data centre ndash tying up much-needed cash and computing resources and blunting your competitive edge
Virtualisation may seem like a great solution for data centre consolidation but if virtualisation is your first step on the path to the cloud beware of its hidden dangers
ldquo In more than 95 of [virtualized] environments we find overspending of some form In a relatively small environment of approximately 325 virtual machines we found more than $200000 in over-spending and inefficienciesrdquo
- Jay Litkey CEO Embotics quoted in
Forbescom The Costs of Virtual Sprawl
December 2009
WHERE UBUNTU FITS With Ubuntu you can use a single machine image to serve hundreds (or even thousands) of cloud instances carrying similar or different roles Ubuntursquos Landscape manage-ment console manages and controls your cloud images And using Juju you can deploy services like patches across your entire cloud infrastucture
KEY TAKEAWAY Minimise the side-effects of image sprawl in the cloud
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
9
Tweet this
(MORE) GLOBAL ECONOMIC TURMOILSCENARIO 5
However things pan out recent events suggest that over-zealous spending is not a great recipe for longevity In other words the less you spend (on unnecessary things) the better placed you are to adapt survive and grow whatever the economic climate
Traditional IT investments are starting to fall into that category of lsquounnecessary thingsrsquo One of the big attractions of cloud is that it frees businesses from having to buy new hardware for every new application service or bank of users
But what about software The other big attraction of cloud is that you can scale computing resources up or down with demand But if you have to pay a license fee for every new OS instance you spin up it gets decidedly less attractive
Instead choose a free open-source platform and apps for your cloud environment and spend your money on something more worthwhile
With experts saying wersquore now in uncharted territory economy-wise businesses need to prepare for all eventualities continued slowdown a lsquolost decadersquo of stagnation or a glorious post-bust boom
WHERE UBUNTU FITS With Ubuntu you can scale services endlessly without incurring license costs Add 50 100 or 500 machines to a private cloud or spin up an unlimited number of guest instances on public infrastructure with no increase in license fees Thatrsquos the true economic promise of cloud
KEY TAKEAWAY Open-source cloud software frees up cash to fund business growth initiatives
ldquo By year-end 2012 half of the Global 100 will have at least one service that they consider to be a private cloud computing service using virtual machines as a basic building blockrdquo
Gartner Presentation Server Virtualisation
From Virtual Machines to Clouds 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
Tweet this
ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
8
Tweet this
VIRTUAL IMAGE SPRAWL DRAGS YOUR BUSINESS DOWN
SCENARIO 4
Because virtualisation relies on virtual machine images to replace physical servers the more servers you virtualise the more those images start to proliferate And when you donrsquot have any physical machines limiting what you can do itrsquos very easy for virtual machines to get out of hand
Pretty soon your lsquolow-costrsquo cloud environment ends up costing the earth as thousands of individual server images ndash at a minimum of 8GB each ndash start filling up disk space incurring new license fees (if yoursquore using a proprietary operating system) and keeping an army of sysadmins busy documenting monitoring and patching an increasingly unmanageable virtual IT landscape
Virtual image sprawl is already a major headache for IT departments and will only get worse as time goes on As Ken Hess of Linux Today puts it ldquoVirtual machine sprawl is the new virus in IT data centers and itrsquos increasing your total cost of ownershiprdquo (Virtual Machine Sprawl What Does It Cost You Linux Today 6th October 2008)
In five yearsrsquo time image sprawl in the cloud could be costing you more than a physical data centre ndash tying up much-needed cash and computing resources and blunting your competitive edge
Virtualisation may seem like a great solution for data centre consolidation but if virtualisation is your first step on the path to the cloud beware of its hidden dangers
ldquo In more than 95 of [virtualized] environments we find overspending of some form In a relatively small environment of approximately 325 virtual machines we found more than $200000 in over-spending and inefficienciesrdquo
- Jay Litkey CEO Embotics quoted in
Forbescom The Costs of Virtual Sprawl
December 2009
WHERE UBUNTU FITS With Ubuntu you can use a single machine image to serve hundreds (or even thousands) of cloud instances carrying similar or different roles Ubuntursquos Landscape manage-ment console manages and controls your cloud images And using Juju you can deploy services like patches across your entire cloud infrastucture
KEY TAKEAWAY Minimise the side-effects of image sprawl in the cloud
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
9
Tweet this
(MORE) GLOBAL ECONOMIC TURMOILSCENARIO 5
However things pan out recent events suggest that over-zealous spending is not a great recipe for longevity In other words the less you spend (on unnecessary things) the better placed you are to adapt survive and grow whatever the economic climate
Traditional IT investments are starting to fall into that category of lsquounnecessary thingsrsquo One of the big attractions of cloud is that it frees businesses from having to buy new hardware for every new application service or bank of users
But what about software The other big attraction of cloud is that you can scale computing resources up or down with demand But if you have to pay a license fee for every new OS instance you spin up it gets decidedly less attractive
Instead choose a free open-source platform and apps for your cloud environment and spend your money on something more worthwhile
With experts saying wersquore now in uncharted territory economy-wise businesses need to prepare for all eventualities continued slowdown a lsquolost decadersquo of stagnation or a glorious post-bust boom
WHERE UBUNTU FITS With Ubuntu you can scale services endlessly without incurring license costs Add 50 100 or 500 machines to a private cloud or spin up an unlimited number of guest instances on public infrastructure with no increase in license fees Thatrsquos the true economic promise of cloud
