Transcript
Page 1: Engagor Product Overview

 

Features

Engagor BVBA Grauwpoort 1 9000 Gent Belgium

Web: http://engagor.com Email: [email protected] Twitter: @engagor Tel: +32 (0) 9 277 92 64 VAT: BE 0834.080.135 IBAN: BE83068891816815 BIC: GKCCBEBB Bank: Dexia Bank Belgium

Product overview

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Quick  Overview  Engagor is an online platform that tracks social media networks (Facebook, Twitter, Linkedin, Instagram, Foursquare, Google+), RSS feeds, blogs, forums, wikis, review sites and news sites and enables you to

1. See (Monitor) everything and post/respond (Engage) to everything on the Internet about you – or your products, your competition a.o. - with the help of an Inbox.

2. Measure and Discover all that data with the help of dedicated Insights reports.

And all this through an ergonomic design that excels in ease-of-use, completeness and immediacy.

Top bar (blue) with menus: Dashboard – Inbox – Insights - Settings

Side bar (black) with submenus. Changes with your choice of menu.

Central desktop screen: shows what matters based on your chosen menu and submenu.

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Dashboard  –  your  Engagor  homepage   The Engagor Dashboard gives you a quick look at the amount of new social mentions, news articles, forum and blog posts as well as new tasks assigned to you by coworkers. Through clear charts, the Engagor dashboard shows significant changes to quickly identify when something is happening. Performance indication on the spot! It is good to know that Engagor does not simple request the data each time you log in. Instead, we save all your data multiple months so that you can always look back and enhance your measuring. Engagor has global data coverage and gathers its data from news sites, blogs, review sites, wikis, Q&A sites, forums and all major social networks like Twitter, Facebook, Google+, LinkedIn, Foursquare, Instagram... We are continuously adding new data sources to even further expand our coverage.

Inbox  –  where  you  monitor  and  engage   Your inbox contains all mentions that we find across the web and on your monitored profiles – in real-time! Easily track which mentions are handled and which mentions still need a reply. As with email, you use your inbox to listen to your audience (monitor) and to speak to them (engage), all from one easy-to-understand platform. We just love good mental ergonomics!

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Insights  –  where  you  measure  and  discover   In the first place, our insights pages offer you the tools to learn and measure all about your topics. And secondly, they allow you to easily discover new opportunities and act upon them. Measure the number of mentions/likes/(re)tweets your brand or products receive. View the sentiment analysis. Or combine any of them to analyze those Key Performance Indicators you need. View it in our real-time charts, adapt them on the fly, or export the data to make your own charts. Discover who is talking about you, how influential they are and where they are located.

 

 

Settings  –  set  up  your  topic  searches,  user  roles  etc.   Finding your way in all the social data is not easy, but Engagor excels in ease-of-use. This also applies to our settings page. Using a quite smart visual interface, you tell Engagor what it should be searching for, in what languages and what it should skip. Our powerful engine will give you the relevant information in no time, and will filter out the noise. Connecting all your own social profiles is a piece of cake, as is the possibility of assigning different roles to different users. Advanced users might ask: what about tagging, exporting raw data, smart deleting, creating your own RSS feed, automation rules and recurrent reports? Don’t worry, we have it all – in a pretty straightforward manner. Just ask us, or try it for yourself: 10-day free trial, absolutely hassle-free.

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In  detail:  INBOX  

1.  Monitor  =  listen.  

One  single  platform  

When you are used to using email (and you are), this will make a lot of sense. Engagor’s inbox is a single online platform where you find all mentions you were searching for. You can reply/retweet/forward/like any mention from here. Likes and comments of a specific mention are shown and you can click through to the author’s profile.

Conversation  view  

To make sure you never lose context, Engagor uses conversation view in its inbox. Linked posts (replies, comments, retweets, likes) are grouped into meaningful and manageable conversation topics so that you can easily track popularity by viewing the conversation as a whole. This enables you to focus on engaging in the conversation rather than on sifting through an information overload.

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Manage  your  inbox  

   

Manage your new and incoming mentions by ticking them off. Apply the ‘inbox zero’ principle: you can mark mentions as done and remove them from the screen but not from the database.

Search  your  inbox  

Search and filter your inbox in multiple ways in order to quickly process the mentions that are the most important to you. Use the visual and easy-to-understand search tool. Feel free to search for all authors that have at least 1000 followers, write negatively about you, communicate in English and are from the UK.

