About me

Web Editor

● Online accounting with actual humans

● Just appointed Michael Van Swaaij as Chairman

● Fastest growing accountancy firm in the UK

Freelance writer

@Jn_Norris

A 1950s Approach to Content Strategy

A brief history of writing

Dawn of

time

1400AD

1800AD

2000AD

1600AD

1200AD

1000AD

An embarrassment of riches

One big problem...

CC Matthew Rutledge

Desert Strike: Return to the Gulf

Riches in silos

● Most services work great in isolation

● No APIs, no interconnectivity

Leads to:

● Duplication of data

● Extra effort

● Difficult reporting

Mature services

Closed systems

Multi-channel editorialCompany channel Partner channel ‘Other’ channel

Our old editorial workflow

Our new editorial workflow

Kanban boards

If software solutions aren’t working, scrap

them.

By ditching software...

● Saved £160 per month on software

● Reduced planning and reporting by about 60%

● Instant visibility (no more “Where are we up to…” emails)

Questions?