Download - Dianova Mocktails Results Evaluation 2014

IMPACT 2014 | May 5th-10th

Drug Awareness Health Promotion Initiative “Mocktails: memories of a fun night”

Torres Vedras | Portugal

HEALTH PROMOTION PRINCIPLES Ottawa Letter (OMS 1986)

Process that aims to increase individuals and communities’ capacity to control health, strengthening the rights and responsibility for health. Focus on programs and actions to change behaviors and lifestyle risks such as dangerous driving, drug abuse… STRATEGIES: • Cause defense; • Training: information, skills and opportunities to make healthier choices; • How: inter, intra and non-governmental, industry, experts, communities, media…

“Health is a basic human right and is essential for social and economic development. It is a process of enabling people to increase control over, and to improve, their health”

in Jacarta Declaration., 1997

MARIJUANA USE AND PERCEIVED RISK AMONG 12TH GRADERS, 1975 TO 2009

50%

Past Year Use 40%

30%

Perceived Risk 20%

10% ’75

’80

’85

’90

’95

’00

’05

Source: The Monitoring the Future study, the University of Michigan

Benchmark | Incresead Social Risk Perception Decreases Drug Abuse

FONTE Kevin A. Sabet Presentation – Russia May 2013

Torres Vedras 24.600 inhabitant

40kms from Lisbon

Community Problem

ESPAD’12 Drugs Use - 17- 18

years 8% other drugs 16% cannabis 52% alcohol

School dropout

18-24 years 20,8% (against 13% EU)

Eurostat’12

Increased Delinquency 12,9%

& Teenage Pregnancy

9% (#1 EU)

Incresead Use of Cannabis and Alcohol

in Torres Vedras

Incresead Road Accidents &

Domestic Violence

Lack of Prevention Plans in School

“Mocktails” Initiative 2009-2014

WHAT IS IT? Action focused on increasing drug awareness risk perception and to promote health and community engagement based on a cooperative strategy promoted by Dianova Portugal in partnership with +40 national, regional and local public & private Organizations. AIMING (WHAT? / FOR WHOM?) Awareness of alcohol and drug abuse consequences, such as school dropout, anxiety/depression, traffic / road accidents among teenagers and young adults (15-25 years). DYNAMICS Engage Institutional Partners, Sponsors, Media, Schools and young adults… A Socially & Healthy Responsible Initiative. WHERE? Torres Vedras, Portugal, May 2009-2014…

“Mocktails” Initiative 2014

Increasing awareness without moral prejudice in a close relationship and cooperation is the

philosophy of this initiative focused on Health Promotion!

“Mocktails” Initiative 2014

Use of drugs and alcohol "is the main cause road accidents in Portugal followed by Excessive Speed” | 2.234 drivers 15 – 19 years involved in car roads

55 PSP & GNR Police Officers + Wing Girls Red Bull increment awareness on a civical

responsible attitude to decrease risk behaviors related to alcohol abuse

40 Citizenship Awards 0% Alcohol = Red Bull Can

42 National | Regional Partners

15 INSTITUTIONAL,

SPONSORS e MEDIA

9 SCHOOLS

4 RESTAURANTS

14 DISCOS

& PUBS


2 MEDIA PARTNERS

PROMOTORS 6 INSTITUTIONAL PARTNERS


9 SCHOOL PARTNERS


5 SPONSOR PARTNERS


18 LOGISTIC PARTNERS

Ambassadors Volunteers

103 Night Clubs Employees

44 Health

Ambassadors

55 Police Officers PSP | GNR

PC TVD | Wing Girls Red Bull

4th Edition Humor & Music Concert

Media News Released

Social Media Promotion

Twitter

Facebook Linkedin Websites

Blog

Post Event Testemonials

“Mocktails” Social Impact (Outupts) 2014

2.500 People who healthy consumed Mocktails

1.200 Students in 9 Schools

53 PSP | GNR & Protecção Civil TVD

Officers 23 Patrol Vehicles

44 Volunteers with a blast smile and lots

of energy

42 Partners* &

103 Night Clubs Employees

40 Impacted People on auto-stop operations PSP/GNR +

Wing Girls Red Bull

2.200 Audience

Concert 4th Edition of “Humor and

Music”

