Download - Creating an Omni-Channel App Messaging Solution

Creating an Omni-Channel App Messaging Solution

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The Lay of the Land



apps in Google Play and Apple App Stores


are added each month


app downloads expected by end of 2017


of apps are downloaded and used just once


have never been downloaded at all


Challenges

Marketing


Acquisition RetentionPromoters


Current Capabilities


CallEmail Social

SMS

Users will Exit your App to Talk to you


Good Push Techniques

Understanding your Users


Honouring the Engagement



Apply Best Practices


Real World Examples

Betting Push Notification


Why it’s gooddesigned for mobile, easy to absorbWhy it workstargeted for the user’s interests, encouraging offer

donky



The Network


Outbound


Two-Way

The Possibilities are Endless!

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