Dude, where does my data go?

Martina Welander

Sitecore

@mhwelander

Sitecore User Group Conference 2015 1

Sitecore User Group Conference 2015 2

> Hi, my name is Martina

• Technical Consulting Engineer • Community Super-Fan• Ecosystem Websites• Team LST in Dnepropetrovsk• dev, doc, kb, marketplace, community, sdn

Not mine, too fancy

"Can Sitecore–"

"Let me stop you there. Yes.

Whatever you’re about to ask – yes, I can make Sitecore

do that."

+/products-my-

precious

much extend

such flexible

wow

> Dude, where does my

data go?

Dude, where does my data go?

> Let’s talk about data

• Site content• Pages, labels, buttons

• User-contributed content• Comments, blog posts

• User data• Name, address, favourite cheese

• Commerce, media, print, and beyond

What are my options?

…what’s the best option?

(WH)Y?

Site content

What’s so complicated about

that?

TEMPLATES

PRESENTATIONDETAILS

> Lol, no.

• Custom URL structure and SEO• Performance• Maintainability• Search and indexing• Content re-use• Content specialization• Navigation title vs <h1> vs <title>• Summary vs tagline vs content vs abstract

Personalization&

Content Testing

> OK, let’s get crazy

• Test form labels• Test button text• Personalize introductory paragraphs• Personalize headings

The problem with datasources…Martin Davies, Kagool

> Page Title: The Loneliest Field

ExampleSitecore Documentation Versioning

Business Requirements

Visitors• http://doc.sitecore.net/sitecore-xp/8-1/• Stable URL for latest version – http://doc.sitecore.net/sitecore-xp

Writers• No duplication for writers• Update, delete, move, rename across versions• Update-specific exceptions

Option #1Single tree, filter

by meta data

Verdict

Pros• No duplication

Cons• URL rewrites• Sad Google• Complex tree, does not scale

Option #2Replicate edits

<events>

Verdict

Pros• Automatic duplication• Version-specific presentation• Nice URLs

Cons• Anticipating all actions and exceptions• CM performance

Option #3Publish to structure

<pipelines>

master

web

Verdict

Pros• Nice URLs• Publishing does the work• No duplication

Cons• Complex pipeline• Complex structure tree• No presentation variation

Option #4Link items

Verdict

Pros• Nice URLs, minimal rewrites• No topic content duplication• Minimal customization, maximum flexibility• Editor experience• Bonus testing capabilities! Test topic-1 vs topic-2 content

User-contributedcontent

> What do I get from Sitecore?

• Workflow and security• Content re-use • Translation• Testing• Personalization• Tagging

Access to masterdatabase

Publishing clears cache

> Options

• Write directly to master• Item Web API• Sitecore.Services.Client• Custom API

• Sitecore database with a twist• Copy of a Sitecore database (web content)• With data provider

• Custom database• Not even a database!• Write to index• Disqus

Off the top of my head…

> Hey, I’ve got a community!

• Engaged community• Searchable content• One forum thread per documentation topic• ID/GUID link

• FxM and xDB to stalk you• Special Feedback Champion Unicorn award?!

Like a sir lady

User data

> xDB

• Highly extensible• MongoDB / JSON• Data that enhances the experience (not passwords!)• Extend with facets • Surface in reporting

> Security!

• Firewall / DMZ• HTTPS• OnPrem vs Cloud – insurance, finance

> Sensitive data questions?

And beyond…

> Media

• Database• File system• DAM / CDN

> Commerce

• Sitecore Commerce powered by..• Dynamics• Commerce Server

• uCommerce• Insite• Active Commerce

> Print Collateral

• Print Experience Manager

> Hi, my name is (still) Martina• @mhwelander• mhwelander.net for blawgs • community.sitecore.net• sitecorelst.tumblr.com

Thank you

Sitecore User Group Conference 2015 79