Download - Content Mktg Beaglecat
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Content Marketing
for technologystartups
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Why?
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So, what exactly do we do?Content creation
Content distribution
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1.Content creation
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Strategy. Research.
1 / Personas
2 / How will you reach them?
3 / What is your vision&mission?
4 / Who are your competitors?5 / Keyword research.
6 / SEO audit
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Strategyand ResearchPersonas
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Strategyand Research
How will youreach them?
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Strategyand Research
What is your vision& mission?
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Strategyand Research
Who are your
competitors?
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Blog Article
Recurrent piece of writtencontent published weekly onyour company blog, that canvary from 400 to 900 words.
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Whitepaper
Larger piece of written contentpublished on your website/company blog, that focuses ona broad topic and thatdiscusses it in detail.
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PPT presentation
Mix of written and graphiccontent, visually-engaging, ona certain topic of interest.The visual, more schematizedcorrespondent of a white
paper.
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2.Content distribution
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HowOnce your content has been created,it needs to be showed to the world.
TwitterGoogle +
SlideShareForums and discussion lists (LinkedIn)Search Engine Optimization (link-building)
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2 – Content Distribution
LinkedInEngaging in discussions regarding marketing, telemarketing,business development
TwitterForming a network of CEOs and Marketingprofessionals that would constitute the client base
Posting useful information
Identifying leads
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Budget and timeline
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TimelineHow we will work together during the next 18 24 weeks
Weeks 1 - 2: Establish keywords, competitor research, editorial plan. Start drafting.
Weeks 3 - 24: Publishing articles in final form. Distributing content on social networks.
Every four weeks: Monitoring and analysis.
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TimelineHow we will work together during the next 18 24 weeks
Weeks 1 - 2: Establish keywords,competitor research, editorial plan.Start drafting.
Weeks 3 - 24: Publishing articles in
final form. Distributing content onsocial networks.
Every four weeks: Monitoring andanalysis.
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Validity: This proposal is valid for 4 weeks, starting 10th of July 2014.For this budget you will have a team of Content Marketers, Project Manager and Designer working on your product.
EARLY STAGESTARTUP (content
only)
PRIVATE BETASTARTUP
PUBLIC STARTUP LATE STAGE STARTUP
4 long blog posts/month(900-1300 w.) 4 long blog posts/month(900-1300 w.) 6 long blog posts/month 8 long blog posts/month
2 short blog posts/month(400 w.)
2 short blog posts/month(400 w.)
4 hours of content distribution/week
8 hours of contentdistribution/week
2 hours of content
distribution/week
2 hours of on-page optimization
(SEO)/week
2 hours of on-page
optimization (SEO)/week
1 guide/white paper every 14weeks
1 guide/white paper every12 weeks
650 euros/month for6 months
850 euros/month for6 months
1300 euros/monthfor 3 months
1500 euros/monthfor 3 months
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Portfolio
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Thinslices, mobile productcompany in Iasi, Romania.http://www.thinslices.com/
Content marketing includes
creation and distribution ofcontent for the officialcompany page.
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Result: 70% increase in page views between December 2013 and April 2014
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Solnar, IT development companyin Germany.http://doc24.ch/
ProjectDoc24, doctor database inSwitzerland.
Content creation includedbilingual creation of database
content.
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Hppy, mobile and desktopapplication for measuringworkplace satisfaction.http://www.gethppy.com/
Content marketing includescontent creation and contentdistribution for the desktopapp.
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Result: 75% increase in page views between October 2013 and march 2014
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Georgiana
PhD in Political Discourse
MA in European Affairs at Institut Catolique, Paris
Communication Management at
Arteveldehogeschool, Gent
Marina
Bachelor’s degree in Communication
Master’s Degree in Advertising
2 years of experience as a copywriter
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CristinaAvid book review writer (on personal blog)
4 years of experience as content marketer
RaduComputer science and development background
Talented drawer, currently expanding expertise
in graphical and web design
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www.beaglecat.com
[email protected]+40 751 612 114
