Download - Digital strategy
INTERNET STRATEGY
EDUCATION
ADVICEMANAGEMENT
MOvE ONLINE
I WANT YOU
TO TELL ME WHAT YOUR BUSINESS IS
INTERNET STRATEGY
What is digital internet strategy?
Why should you use it?
How should you use it?
ONLINE STRATEGY
Your own online strategy in 5 steps
1. Determine mission, online targets must be clear
4. Develop Exclusive content
5. Measure effects on targets and optimize results
2. Budget / Manpower
3. Who and where is your Target audience
ONLINEPROMOTION
OPPORTUNITIES
WEBSITE SOCIAL MEDIA BLOGS
1. The website - Build it! - Text - Updates
2. Generate traffic - Link exchange - Use Social Media
WEBSITE
3. Analyze & Optimize - Stats (Google Analytics)
SOCIAL MEDIA & BLOGS
Let the right people know that you excist
Keep people busy by interaction.
Motivate to stimulate Word of mouth
Make sure they become loyal promotors of YOU
HOW TO COMMUNICATE ONLINE
USE STRAIGHT PRICIPAL of Paul Gillin
Succinct
Transparant
Responsive
Accepting
Insightful
Genuine
Humorous
Timely.
SOCIAL MEDIA ESSENCE
LISTEN CONVERSATION ENGAGEMENT
DO’S DONT’SBe transparent and authentic. Be human.
A profile pic is worth a thousand tweets
Don’t be a social schizo
Social climbing not the best approach
It’s not a one-stop shopReturn on engagement
Best advice? Don’t take anyone else’s advice
www.MYWEBSITE.com
SYCRONISE YOUR NETWORKS
TO MEASURE IS TO KNOW!
EXAMPLES
Dell community
Own community
Policy is to reply on every post
Since introduction -60% less negativity
New useful suggestions/improvements
Interaction between customers and Dell
Result
Fan fingerprints
Fan Fingerprints used in album artwork
Personally signed
Find fingerprint online in artwork
Fund money for album
Collect data from true fans
OG’s core value #1: FANS!
Wanted to do something special for fans
For their latest album they:
Result:
MOST IMPORTANT: HAPPY FANS!!!
Develop your own strategyTime: 30 minutes
ASSIGNMENT
Present it to the groupTime: 5 minutes
HOMEWORK•Execute your strategy in the upcoming weeks
•Present your ROI
