Crossfit OzonaCrossfit Ozona

Business ModelBusiness ModelDeliver excellence in 3 areas:

Coaching

Training experience

Everything else (billing systems, foundations classes, facility, etc.)

Be inclusive

Make sure our culture welcomes new athletes and doesn't become a clique of cool people that puts off the neophyte.

Play together - do community events, Crossfit events, have parties, have fun!

Do business with athletes once - we want to feel like a sports team not a gym where we're constantly selling to our athletes. For us this means no supplement sales, membership promotions, upsells, contracts, etc. This philosophy underlies so many things we do.

Be Principal based:

Go the extra mile for our clients

Treat people the same way I'd want to be treated, even if it involves tough feedback or the answer "no.”

Business ModelBusiness Model

The three areas of the business model are inclusive of everything to run a gym based on integrity.

We will not market the same way most business do. We will let our athletes testimony be our biggest ally.

We will run a blog with the Workout of the Day(WOD), member stories, pictures and videos, as well as nutritional tips and healthy lifestyle promotion.

Social media will be a tool used to connect with current and prospective members.

There will be no commercials or ads. We will grow through word of mouth. Delivering a great product is what drives our business model.

Business ModelBusiness Model

Memberships will be all inclusive of the gym at $125 per month.

Inexperienced members will go through classes to learn the exercises which are an additional $50 per class.

There is no sign up fee and no hidden charges.

Pro Forma StatementPro Forma Statement

Expense Cost ($)

Security Deposit on Warehouse $2000.00

First 6 Months Rent $6000.00

Computer Systems/Office Furniture $1000.00

Crossfit Affiliation $3000.00

Weight Equipment $17,000.00

Insurance $1000.00

Legal $100.00

Office Supplies $600.00

Slush Fund(Unexpected) $10000.00

Total Start Up Expenses $40,700.00

Projected IncomeProjected Income

We have set a goal of 20 members in the first three months.

At $125 per month this comes to $2,500 a month, not including any more growth or the introduction classes.

Classes come out to around $2,000 if each member takes at least 2 intro classes.

20 members for the first full year would cover $30,000 of the opening expenses. If we project to at least 30 loyal members in the first year, we would be making money.

30 members would equal $45,000 without introduction classes. This is a realistic goal that we can reach.

We plan for high expenses and lower sales in hopes that we are pleasantly surprised by the success that we have.