EXPLORATORY JOURNEY
INTO
Design Thinking
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Ice
Breaker
Pick a neighbor
Introduce yourself
And Draw him
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Fear not
the judgment
of your peers
Agenda
• How did I get here?
• Intent
• What is going on in the world?
• Design Thinking
• Projects
• Games
• Feedback
How did I get here?Entrepreneur
AsiaForm, Wholly
Agilist
Agile Coach, Innovation Consultant, Startup
Mentor, Product Owner…
What exites me?
Innovation, Sharing Economy, CryptoCurrencies,
startups Mentoring, Permaculture, Culture
Hacking, Digital Revolution
My job today?
Head of Digital Innovation, Business Developer,
Agile coach
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What’sgoing on
in the
World?
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FasterTec
h
Adoption
Telephone
< Electricity
< Refrigerator
< TV
< Internet
< Smartphone
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Unicorns
Timeline
Exponential &
combinatorial
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Living Services
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Changethe way we
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Welcome
to
Design
Thinking
Adventure MRI
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Thinking from the
perspective of
your current and
potential users
Work together to
develop a range of
creative solutions
Quickly build concepts
in a format that can be
easily shared
Loop back to the users
to ensure offering
solves specific
problems
Design Thinking
Construct a point of
view based on user
needs and insights
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What is Design Thinking?
Design Thinking is a methodology used by
designers to solve complex problems, and find
desirable solutions for clients.
Design Thinking draws upon logic, imagination,
intuition, and systemic reasoning, to explore
possibilities of what could be, and to create
desired outcomes that benefit the end user (the
customer)
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Translate observation into insights, insights into
products and services that will improve lives.
Design thinking is an approach that frames
problems creatively and generates innovative
solutions, strategies, systems, paradigms at the
nexus of domains
What is Design Thinking?
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“Most people make the mistake of thinking
design is what it looks like. People think it’s
this veneer — that the designers are handed
this box and told, ‘Make it look good!’ That’s
not what we think design is. It’s not just what
it looks like and feels like. Design is how it
works.” — Steve Jobs
Design for Steve J.
Projects
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Innovation Opportunities3 lenses used at every step of projects
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Discovery Project
Desk Research
Competitor
Review
Expert Interviews
Stakeholder in-
depth Interviews
Customer
intercepts
Business
Process Analysis
HYPOTHESISDESIGN
RESEARCHINSIGHTS OPPORTUNITIES IDEATION PROTOTYPE
2 Key user
Personas
Multiple
Opportunity
Areas
1 Outlier
Persona
Initial
assumptions
about the users,
the market,
services,
products and
competitors
Empathize Define Ideate Prototype & Test
Clustering
Personas
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- Define –an actionable problem statement
Surprising insight
Meaningful Problem
= Opportunities!
Portable Incubator
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DesignSprints
by28
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Project
Roadmap
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Innovation
Roadmap
Documentation of all
ideas generated
Disseminate and
share
Innovation Day
Prep Roadmap
Create
Interview Stakeholders
Understand business
context & challenges
Align on goals
Trend/ Competitive
Reseach
Inspiration Deck
Design the innovation
workshops
Inspiration Deck
Presentation
Detailed
Discussions
Creative
problem-solving
sessions
Innovation
Games
Facilitation
Present, share and
gather feedback
Select and
prioritze ideas
Design-Centric Organizations &
Creative leadership
Pyramid of
Design Thinking
Practices
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How do you
strategize?
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Inside-out ->
<- outside-in
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CreativeOrganization / Leadership
Embrace experimentation
• Bias toward action
• Experiment = innovate
• OK take risk?
• Build to think and learn
• See pb as opportunities
• “Prototyping is not an ideal but
a core competence”
Radical Collaboration
• Connect people across group
• Help multidisciplinary experts
work together
• Seek external sources: open-
innovation
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Focus on human values
• Biases towards physical interactions
• Is non-hierarchical
Be mindful of process
• Innovation is a process
• Tools to engage
• HCD? Research?
• Innovation Games?
• Prototyping? Testing?
CreativeOrganization / Leadership
Design Thinking has
the responsibility to
shape the future we
want to live in.
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INNOVATION
Games
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Playing
Games?
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Work ≠ Play
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Work + Play
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What is a Game?
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a World
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13 core
Games
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Solve business problems
Understand your customers needs
Increase empathy for your customers’ experience
Deliver the right features
Make better strategy decisions
Improve the effectiveness of sales and services
Identify the most effective marketing messages
Uncover breakthrough opportunities
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13 core
Games
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Thanks!