KEY TAKEAWAY Open-source cloud software frees up cash to fund business growth initiatives
ldquo By year-end 2012 half of the Global 100 will have at least one service that they consider to be a private cloud computing service using virtual machines as a basic building blockrdquo
Gartner Presentation Server Virtualisation
From Virtual Machines to Clouds 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
Tweet this
ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
9
Tweet this
(MORE) GLOBAL ECONOMIC TURMOILSCENARIO 5
However things pan out recent events suggest that over-zealous spending is not a great recipe for longevity In other words the less you spend (on unnecessary things) the better placed you are to adapt survive and grow whatever the economic climate
Traditional IT investments are starting to fall into that category of lsquounnecessary thingsrsquo One of the big attractions of cloud is that it frees businesses from having to buy new hardware for every new application service or bank of users
But what about software The other big attraction of cloud is that you can scale computing resources up or down with demand But if you have to pay a license fee for every new OS instance you spin up it gets decidedly less attractive
Instead choose a free open-source platform and apps for your cloud environment and spend your money on something more worthwhile
With experts saying wersquore now in uncharted territory economy-wise businesses need to prepare for all eventualities continued slowdown a lsquolost decadersquo of stagnation or a glorious post-bust boom
WHERE UBUNTU FITS With Ubuntu you can scale services endlessly without incurring license costs Add 50 100 or 500 machines to a private cloud or spin up an unlimited number of guest instances on public infrastructure with no increase in license fees Thatrsquos the true economic promise of cloud
KEY TAKEAWAY Open-source cloud software frees up cash to fund business growth initiatives
ldquo By year-end 2012 half of the Global 100 will have at least one service that they consider to be a private cloud computing service using virtual machines as a basic building blockrdquo
Gartner Presentation Server Virtualisation
From Virtual Machines to Clouds 2009
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
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ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
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CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
10
Tweet this
ORGANISATIONAL BARRIERS (FINALLY) BREAK DOWNSCENARIO 6
Thatrsquos starting to change now accelerated by the move to a cloud infrastructure Key aspects include
bull Software development that is in lsquocontinuous integrationrsquo mode rather than following discrete release cycles ndash meaning development becomes an ongoing operational function
bull The increasing irrelevance of the underlying hardware as IT environments become a set of software services running on virtualised servers in an off-premise data centre
bull The need to develop deploy and modify services very fast in order to meet changing business demand
In response to a new IT environment a unified culture of lsquodevopsrsquo is emerging It sees developers and administrators collaborating on the specification development testing deployment management and modification of apps and services
In future organisations that take the devops route will meet business requirements better put services into production earlier and modify services faster As a close-knit devops culture emerges a more efficient IT organisation will improve quality speed to market and adapt to change
A lot of business inefficiency is caused by organisational barriers between functions that should work closely together Therersquos no better example than IT development and IT operations Historically the two functions have operated in silos so every time a new application or service is required time knowledge and quality get lost between the software being developed and it being put into production
WHERE UBUNTU FITS Members of the Ubuntu developer community are at the forefront of the devops movement working hard to forge a new unified working culture in their respective organisations Canonicalrsquos Juju supports a devops approach by providing a tool for encapsulating knowledge about how to deploy scale and orchestrate services in the Cloud lsquoCharmsrsquo created with Juju are distillations of knowledge that can be re-used by devops professionals to roll out and manage new services in the cloud in a rapid and highly efficient way
KEY TAKEAWAY Devops organisations will be faster and more effective than siloed organisations
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
11
Tweet this
CONCLUSION
Things are going to change a lot in the next five years The massive acceleration of every aspect of business the global energy crisis the murky economic outlookndash all these factors will have a critical influence on corporate strategy
CIOs have it harder than most because the technology choices they make today will need to see the business through the turbulent times ahead
While cloud is undoubtedly the right way to go the choice of vendor infrastructure tools and applications will all have a serious impact on future success Keeping options open and flexible is the best strategy ndash and therersquos no more open flexible and future-proof platform for the enterprise cloud than Ubuntu
To find out more about how you can build your enterprise cloud with Ubuntu contact us today
A PRIVATE CLOUD IN JUST 5 DAYS If yoursquore ready to get started with the cloud you might want to learn more about our Jumpstart offering a private cloud in 5 days with a dedicated Canonical engineer on-site
Jumpstart is a fast low-risk route to deploy private cloud infrastructure on your premises Compatible with the Rackspace HP and Amazon public clouds it costs just $9000 and itrsquos guaranteed to take just five days
Learn more about jumpstart
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
Enterprise Cloud Strategy Six Near-Future Scenarios You Need to Consider Today An Ubuntu Workbook from Canonical
12
Tweet this
LEARN MORE ABOUT UBUNTU CLOUD
Webinar On demand webinar with Ubuntu founder Mark Shuttleworth and Stephen OrsquoGrady RedMonk Ubuntu Cloud
WhitepapersUbuntu Cloud Technologies for future-thinking companies
Top misconceptions about cloud complexity
