1. Engaging with Wikipedia Pete Forsyth Wiki Strategies Web:www.wikistrategies.net Twitter:@wikistrategies

2. Wikipedia Matters 3. Wikipedia Matters

#5 most-read web site

4. #1 most-read content-focused web site 5. Available in hundreds of languages(English, French, Italian, German) 6.

Draws traffic from Google, Bing, blogs

7. Provides content that is used on Facebook 8. Increasingly trusted by academics, journalists Wikipedia Matters 9. 10. Wikipedia content on Facebook 11. Wikipedia performs on Google 12. WikipediaisDifferent

than every other major publicationever produced!

13. Wikipedia is Different

No centralized editorial control

14. Different language editions are largely independent 15. Wikipedia is Different

Detailed principles, policies, guidelines

16. Inconsistent interpretation,application,enforcement of policies 17. Many contributors are proud to be anonymous 18. Wikipedia is Different

It may be better to think of Wikipedia asaplatformfor publishing,than as a distinct publication

19. Wikipedia isEndless 20. Wikipedia is Endless

There are many articles that relate toyour university:

21. History of 22. Biographies of founders, presidents, professors 23. Famous discoveries 24. 25. Wikipedia is Endless 26. Wikipedia is Endless

Your students, professors, administratorsare already editing Wikipedia

27. Wikipedia is Endless

There are many language editions

28. Wikipedia is Endless

There are numerous possible controversiesand debates within each article, in each language edition.

29.

You want to accomplish some changes

30.

You want to accomplish some changes

31. You dont want to become full-time Wikipedians 32.

You want to accomplish some changes

33. You dont want to become full-time Wikipedians You need a strategy. 34. Wikipedias Main Buttons 35. 36. 37. 38. 39. Warning Banners 40. Featured Article comparison 41. Featured Article comparison See this page for links to the 20 bestuniversity articles, and links to allarticles about Swiss universities: http://enwp.org/User:Peteforsyth/Universities 42. Strategic Goals Two suggestions: 1. Article reflects a serious institution 2. Build internal capacity 43. Strategic Goals

1. Your institution is serious.

44. Strategic Goals

1. Your institution is serious.

No warning banners on the top?

45. A helpful lead section? 46. A logo and/or useful infobox? 47. No typos? 48. Strategic Goals

2. You build internal capacity for handling unexpected situations

49. Strategic Goals

2. You build internal capacity for handling unexpected situations

Your university president is arrested

50. A professor is caught editing Wikipedia inappropriately 51. Your Wikipedia article is deleted 52. Tips

Use discussion or talk page early & often

53. Clearly disclose your connection to university 54. Be familiar with core policies: [[ WP:5P ]] 55. Be familiar with Featured Article criteria:[[ WP:FACR ]] 56. Tips

Avoid marketing speak

57. Use citations 58. Ask other editors for help! 59. Resources

Wiki Strategies : www.wikistrategies.net

60. Wikimedia Switzerland :www.wikimedia.ch 61. Online resources :bookshelf.wikimedia.org 62. WikiProjects : [[ WP:UNIVERSITIES ]] 63. Ambassadors : [[ WP:AMBASSADOR ]] 64. Image credits

Wikimedia Commons: Vector skin

65. http://commons.wikimedia.org/wiki/File:Mouse-cursor-hand-pointer.svg 66. Lane Hartwell:http://enwp.org/commons:File:Wikimedia_Foundation_Pete_Forsyth.jpg