Shopping Cart DashboardChris Andersen, Zach Anderson, Sara Nazemian, Armand Pettenon, Justin Reckamp

Inspiration & Opportunity

Organization

Hold list

Write something down

Dual purpose for kids

Marketplace U.S. grocery stores: 37,000

Avg. shopping trips per week: 2.3

Avg. shopping trip during week: 27 minutes

Avg. shopping trip during weekend: 72 minutes

Avg. overall trip: 52 minutes

5949 MINUTES PER YEAR = 99 HOURS PER YEAR

Target: Young family / Female with children Women account for nearly two-thirds of daily grocery shoppers

Source – FMI (The Food Marketing Institute)

Customer NeedsCustomer interviews

Unit should be easy to carry in and out of stores

Should be able to carry unit in my purse

It should be priced affordably

It should be able to carry my iPad

Dashboard should have space for my kids to write on and play games.

I don’t want it to have a bunch of pieces

It has to be quick to attach to the cart as I’m in a hurry usually

Needs to be sturdy enough to support my kids use while I’m using the cart

Areas of Focus

Ease of carry

Size

Easy to attach

Security

Price

Competitive Patent Analysis Shopping cart organizer

(US8256651 B2) Document holder for cart

(US7871051 B2)

Concept Sketches Initial concept sketches:

Concept Selection

Selection Criteria Weights Rating (1-10) Weighted Score Rating (1-10) Weighted Score Rating (1-10) Weighted ScoreUnit will be easy to carry in and out of stores 30% 7 2.1 6 1.8 7 2.1Unit will be able to support the shopping materials I need 25% 8 2 7 1.75 4 1Unit will quickly be able to be attached to the cart 25% 8 2 8 2 6 1.5Unit will stay attached securely during use 10% 7 0.7 6 0.6 6 0.6Unit will be priced economically 10% 7 0.7 7 0.7 6 0.6

7.5 6.85 5.81 2 3

Yes No No

Concept Selection Scoring Matrix

Continue?

Net Score

Concepts(1) Adjustable with kids area (2) Resting/Seat cover (3) Vertical attachment

Rank

Prototype Low fidelity

Learnings: Clamp to cart is critical and locking mechanism needs to be changed.

Alpha Prototype Prototype CADS

Alpha Prototype

(Prototype Use Video)

Materials and AssemblyMaterials:

Rapid Prototyping Machine

1.75mm Die Red PLA Filament, 1kg

1/8'' Clear Acrylic sheets (2)

1/4'' x 2-1/2" Drive Screws (2)

1/4'' Washers (8)

1/4'' Wing nuts (2)

1/4'' Nuts (2)

Klean Strip - Acetone 1qt.

Assembly:

Cut two sheets of acrylic

16 printed pieces

Glued together with acetone

Hardware added last

Alpha Prototype Improvements4 Improvements:

Larger lip on the base facing the adult

Clip to hold down paper facing the adult

Improvement to the tightening mechanism on the wing nut (photo)

Overall thinner unit.

(Prototype Comments Video)

Mold DesignMass Production Molds:

Mold design for unit if mass produced

Financial Model Development cost: $200,000 (year 1)

Ramp up cost: $80,000

Unit production cost: $2.12

Sales volume: 2,500 units

Unit price: $12.00

Annualized discount rate: 10%

Projected NPV: $12,668

Conclusion Feel there is a need in the marketplace

Continue focus on young families / female audience

Feel that this product delivers upon customer needs

Product has an advanced design

Product can be created economically for large scale production.

Should the focus be on selling to consumers or to grocery chains?