Download - Digital Sensei Program
Digital Sensei Program
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We have developed a program called Digital Sensei, which can be scaled throughout an entire workforce. Digital Sensei evokes the image of a calm and confident master, who has earned rank by overcoming different challenges and learning sets of practical skills. While there are no punishments for lack of achievement, there are numerous rewards for self-motivated progression.
Overview
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Digital Sensei employs both physical and virtual belt systems. Because the digital skills requirements are different for each job within a workforce, benchmarks are set for staff individually based on job function. Therefore, an accountant will have just as many opportunities to become a black belt as a senior executive. Effort and drive to become a better staff member earn belt colors. To be sure, in positions where digital skills are a critical component of job function, proficiency is also tested.
Digital Sensei provides a workflow for training, but it also establishes benchmarks and a system for measuring success in staff development. HR and management should be able to quantify not just how many hours of training each department/ person has received, but also what important digital skills have been learned and put to use.
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All staff begin with a white belt. Before moving on to the next level, they must demonstrate mastery of their required Digital Sensei white belt skills. By completing training in groups and on their own, they earn belt colors and distinctions as well as rewards.
How It Works
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COLOR APPROX. TIME TO EARN
REWARD
White N/A None -- this is the beginning level
Blue 1 month •Recognition in staff correspondence•Physical representation of Blue Belt (physical karate belt, button, sash or the like)•Digital representation of Blue Belt (avatar, color next to name in email signatures or the like)
•Access to Tier 1 special event or meeting
Advanced Blue 1 month •Recognition in staff correspondence•Physical representation of Advanced Blue Belt •Digital representation of Advanced Blue Belt •Access to Tier 1 special event or meeting
Yellow 2 months •Recognition in staff correspondence•Physical representation of Yellow Belt •Digital representation of Yellow Belt •Access to Tier 1 special event or meeting
Advanced Yellow 2 months •Recognition in staff correspondence•Physical representation of Advanced Yellow Belt •Digital representation of Advanced Yellow Belt •Access to Tier 1 special event or meeting
Green 3 months •Recognition in staff correspondence•Physical representation of Green Belt •Digital representation of Green Belt •Access to Tier 2 and Tier 1 special event or meeting
Advanced Green 3 months •Recognition in staff correspondence•Physical representation of Advanced Green Belt •Digital representation of Advanced Green Belt •Access to Tier 2 and Tier 1 special event or meeting
Client Case Study:Chicago Public Library
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COLOR APPROX. TIME TO EARN
REWARD
Brown 4 months •Recognition in staff correspondence•Physical representation of Brown Belt•Digital representation of Brown Belt•Access to Tier 3, Tier 2 and Tier 1 special event or meeting
Advanced Brown 4 months •Recognition in staff correspondence•Physical representation of Brown Belt•Digital representation of Brown Belt•Access to Tier 3, Tier 2 and Tier 1 special event or meeting
Shodan - Black, 1st Degree
1 year •Recognition in staff correspondence•Physical representation of 1st Degree Black Belt•Digital representation of 1st Degree Black Belt•Special ceremony inducting staff member as a Shodan•Ability to now be called “Sensei” (Mary-Sensei, Craig-Sensei)•Access to Sensei-only events•Access to Tier 3, Tier 2 and Tier 1 special event or meeting
Nidan - Black, 2nd Degree
1 year •Recognition in staff correspondence•Physical representation of 2nd Degree Black Belt•Digital representation of 2nd Degree Black Belt•Special ceremony inducting staff member as a Nidan•Ability to now be called “Sensei” (Mary-Sensei, Craig-Sensei)•Access to Sensei-only events•Access to Tier 3, Tier 2 and Tier 1 special event or meeting
Sandan - Black, 3rd Degree
1 year •Recognition in staff correspondence•Physical representation of 3rd Degree Black Belt•Digital representation of 3rd Degree Black Belt•Special ceremony inducting staff member as a Sandan•Ability to now be called “Sensei” (Mary-Sensei, Craig-Sensei)•Access to Sensei-only events•Access to Tier 3, Tier 2 and Tier 1 special event or meeting
Client Case Study:Chicago Public Library
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COLOR APPROX. TIME TO EARN
REWARD
Yondan - Black, 4th Degree
1-2 years •Recognition in staff correspondence•Physical representation of 4th Degree Black Belt•Digital representation of 4th Degree Black Belt•Special ceremony inducting staff member as a Yondan•Ability to now be called “Sensei” (Mary-Sensei, Craig-Sensei)•Access to Sensei-only events•Access to Tier 3, Tier 2 and Tier 1 special event or meeting
Godan - Black, 5th Degree
1-3 years •Recognition in staff correspondence•Physical representation of 5th Degree Black Belt•Digital representation of 5th Degree Black Belt•Special ceremony inducting staff member as a Godan•Ability to now be called “Sensei” (Mary-Sensei, Craig-Sensei)•Access to Sensei-only events•Additional special recognition for achieving the top level of Digital Sensei•Access to Tier 3, Tier 2 and Tier 1 special event or meeting
Additional advanced degrees and certifications
3+ years •Recognition in staff correspondence•Physical representation of accomplishment (badge that can be sewn onto belt, button, etc.)
