Danielle White Design & Illustrationmobile: +44 (0) 794 0284 215 / email: danielle.white081@gmail.com / website: danielle-francesca-white.blogspot.com

Design & Illustration

These series of images are born from the concept

of repetitive behaviour. I tend to repeat the words

“off” “clean” “closed” and “fine” before I can leave

the house. I wanted to express this hold that these

words have over me, by communicating the concept

through the use of typography. I continuously layered

words and letters over each other using letraset and

screen printing, to create abstract images that express

the emotions and actions of repetitive behaviour.

REPETITIVE BEHAVIOUR

REN

EWABLE EN

ERG

Y

WIN

D

1ST

RENEW

ABLE EN

ERGY

50

TIDAL

REN

EWABLE EN

ERG

Y

81

SOLAR

RENEW

ABLE EN

ERGY

48BO

IFUEL

RENEW

ABLE EN

ERGY

72

HYD

RO

RENEW

ABLE EN

ERGY

56

GEO

THER

MAL

56

RENEW

ABLE ENERG

Y

RENEW

ABLE ENERG

Y

RENEW

ABLE ENERG

YREN

EWA

BLE ENERG

Y

RENEW

ABLE EN

ERGY

RENEW

ABLE EN

ERGY

72 48

81 50

GEO

THERM

AL

HYD

RO

BOIFU

EL

SOLA

R

TIDA

L

WIN

D

1ST

GtGeothermal

50

SlSolar

81

WnWind

1st

BmBiomass

72

BfBiofuel

56

WvWave

48

This project was based around the promotion of

renewable energy sources. My goal was to express

the different sources of power through stamps. Firstly

I wanted to show the link between the energy and

science so I created a series of periodic table stamps.

Another idea show the queens head being used to

express renewable energy.

RENEWABLE ENERGY STAMPS

These series of stamps that have images of renewable

energy within the queens head. Conveys the message

that the queen is all for renewable energy.

I like to collect ephemera when I am out on the street.

This lead me to the idea of collecting leaves to use

as ephemera, which would document where I have

been. As I walked down different street I collected

discarded leaves off the floor. The experiment was

meant to show how leaves can give information about

an area it originated form, weather by shape, size,

colour or texture.

DOCUMENTING JOURNEYS

On this idea I used the leaves as pages, the first page

represents the beginning of the road, and the last

page is the end of the road.

I wanted to create something where I could keep the

leaves, so I made a secrete compartment in this book.

The book is made from black and white photocopies

of A-Z pages, Then I placed the leaves on the roads

that I walked down. The different amount of leaves

on each page show how many leaves where in that

particular area.

This was I a brief I had when I was working for a design

agency called Elipsus. I had to create a new logo for

Diageo Innovations Employ Panel. I did this by merging

two original logos together to create the final logo. The

cranks are meant to represent innovative ideas and

thoughts. I incorporated the stars which is used in the

original logo.

TypefaceMyriad Roman

Corporate Colours

DIAGEO EUROPE INNOVATION IDENTITY

bringing HR to the heart of business

Corporate Colours

TypefaceOmnes Medium

This is another brief I had done whilst working for Elipsus.

I had to create a new logo for Diageo HR Business

Partnership. Iaimed to design a bold logo and

incorporating the ideals of the company. I feel

this slogan and the logo works well together, by

incorporating the colours type and message.

DIAGEO HRBP EUROPE IDENTITY

The book is made from black and white photocopies

of A-Z pages, Then I placed the leaves on the roads

that I walked down. The different amount of leaves

on each page show how many leaves where in that

particular area.

DISAPPEARING CITY FILM

Rainbob®

This was a joint client brief, the aim was to create a UK

toy company that manufactures and distributes toys.

The company’s aim was to become the biggest British

toy company with in five years. Our target audience

were children between 2 – 6 years old as we felt this

group would prefer wooden toys more than any other

age range.