6.182 PEOPLE

*Considering 1 Person per Partner as minimum indicator

“Mocktails” Social Impact (Outupts) 2009-2014

14.474 People who healthy consumed Mocktails

5.200 Students in 21 Schools

139 PSP | GNR & Protecção Civil TVD

Officers

241 Volunteers with a blast smile and

lots of energy

191 Partners* & 478 Night Clubs

Employees

488 Impacted People on auto-stop

operations PSP/GNR

5 (14) Wing-Girls Team

120 Citizenship Awards

0% alchol (Red Bull Cans)

3.553 Concerts/Associated

Events

24.898 PEOPLE

*Considering 1 Person per Partner as minimum indicator

Positive Change of Behavior Through Health Education & Promotion

↓ An effective way to Individuals and Groups learn how to behave, in order to

promote, maintain and/ or restore health through education, information and mobilization of public opinion, engaging the whole community.

Collaborate with us to Inspire Change…!

Be a Partner on the next edition…

EMBRACE THE CHANGE

LEARN WITH MISTAKES

HAVE FUN WITHOUT RISK

Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 22

Dianova Networl | Hub of Public Affairs Internationally Recognized

MISSION: To develop actions and programs that will contribute to the Personal Autonomy and Social Development.

3 Continents | 11 Countries


Dianova recognized as Private Institution for Social Solidarity, Public Utility Association and

Non-Governmental Organization for Development

Education and Health

Promotion

Drug Abuse Treatment

Socio and Professional

Reintegration

Psychosocial Support

Training & Empowerment

(Hard | Soft Skills)

Social & Organizational

Innovation

Cooperation Culture

Oriented

Social and Solidarity

Agent

Social Changing Promoter


AFILLIATIONS

PROTOCOLS


Certifications | Accreditations Dianova

ISO 9001:2008 Quality Management System CTQL (1ª em Portugal)

EFR Family Responsible Entity Social Economy (1st in Portugal)

DGERT | CCPFC Training Organization (CFD) DGERT – MTSS | CCPFC – ME


Social Enterprise Nursery Plant

HEADQUARTERS Dianova Portugal

Therapeutic Community Quinta Lapas

Training Centre Dianova Reintegration Apartement

Psychosocial Support Center

+Health

Students Residential Emergency Center Project Casa Azul

Dianova | Operation Units (Lisboa | Oliveira Azeméis | Torres Vedras)

Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal© 28 Compromisso| Solidariedade| Tolerância| Internacionalidade… Inspirando a Mudança! Dianova Portugal©

TALENT RETENTION

90,7%

AGE Average 40,6

QUALIFICATIONS 30% University

70% Middle School

GENDER 46% Female 54% Male

AREAS 79% Programs

21% Management

42 EMPLOYEES

66% Direct Contracts

34% Indirect

Data 2013


• Innovative? •Good

Governance? • Social Value?

•Good placework?

•Creative team?

•Quality? •Efectiveness? •Partnerships?

•Good Corporate Citizen?

• Social Development? Comunity

Leaderships Analysts

Investors e Sponsors

General Public Academy

Media

Market Prescribers Health , Education, Social Professionals Potential Clients Family Opinion leaders Competition

Government Legislators Regulators Politicians Central and Local Administration Projects Analysts International Agencies

Organization Board

Staff Volunteers

Suppliers Partners

Clients “Shareholders”

Reliable? Commitement?

Multi-Stakeholder Cooperation Culture based on a Strong Social Capital, Strategic Partnerships & Community

Networks


SOCIAL IMPACT

2007-2013

Quinta das Lapas, 2565-517 Monte Redondo Torres Vedras Telf.: +351 261 324 900 Fax.: +351 261 312 322 E-mail: [email protected]| Website: www.dianova.pt

www.dianova.pt www.formacao.dianova.pt

http://aprendercrescerconcretizar.wordpress.com

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www.apoiopsicossocial.dianova.pt

http://aprendercrescerconcretizar.wordpress.com/

Download - Dianova Mocktails Results Evaluation 2014

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