Download - Creative environments
INTRODUCTION• The purpose of this document is to sketch out a framework of
thought around the notion of a custom environment designed to be the stage for creative meetings and innovation
CONTEXT• The internet area, co-working practices and mobility both
physical and virtual, have afforded us now more than ever before access to each other through a number of communication channels, each differently suited to its purpose
TECHNOLOGY• Ubiquitous communication technology has eliminated the
constraints of time and location with regards to ability and opportunity for interaction and knowledge exchange
• Yet this freedom has also diluted the significance of individual meeting moments and removed a natural sense of hierarchy, place, priority or joy (!) in the enacting of the meeting
50%
62%
55%
28%
34%
17%Working indepently
Working with teams in thesame function
Working with teams in thesame location
Working with teams indifferent functions
Working with teams indifferent locations
Working with teams atother organizations
PURPOSE• With productivity, personal fulfillment as well as target-setting in
mind, the true purpose of meetings is never clearly stated but often includes innovation, resolution and crisis management
• Increasingly innovation is seen as trigger and spark of business growth
BEHAVIOUR• The primary reason for meeting is however often forgotten. with
company procedures, format, timetabling as well as pre-conceptions and expectations about what the nature, duration and objectives of the meeting should be, taking over and distracting us from our true intent
SPACE• The attributes of the environment are rarely acknowledged to be
playing a role in shaping and supporting the meeting event• Knowledge exchange and communication tend to inhabit the
space provided as part of office infrastructure rather the space that would inspire best results
SOCIALISATION
Sharing and creating tacit knowledge through direct experience.
Individual to Individual
EXTERNALISATION
Articulating tacit knowledge through dialog and reflection
with the group.
Individual to Group
COMBINATION
Systemising and applying explicit knowledge and
information.
Group to Group
INTERNALISATION
Learning and aquiring new tacit knowledge in practice. Internalising
experience.
Group & Environment to Individual
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PERFORMANCE• Creative meeting is about achieving the potential of assembled
participants• Like a theatrical or musical performance it is a moment in time -
a gig - the success of which depends on timing and effect.
PARTICIPATION• Involving all in a meeting is important, but, contrary to common
belief, this need not be at all times all of the time• Role playing is key to the allocation of parts or scripts in a well-
run meeting
ADDED VALUE• Benefits of a successful meeting are partly derived from the
enjoyment of the experience itself as well as from the eventual achievement of quantifiable outcomes
MEETING TYPESA general way to categorise meetings easily is to distinguish between the two main group categories i.e. Process Meetings and Mission Meetings.
• Process Meetings for dealing with ongoing business processes. They are regular, same participants systemic, with focus on efficiency
• Mission Meetings for dealing with specific, often unforeseen events, issues, problems and opportunities. They are irregular, involve ad hoc group, opportunistic, with focus on creativity and innovation
There is no such thing as ‘a meeting’, meetings can be defined by their intention and their function. Here are just a few key functions:
• Dialogue • Discuss • Debate • Decide • Devise • Direct
ICONS
Definition - free exchange of ideas between two or more participants,Conditions - informal, eye-to-eye, no obstacles, comfort, human, lively
Dialogue
Definition - two or more people purposefully hammer out an idea or issueConditions - high connectivity, good sightlines for whole group, focus, energy
Discuss
Definition - a form of confrontation between those proposing and opposing an idea in order to find a winner.Conditions - formal, two sides of the table, bi-cameral, high energy a creative confrontation
Debate
Definition - a meeting to bring a conversation to a close with definitive actionConditions - formal, efficient, no distraction.
Decide
Definition – creative meeting to invent new ideas or approaches Conditions - open ended, playful, and organic. Furniture etc to facilitate creativity
Devise
Definition - operational meeting to direct the business, distribute information, delegate tasksConditions - focus on meeting host, purposeful assemble, briefing, absorbing information easily
Direct
CONCLUSION• The business of the future is a place of innovation. An
environment which supports and facilitates events that are orchestrated and choreographed to yield the desired business outcomes
• Such an environment recognizes the distinct moments of creative interaction as they unfold and offers effective timely props for full effect
• It constitutes the alignment of built environment and business ‘liturgy’ on an experiential level
“Great creative work is not about delivering what already is
but about conjuring up what could be.”
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