Download - E edge what it's all about
What It’s All About
The real estate industry’s first and onlycomplete lead-to-close agent business solution.
eEdge includes:•lead management•contact management•marketing library•paperless transaction system
eEdge is…
Life today…
Contact Management
System
Marketing Design System
MLS
Greensheet
Agent Lead System
KW Lead System
3RD Party Lead Systems
IDX
zipForm®
How much is it costing you?
67% of industry leadsgo unanswered
The ATC masterminded a solution…
We need our systems to flow
together…
We need our systems to flow
together…
All of the solutions are different and overwhelming…
All of the solutions are different and overwhelming…
There’s nothing comprehensive…There’s nothing
comprehensive…
We are all using different tools…We are all using different tools…
… and eEdge was born!
A single, integrated system that does business the way you do business.
myT
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myMarketing
myContacts
Life with eEdge
Life with eEdge
myContacts
$myTransactionsmyMarketing
Sally Seller registers on your site.
myLeads
Life with eEdge
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$myTransactionsmyMarketing
Immediately after Sally registers…1. She is added to myLeads.
Sally Seller
Welcome, Shannon Shimabukuro in Market Center #2342
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
Alert!Immediately after Sally registers…1. She is added to myLeads.2. You receive a “New Lead” alert. You have a new lead!
Name: Sally Seller
Action: Use the initial contact wizard.
Log in to myLeads to review.
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
Immediately after Sally registers…1. She is added to myLeads.2. You receive a “New Lead” alert.3. myLeads automatically sends
Sally a welcome email, customized by you.
Life with eEdge
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$myTransactionsmyMarketing
Click the linkin alert to view
Sally’s information
Life with eEdge
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Engage Sally usingpre-defined templates:•Initial contact email•Seller’s Market Report
Life with eEdge
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All of Sally’s information, activity and your communication with her is stored in myContacts.
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
Drop Sally intoan automated
8 x 8 seller campaign
Sally’s contact information
automatically filled into all marketing pieces
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
You get the listing appointment!
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
Sally’s information automatically filled in
from myContacts
Prepare for the appointment. 1.Print and hand-deliver pre-listing presentation from myMarketing.2.Print listing presentation from myMarketing.
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
Start a listing loop1.Create listing loop in myTransactions.Listing
Loop
You
Life with eEdge
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$myTransactionsmyMarketing
Start a listing loop1.Create listing loop in myTransactions.2.Add listing agreement form to the listing loop.
Sally’s information automatically filled in
from myContacts
You
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
Sally electronically signs the listing agreement at
the appointment. Contract is stored in the
listing loop.
Life with eEdge
myLeads myContacts
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Listing Loop
Sally is added to the loop in myTransactions.
You Sally Seller
Life with eEdge
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Once Sally’s property is listed, create listing package using myMarketing.
Life with eEdge
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BONUS—You get a buyer lead from one of the manysources where Sally’s property is marketed
Life with eEdge
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Sally can view a market report for her property on your website.
Life with eEdge
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A buyer wants to make an offer!
Life with eEdge
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Listing Loop
Buyer’s Agent
Invite the buyer’s agent into the loop to submit the offer.
You Sally Seller
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
Listing Loop
Buyer’s Agent
Beth Buyer
The buyer’s agent invites his client into the loop. You Sally Seller
Life with eEdge
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Beth Buyer electronically signs the contract to purchase.
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
You help Sally counter the offer online.
Life with eEdge
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Beth Buyer accepts terms and electronically signs.
Life with eEdge
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Buyer’s Agent
Beth Buyer
The completed contract to purchase is stored in
the listing loop.You Sally Seller
Life with eEdge
myLeads myContacts
$myTransactionsmyMarketing
You facilitate signatures on all remaining
contracts.
Life with eEdge
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Listing Loop
Buyer’s Agent
Beth Buyer
Close the loop and submit for disbursement
authorization!You Sally Seller
Life with eEdge
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The property closes through myTransactions.
All parties in loop have access to information pertinent to
them for 7 years.
Life with eEdge
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$myTransactionsmyMarketing
Stay in touch!
Drop Sally into a 33 Touch campaign for past
clients
Life with eEdge
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$myTransactionsmyMarketing
Leverage your “Just Sold” postcards to generate
more leads!
Life with eEdge
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$myTransactionsmyMarketing
How much will eEdge save YOU?
eEdge Rollout Schedule
myTransactions Rollout ScheduleRegion Month Region Month
Carolinas January Oklahoma JuneMaryland and D.C. March Greater Pa. JuneTexas South March Greater Heartland JuneUtah March New York/Tri-State JuneVirginia March Northwest JulySoutheast April Mid-America JulyMichigan & Northern Ohio
April Southwest July
Upstate N.Y./Manhattan April New England JulyCanada* April North Central JulyTexas North & New Mexico
May Calif. Northern and Hawaii
August
Ohio Valley May Calif. Inland Empire AugustFlorida-North May Calif. Southern AugustFlorida-South May Calif. Central Southern AugustGulf States May Calif. L.A. Coastal SeptemberColorado June Calif. Westside September
* Pending Canada Masterminds
Learn More at Family Reunion 2011• eEdge Booth
• Breakout Sessions– eEdge: What It’s All About– eEdge myContacts: That Was Easy!– eEdge myLeads: Lead Management & Conversion– eEdge myTransactions: The Electronic Transaction– eEdge myMarketing: Bring a Method to Your Marketing Madness– eEdge: The Value Proposition
• Hands-on Technology Training– eEdge: Build Your Database– eEdge: myTransactions– eEdge: Kick-off Your 33 Touch Campaign
More Educational Resources & Support• Ongoing agent training webinars
• “eEdge: What It’s All About” presentation
• “KW eEdge” page on Facebook
• Phone support
• mykw.kw.com/eEdge
If you have questions…1. Consult FAQ on
mykw.kw.com/eedge
2. If you don’t find an answer, email your question to: [email protected]
eEdge—The Power to Produce
Everything you need to facilitate your 80% in a faster, easier way
Leve
rage Leads
Listings
Your Business is Your Databasem
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