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Filter  your  inbox  

 

 

 

 

 

 

 

Filter down do whatever you need to see right now. Engagor can show you only those posts made on one or several social media channels (Facebook, Twitter, a.o.), but it can also filter down to just those posts made on your profiles! Furthermore, you can filter per sentiment, influencer, type of post (comment, like) or those tags you created yourself: great stuff for online campaigns!

 

Sentiment  

 

 

 

 

 

 

 

 

Track what people love and hate about your topics. Change the sent iment manual ly in cases where the automated detect ion was fooled.  

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Tagging    

Tag your mentions for easier searching and for filtering the analytics. Tags can be set manually or automatically based on a certain search query.

 

Instant  translation  

 

 

 

 

 

 

 

Sometimes people are talking about your brand in a language you do not understand. Do not despair; Engagor has got you covered by providing automated translations in English that should at least give you an idea of what people are talking about. Engagor is a true polyglot capable of handling more than 50 languages.

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Article  preview  

 

 

 

 

 

 

 

 Instead of going to the website to read the full article, you can instantly see a preview of the article directly from within Engagor by just clicking on the link itself.

 

Author  profile  

 

 

 

 

 

Click on the author profile icon to see the author profile of any mention. In fact, in Engagor you can click on any photo to see their user profile, and from there on, you can choose to follow/friend them with any of your connected accounts.

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2.  Engage  =  speak.  

Engage  with  your  audience  

As in your email client, you can reply, retweet, share and like from within Engagor with any or all of your connected social profiles (Twitter, Facebook user, Facebook Page, Linkedin a.o.). When you receive a message, just answer through the same social channel with a simple click.

 

 

Spread  the  word:  One  platform  to  rule  them  all  

Post simultaneously across multiple social media channels with any of your connected profiles.

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Scheduled  posts,  Drafts  and  Canned  responses  

Schedule your social posts to appear the right time. Save posts as drafts to post later, or as canned responses to reuse later and speed up your workflow.

Teamwork  and  activity  logging  

 

Work together in a team and assign mentions to each other. If several people in your team are using the workflow tools, we're making statistics available of what actions were done by which users, to make it easier for you to stay on top of how your online customer support is performing.

 

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Workflow  history  

Easily see what has been done with a certain mention. Tagged by person A, replied to by person C and completed by person D, ...

 

 

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In  detail:  INSIGHTS  

3.  Measure  =  learn.  

Demographics  

 

 

 

 

 

 

 

The conversation will be local, the impact might be global. Wherever consumers or customers have access to your products, they might share their feedback. Engagor allows you to filter information according to date, language, country and source; or any combination of these.

Timeline  

 

 

 

 

 

 

 

Want to know what day and/or what time people talk most about you? Then have a look at the timeline metrics where you can see what day/time is best for pushing out communication.

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Websites  and  Pages  

 

 

 

 

 

 

 

"Websites" and “Pages” is about the sites where conversations are held. Key data include tag clouds from social bookmarking-sites, traffic data and number of mentions your brand generates. Important stuff jumps to the eye.

 

Photos  and  Videos  

 

 

 

 

 

 

 

 

"An image is worth a thousand words". Engagor analyzes verbal and visual references to your searches. In the photo & video-sections, we focus on visuals, recently referred to in relation to your profile. We do so by analyzing the major video- and or picture-sharing sites, scanning Twitter and Facebook, auto-expanding short url's and much more.

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Twitter,  Facebook,  Foursquare,  Instagr.am,  LinkedIn  

 

 

 

 

 

 

 

Get detailed statistics on your reach, top posts, influencers and a lot more for your connected Twitter accounts and Twitter in general.

We track hundreds of metrics related to your Facebook Pages and Facebook in general. Easily compare the performance of your pages.

Stay up to date of new check-ins or photos at Foursquare venues, be notified of tips people leave, easily compare the popularity of venues and see which users engage the most with the venues.

Full support for monitoring photos, comments and likes. We offer charts showing the evolution of followers and interactions of Instagr.am profiles, allow you to compare the performance and identify popular photos and Instagr.am users.

If you add a LinkedIn Group to a topic, you can access separate statistics about this group in Insights and group posts, comments and likes will be monitored by Engagor.

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Sentiment  

Monitor how your brand or your competitors are perceived online. Automated sentiment analysis is currently only available for English and Dutch.

