Transcript
Page 1: Digital campaign Fashion Retail

TWENTY4MODELHUNT

DIGITAL CAMPAIGN

Page 2: Digital campaign Fashion Retail

Twenty4Modelhunt Slogan

A R E Y O U T H E N E W F A C E O F T W E N T Y 4 F A S H I O N ??

YOU MIGHT BE THE STAR OF FALL

2017 TWENTY4 CAMPAIGN

#twenty4modelhunt is looking for

individual and groups to be the

face of our winter campaign.

Exploring the hidden talent within our fanbase

Page 3: Digital campaign Fashion Retail

Twenty4 Model hunt Source

We are casting for the next face of

twenty4 via social media!

Tag you best picture on instagram with

#twenty4modelling to enter!

Page 4: Digital campaign Fashion Retail

Campaign Objectives & ideas

Increased follower

base

Engagement

Brand Awareness

Website traffic

Candidates upload Selfies

Putting audience at the

centre of the campaign

First idea

Candidates upload videos

Why you like twenty4

Thoughts about fashion

Second idea

Page 5: Digital campaign Fashion Retail

Content creation & usage

• Look book

• Digital shoot

• Videos

• Seasonal ATL Campaigns

• Website

• Social media channels

• OOH

• Catalogue

• YouTube

Page 6: Digital campaign Fashion Retail

Process From registration till the end

Post a picture/video on Instagram with the hashtag #twenty4modelhunt

Telling

us what inspires you in beauty and fashion, and why you should be chosen.

Tagging us what inspires you in beauty and fashion, and why you should be chosen.

Judging panel would include an influencer

Selecting the final 3 artists that will be a part of the #T4 video series.

Step

04

Step

01

Step

02

Step

03

Step

05

Page 7: Digital campaign Fashion Retail

• The candidate picture is selected by

the influencer

• The shortlisted candidates are

informed via instagram messages

• The candidates participate in a ramp

walk in a particular country in front of

influencers

• The judges/influencers make the final

selection

• Selecting the final three artists that will

be a part of the #T4 Digital Campaign

series.

The Selection Process

Page 8: Digital campaign Fashion Retail

Marketing elements

Online advertising

Influencer program

Tie up with modeling agencies

High Loyal CRM Customers

•SMS and Email campaign

In-store promotions

•cash wrap

•Flyers

Outdoor media

Page 9: Digital campaign Fashion Retail

Online Advertising Plan

Media

•Instagram

•Twitter

•Facebook

Targeting

•men and women

•Age: 18+

•entire GCC

•Pre-event and during

the campaign days till

15th Jan

•Existing T4 fanbase

•Friends of fans

•Fashion savvy

audience

Page 10: Digital campaign Fashion Retail

Outdoor Media

• The campaign will feature on main

billboards

• Duration: 1 month Pre-event launch

• The theme of campaign to remain

same across ATL & BTL

Page 11: Digital campaign Fashion Retail

In-store Promotions

• The cash wrap to have campaign artwork

• Strong tool to target most relevant customers

• Direct explanation by the store staff

• In-store flyer distribution

• The Flyer to be distributed outdoor

• Exposure to existing models

Page 12: Digital campaign Fashion Retail

Modeling agencies Tie Up

• Target the agency database

• Exposure to existing models with huge follower base

• Readymade Content availability

• Strong tool to market the entire event.

• Derive mileage from there SM presence

• Exposure to existing models

• Readymade Content availability

The Influencer Program

Page 13: Digital campaign Fashion Retail

Budget Split

ATL Outdoor 40%

30% In-Store Promotion

Online ads & SMS

Flyer

20%

10% 1

2

3

4

40k

15k

10k

5k

70k

Page 14: Digital campaign Fashion Retail

Activity Elements AED

ATL Outdoor Unipoles skin change cost

40,000

Megacom mupis skin change cost

20,000

In-Store Promotion Cash wrap artworks & Installation

15,000

Flyer artworks & printing

20,000

Online Ads. Instagram

10,000

Twitter

5,000

Influencer 4 influencers for 6 GEOS

20,000

TOTAL

130,000

Budget Details

Page 15: Digital campaign Fashion Retail

E V

E N

T L

A U

N C

H

Jan Feb

Activity 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14

Online ads

S

OOH

Influencer Program

In-store-promotions

Agency Tie-Up

Timeline

Page 16: Digital campaign Fashion Retail

T&C

• The candidate should be at least 18 years or above.

• #twenty4modelhunt is open to all people in all GCC countries

• Videos will be accepted through Monday, January 10th

• Both men and women can participate in this campaign.

• The content will be used exclusive for twenty4 marketing activities.


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