Download - Digital lessons from Haiti - #DigiFun2010
#DigiFun2010
Lessons from Haiti
Jonathan WaddinghamDigital StrategistJustGiving
About JustGiving...
10m+ have helped
over 8000 charities
over
£550mraised
• Digital Strategist at JustGiving• Work with charities to make best use of the web• Research online (giving) trends to provide insight• Manage JustGiving’s social media strategies
www.slideshare.net/jwaddingham
About me...
http://flickr.com/photos/umjanedoan/496707576
Videos
Blogs
Phone blogging
Photos
Maps
Bringing the story to life
http://twitter.com/BritishRedCross/status/7941668326
http://www.flickr.com/photos/britishredcross/sets/72157623201983100/
http://icanhaz.com/actionaidblog
Sharing stories and encouraging others to share
Getting people involved in the story
http://twitter.com/stcuk/status/7942580713
Showing where things are happening
Giving instant updates on the stories
"We blog, we post videos on YouTube and we use Facebook and Twitter. If you have good online content, it's all you need."
Andrew Cates, chief executive of orphan charity SOS Children's Villages
Giving exclusive access to stories
http://twitter.com/decappeal/status/7719398952
"With technology and particularly social media developing so quickly there are new and extraordinary things that we can do to engage people in responding to each new disaster.
This feels like the first truly digital response to a major overseas emergency and the support we have received from online communities has been amazing."
DEC Chief Executive Brendan Gormley
They were no experts – but learnt by doing, and from partner charities
The biggest risk was *not* getting involved – an opportunity cost
Primarily a way of creating discussion within communities
Low cost – the barrier to entry is still small
Strengthen existing membership, increase trust in the DEC
Lessons from the DEC
http://icanhaz.com/NFPCharlieSimpson
How does that apply to you?
Transparency and feedback
www.charitywater.org/mailings/twestivalday1.htm
http://www.solar-aid.org/yourdonations/
“What a great video.
It's very inspiring & encouraging to see exactly how our donations are being spent and to see that it has a direct impact on someone's life.
Thanks for creating this video. Can't wait to see the next one!”
http://www.walkthewalk.org/Fundraising/OurCharities/Thankyou
http://www.seewhereyourmoneygoes.org.uk/
“Donating becomes relevant to the supporter — they find something that’s more tangible”
Samantha Collen, senior project leader, Cancer Research UK innovation team.
http://www.childsifoundation.org/our-mission/
Disaster fundraising is unique, but there are lessons to be learned
How can you use social media to tell your stories?
Transparency is a key theme – people want to know where their money goes
Focus on demonstrating impact using digital media
The usual social media rules apply – enable sharing, conversations and feedback
Don’t forget to say thanks
Jonathan Waddingham
@jon_bedford
http://blog.justgiving.com
slideshare.net/jwaddingham
http://bit.ly/JWblog
Carry on the conversation…