•Digital representation of accomplishment (digital avatars, badges)
Client Case Study:Chicago Public Library
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We recommend making the belt colors visible to other staff members in order to provide additional motivation, support and opportunities to feel pride among peers. There are many ways to achieve this:
•Use a badge next to Intranet user profiles displaying color and/or rank•During all-staff meetings or training sessions, use color-coded stickers on name badges•Use staff bulletin boards or other areas inside of offices to show staff accomplishments•Mention new staff rankings conferred in any internal publications or newsletters
Best Practices
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Webbmedia Group works closely with HR departments to identify each job function (staff role) and to develop the correct list of corresponding digital skills.
The Digital Sensei program, belt levels and skills requirements can be expanded or reduced to meet a variety of client needs.
Creating the System
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COLOR DIGITAL SKILL(corresponds with
Webbmedia Group training)
REWARD
White • Emerging Tech• Social Media: Understand CPL’s Social Media Policy
Web-based digital assessment survey is taken to set benchmarks.
Blue • Hardware and Printing: Basic • Operating System: Basic• Productivity Software: Basic
Standardized hands-on skills test, administered by a supervisor
Advanced Blue • Security: All Levels• Computer Privacy: All Levels
Training course completion
Yellow • Internet Searching: Basic• Kids Computing: All Levels
Training course completion; standardized hands-on skills test, administered at the end of the training session
Advanced Yellow • Special Needs Computing: All Levels• Internet Searching: Intermediate
Training course completion
Green • Productivity Software: Intermediate
Training course completion
Example:Director of Marketing
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Webbmedia Group custom-develops the Digital Sensei program for each of our clients, and then creates a workflow plan. Clients (typically HR departments) implement our workflows. Some or all of the digital skills training is usually facilitated by one of our trainers.
Digital Sensei Administration
We’re a highly-structured brain trust for hire, specializing in a number of different disciplines: anthropology, computer science, journalism, databases, game mechanics, government, law, education, multimedia storytelling, marketing, search, mobile, design, consumer behavior, advertising, security and business development.
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Our Brain TrustAmy Webb
Tatyana Lockot
Chris Shaw
Ryan Thornberg
Shaun Dakin
Hiram Enriquez
Jim MacMillan
Andrew MendelsonJoshua Hatch Sarah RichTom Kennedy
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We Know Tech
“One ideation session with Webbmedia Group has led to more than a dozen viable new product ideas. We accomplished more with you this week than we did the first half of this year. Thank you so much!”
-- Randy, senior leadership, large technology company
“In the past year working with Webbmedia Group, we’ve seen all of the most game-changing and disruptive networks and apps several months before anyone else had heard about them. As a result, we were able to have the very first meetings with developers and we had a huge competitive advantage over everyone else in our industry. Webbmedia Group has kept us far ahead of the eight ball. Their analysis and point of view is a vital part of our business strategy.”
-- Ken, executive management, media company
“Amy knows what is going on with new media and is finding innovative ways to share and teach. I have attended a number of her sessions on content management, social media and technology changes in the journalism industry. Each time she hits the nail on the head. I hope to get a chance to work with her again soon.”
-- Jen, manager, broadcast company
“My mind is continually blown. Your strategies always, always work. What would we do without you?”
-- Chris, executive management, national retail chain
“I really liked the hands-on approach. Having a computer in front of us, and being able to mess around with the things [Webbmedia’s consultant] was explaining as he described them, made it engaging, and made me more likely to return to these tools, because I could look at the great results popping up in front of me. Here’s to more hands-on!”
-- Julia, senior management, large financial institution.
Learn what we can do for your organization.
To learn more about working with Webbmedia Group, to schedule an appointment or to inquire about the Digital Sensei Program, please contact us using any of the following:
Phone: (267) 342.4300
International: +00 (1) (267) 342.4300
Email: [email protected]
Twitter: @webbmediagroup
Nostalgia: 867.5309
267-342-4300 [email protected] webbmediagroup.com