Explore,  Search  and  Filter  down  

Need to dive in deeper? No worries, in the Explore submenu, you find the full overview of all mentions Engagor tracked. Use the filters to focus on a certain period, source or keyword; or browse the mentions one by one. Clicking on a mention will navigate you to the original platform where Engagor picked up a certain mention.

Again, Engagor allows you everywhere to filter down to the dataset you want. For example: focus on a specific region, filter for a certain campaign, only show mentions from influencers…

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4.  Discover  =  act.  

Top  Conversations  

 

 

 

 

 

 

 

Individual posts are analyzed and grouped into meaningful and manageable conversation topics. By summarizing individual articles into larger chunks of information, Engagor enables you to focus on engaging in the conversation rather than on sifting through an information overload. Font size represents the relative importance of one topic versus others.

Trending  Topics  

 

 

 

 

 

 

 

Engagor clusters topics into tag clouds, illustrating on the fly what your brand is associated with, what consumers care about, talk about.

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Influencers  

Influencers is all about people, Engagor provides an overview of Twitterati discussing your brand, with essential statistics as number of mentions, retweets and top posters. See who is posting a lot (brand lover) or find who is influential (often retweeted regarding your brand). Follow them with a single click, see who they are with a single click.

Events  

Engagor monitors unexpected increases in mentions on the local level for you. For any combination of source, language and country, Engagor continuously monitors the expected number of daily mentions. In case we notice an unexpected increase, this will be flagged here. Additionally the daily events are also available in the daily reports.

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Settings  and  functionality  

Intuitive  Setup   Under the ‘Topics’ menu, you use the query builder with graphical representation to optimize and fine tune your search-profile to the relevant information, and filter out the noise. Our guarantee to you here: ease-of-use and comprehensibility.

Connect  your  Profiles  

Connect your Facebook Pages, Twitter, LinkedIn and Google+ accounts to fully manage them from within Engagor. Additionally, you can closely monitor profiles of your competitors to see how good or bad they are doing compared to you.

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Automation  

You can trigger custom actions when new social mentions (that match certain filters) are found. Example 1: automatically send an email to me when someone with more than 1000 followers posts something about you. Example 2: automatically assign mentions to a team member when it contains a specific keyword. Example 3: automatically reply to posts that are written in a specific language. The possibilities are endless.

Daily  and  weekly  reports  

Prefer the big picture? Activate mail reports, read the daily or weekly overview together with the morning papers, and be informed before anyone else.

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Notifications  by  email  

When the heat is on, you want to know as quickly as possible where, when and why it's burning. Configure when you want to receive email alerts per topic.

Export  

Anywhere you see the export icon (it appears in fact on most of our screens), you can export your data to Excel, CSV, PDF Reports, RSS or JSON, JPEG or PNG. All charts and tables are exportable, as image, pdf or raw data set.

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User  roles  

You can limit user access: define which permissions (view insights, edit mentions, interact and manage your topics) differents users have, and who can see which projects and topics. Use our typical preset user roles or create your own.

 

Saved  searches  

 

 

 

Do you often filter your statistics or an inbox for certain filters relevant to your industry or for reporting? Save time by saving your filter configurations. Set up your desired filter, click "save search", give it a name, and the next time you can pick your advanced filter with a single click from a dropdown.

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Account  history  

 

 

 

   

See at a glance who has been making configuration changes to your account.

 

 

RSS  Feeds  Every filtered topic can have its own RSS feed that you can use within your favorite RSS Reader. Want to receive real-time notifications on your iPhone? Then head over to boxcar.io, signup for an account and add the Engagor RSS Feeds.

Full-­‐screen  view  and  Keyboard  shortcuts  Simply press F, on any page, to go to a beautiful full-screen view that shows only your statistics. (Press H to have a look at the other available keyboard shortcuts.)

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Summary  After this long overview you could think that Engagor is quite difficult to work with. As a matter of fact, our users will strongly disagree with you. At Engagor, we focus on making our product as complete as possible, while never losing sight of good design and ease-of-use. We even select our developers based on this talent!

Engagor watches over all social media/blogs/forums/news sites, allows full reporting, has a powerful workflow tool, is an always-accessible web application and is customizable. As such, Engagor is the perfect tool for the bigger brands and companies that need to deal with lots of mentions on the social web, while keeping up with the need for deep insights.

One could say that Engagor is a friendly big brother for big brands. ;-)


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