The name Rainbob is the companies name, and is

conveyed in a fun and exciting way to attract both

children and adults. The colours of the rainbow used

for the logo,and is usually set on a white background

using the typeface AG Stencil.

RAINBOB BRAND IDENTITY

The idea behind the shop window was to create

something that the customers could interact with.

A line illustration is set in the window, and over time

would be coloured by children and their parents.

The products that would be sold are set in the wall,

so passing customers can see what is sold.

Rainbob®

Rainbob® Rainbob®

Rain

bo

b®

please recycle this bag after use.

On the left is an example of Rainbob shopping

bags. The bags can be themed through the seasons

changing the colours to relate to the holiday. On

the right are examples of flat-pack packaging for

sustainable use. As a plus the packaging can be

made into an object that relates to the product. The

packaging changes depending on the type of toy.

I had a hand in the design of Brightside sister website.

The purpose was to design a website that would

attract in new and different customers and clients. I

made the template simple yet effective with a white

background to make it more visually attractive.

LONDON DESIGN AGENCY WEBSITE

Brightside Print & Design Ltd

Presentation to

Founded in 1991

Located in London Bridge

Experience in all market sectors

Good price negotiating skills combined with quality awareness

Environmentally aware

Brightside Print & Design Ltd

We client focused company

Experience – two principal directors sharing over eighty years’ work within the printing industry.

Senior print buyer – former production director of EMAP (and previous client of founders). His extensive contacts within the industry ensure that we are constantly aware of the factors that can potentially affect any job, i.e. capacity pressures, staf�ng levels and shortages of materials.

Reliability – We are second to none in ensuring you receive your order on time, and of the highest quality.

Brightside Print & Design Ltd

Uniqueworld

Company presentation Uniqueworld

DMC’s!

•  Experience combined, 50 years •  Destinations all over the world •  Professional and compromised team •  Fully licensed and experienced •  Creative solutions •  Meetings & incentives

Benefit from going direct to the destination and

using an award winning portfolio of destination

management companies (DMCs), accredited and

proven. ”

“

Uniqueworld is a UK and international events

consultancy with a leading portfolio of

independently owned DMCs specialising in new,

emerging and innovative destinations offering

luxury hotels and unique experiences for

international event buyers. Our success is built by

allowing the time to get to know each conference,

meeting planner and incentive organiser we serve,

carefully reviewing their needs and budgets.

Our team has combined client, hotel and

destination management experience of over 50

years. Uniqueworld’s members consist of local

independent companies with established

reputations and high profiles in each of their areas.

Andrew Harvey!

Commercial Manager

• Over 20 years International Sales experience within the Events, Meetings and Incentive

marketplace.

• Three years with major UK Incentive travel company operating programs on behalf of

companies across the world.

• 20 years in International sales with global hotel groups MARRIOTT, HILTON AND PAN PACIFIC,

selling to the Association and Corporate Meetings and Incentive Marketplace.

• Ran a team of six sales people in UK selling globally - sales in excess of £50m.

• Client relationships across all market sectors in UK, Europe, USA and Asia.

• Operated and sold Meetings & Events in Europe, USA, Middle East, Asia and Australasia.

• Spent 8 years working in New York City with International Hotel Group.

• Successfully launched and integrated Incentive and Meetings Sales Strategy for Global Hotel

Group.

• Active member of key Industry and Sporting organisations & Associations.

I had a hand in the design of Brightside sister website.

The purpose was to design a website that would

attract in new and different customers and clients. I

made the template simple yet effective with a white

background to make it more visually attractive.

LONDON DESIGN AGENCY WEBSITE

Creating images by hand is a common area for

me, This illustration consists of drawing, collage,

photography and the use of Photoshop. Based on the

subject of the economy in a dystopian society

PIGGY BANK ILLUSTRATION

Part of a series of images I created. The posters express

the colour lavender without using or saying the colour.

Using what I associate the colour with (flowers), I

embossed them in clay and photographed them

on top of a light box. Each tag line hints to what the

colour is, using poetic gestures.

LAVENDER POSTERS