Group 2Chapter 1

Solange MazaRyan Flynn

Richard WeslockChris Massaquoi

Kory Colon

The Power of Context● The B and the 13 discuss

how the associative context has a strong influence on perception

● The “Power of Context” is so strong that a person can confuse and have a hard time differentiating the B and the 13.

Associative Context

How would you respond to this sign?

Would you take some flying lessons?

Aesthetic Context● In aesthetic context, our

perceptual processes are immediate and influential.

● Even when we know we are being manipulated, we respond in predictable ways.

● In this Ebbinghaus the circles in the middle are alike but a person can perceive the circle in figure b to be bigger than circle in figure a.

Tilted Horizontal● We can perceive a tilted

horizon line as a relatively unstable event. In the car image we can predict that the car is traveling fast around the turn.

● Certain lighting, colors and music can have an immediate emotional effect on you.

Identify Visual Cues

Identify Visual Cues

Before you can expect to help viewers become more sensitive to their surrounding and unlearn, at least to some degree, their habitual ways of seeing, you will have to acquire a degree of aesthetic literacy that allows you to perceive the complexities, subtleties, and paradoxes of life and to clarify, intensify and interpret them effectively for an audience

Conclusion

THE END