Ciceron is one the oldest, privately-held digital agencies in the country, having been in business since 1995. Our longevity is a testament to our ability to deliver results for our clients through tumultuous change. Ciceron has remained consistent in producing measurable, sustainable, and extraordinary value for our clients. A social strategy is vital in a world where consumers are now continuously connected to their personal and business networks. Leveraging and integrating elements of the social web across your brand experience and marketing efforts will create cohesion and bring scale to your efforts.
We Build Brand Advocacy Ciceron recognizes the extraordinary power of advocacy-based brand strategy in today’s socially connected, digital world. People who love your brand will introduce you to your new customers. Recommendations come from your advocates – a network of highly satisfied, passionate and connected customers who love your products and service.
“Ciceron brought us to a whole new level in digital strategy. ey are up for ALL challenges and were instrumental in developing and implementing successful search, social and third party marketing strategies. ey are truly experts in Social Media Marketing and from measuring Social ROI to developing reputation management; they will bring revenue, engagement and success to your company.”
Elizabeth Hankey Digital Marketing Manager MLT Vacations
Sole property of Ciceron, Inc.
Corporate Overview
Advocacy: We connect you with your brand advocates, create programs and experiences to energize those advocates and convert advocate actions into insights, understanding, and most importantly, business results.
Digital Ecosystem
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BrandContent
Conversation
ConsumerInsights
BusinessObjectives
ExperiencesAdvocacy
Strategy
website
email architecture
branded communities
mobile
SEO / SEM
media
community management
influencer relationships
campaign integration
recognition program
reviews and stories
staff training
competitive positioning
industry positioning
target audiences
audience touchpoints
internal capabilities
key performance indicators
analytics
optimiz
atio
n insights
analytics
optimiz
atio
n insights
Ciceron Digital Ecosystem STRATEGY THAT INFORMS. EXPERIENCES THAT DELIVER. ADVOCACY THAT SCALES.
Strategy: We identify the opportunities that arise at the intersection of your business goals, your audience needs and your ability to meet those needs.
Experiences: We ensure your existing digital marketing programs are fully optimized, uncover opportunities to add value to your current experience, and set you on a course to achieve advocacy.
EFFORT
10% You
90% Ciceron
30% You
70% Ciceron
25% You
75% Ciceron
40% You
60% Ciceron
• Identify business and customer needs • Analyze market and competitive landscape • Determine internal capabilities and readiness to execute
Assess
• Align opportunities to objectives and strategies • Develop immediate action plan • Provide future state channel roadmap
Prioritize
• Realizing the opportunities by executing immediate action plan • Team training sessions as needed Launch
• Convert key learnings into meaningful and actionable insights • Apply insights to enhance performance Optimize
The Ciceron Approach
Source: The State of Social Marketing Study
e top area of social investment is in Social Growth at 66%
Social Growth does not equal customer
engagement
10%
14%
41%
47%
51%
78%
Other
Operational Efficiency
Thought Leadership
Customer Experience
Revenue Generation
Customer Engagment
Top Objectives in Social Marketing
Social Objectives Do Not Align With Spend
Source: The State of Social Marketing Study; 2013 Social Media Marketing Industry Report
86% of marketers say social is important
to their business.
Having a social strategy in place
will address prior challenges and offer actionable solutions
Top Challenges in Social Marketing: ü Measuring ROI - Tying social results to actual business results
- Analyzing unstructured data
- Integrating data sources
- Integrating social profiles with current database
ü Social Growth
ü Integration with Sales
ü Monitoring Social
ü Integration with Offline
ü Lack of Resources
ü Lack of Budget
Turn Challenges into Solutions
Due to the nature of this work, we are unable to share specific client examples. However, below is a list of clients Ciceron has worked with to develop a Social Strategy: • Activ8 • CHS Inc. • Coldwell Banker • Delta Vacations • Feeding America • General Mills • Herkimer • Hollywood Fashion Secrets • Kona • Minnesota Twins • Moto-I • Radisson Blu Aqua • Sinclair Broadcast Group • Tennant Company
Social Strategy Clients
Ciceron Strategy Services Include: ü Digital Strategy
ü Social Media Strategy
ü Advocacy Strategy
ü Content Marketing Strategy
ü Campaign Strategy
ü Channel Strategies
- Email Marketing
- Mobile
- Search (SEO/PPC)
- Paid Media
- Design & Website Usability
Contact Us Today [email protected] 612.204.1919
Get Your Social Strategy Started Today
