Download - Dashboard Presentation
Shopping Cart DashboardChris Andersen, Zach Anderson, Sara Nazemian, Armand Pettenon, Justin Reckamp
Inspiration & Opportunity
Organization
Hold list
Write something down
Dual purpose for kids
Marketplace U.S. grocery stores: 37,000
Avg. shopping trips per week: 2.3
Avg. shopping trip during week: 27 minutes
Avg. shopping trip during weekend: 72 minutes
Avg. overall trip: 52 minutes
5949 MINUTES PER YEAR = 99 HOURS PER YEAR
Target: Young family / Female with children Women account for nearly two-thirds of daily grocery shoppers
Source – FMI (The Food Marketing Institute)
Customer NeedsCustomer interviews
Unit should be easy to carry in and out of stores
Should be able to carry unit in my purse
It should be priced affordably
It should be able to carry my iPad
Dashboard should have space for my kids to write on and play games.
I don’t want it to have a bunch of pieces
It has to be quick to attach to the cart as I’m in a hurry usually
Needs to be sturdy enough to support my kids use while I’m using the cart
Areas of Focus
Ease of carry
Size
Easy to attach
Security
Price
Competitive Patent Analysis Shopping cart organizer
(US8256651 B2) Document holder for cart
(US7871051 B2)
Concept Sketches Initial concept sketches:
Concept Selection
Selection Criteria Weights Rating (1-10) Weighted Score Rating (1-10) Weighted Score Rating (1-10) Weighted ScoreUnit will be easy to carry in and out of stores 30% 7 2.1 6 1.8 7 2.1Unit will be able to support the shopping materials I need 25% 8 2 7 1.75 4 1Unit will quickly be able to be attached to the cart 25% 8 2 8 2 6 1.5Unit will stay attached securely during use 10% 7 0.7 6 0.6 6 0.6Unit will be priced economically 10% 7 0.7 7 0.7 6 0.6
7.5 6.85 5.81 2 3
Yes No No
Concept Selection Scoring Matrix
Continue?
Net Score
Concepts(1) Adjustable with kids area (2) Resting/Seat cover (3) Vertical attachment
Rank
Prototype Low fidelity
Learnings: Clamp to cart is critical and locking mechanism needs to be changed.
Alpha Prototype Prototype CADS
Alpha Prototype
(Prototype Use Video)
Materials and AssemblyMaterials:
Rapid Prototyping Machine
1.75mm Die Red PLA Filament, 1kg
1/8'' Clear Acrylic sheets (2)
1/4'' x 2-1/2" Drive Screws (2)
1/4'' Washers (8)
1/4'' Wing nuts (2)
1/4'' Nuts (2)
Klean Strip - Acetone 1qt.
Assembly:
Cut two sheets of acrylic
16 printed pieces
Glued together with acetone
Hardware added last
Alpha Prototype Improvements4 Improvements:
Larger lip on the base facing the adult
Clip to hold down paper facing the adult
Improvement to the tightening mechanism on the wing nut (photo)
Overall thinner unit.
(Prototype Comments Video)
Mold DesignMass Production Molds:
Mold design for unit if mass produced
Financial Model Development cost: $200,000 (year 1)
Ramp up cost: $80,000
Unit production cost: $2.12
Sales volume: 2,500 units
Unit price: $12.00
Annualized discount rate: 10%
Projected NPV: $12,668
Conclusion Feel there is a need in the marketplace
Continue focus on young families / female audience
Feel that this product delivers upon customer needs
Product has an advanced design
Product can be created economically for large scale production.
Should the focus be on selling to consumers or to grocery chains?