SOCIAL MEDIA PROPOSAL

Prepared by: Natalie Harris Lenz Gabby Martinez Cha Cha Sakmangkorn IMC 462 Summer2015 Roosevelt University

AGENDA ¡  Key Messages

¡  Goals

¡  Target Market

¡  Content Themes

¡  Blog

¡  Events

¡  Other Recommendations

KEY MESSAGES

¡  Education: To understand CrossFit is to love CrossFit CE.

¡  Community: CrossFit isn’t just a gym. CrossFit CE isn’t just another box. It is a community.

¡  Nutrition: Crossfit CE is more than WODs, it is healthy lifestyle.

GOALS

¡  Increase knowledge about CrossFit

¡  Increase awareness about CrossFit CE

¡  Increase membership

TARGET

Thomas Wescott, 28, Single

About Thomas: Thomas’s hometown is Dallas, Texas. He graduated from Columbia College Chicago with a major in Photography. After he graduated, he joined TimeOut Chicago, where he is currently a professional photographer for the site. He lives close to the North Ashland and West Superior intersection. From his house, it takes Thomas around 15 minutes by bus to get to CrossFit CE. He usually takes public transportation to work. He is an easy-going, energetic, healthy and well-groomed person. He loves doing outdoor activities when he has free time on nice weather days. He loves sports and loves to stay fit all the time. His favorite sports is swimming. He used to go a traditional gym but it was not what he was looking for. He has a short attention span, so he does not like to run on the treadmill or workout without a program. He is now looking for other kinds of gyms or ways of exercising that are more challenging for him. He also loves to cook healthy dishes for himself and his friends. His another talent is playing guitar. Every Sunday he is a volunteer at Holy Innocents Church, which is close to his house, and he plays music in a his church band.

His passion: Photography for work/hobbies and working out

His experience with CrossFit: He is aware of CrossFit but not sure how it works and if will work for him.

His experience with CrossFit CE: He has passed by several times and wants to do some online research to learn more about the gym.

His social media appetite: Active on social media, especially Instagram (loves posting photos that he takes)

His motivation: 60% - Taking photos 40% - Exercising Our challenge: Educate him about CrossFit and the benefits of joining CrossFit CE

SOCIAL PLATFORMS Primary:

¡  Facebook: CrossFitCE 3 posts on weekdays, 1 post on weekends

¡  Twitter: @CrossFitCE 3 posts on weekdays, 1 post on weekends

¡  Blog: crossfitce.com/blog 2 posts a week, Mondays and Thursdays

Secondary:

¡  Instagram: @crossfitce 1 post daily

¡  Pinterest: CrossFitCE 1 post daily

Content Breakdown

CONTENT THEME: EDUCATION To understand CrossFit is to love CrossFit CE

¡  CrossFit 101

¡  CrossFit Vocabulary

¡  Exercise Videos

CrossFit isn’t just a gym. CrossFit CE isn’t just another box. It is a community. CONTENT THEME: COMMUNITY

¡  Member Success Stories

¡  Member of the Month

¡  Member WOD videos and pictures

CONTENT THEME: NUTRITION CrossFit CE is more than WODs, it is healthy lifestyle.

¡  Recipes

¡  Tips – shopping, recovery, snacking, etc.

BLOG

§  Posts twice a week

§  Mondays and Thursdays

§  Themes: Education, Recipes, Crossfitter of the Month

BLOGGER RELATIONS

Gina Caifona:

Blog: GMotivate

Monica & Kate: Chi Blog: Organic Girls

Alan Ali: Blog: Sweating Until Happy

Katie Gagliano:

Blog: Healthy Diva Life

Carly Taylor Blog: CrreatLive

Guest Speakers & Cooking Demos CrossFit CE Camp

BLOGGER PROGRAMS & SPECIAL EVENTS

OTHER RECOMMENDATIONS Website content:

¡  CrossFit Vocabulary

¡  FAQs

¡  Videos of WOD exercises

¡  Recipes

¡  Pictures

QUESTIONS?