Download - Current Resume 06/2012
MARY GILLCRIST BONESMarketing Manager / Brand Manager / Sales Manager Very creative, high intensity sales executive experienced in leading organizational change as a consultant, business unit manager and member of a Board of Directors. Demonstrated leadership ability with the capacity to identify organizational core values, and provide strategic direction at executive and board levels.
Organized take-charge professional with exceptional follow-through abilities and detail orientation, able to oversee projects from concept to successful conclusion. Efficiently and effectively prioritize a broad range of responsibilities to consistently meet tight deadlines. Recognized as resource person, problem solver, and creative leader.
Collaborative team builder with practical administrative-level experience. Goal oriented with strong verbal, written, and presentation abilities. Skilled in building positive rapport with customers and colleagues.
EDUCATION M.B.A. Marketing, University of North Carolina, Chapel Hill B.S. Business, University of Virginia, Charlottesville Certificate Branding & Social Media, Chapman University
PROFESSIONAL EXPERIENCE NOAH HOMES, Board of Directors 2008 to presentNoah Homes is a non-profit organization dedicated to exceptional residential care for adults with developmental disabilities and is referred to as ‘a model of excellence’ statewide.
Marketing & Strategic Planning
Guide the CEO and Board in developing the short, medium and long term strategic plan to focus marketing and fundraising efforts in order to ultimately reduce the dependency on State funding.
• Drafted and presented a formal development plan to the Board which included an internal and external assessment, stakeholder interviews, identification/ prioritization of target markets, and development of a marketing plan. The plan was approved for 2012/2013.
Rebranding
• Directed a rebranding initiative resulting in new logo/collateral materials and greater public awareness of the organization's mission including: prioritization of key communication elements, internal and external interviews, hired / directed a graphic artist and presentations to the Board. New logo approved and is now successfully aligned with Noah Homes mission.
• Managed the development of 2 executive videos and brochure to promote greater awareness of Noah Homes and raise funds within the San Diego business community.
SILPADA DESIGNS 2005 to present
Senior Sales Manager --Manage, recruit and train a direct sales organization of +150 and $625k in annual sales. Promoted 3 times and am 1 of 200 elite managers in an organization of 29,000.
• Conduct monthly sales meeting including training, development, and recognition.• Develop, coach, and promote leaders within the organization. Develop training materials.• Participate in networking groups to promote the business.
Product Development
Strategic Planning
Tactical Leadership
Brand Management
Project Management
Market Analysis
Creative Problem Solver
Excellent Time Management
Flexible in Changing Environment
Social Media:
Blog
Computer Literacy Microsoft Office
WORD
EXCEL
POWERPOINT
MAC PAGES
REBRANDED LOGO
Mary Gillcrist Bones 5184 Renaissance Ave, San Diego, CA 92122 (858) 525-3310 [email protected]
NABISCO FOODS COMPANY 1988 to 1993
Sales and Marketing Consultant -- Performed sales analysis and made recommendations for business building opportunities--S.E. Region.
Senior Product Manager, Fleischmann’s New Products -- Managed search for new margarine innovations, resulting in 8 new successful concepts.
Product Manager, Fleischmann’s New Products -- Responsible for all new products for Fleischmann’s Margarine and Egg Beaters brands, from concept exploratory, volumetric testing and test markets through development/execution of marketing plans for national launch. Results include:
• Developed and test marketed 2 new spreads.• Introduced new Egg Beaters line extension, achieving 12% share in 12 weeks and +60% incremental volume.
Associate Product Manager, Fleischmann’s -- Responsible for Fleischmann’s/Egg Beaters Medical Program, public relations, management of the advertising agency. and trade deals in the Central Region.
RICHARDSON-VICKS, DIVISION OF PROCTER & GAMBLE 1984 to 1988
Senior Marketing Associate, Oil of Olay -- Responsible for the successful national launch of new Advanced Moisture Replenishment Oil of Olay and executed the phase-in of new, value-added packaging for Olay franchise.
Marketing Associate, Oil of Olay -- Responsible for consumer promotion, merchandising and public relations. Budget of $5M.
Marketing Associate, Krizia Italian Fragrances --Total brand responsibility/sales of $7M including: implemented scent strip sampling, resulting in a sampling/media up-spend test as well as identifying and executing a sports marketing event (Saratoga Polo sponsorship).
Product Assistant, Pantene Hair Care -- Responsible for all consumer promotions, forecasting, budgets, and P&L’s for a franchise of over +150 sku’s. Results include:
• Worked on the highly successful mass introduction of Pantene Hair Care resulting in achievement of +145% of year 1 sales goal.• Recommended and gained approval for a national hotel sampling program.
RELATED PROFESSIONAL EXPERIENCE R.H. MACY & CO 1979 to 1982Selected and recruited for Macy’s Management Training Program. Completed rigorous 3 month management training program.Merchandising Manager -- Trained 5 sales managers, responsible for $9.2M in sales, and promoted to Sr. Executive one year early.
Assistant Buyer -- Responsible for buying 3 classifications of Designer Junior Sportswear.
Sales Manager -- Responsible for $1.7M in retail sales and managed/trained a selling staff of 18.
COMMUNITY SERVICE 1993 to 2004• Elected PTO Treasurer Stella Maris Academy--$200K treasury.• Massachusetts North Shore Consortium -- Collaborated with educators and administrators in writing a strategic plan for a school consortium which serviced children with disabilities across 13 townships.• Elected to School Board--St. Mary’s Star of the Sea, Strategic Planning and Development• Elected to Parish Development Council 2 yrs., St. Mary’s Parish. Collaborated in writing the strategic plan.• Destination Imagination Coach for 2 years, finishing 2nd in regional competitions.
Mary Gillcrist Bones 5184 Renaissance Ave, San Diego, CA 92122 (858) 525-3310 [email protected]
