Designing Intrapreneurship Program with Gamified Startup Toolkit
Adoption Risk
Disruption Risk
Accumulation Risk
Why Startups fail?
Startups fail.
Scale too early.
Winners change direction.
The No.1 reason for startup failure = premature scaling The Startup Genome Project
The Pivot
Searching, not Planning
If there is a reason to startup success, its focus. Alistair Croll, Lean Analytics
1. Create scalable concept
2. Prioritize Actions
3. Measure what matters
Ideation Application Learning
3 x 5Things you can do Things you focus on
Create scalable concept
Prioritize Actions
Measure what matters
3 x 5
5 Sources of Growth
OfferingsRoles SegmentsUsecases Funnels
Roles
Roles Usecases
Roles SegmentsUsecases
OfferingsRoles SegmentsUsecases
Offering for Travelers
Offering for Travelers
Offering for Hosts
Offering for Hosts
Offering for Hosts
OfferingsRoles SegmentsUsecases Funnels
The Web Funnel by Steve Blank
Customer / User Profile
Attention & Acquisition
Solution & Customer Experience
Growth Engine
ACTIVATIONATTENTION RETENTION REVENUES REFERRAL
Create scalable concept
Prioritize Actions
3 x 5
5 Stages of Growth
EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE
EMPATHY
Sketching
Wireframing
Visual Design
Clickable Prototypes
Interview Board test resonance in interviews
31 Points and more
EMPATHY HAPPINESS
2. Sign Up
1. gamifiedstartup.com
Co-Creators Acquisition
Build the MVP & Test Happiness
EMPATHY HAPPINESS VIRALITY
Build Viral Features
EMPATHY HAPPINESS VIRALITY EFFICIENCY
Optimize your offerings
Offerings for Travelers
Offerings for Hosts
Optimize the usage flows
Example: Host Acquisition
Objections Handling
Legal Policies
EMPATHY HAPPINESS VIRALITY EFFICIENCY SCALE
The GamePlan
VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS
GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership
ACTIVITIES: 1. Understand the problem
2. Solution Concept
3. Reaction Testing
1.Minimum viable product
2. Test „happiness“
3. Iterate MVP
1.Viral Features
2. Automate processes
3. Increase virality
1.Optimize Pricing
2. Segmented Offers
3. Optimize Delivery
1. Scale the channels
2. Build ecosystem
3. Go global
Create scalable concept
Prioritize Actions
Measure what matters
3 x 5
5 Metrics of Growth
Concept
Interview ScoreAdjust
Concept
Learning
EMPATHY
Interview Board test resonance in interviews
31 Points and more
Concept
Interview ScoreAdjust
Concept
MVP
Net Promoter Score
Adjust MVP
Learning
EMPATHY HAPPINESS
http://www.netpromotersystem.com/about/measuring-your-net-promoter-score
Promoter Neutral Detractor
Concept
Interview ScoreAdjust
Concept
MVP
Net Promoter Score
Adjust MVP
Viral Features
Viral Coefficient
Adjust Viral Features
Learning
EMPATHY HAPPINESS VIRALITY
Concept
Interview ScoreAdjust
Concept
MVP
Net Promoter Score
Adjust MVP
Viral Features
Viral Coefficient
Adjust Viral Features
Business Model
Customer Lifetime Value
Adjust Business Model
Learning
EMPATHY HAPPINESS VIRALITY EFFICIENCY
Channels
Customer Acquisition Costs
Adjust Channels
Execution
SCALE
The GameScore
VIRALITY EFFICIENCY SCALEEMPATHY HAPPINESS
GOALS: Vision-Market-Fit Problem-Solution-Fit Product-Market-Fit Business-Market-Fit Market Leadership
ACTIVITIES: 1. Understand Problem
2. Develop Solution
3. Reaction Testing
1.Minimum viable product
2. Test „happiness“
3. Iterate on MVP
1.Viral Features
2. Automate Processes
3. Increase Virality
1.Optimize Pricing
2. Segmented Offers
3. Optimize Delivery
1. Scale Channels
2. Build Ecosystem
3. Go Global
METRICS: Interview Score Net Promoter Score Viral Coefficient & Cycle Time
Customer Lifetime Value
Customer Acquisition Costs
The Acceleration Program Board
Gamified StartupRecommended tools.
www.founderscope.de
