Transcript
Drive Marketing Results with User Experience
@danlovejoy
customer needs
business needsUX
!!
customer needs
business needsfaster, easier more information
But How?
You are NOT the USER.
I was recently in a project meeting in which several stakeholders were drawn into an argument over a homepage design. As the UX professional in the room, I pointed out that we aren’t our users, and suggested we invest a few weeks into research to learn what users are really doing. The project lead rejected the idea, deeming that we didn’t have time for research. Instead we’d just have to rely on assumptions, debate and ‘best practice’.
What do you like?NO!
1. Mock it up2. Test it with 5 people3. Fix it4. Push it5. Repeat
